Internet Retailing And Future Perspectives

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Internet Retailing and Future Perspectives

Author : Eleonora Pantano
Publisher : Taylor & Francis
ISBN 13 : 1317378776
Total Pages : 364 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Internet Retailing and Future Perspectives by : Eleonora Pantano

Download or read book Internet Retailing and Future Perspectives written by Eleonora Pantano and published by Taylor & Francis. This book was released on 2016-12-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Retail Futures

Author : Eleonora Pantano
Publisher : Emerald Group Publishing
ISBN 13 : 1838676651
Total Pages : 172 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Retail Futures by : Eleonora Pantano

Download or read book Retail Futures written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2020-10-07 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.

E-Retailing

Author : Eleonora Pantano
Publisher : Routledge
ISBN 13 : 1134385889
Total Pages : 314 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis E-Retailing by : Eleonora Pantano

Download or read book E-Retailing written by Eleonora Pantano and published by Routledge. This book was released on 2004-08-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

Internet Retailing and Future Perspectives

Author : Eleonora Pantano
Publisher : Routledge
ISBN 13 : 1317378768
Total Pages : 358 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Internet Retailing and Future Perspectives by : Eleonora Pantano

Download or read book Internet Retailing and Future Perspectives written by Eleonora Pantano and published by Routledge. This book was released on 2016-12-08 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

Handbook of Research on Current Trends in Asian Economics, Business, and Administration

Author : Akkaya, Bülent
Publisher : IGI Global
ISBN 13 : 1799884880
Total Pages : 497 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Current Trends in Asian Economics, Business, and Administration by : Akkaya, Bülent

Download or read book Handbook of Research on Current Trends in Asian Economics, Business, and Administration written by Akkaya, Bülent and published by IGI Global. This book was released on 2021-10-08 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social sciences have always been an important tool that enables human beings to examine and understand society. Through social sciences, researchers gain understandings of social phenomena and changes by providing commentaries, producing explanations, and attempting to synthesize a diversity of information sets to formulate theories. Since the concept of change has been the hallmark of the new millennium, researchers have witnessed a transformation in every aspect of the modern world at an ever-increasing speed, particularly in the social facet of human life. Ways of thinking that had previously been upheld and taught may, therefore, no longer be appropriate or effective as tools to understand contemporary phenomena and changes. The Handbook of Research on Current Trends in Asian Economics, Business, and Administration is a critical reference source that examines different aspects of social sciences, management, sociology, and education to better understand today’s society and social life in the Asian context. The book identifies trends, impacts, and implications of disruptive technologies for business and socio-economic development as well as strategic advantage on different levels of business and administration. Covering topics that include e-commerce, green management, information technology, economic growth, and distance learning, this book is essential for economists, academicians, government officials, policymakers, social scientists, managers, leaders, behavioral scientists, academicians, researchers, and students.

The Future of Global Retail

Author : Winter Nie
Publisher : Routledge
ISBN 13 : 1000435679
Total Pages : 250 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Future of Global Retail by : Winter Nie

Download or read book The Future of Global Retail written by Winter Nie and published by Routledge. This book was released on 2021-09-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.

Transforming Relationship Marketing

Author : Park Thaichon
Publisher : Routledge
ISBN 13 : 1000205495
Total Pages : 175 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Transforming Relationship Marketing by : Park Thaichon

Download or read book Transforming Relationship Marketing written by Park Thaichon and published by Routledge. This book was released on 2020-10-29 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

Electronic Commerce

Author : Richard T. Watson
Publisher : Orange Grove Texts Plus
ISBN 13 : 9781616100292
Total Pages : 0 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis Electronic Commerce by : Richard T. Watson

Download or read book Electronic Commerce written by Richard T. Watson and published by Orange Grove Texts Plus. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.

Imagining the Internet

Author : Janna Quitney Anderson
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742568660
Total Pages : 319 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis Imagining the Internet by : Janna Quitney Anderson

Download or read book Imagining the Internet written by Janna Quitney Anderson and published by Rowman & Littlefield Publishers. This book was released on 2005-07-21 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1990s, people predicted the death of privacy, an end to the current concept of 'property,' a paperless society, 500 channels of high-definition interactive television, world peace, and the extinction of the human race after a takeover engineered by intelligent machines. Imagining the Internet zeroes in on predictions about the Internet's future and revisits past predictions—and how they turned out. It gives the history of communications in a nutshell, illustrating the serious impact of pervasive networks and how they will change our lives over the next century.

Strategic and Pragmatic E-Business: Implications for Future Business Practices

Author : Mohammed Rezaul, Karim
Publisher : IGI Global
ISBN 13 : 1466616202
Total Pages : 496 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic and Pragmatic E-Business: Implications for Future Business Practices by : Mohammed Rezaul, Karim

Download or read book Strategic and Pragmatic E-Business: Implications for Future Business Practices written by Mohammed Rezaul, Karim and published by IGI Global. This book was released on 2012-05-31 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: In emerging and global economies, e-commerce and e-business have become increasingly necessary components of business strategy and strong catalysts for economic development. Strategic and Pragmatic E-Business: Implications for Future Business Practices disseminates information on the new practices and techniques in e-business and promotes a better understanding of contemporary issues and solutions to existing and emerging challenges. Making prospective audiences aware of concurrent business needs, models, trends, methods, and techniques, this books targets: e-commerce vendors, business managers, entrepreneurs, software industries, the digital media world, and online merchants who wish to build strong consumer brands.

Imitation Market Modeling in Digital Economy: Game Theoretic Approaches

Author : Elena G. Popkova
Publisher : Springer Nature
ISBN 13 : 3030932443
Total Pages : 850 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Imitation Market Modeling in Digital Economy: Game Theoretic Approaches by : Elena G. Popkova

Download or read book Imitation Market Modeling in Digital Economy: Game Theoretic Approaches written by Elena G. Popkova and published by Springer Nature. This book was released on 2022-01-21 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes the best studies on the results of the International Scientific and Practical Conference “New behaviors of market players in the digital economy,” which was held by the Institute of Scientific Communications on July 8, 2021, online, in YouTube format. This book is devoted to the study of digital economy markets from the standpoint of various market players—society (consumers), entrepreneurship, and the state—from the standpoint of various sciences—economic, managerial, social, and legal—which ensures the multidisciplinarity of the book. The uniqueness of the book lies in the application of a new scientific and methodological approach to the study of digital economy markets—simulation modeling. The advantages of a game-based scientific and methodological approach to reducing the uncertainty of economic processes and systems—a combination of quantitative and qualitative analytical methods, a systematic consideration of economic processes and systems from a socio-economic point of view—make it especially suitable for studying digital economy markets. The book identifies the impact of globalization and digitalization on the modern economy and industry markets. The trends and features of the use of advanced technologies in the digital economy markets are studied. The modern practices of business management and business integration in the digital economy are considered. The foundations of economic security and sustainable development of markets and enterprises in the digital economy are revealed. The book is suitable for scientists studying the markets of the digital economy, who will find in it scientific and methodological recommendations and developments on the application of game theory, as well as ready simulation models of the digital economy markets.

Smart Retailing

Author : Eleonora Pantano
Publisher : Springer
ISBN 13 : 3030126080
Total Pages : 118 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Smart Retailing by : Eleonora Pantano

Download or read book Smart Retailing written by Eleonora Pantano and published by Springer. This book was released on 2019-03-04 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Internet of Things

Author : Rolf H. Weber
Publisher : Springer Science & Business Media
ISBN 13 : 3642117104
Total Pages : 156 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Internet of Things by : Rolf H. Weber

Download or read book Internet of Things written by Rolf H. Weber and published by Springer Science & Business Media. This book was released on 2010-06-10 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet of Things as an emerging global Internet-based information archit- ture facilitating the exchange of goods and services is gradually developing. While the technology of the Internet of Things is still being discussed and created, the legal framework should be established before the Internet of Things is fully operable, in order to allow for an efective introduction of the new information architecture. If a self-regulatory approach is to be adopted to provide a legal framework for the Internet of Things, and this seems preferable, rulemakers can draw on experiences from the current regime of Internet governance. In the near future, mainly businesses will operate in the Internet of Things. Civil society is only expected to make use of the Internet of Things, as it now does of the Internet, at a later stage (e.g. for healthcare). The Internet of Things will have an impact in various areas. The regulatory fra- work must provide for provisions ensuring the security of the structure as well as the privacy of its users. Furthermore, legal barriers that may stand in the way of the coming into operation of the Internet of Things will have to be considered. However, the Internet of Things will also have positive efects in diferent felds, such as the inclusion of developing countries in global trade, the use of search engines to the beneft of civil society, combating product counterfeiting, tackling environmental concerns, improving health conditions, securing food supply and monitoring compliance with labor standards.

Retail Design

Author : Ann Petermans
Publisher : Taylor & Francis
ISBN 13 : 1317064577
Total Pages : 247 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Retail Design by : Ann Petermans

Download or read book Retail Design written by Ann Petermans and published by Taylor & Francis. This book was released on 2016-12-01 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.

Retailing in the 21st Century

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4./5 ( download)

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Book Synopsis 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing by :

Download or read book 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing written by and published by . This book was released on 2002 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics

Author : Kumar, Anil
Publisher : IGI Global
ISBN 13 : 1522509984
Total Pages : 455 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics by : Kumar, Anil

Download or read book Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics written by Kumar, Anil and published by IGI Global. This book was released on 2016-10-25 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers find appealing. The Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.