Internet Mercenaries And Viral Marketing The Case Of Chinese Social Media

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Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media

Author : Wu, Mei
Publisher : IGI Global
ISBN 13 : 1466645792
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media by : Wu, Mei

Download or read book Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media written by Wu, Mei and published by IGI Global. This book was released on 2013-09-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

Governing Society in Contemporary China

Author : Lijun Yang
Publisher : World Scientific
ISBN 13 : 9814618608
Total Pages : 224 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Governing Society in Contemporary China by : Lijun Yang

Download or read book Governing Society in Contemporary China written by Lijun Yang and published by World Scientific. This book was released on 2016-07-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the Chinese state responds to the increasingly diverse civil society and maintains regime stability in a changing society. In recent years, the Chinese leadership has demonstrated great capability of adapting and developing sophisticated mechanisms of social control. The chapters in this book cover a wide range of these mechanisms, including co-opting social forces, managing population and migration, as well as controlling the media, trade unions, the internet, non-governmental organisations, and the cultural industries. The authors also discuss challenges the government is about to face and possible adjustments.

Handbook of Research on Human Social Interaction in the Age of Mobile Devices

Author : Xu, Xiaoge
Publisher : IGI Global
ISBN 13 : 1522504702
Total Pages : 548 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Human Social Interaction in the Age of Mobile Devices by : Xu, Xiaoge

Download or read book Handbook of Research on Human Social Interaction in the Age of Mobile Devices written by Xu, Xiaoge and published by IGI Global. This book was released on 2016-06-16 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.

Social Media Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522556389
Total Pages : 1572 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1572 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Research Anthology on Citizen Engagement and Activism for Social Change

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668437074
Total Pages : 1611 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Citizen Engagement and Activism for Social Change by : Management Association, Information Resources

Download or read book Research Anthology on Citizen Engagement and Activism for Social Change written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-11-26 with total page 1611 pages. Available in PDF, EPUB and Kindle. Book excerpt: Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.

Cases on Consumer-Centric Marketing Management

Author : Jham, Vimi
Publisher : IGI Global
ISBN 13 : 1466643587
Total Pages : 373 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cases on Consumer-Centric Marketing Management by : Jham, Vimi

Download or read book Cases on Consumer-Centric Marketing Management written by Jham, Vimi and published by IGI Global. This book was released on 2013-07-31 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Risk and Food Safety in China and Japan

Author : Louis Augustin-Jean
Publisher : Routledge
ISBN 13 : 1351714481
Total Pages : 222 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Risk and Food Safety in China and Japan by : Louis Augustin-Jean

Download or read book Risk and Food Safety in China and Japan written by Louis Augustin-Jean and published by Routledge. This book was released on 2018-10-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Around the world, food has probably never been as safe as it is today. However, periodic crises have aroused consumer anxiety and contributed to a general lack of confidence in the agro-industrial system. The diverse nature of these crises increases governments’ and industry difficulties in predicting and tackling them. This book addresses the relations between risk and food theoretically and empirically through case studies from Japan and China. Part I of the book examines the interaction between theoretical aspects and decision-making. The book theorizes the links between food and risk and analyses the decision-making process in light of risks and governance. The relationship between food risks, governance systems and economic decisions is assessed to explore ideas such as the "pact of nutrition" and the theory of weak signals. Part II examines case studies from China and Japan in the aftermaths of recent crises such as the milk powder scandal in China and food safety following the Fukushima nuclear accident and tsunami in Japan. This book will be an important resource for scholars, academics and policy-makers in the fields of sociology, economics, food studies, Chinese studies and Japanese studies and theories of risks and safety.

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Author : Aiello, Lucia
Publisher : IGI Global
ISBN 13 : 1466650087
Total Pages : 486 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by : Aiello, Lucia

Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Progressive Trends in Knowledge and System-Based Science for Service Innovation

Author : Kosaka, Michitaka
Publisher : IGI Global
ISBN 13 : 1466646640
Total Pages : 511 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Progressive Trends in Knowledge and System-Based Science for Service Innovation by : Kosaka, Michitaka

Download or read book Progressive Trends in Knowledge and System-Based Science for Service Innovation written by Kosaka, Michitaka and published by IGI Global. This book was released on 2013-10-31 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments, system science and knowledge science seem to be an effective tool for service innovation in the 21st century. Progressive Trends in Knowledge and System-Based Science for Service Innovation illustrates new approaches to service innovation and new methodologies from the knowledge science and system science perspectives. Practitioners and researchers interested in knowing more about practical theories and successful examples in service science will find this book to be a vital asset to their studies.

Strategies in Sports Marketing: Technologies and Emerging Trends

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1466659955
Total Pages : 363 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso

Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466658819
Total Pages : 668 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-03-31 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Social Media in China

Author : Wenbo Kuang
Publisher : Springer
ISBN 13 : 9811309140
Total Pages : 293 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Social Media in China by : Wenbo Kuang

Download or read book Social Media in China written by Wenbo Kuang and published by Springer. This book was released on 2018-08-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public opinion evolves through this media and its interaction with traditional media. It also offers a unique analysis of growing new media platforms, the challenges of government management and the impact of micro-blogging on journalism in China. Through quantitative research, the book also analyses new media user behavior in China, offering a ‘butterfly effect’ model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the ‘20 million’ phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies. Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.

Chinese Social Media

Author : Mike Kent
Publisher : Routledge
ISBN 13 : 9781138064775
Total Pages : 0 pages
Book Rating : 4.0/5 (647 download)

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Book Synopsis Chinese Social Media by : Mike Kent

Download or read book Chinese Social Media written by Mike Kent and published by Routledge. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- Acknowledgements -- Foreword -- 1 Chinese Social Media Today -- PART I: Chinese Social Media and the Public -- 2 Social Media and the Experience Economy in China's Microphilanthropy -- 3 Social Media and Activism of Grassroots NGOs in China: A Case Study of Love Save Pneumoconiosis (LSP) -- 4 The 'Making' of an Online Celebrity: A Case Study of Chinese Rural Gay Couple An Wei and Wu Yebin -- 5 Populist Sentiments and Digital Ethos in the Social Media Space: Revelations of Weibo Celebrities in China -- PART II: Chinese Social Media and (Re)Presentation -- 6 Framing Food Safety Issues in China: The Negotiation between 'Official Discourse' in Newspapers and 'Civil Discourse' on Weibo -- 7 Face-work on Social Media in China: The Presentation of Self on RenRen and Facebook -- 8 RenRen and Social Capital in Contemporary China -- PART III: Chinese Social Media and Disability -- 9 WeChat and the Voice Donor Campaign: An Example of 'Doing Good' on Social Media -- 10 Information and Communications Technology and Social Media Accessibility in China: A Peep at a Leopard through a Tube? -- 11 The Accessibility of Chinese Social Media Applications: A Heuristic Evaluation of the WeChat App -- PART IV: Chinese Social Media in Greater China and Overseas -- 12 From (Anti-mainland) Sinophobia and Shibboleths to Mobilisation on a Taiwanese Message Board -- 13 Chinese Internet Companies go Global: Online Traffic, Framing and Open Issues -- 14 The Global Expansion of China-based Social Media Platforms and Its Dynamics in the Australian Context -- PART V: Chinese Social Media Critique -- 15 Re-imagining Guangzhou on Sina Weibo: Geo-identity and Chinese Social Media -- 16 The Decline of Sina Weibo: A Technological, Political and Market Analysis

Unlocking the World's Largest E-Market

Author : Ashley Galina Dudarenok
Publisher :
ISBN 13 : 9780692066935
Total Pages : 218 pages
Book Rating : 4.0/5 (669 download)

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Book Synopsis Unlocking the World's Largest E-Market by : Ashley Galina Dudarenok

Download or read book Unlocking the World's Largest E-Market written by Ashley Galina Dudarenok and published by . This book was released on 2018-02-02 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to expand your business to the world's largest e-market, this is the book you need. In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants - Alibaba and Tencent - are engaged in an epic rivalry. You'll also learn how new technologies, like supercomputing, blockchain technology and artificial intelligence, are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage. What's new: New Retail and the Future of Commerce in China Alibaba vs Tencent Social Ranking 2020 Technology and Shifting Epicenters China Going Global China's Soft Power This book is a must-have for anyone who's working with Chinese social media or planning to enter China. It's packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You'll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes 'New Retail' will bring. What Every Marketer Needs to Know about China How Your Business Can Harness Chinese Social Media WeChat: China's Operating System Weibo: China's Online Hotspot The Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, "Unlocking the World's Largest E-market" offers practical advice about selling on Chinese social media from someone who has seen the transformation in China's online world firsthand. "Social media in China, the world's largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don't can be huge. Ashley's book is a great read on this topic and it shows how to do digital marketing on social media in China right." - Edward Tse, Founder and CEO of Gao Feng Advisory Company, and author of China's Disruptors "Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it." - Peter Gordon, Editor of Asian Review of Books "With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market." - Fredda McDonald, Managing Director of World 50 If you're ready to buy it, scroll up and click "Add to Cart" now

Customer Relationship Management Strategies in the Digital Era

Author : Nas?r, Süphan
Publisher : IGI Global
ISBN 13 : 1466682329
Total Pages : 322 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Customer Relationship Management Strategies in the Digital Era by : Nas?r, Süphan

Download or read book Customer Relationship Management Strategies in the Digital Era written by Nas?r, Süphan and published by IGI Global. This book was released on 2015-03-31 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Networks of Outrage and Hope

Author : Manuel Castells
Publisher : John Wiley & Sons
ISBN 13 : 0745695779
Total Pages : 328 pages
Book Rating : 4.7/5 (456 download)

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Book Synopsis Networks of Outrage and Hope by : Manuel Castells

Download or read book Networks of Outrage and Hope written by Manuel Castells and published by John Wiley & Sons. This book was released on 2015-06-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks of Outrage and Hope is an exploration of the newforms of social movements and protests that are erupting in theworld today, from the Arab uprisings to the indignadas movement inSpain, from the Occupy Wall Street movement to the social protestsin Turkey, Brazil and elsewhere. While these and similar socialmovements differ in many important ways, there is one thing theyshare in common: they are all interwoven inextricably with thecreation of autonomous communication networks supported by theInternet and wireless communication. In this new edition of his timely and important book, ManuelCastells examines the social, cultural and political roots of thesenew social movements, studies their innovative forms ofself-organization, assesses the precise role of technology in thedynamics of the movements, suggests the reasons for the supportthey have found in large segments of society, and probes theircapacity to induce political change by influencing people’sminds. Two new chapters bring the analysis up-to-date and draw outthe implications of these social movements and protests forunderstanding the new forms of social change and politicaldemocracy in the global network society.

After the Digital Tornado

Author : Kevin Werbach
Publisher : Cambridge University Press
ISBN 13 : 1108645259
Total Pages : 251 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis After the Digital Tornado by : Kevin Werbach

Download or read book After the Digital Tornado written by Kevin Werbach and published by Cambridge University Press. This book was released on 2020-07-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks powered by algorithms are pervasive. Major contemporary technology trends - Internet of Things, Big Data, Digital Platform Power, Blockchain, and the Algorithmic Society - are manifestations of this phenomenon. The internet, which once seemed an unambiguous benefit to society, is now the basis for invasions of privacy, massive concentrations of power, and wide-scale manipulation. The algorithmic networked world poses deep questions about power, freedom, fairness, and human agency. The influential 1997 Federal Communications Commission whitepaper “Digital Tornado” hailed the “endless spiral of connectivity” that would transform society, and today, little remains untouched by digital connectivity. Yet fundamental questions remain unresolved, and even more serious challenges have emerged. This important collection, which offers a reckoning and a foretelling, features leading technology scholars who explain the legal, business, ethical, technical, and public policy challenges of building pervasive networks and algorithms for the benefit of humanity. This title is also available as Open Access on Cambridge Core.