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International Strategic Management Of Brands And Online Firms
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Book Synopsis International Strategic Management of Brands and Online Firms by : Carolina Sinning
Download or read book International Strategic Management of Brands and Online Firms written by Carolina Sinning and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms. About the author Carolina Sinning worked at the Chair for Marketing and Retailing at the University of Trier, where she received her doctoral degree. .
Book Synopsis International Strategic Management of Brands and Online Firms by : Carolina Sinning
Download or read book International Strategic Management of Brands and Online Firms written by Carolina Sinning and published by Springer Nature. This book was released on 2022-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.
Book Synopsis Strategic Brand Management by : Jean-Noël Kapferer
Download or read book Strategic Brand Management written by Jean-Noël Kapferer and published by Simon and Schuster. This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Book Synopsis Strategic Management by : Christian Scholz
Download or read book Strategic Management written by Christian Scholz and published by Springer-Verlag. This book was released on 2013-07-02 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Market presents numerous opportunities and at the same time challenges for business enterprises. In this anthology, lecturers and researchers at Saarland University's Europa-Institut expound on the latest findings and trends of their most important research topics.
Book Synopsis Ten Years to Midnight by : Blair H. Sheppard
Download or read book Ten Years to Midnight written by Blair H. Sheppard and published by Berrett-Koehler Publishers. This book was released on 2020-08-04 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Shows how humans have brought us to the brink and how humanity can find solutions. I urge people to read with humility and the daring to act.” —Harpal Singh, former Chair, Save the Children, India, and former Vice Chair, Save the Children International In conversations with people all over the world, from government officials and business leaders to taxi drivers and schoolteachers, Blair Sheppard, global leader for strategy and leadership at PwC, discovered they all had surprisingly similar concerns. In this prescient and pragmatic book, he and his team sum up these concerns in what they call the ADAPT framework: Asymmetry of wealth; Disruption wrought by the unexpected and often problematic consequences of technology; Age disparities--stresses caused by very young or very old populations in developed and emerging countries; Polarization as a symptom of the breakdown in global and national consensus; and loss of Trust in the institutions that underpin and stabilize society. These concerns are in turn precipitating four crises: a crisis of prosperity, a crisis of technology, a crisis of institutional legitimacy, and a crisis of leadership. Sheppard and his team analyze the complex roots of these crises--but they also offer solutions, albeit often seemingly counterintuitive ones. For example, in an era of globalization, we need to place a much greater emphasis on developing self-sustaining local economies. And as technology permeates our lives, we need computer scientists and engineers conversant with sociology and psychology and poets who can code. The authors argue persuasively that we have only a decade to make headway on these problems. But if we tackle them now, thoughtfully, imaginatively, creatively, and energetically, in ten years we could be looking at a dawn instead of darkness.
Book Synopsis International Strategy of Emerging Market Firms by : Andrei Panibratov
Download or read book International Strategy of Emerging Market Firms written by Andrei Panibratov and published by Taylor & Francis. This book was released on 2017-03-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
Book Synopsis Global Strategic Management by : Philippe Lasserre
Download or read book Global Strategic Management written by Philippe Lasserre and published by Bloomsbury Publishing. This book was released on 2022-11-03 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe. The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
Author :The Faculty of Thunderbird, The American Graduate School of International Management Publisher :John Wiley & Sons ISBN 13 :9780471326069 Total Pages :404 pages Book Rating :4.3/5 (26 download)
Book Synopsis Thunderbird on Global Business Strategy by : The Faculty of Thunderbird, The American Graduate School of International Management
Download or read book Thunderbird on Global Business Strategy written by The Faculty of Thunderbird, The American Graduate School of International Management and published by John Wiley & Sons. This book was released on 2000-04-24 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thunderbird ist Amerikas führende Graduate School im Bereich globaler Unternehmen. Aufgrund ihres Ausbildungsprogramms für Manager in internationalen Unternehmen wurde sie von BusinessWeek zur Nummer 1 gewählt. Dies ist das erste Buch, das von Thunderbird-Experten herausgegeben wurde: Ein einzigartiger Leitfaden, der eine Reihe von Essays anerkannter Experten enthält und erläutert, wie man erfolgreich ein internationales Unternehmen leitet. Diskutiert wird ein breites Themenspektrum, angefangen bei globaler Unternehmensstrategie, Personalfragen, über Informationstechnologie und die Bedeutung von Informationsmanagement bis hin zum Schutz geistigen Eigentums und dynamischer Wettbewerbsstrategie.
Book Synopsis Gaining Competitive Advantage - Strategies for an Internet Company to Succeed in an International Market by : Verena Naunheim
Download or read book Gaining Competitive Advantage - Strategies for an Internet Company to Succeed in an International Market written by Verena Naunheim and published by GRIN Verlag. This book was released on 2011-08 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, University of Applied Sciences Essen, course: International Management / Economics / Business, language: English, abstract: This thesis deals with strategies for an internet company to succeed in an international market. In today's markets competition becomes more and more intense. Companies have to follow up new strategies even faster, because rapid economic changes can make strategies that were successful yesterday, obsolete today. But also new communication methods like e-commerce, e-mail, or mobile phones have a revolutionary impact on daily business, especially on account of the internet companies who have to offer their customers "different ways to communicate, receive information and buy goods". Companies need to rethink their opportunities in the markets and have to adapt their strategies according to the global changes that occur.
Book Synopsis Global Strategic Management by : Jedrzej George Frynas
Download or read book Global Strategic Management written by Jedrzej George Frynas and published by Oxford University Press, USA. This book was released on 2015 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emphasising the essential techniques of business best practices, this title offers thorough analysis and discussions on concepts such as environmental analysis, strategy development and strategy implementation.
Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1609605888 Total Pages :2628 pages Book Rating :4.6/5 (96 download)
Book Synopsis Global Business: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources
Download or read book Global Business: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2011-05-31 with total page 2628 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This multi-volume reference examines critical issues and emerging trends in global business, with topics ranging from managing new information technology in global business operations to ethics and communication strategies"--Provided by publisher.
Book Synopsis Handbook of Research on International Strategic Management by : Alain Verbeke
Download or read book Handbook of Research on International Strategic Management written by Alain Verbeke and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ïVerbeke and Merchant have assembled a remarkable collection of brand new essays by the whoÍs-who of international business. It will become a standard reference for both junior and senior scholars working in this increasingly important area.Í _ Ravi Ramamurti, Northeastern University, US ïLeading thinkers about the multinational enterprise offer both concise syntheses and critical reflections of the state of the art on international strategic management research. They in particular highlight the potential of internalization theory as a central paradigm for the field, and critically examine pertinent issues such as the complex notion of distance in international business. Refreshingly, they do not shy away from naming flaws in recent work, while offering avenues to improve the quality and impact of future research.Í _ Klaus Meyer, University of Bath, UK The Handbook provides an impressive state-of-the-art overview of the international strategic management field as an area of scholarly inquiry. The great strength of the work is the thoughtfulness of the messages conveyed by the expert team of authors. The implications for future international strategy research and for international management practice are profound and will influence the next generation of scholars in international strategy as well as senior level managers. Corporate executives will continue to operate in a world that is far from flat and will use this volume as a reliable compass, in the form of powerful conceptual frameworks, to navigate uncharted territory in the global economy. The Handbook presents a collection of 24 original research papers that should serve international strategy scholars and reflective MNE managers alike.
Book Synopsis Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International Market by : Verena Naunheim
Download or read book Gaining Competitive Advantage – Strategies for an Internet Company to succeed in an International Market written by Verena Naunheim and published by GRIN Verlag. This book was released on 2011-08-18 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, University of Applied Sciences Essen, course: International Management / Economics / Business, language: English, abstract: This thesis deals with strategies for an internet company to succeed in an international market. In today’s markets competition becomes more and more intense. Companies have to follow up new strategies even faster, because rapid economic changes can make strategies that were successful yesterday, obsolete today. But also new communication methods like e-commerce, e-mail, or mobile phones have a revolutionary impact on daily business , especially on account of the internet companies who have to offer their customers “different ways to communicate, receive information and buy goods”. Companies need to rethink their opportunities in the markets and have to adapt their strategies according to the global changes that occur.
Book Synopsis Competitive Strategy for Media Firms by : Sylvia M. Chan-Olmsted
Download or read book Competitive Strategy for Media Firms written by Sylvia M. Chan-Olmsted and published by Routledge. This book was released on 2006-08-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.
Book Synopsis Developing Successful Global Strategies for Marketing Luxury Brands by : Fabrizio Mosca
Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Fabrizio Mosca and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused on contemporary issues affecting luxury industries such as digital transformation, sustainable development, changes in luxury consumers' behavior, integration between physical and online channels, and the development of social media marketing strategies
Book Synopsis Strategic Market Management by : David A. Aaker
Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.
