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Advances in Global Marketing

Author : Leonidas C. Leonidou
Publisher : Springer
ISBN 13 : 3319613855
Total Pages : 517 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Advances in Global Marketing by : Leonidas C. Leonidou

Download or read book Advances in Global Marketing written by Leonidas C. Leonidou and published by Springer. This book was released on 2017-10-20 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Born Global Firms

Author : S. Tamer Cavusgil
Publisher : Business Expert Press
ISBN 13 : 1606490133
Total Pages : 136 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Born Global Firms by : S. Tamer Cavusgil

Download or read book Born Global Firms written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-08-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Antecedents of Venture Firms’ Internationalization

Author : Julia Christofor
Publisher : Springer Science & Business Media
ISBN 13 : 3834998214
Total Pages : 279 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Antecedents of Venture Firms’ Internationalization by : Julia Christofor

Download or read book Antecedents of Venture Firms’ Internationalization written by Julia Christofor and published by Springer Science & Business Media. This book was released on 2008-07-30 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Julia Christofor’s study aims to analyze the conditions of the initial internationalization decision in the Net Economy. The results suggest that a holistic perspective including the founder, business model and the firm level should be considered when explaining the internationalization propensity of entrepreneurs.

Research Handbook on Innovation in International Business

Author : Dikova, Desislava
Publisher : Edward Elgar Publishing
ISBN 13 : 1800882947
Total Pages : 320 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Research Handbook on Innovation in International Business by : Dikova, Desislava

Download or read book Research Handbook on Innovation in International Business written by Dikova, Desislava and published by Edward Elgar Publishing. This book was released on 2022-06-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expansive and engaging, the Research Handbook on Innovation in International Business takes a deep dive into technological, organisational, firm, and industry-level innovation. Contributions from leading experts in international business cover large multinational firms to SMEs and emerging markets, providing industry-specific insights into innovative solutions from across the globe.

International Business in the Information and Digital Age

Author : Rob van Tulder
Publisher : Emerald Group Publishing
ISBN 13 : 1787563278
Total Pages : 441 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis International Business in the Information and Digital Age by : Rob van Tulder

Download or read book International Business in the Information and Digital Age written by Rob van Tulder and published by Emerald Group Publishing. This book was released on 2018-11-16 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.

International Strategic Management of Brands and Online Firms

Author : Carolina Sinning
Publisher : Springer Nature
ISBN 13 : 3658380500
Total Pages : 231 pages
Book Rating : 4.6/5 (583 download)

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Book Synopsis International Strategic Management of Brands and Online Firms by : Carolina Sinning

Download or read book International Strategic Management of Brands and Online Firms written by Carolina Sinning and published by Springer Nature. This book was released on 2022-07-01 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.

The STAT-USA/Internet Companion to International Marketing

Author : Michael R. Czinkota
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The STAT-USA/Internet Companion to International Marketing by : Michael R. Czinkota

Download or read book The STAT-USA/Internet Companion to International Marketing written by Michael R. Czinkota and published by . This book was released on 2001 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Business in the 21st Century

Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313379491
Total Pages : 1025 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis International Business in the 21st Century by : Bruce D. Keillor

Download or read book International Business in the 21st Century written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2011-05-04 with total page 1025 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive, three-volume set covers every aspect of international business operations and offers a detailed discussion of important issues looming on the horizon. Covering an array of topics critical to today's business leader, International Business in the 21st Century is comprised of three volumes. The first volume, Are You Ready? Preparing for International Operations, covers issues related to establishing an international business, including assessing your export readiness and finding financing. Volume two, Going Global: Implementing International Business Operations, is about actually getting your business up and running. Volume three, Staying on Top: Crucial Issues for International Business in the 21st Century, discusses the many things that impact anyone doing business in the international arena, from cultural differences to the challenges of international threats and terrorism. Bridging the gap between the business world and the academic world, the set provides a comprehensive breakdown of the specific topic areas associated with firm preparedness, improving efficiencies, and the often-overlooked areas of operational risk. With this set in hand, business leaders will better understand how to get involved and how to stay ahead of the curve in international markets.

International Strategy of Emerging Market Firms

Author : Andrei Panibratov
Publisher : Taylor & Francis
ISBN 13 : 1317447484
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis International Strategy of Emerging Market Firms by : Andrei Panibratov

Download or read book International Strategy of Emerging Market Firms written by Andrei Panibratov and published by Taylor & Francis. This book was released on 2017-03-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

Market Entry Strategies

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110653117
Total Pages : 179 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Market Entry Strategies by : Mario Glowik

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

International Marketing in the Fast Changing World

Author : Shaoming Zou
Publisher : Emerald Group Publishing
ISBN 13 : 1785602322
Total Pages : 305 pages
Book Rating : 4.7/5 (856 download)

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Book Synopsis International Marketing in the Fast Changing World by : Shaoming Zou

Download or read book International Marketing in the Fast Changing World written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2015-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging markets, the euro crisis, and the push to reform global institutions have resulted in a fast changing world, creating opportunities and challenges for international marketing firms and academics. New players, phenomena, and challenges have emerged that demand new research to develop and expand innovative concepts and theories.

China’s Globalizing Internet

Author : Yu Hong
Publisher : Taylor & Francis
ISBN 13 : 1000686051
Total Pages : 130 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis China’s Globalizing Internet by : Yu Hong

Download or read book China’s Globalizing Internet written by Yu Hong and published by Taylor & Francis. This book was released on 2022-09-05 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the Chinese internet as an ensemble of ideas, ownership, policies, laws, and interests that intersect with pre-existing global elements and, increasingly, with deepening globalizing imperatives. It extends traditional inquiry about digital China and globalization and encourages closer attention to contestation, shifting international order, transformation of states, and new requirements of global digital capitalism. Across the three foci of history, power, and governance, this book considers the ways the Chinese internet is entangled with transnational capitals, ideas, and institutions, while at the same time manifests a strong globalizing drive. It begins with a historical political economy approach that emphasizes the dialectics between structural imperatives and historical contingency. As for governance, the Chinese state has set out to re-regulate the internet as the network becomes ubiquitous during the nation’s web-oriented digital transformation. Such a state-centric governance model, however, is likely to affect China’s global expansion, apart from the fact that the state is taking an active interest in global internet governance. This book will be of interest to researchers and advanced students of Communication Studies, Politics, Sociology, Economics, Cultural Studies, and Science and Technology Studies. The chapters in this book were originally published as a special issue of the Chinese Journal of Communication.

Handbook of Research on Born Globals

Author : Mika Gabrielsson
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938045
Total Pages : 449 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Handbook of Research on Born Globals by : Mika Gabrielsson

Download or read book Handbook of Research on Born Globals written by Mika Gabrielsson and published by Edward Elgar Publishing. This book was released on 2012 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The immense literature on born globals contains a cottage industry of research that includes many different definitions, operationalizations and conclusions. It is time to reflect on what insights we have gained. The editors have really succeeded in putting a highly needed great Handbook together that presents this at its best. It will stimulate further research. It is an appealing, useful and well crafted end product.' – Torben Pedersen, Copenhagen Business School, Denmark This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders' linkages, experience, culture and training, as well as collaboration with large MNEs. The expert contributors and the editors explore the origin and evolution of born globals and the changing history of this sector. They outline the training involved in developing international intellectual entrepreneurs and study the effects of different cultures on the origin and growth of born globals. The Handbook focuses on the different types of born globals that emerge from the general set of SMEs – ranging from the pure born globals to the born again globals, the born regionals, and their sub group of born again regionals. It also innovatively differentiates these from internationalizing SMEs and international new ventures. Providing a dynamic perspective on the development of successful born global firms, this book will prove essential reading for researchers and students of international business. Founders of born global firms will also learn about novel management practices, whilst educational institutions and governments will find invaluable insights on how to foster the emergence of successful born globals.

Networks in International Business

Author : George WJ Hendrikse
Publisher : Springer Nature
ISBN 13 : 3031181344
Total Pages : 378 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Networks in International Business by : George WJ Hendrikse

Download or read book Networks in International Business written by George WJ Hendrikse and published by Springer Nature. This book was released on 2023-01-01 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume focuses on the management and governance of international business networks (IBN). Specifically, the chapters refer to theoretical, conceptual, empirical, and case study papers from all areas in economics and management of IBN. These include cooperatives, franchising, retail chains, strategic alliances, public-private partnerships and new network forms in the digital economy. This book is ideal for researchers and strategists who are keen to improve their understanding of the latest developments in the field.

Research on Knowledge, Innovation and Internationalization

Author : Jorma Larimo
Publisher : Emerald Group Publishing
ISBN 13 : 1848559569
Total Pages : 296 pages
Book Rating : 4.8/5 (485 download)

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Book Synopsis Research on Knowledge, Innovation and Internationalization by : Jorma Larimo

Download or read book Research on Knowledge, Innovation and Internationalization written by Jorma Larimo and published by Emerald Group Publishing. This book was released on 2009-10-31 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprises of a selection of competitive papers from the 34th European International Business Academy Annual Conference, held in Tallinn, Estonia in December 2008, with the theme International Business and the Catching-up Economies: Challenges and Opportunities.

The Routledge Companion to International Entrepreneurship

Author : Stephanie A. Fernhaber
Publisher : Routledge
ISBN 13 : 1134096461
Total Pages : 442 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The Routledge Companion to International Entrepreneurship by : Stephanie A. Fernhaber

Download or read book The Routledge Companion to International Entrepreneurship written by Stephanie A. Fernhaber and published by Routledge. This book was released on 2014-12-05 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The domain of international entrepreneurship has continued to gain momentum in an era that sees entrepreneurship and globalization as critical issues in the world of business. Given the flourish of new research in this area, there is a need to provide an up-to-date perspective on the field and its future. This volume draws together a team of experts purposely selected from both the entrepreneurship and international business fields to present a comprehensive resource on the cutting-edge conversations within international entrepreneurship. This prestigious reference book will offer students and researchers an introduction to leading scholarship in international entrepreneurship and also serve as a catapult for future research.

International Business Diplomacy

Author : Huub Ruël
Publisher : Emerald Group Publishing
ISBN 13 : 1787430812
Total Pages : 297 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis International Business Diplomacy by : Huub Ruël

Download or read book International Business Diplomacy written by Huub Ruël and published by Emerald Group Publishing. This book was released on 2017-11-23 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment.