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Author : Håkan Håkansson
Publisher :
ISBN 13 : 9780835737395
Total Pages : 416 pages
Book Rating : 4.7/5 (373 download)
Download or read book International Marketing and Purchasing of Industrial Goods written by Håkan Håkansson and published by . This book was released on with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.:/5 (221 download)
Download or read book International Marketing and Purchasing of Industrial Goods written by and published by . This book was released on 1982 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter W Turnbull
Publisher : Routledge
ISBN 13 : 1135124272
Total Pages : 305 pages
Book Rating : 4.1/5 (351 download)
Download or read book Strategies for International Industrial Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author : Stanley Paliwoda
Publisher : Routledge
ISBN 13 : 1135126666
Total Pages : 394 pages
Book Rating : 4.1/5 (351 download)
Download or read book Perspectives on International Marketing - Re-issued (RLE International Business) written by Stanley Paliwoda and published by Routledge. This book was released on 2013-01-04 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan. The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
Author : Malcolm T Cunninghamd
Publisher : Springer
ISBN 13 : 1349054755
Total Pages : 146 pages
Book Rating : 4.3/5 (49 download)
Download or read book International Marketing and Purchasing written by Malcolm T Cunninghamd and published by Springer. This book was released on 1981-04-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter W Turnbull
Publisher : Routledge
ISBN 13 : 1135124353
Total Pages : 393 pages
Book Rating : 4.1/5 (351 download)
Download or read book Research in International Marketing (RLE International Business) written by Peter W Turnbull and published by Routledge. This book was released on 2013-04-02 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Author : Hans Jansson
Publisher : Edward Elgar Publishing
ISBN 13 : 1839101822
Total Pages : 379 pages
Book Rating : 4.8/5 (391 download)
Download or read book International Business Strategy in Complex Markets written by Hans Jansson and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136585850
Total Pages : 244 pages
Book Rating : 4.1/5 (365 download)
Download or read book Industrial Products written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Author : Masaaki Kotabe
Publisher : SAGE
ISBN 13 : 1446206734
Total Pages : 569 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-05 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author : Arch G. Woodside
Publisher : Emerald Group Publishing
ISBN 13 : 184855172X
Total Pages : 488 pages
Book Rating : 4.8/5 (485 download)
Download or read book Creating and Managing Superior Customer Value written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2008-11-01 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Author : Malcolm McDonald
Publisher : Butterworth-Heinemann
ISBN 13 : 0750646152
Total Pages : 343 pages
Book Rating : 4.7/5 (56 download)
Download or read book Key Customers written by Malcolm McDonald and published by Butterworth-Heinemann. This book was released on 2000 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.
Author : U. Holm
Publisher : Springer
ISBN 13 : 1137508825
Total Pages : 495 pages
Book Rating : 4.1/5 (375 download)
Download or read book Knowledge, Networks and Power written by U. Holm and published by Springer. This book was released on 2015-05-12 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsala School'. The work in Uppsala over the years reflects a broad palette of issues and approaches.
Author : Kiefer Lee
Publisher : Oxford University Press
ISBN 13 : 0199609705
Total Pages : 605 pages
Book Rating : 4.1/5 (996 download)
Download or read book Global Marketing Management written by Kiefer Lee and published by Oxford University Press. This book was released on 2012-03-29 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Author : Richard Fletcher
Publisher : Pearson Higher Education AU
ISBN 13 : 1442561254
Total Pages : 747 pages
Book Rating : 4.4/5 (425 download)
Download or read book International Marketing: An Asia-Pacific Perspective written by Richard Fletcher and published by Pearson Higher Education AU. This book was released on 2013-08-28 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
Author : K. Grant
Publisher : Springer
ISBN 13 : 3319173111
Total Pages : 559 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1995 World Marketing Congress written by K. Grant and published by Springer. This book was released on 2015-06-29 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : U. Holm
Publisher : Springer
ISBN 13 : 1137508825
Total Pages : 472 pages
Book Rating : 4.1/5 (375 download)
Download or read book Knowledge, Networks and Power written by U. Holm and published by Springer. This book was released on 2015-05-12 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents more than four decades of research in international business at the Department of Business Studies, Uppsala University. Gradually, this research has been recognized as 'The Uppsala School'. The work in Uppsala over the years reflects a broad palette of issues and approaches.
Author : Jan Dul
Publisher : Routledge
ISBN 13 : 0750681969
Total Pages : 322 pages
Book Rating : 4.7/5 (56 download)
Download or read book Case Study Methodology in Business Research written by Jan Dul and published by Routledge. This book was released on 2008 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for how to design and conduct theory-testing and other case studies, this text sets out structures and guidelines that assist students and researchers from a wide range of disciplines to develop their case study research in a consistent and rigorous manner.
