Handbook of Research on International Advertising

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1781001049
Total Pages : 577 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Research on International Advertising by : Shintaro Okazaki

Download or read book Handbook of Research on International Advertising written by Shintaro Okazaki and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as compete coverage as found in this one volume.' – Don E. Schultz, Northwestern University, US 'An excellent book for international marketing scholars and advertising executives that focuses on the complexity of making advertising decisions in a global world. The contributors identify how international advertising perspectives are being transformed by such changes as the emergence of social media, rise of BRIC countries, and increasing concern for localization of advertising. Confident in predictions and bold in recommendations, this book is written with ambition, scope, and verve that sets it apart from the usual advertising books.' – Subhash C. Jain, University of Connecticut, US The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international advertising, effectiveness of specific creative techniques, global advertising agencies, international perspectives of corporate reputation, transnational trust, global consumer cultural positioning, and performance of integrated marketing communications, among others. Researchers, students and practitioners in the fields of marketing, advertising, communication, and media management will find this important and stimulating resource invaluable.

Global Marketing Management

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199609705
Total Pages : 605 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Global Marketing Management by : Kiefer Lee

Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press. This book was released on 2012-03-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

American Reference Books Annual

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Author :
Publisher :
ISBN 13 :
Total Pages : 826 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Reference Books Annual by : Bohdan S. Wynar

Download or read book American Reference Books Annual written by Bohdan S. Wynar and published by . This book was released on 2006 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.

Dynamics of International Advertising

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Author :
Publisher : Peter Lang
ISBN 13 : 9781433103841
Total Pages : 382 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Dynamics of International Advertising by : Barbara Mueller

Download or read book Dynamics of International Advertising written by Barbara Mueller and published by Peter Lang. This book was released on 2011 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

International Marketing

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Author :
Publisher : SAGE Publications
ISBN 13 : 1544350163
Total Pages : 737 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis International Marketing by : Daniel W. Baack

Download or read book International Marketing written by Daniel W. Baack and published by SAGE Publications. This book was released on 2012-02-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

New Challenges to International Marketing

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Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1848554680
Total Pages : 432 pages
Book Rating : 4.8/5 (485 download)

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Book Synopsis New Challenges to International Marketing by : Tamer Cavusgil

Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

European Marketing Data and Statistics

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Author :
Publisher : Euromonitor Publications
ISBN 13 : 9781842644539
Total Pages : 570 pages
Book Rating : 4.6/5 (445 download)

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Book Synopsis European Marketing Data and Statistics by : Euromonitor Publications

Download or read book European Marketing Data and Statistics written by Euromonitor Publications and published by Euromonitor Publications. This book was released on 2007-12 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents demographic, economic and marketing data for 44 European countries. This reference tool is useful for libraries and international marketing departments.

International marketing and trade of quality food products

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Author :
Publisher : BRILL
ISBN 13 : 9086866611
Total Pages : 347 pages
Book Rating : 4.0/5 (868 download)

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Book Synopsis International marketing and trade of quality food products by : Alessandra Castellini

Download or read book International marketing and trade of quality food products written by Alessandra Castellini and published by BRILL. This book was released on 2023-09-04 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to increased purchasing power of certain consumer segments all over the world and the related growing demand for food specialties for differentiated goods in the international markets, agri-food trade and marketing is no longer focused on commodities only. Key concepts of 'Marketing', 'International Trade' and 'Quality' are taking the forefront in the scientific debate among agricultural economists dealing with agricultural and food products markets. The need for scientific knowledge about several aspects of marketing for quality food products is growing. The aim of this book is to link these key concepts together and consider connections, overlaps, contradictions and complementarities between them. This book contains peer-reviewed articles covering a range of studies on international marketing and trade for quality food products and is edited with the support of the BEAN-QUORUM project, funded by the European Union's Asia Link Programme. The topics covered by the studies range from geographical indications to organic food; from fair trade to functional food; from knowledge about quality requirements to the impact of the quest for quality. The geographical scope of the studies is broad and the perspectives vary including the consumer, the producer and the supply chain side. The focal interest of the studies also range from competitiveness, to policy, to potential demand. The book is of interest to researchers and practitioners in international food networks of all types.

CIM Coursebook 06/07 Marketing Research and Information

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Author :
Publisher : Routledge
ISBN 13 : 1136420622
Total Pages : 389 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 06/07 Marketing Research and Information by : Matthew Housden

Download or read book CIM Coursebook 06/07 Marketing Research and Information written by Matthew Housden and published by Routledge. This book was released on 2013-05-13 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

Guide to Reference in Business and Economics

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Author :
Publisher : American Library Association
ISBN 13 : 0838996353
Total Pages : 492 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Guide to Reference in Business and Economics by : Steven W. Sowards

Download or read book Guide to Reference in Business and Economics written by Steven W. Sowards and published by American Library Association. This book was released on 2014-07-22 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.

CIM Coursebook 07/08 Marketing Research and Information

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Author :
Publisher : Routledge
ISBN 13 : 1136419985
Total Pages : 390 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 07/08 Marketing Research and Information by : Matthew Housden

Download or read book CIM Coursebook 07/08 Marketing Research and Information written by Matthew Housden and published by Routledge. This book was released on 2012-06-25 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Marketing Research and Information

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Author :
Publisher : Routledge
ISBN 13 : 0750685530
Total Pages : 390 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Research and Information by : Matthew Housden

Download or read book Marketing Research and Information written by Matthew Housden and published by Routledge. This book was released on 2007 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Research and Information module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Global Marketing and Advertising

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Author :
Publisher : SAGE
ISBN 13 : 1529764742
Total Pages : 434 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Global Marketing and Advertising by : Marieke de Mooij

Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE. This book was released on 2021-09-22 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key points, and video examples of advertising from around the world.

Conditions of Competition of Certain Oranges and Lemons in the Fresh U.S. Market, Inv. 332-469

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Author :
Publisher : DIANE Publishing
ISBN 13 : 1457818965
Total Pages : 293 pages
Book Rating : 4.4/5 (578 download)

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Book Synopsis Conditions of Competition of Certain Oranges and Lemons in the Fresh U.S. Market, Inv. 332-469 by :

Download or read book Conditions of Competition of Certain Oranges and Lemons in the Fresh U.S. Market, Inv. 332-469 written by and published by DIANE Publishing. This book was released on with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Nanoscience, Engineering, and Technology

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Author :
Publisher : CRC Press
ISBN 13 : 1439860165
Total Pages : 1075 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Handbook of Nanoscience, Engineering, and Technology by : William A. Goddard III

Download or read book Handbook of Nanoscience, Engineering, and Technology written by William A. Goddard III and published by CRC Press. This book was released on 2018-09-03 with total page 1075 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his 1959 address, "There is Plenty of Room at the Bottom," Richard P. Feynman speculated about manipulating materials atom by atom and challenged the technical community "to find ways of manipulating and controlling things on a small scale." This visionary challenge has now become a reality, with recent advances enabling atomistic-level tailoring and control of materials. Exemplifying Feynman’s vision, Handbook of Nanoscience, Engineering, and Technology, Third Edition continues to explore innovative nanoscience, engineering, and technology areas. Along with updating all chapters, this third edition extends the coverage of emerging nano areas even further. Two entirely new sections on energy and biology cover nanomaterials for energy storage devices, photovoltaics, DNA devices and assembly, digital microfluidic lab-on-a-chip, and much more. This edition also includes new chapters on nanomagnet logic, quantum transport at the nanoscale, terahertz emission from Bloch oscillator systems, molecular logic, electronic optics in graphene, and electromagnetic metamaterials. With contributions from top scientists and researchers from around the globe, this color handbook presents a unified, up-to-date account of the most promising technologies and developments in the nano field. It sets the stage for the next revolution of nanoscale manufacturing—where scalable technologies are used to manufacture large numbers of devices with complex functionalities.

Psychological Foundations of Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1315436078
Total Pages : 406 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Psychological Foundations of Marketing by : Allan J Kimmel

Download or read book Psychological Foundations of Marketing written by Allan J Kimmel and published by Routledge. This book was released on 2018-01-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

IT Outsourcing: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1605667714
Total Pages : 2511 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis IT Outsourcing: Concepts, Methodologies, Tools, and Applications by : St.Amant, Kirk

Download or read book IT Outsourcing: Concepts, Methodologies, Tools, and Applications written by St.Amant, Kirk and published by IGI Global. This book was released on 2009-07-31 with total page 2511 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book covers a wide range of topics involved in the outsourcing of information technology through state-of-the-art collaborations of international field experts"--Provided by publisher.