Internet Based Customer Value Management

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Internet-Based Customer Value Management

Author : Tymoteusz Doligalski
Publisher : Springer
ISBN 13 : 3319098551
Total Pages : 162 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Internet-Based Customer Value Management by : Tymoteusz Doligalski

Download or read book Internet-Based Customer Value Management written by Tymoteusz Doligalski and published by Springer. This book was released on 2014-10-16 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.

Mastering Customer Value Management

Author : Ray Kordupleski
Publisher : Customer Value Management I
ISBN 13 : 9781893673076
Total Pages : 372 pages
Book Rating : 4.6/5 (73 download)

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Book Synopsis Mastering Customer Value Management by : Ray Kordupleski

Download or read book Mastering Customer Value Management written by Ray Kordupleski and published by Customer Value Management I. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.

Back to the Future: Using Marketing Basics to Provide Customer Value

Author : Nina Krey
Publisher : Springer
ISBN 13 : 3319660233
Total Pages : 758 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Back to the Future: Using Marketing Basics to Provide Customer Value by : Nina Krey

Download or read book Back to the Future: Using Marketing Basics to Provide Customer Value written by Nina Krey and published by Springer. This book was released on 2017-12-04 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Disruptive Platforms

Author : Tymoteusz Doligalski
Publisher : Routledge
ISBN 13 : 1000530809
Total Pages : 186 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Disruptive Platforms by : Tymoteusz Doligalski

Download or read book Disruptive Platforms written by Tymoteusz Doligalski and published by Routledge. This book was released on 2021-12-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has taken platforms only twenty years to become digital economy hubs. They have changed markets, enterprises, and society. They have expedited communication, collaboration, and trade for consumers, winning their attention and collecting their data. In doing so, they have made processes, products, and industries obsolete, and disrupted the expectations and behaviours of market players. This raises the question, are digital platforms global innovators or disruptive monopolists? Are they a solution to problems of the past or emissaries of a problematic future? This book provides a multi-faceted approach to platforms and their profound impact on markets and ecosystems. Economic, managerial, social, and political aspects are analysed, and the differentiation of platforms and their disruptive potential is reviewed. The book also examines the mechanism of achieving a monopolistic position, including in the international supply chain, and the greater influence of platforms on political activity and contemporary democracy. With examples from Poland, USA, and China, the contributions offer an international evaluation of disruptive platforms across a multitude of industries. The edited collection, prepared by scholars from the SGH Warsaw School of Economics, will be valuable to researchers and academics across the fields of strategic management, marketing, innovations, international business, and the digital economy.

Service Systems Management and Engineering

Author : Ching M. Chang
Publisher : John Wiley & Sons
ISBN 13 : 0470423323
Total Pages : 720 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Service Systems Management and Engineering by : Ching M. Chang

Download or read book Service Systems Management and Engineering written by Ching M. Chang and published by John Wiley & Sons. This book was released on 2010-04-26 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate instructional guide to achieving success in the service sector Already responsible for employing the bulk of the U.S. workforce, service-providing industries continue to increase their economic dominance. Because of this fact, these companies are looking for talented new service systems engineers to take on strategic and operational challenges. This instructional guide supplies essential tools for career seekers in the service field, including techniques on how to apply scientific, engineering, and business management principles effectively to integrate technology into the workplace. This book provides: Broad-based concepts, skills, and capabilities in twelve categories, which form the "Three-Decker Leadership Architecture," including creative thinking and innovations in services, knowledge management, and globalization Materials supplemented and enhanced by a large number of case studies and examples Skills for successful service engineering and management to create strategic differentiation and operational excellence for service organizations Focused training on becoming a systems engineer, a critically needed position that, according to a 2009 Moneyline article on the best jobs in America, ranks at the top of the list Service Systems Management and Engineering is not only a valuable addition to a college classroom, but also an extremely handy reference for industry leaders looking to explore the possibilities presented by the expanding service economy, allowing them to better target strategies for greater achievement.

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Author : Milton Kotler
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler

Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Customer Value Generation in Banking

Author : Stefanie Auge-Dickhut
Publisher : Springer
ISBN 13 : 3319199382
Total Pages : 209 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Customer Value Generation in Banking by : Stefanie Auge-Dickhut

Download or read book Customer Value Generation in Banking written by Stefanie Auge-Dickhut and published by Springer. This book was released on 2015-07-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.

Valuation

Author : McKinsey & Company Inc.
Publisher : John Wiley & Sons
ISBN 13 : 0470889934
Total Pages : 860 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Valuation by : McKinsey & Company Inc.

Download or read book Valuation written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile global economy, Valuation, Fifth Edition continues the tradition of its bestselling predecessors by providing up-to-date insights and practical advice on how to create, manage, and measure the value of an organization. Along with all new case studies that illustrate how valuation techniques and principles are applied in real-world situations, this comprehensive guide has been updated to reflect new developments in corporate finance, changes in accounting rules, and an enhanced global perspective. Valuation, Fifth Edition is filled with expert guidance that managers at all levels, investors, and students can use to enhance their understanding of this important discipline. Contains strategies for multi-business valuation and valuation for corporate restructuring, mergers, and acquisitions Addresses how you can interpret the results of a valuation in light of a company's competitive situation Also available: a book plus CD-ROM package (978-0-470-42469-8) as well as a stand-alone CD-ROM (978-0-470-42457-7) containing an interactive valuation DCF model Valuation, Fifth Edition stands alone in this field with its reputation of quality and consistency. If you want to hone your valuation skills today and improve them for years to come, look no further than this book.

Managing in a VUCA World

Author : Oliver Mack
Publisher : Springer
ISBN 13 : 3319168894
Total Pages : 268 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Managing in a VUCA World by : Oliver Mack

Download or read book Managing in a VUCA World written by Oliver Mack and published by Springer. This book was released on 2015-07-15 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and complexity. It reviews ways to manage complexity, while providing examples for tools and approaches that can be applied. The main focus of Section 2 is on leadership, strategy and planning. The chapters in this section create new approaches to handle VUCA environments pertaining to these areas including using the Tetralemma logics, tools from systemic structural constellation (SySt) approach of psychotherapy and organizational development, to provide new ideas for the management of large strategic programs in organizations. Section 3 considers how marketing and sales are affected by VUCA, from social media’s influence to customer value management. Operations and cost management are highlighted in Section 4. This section covers VUCA challenges within global supply chains and decision-oriented controlling. In Section 5 organizational structure and process management are showcased, while Section 6 is dedicated to addressing the effects of VUCA in IT, technology and data management. The VUCA forces present businesses with the need to move from linear modes of thought to problem solving with synthetic and simultaneous thinking. This book should help to provide some starting points and ideas to deal with the next era. It should not be understood as the end of the road, but as the beginning of a journey exploring and developing new concepts for a new way of management.

Sustainable Marketing and Customer Value

Author : Subrata Chattopadhyay
Publisher : Taylor & Francis
ISBN 13 : 100078584X
Total Pages : 345 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Sustainable Marketing and Customer Value by : Subrata Chattopadhyay

Download or read book Sustainable Marketing and Customer Value written by Subrata Chattopadhyay and published by Taylor & Francis. This book was released on 2022-12-28 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Encyclopedia of Organizational Knowledge, Administration, and Technology

Author : Khosrow-Pour D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1799834743
Total Pages : 2734 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Encyclopedia of Organizational Knowledge, Administration, and Technology by : Khosrow-Pour D.B.A., Mehdi

Download or read book Encyclopedia of Organizational Knowledge, Administration, and Technology written by Khosrow-Pour D.B.A., Mehdi and published by IGI Global. This book was released on 2020-09-29 with total page 2734 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability. The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.

Electronic Customer Relationship Management

Author : Jerry Fjermestad
Publisher : Routledge
ISBN 13 : 1317472187
Total Pages : 281 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Electronic Customer Relationship Management by : Jerry Fjermestad

Download or read book Electronic Customer Relationship Management written by Jerry Fjermestad and published by Routledge. This book was released on 2015-05-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a state-of-the art survey of information systems research on electronic customer relationship management (eCRM). It provides important new frameworks derived from current cases and applications in this emerging field. Each chapter takes a collaborative approach to eCRM that goes beyond the analytical and operational perspectives most often taken by researchers in the field. Chapters also stress integration with other enterprise information systems. The book is organized in four parts: Part I presents an overview of the role of CRM and eCRM in marketing and supply chain management; Part II focuses on the organizational success factors behind eCRM implementation; Part III presents cases of eCRM performance enhancement; and Part IV addresses eCRM issues in business-to-consumer commerce.

Selected Readings on Information Technology and Business Systems Management

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1605660876
Total Pages : 566 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Selected Readings on Information Technology and Business Systems Management by : Lee, In

Download or read book Selected Readings on Information Technology and Business Systems Management written by Lee, In and published by IGI Global. This book was released on 2008-08-31 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents quality articles focused on key issues concerning technology in business"--Provided by publisher.

Superior Customer Value in the New Economy

Author : Simon Ang
Publisher : CRC Press
ISBN 13 : 0203501497
Total Pages : 406 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Superior Customer Value in the New Economy by : Simon Ang

Download or read book Superior Customer Value in the New Economy written by Simon Ang and published by CRC Press. This book was released on 2004-05-27 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great companies consistently meet and exceed customer desires. Superior Customer Value in the New Economy: Concepts and Cases, Second Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies. The Second Edition elaborates on the latest perspectives of the busin

Building Corporate Identity, Image and Reputation in the Digital Era

Author : T C Melewar
Publisher : Taylor & Francis
ISBN 13 : 1000382176
Total Pages : 573 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Building Corporate Identity, Image and Reputation in the Digital Era by : T C Melewar

Download or read book Building Corporate Identity, Image and Reputation in the Digital Era written by T C Melewar and published by Taylor & Francis. This book was released on 2021-07-29 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.

Market-based Management

Author : Roger J. Best
Publisher : Prentice Hall
ISBN 13 : 9780131469563
Total Pages : 0 pages
Book Rating : 4.4/5 (695 download)

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Book Synopsis Market-based Management by : Roger J. Best

Download or read book Market-based Management written by Roger J. Best and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved