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Author :
Publisher :
ISBN 13 :
Total Pages : 1158 pages
Book Rating : 4.E/5 ( download)
Download or read book International Food Marketing & Technology written by and published by . This book was released on 2006 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Professor Adam Lindgreen
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409459837
Total Pages : 350 pages
Book Rating : 4.4/5 (94 download)
Download or read book The New Cultures of Food written by Professor Adam Lindgreen and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
Author :
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.3/5 (121 download)
Download or read book Technology in Food Marketing written by and published by . This book was released on 1952 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : DIANE Publishing
ISBN 13 : 1428957677
Total Pages : 89 pages
Book Rating : 4.4/5 (289 download)
Download or read book Emerging food marketing technologies : a preliminary analysis. written by and published by DIANE Publishing. This book was released on with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Office of Technology Assessment
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.3/5 (91 download)
Download or read book Emerging Food Marketing Technologies written by United States. Congress. Office of Technology Assessment and published by . This book was released on 1978 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P.J. Fellows
Publisher : Elsevier
ISBN 13 : 1845696344
Total Pages : 932 pages
Book Rating : 4.8/5 (456 download)
Download or read book Food Processing Technology written by P.J. Fellows and published by Elsevier. This book was released on 2009-06-22 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Food processing technology was quickly adopted as the standard text by many food science and technology courses. This completely revised and updated third edition consolidates the position of this textbook as the best single-volume introduction to food manufacturing technologies available. This edition has been updated and extended to include the many developments that have taken place since the second edition was published. In particular, advances in microprocessor control of equipment, ‘minimal’ processing technologies, functional foods, developments in ‘active’ or ‘intelligent’ packaging, and storage and distribution logistics are described. Technologies that relate to cost savings, environmental improvement or enhanced product quality are highlighted. Additionally, sections in each chapter on the impact of processing on food-borne micro-organisms are included for the first time. Introduces a range of processing techniques that are used in food manufacturing Explains the key principles of each process, including the equipment used and the effects of processing on micro-organisms that contaminate foods Describes post-processing operations, including packaging and distribution logistics
Author : Howard R. Moskowitz
Publisher : CRC Press
ISBN 13 : 9781420065534
Total Pages : 503 pages
Book Rating : 4.0/5 (655 download)
Download or read book An Integrated Approach to New Food Product Development written by Howard R. Moskowitz and published by CRC Press. This book was released on 2009-06-24 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. These failures drive home the need to understand the market and the consumer in order to deliver a product which fulfills the two equally important goals of consumer trial and repeat purchase. The linkage of these issues is often compromised in the "innovate or die" world of corporate new products. An Integrated Approach to New Food Product Development explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success. Proven Approaches from Industry Experts The book introduces The Success Equation based on the interrelationship of the key tasks critical to defining and executing for new product success. The sections that follow highlight the importance of every task and the impact of each disciplines’ contribution throughout the process in optimizing the success of the product. The book explores integration of all parts, from defining consumer needs and food concept to understanding the importance of positioning, packaging and trade, to the technology and manufacturing required to accurately meet these needs. The Success Equation encompasses the elements that not only dramatically increase a product’s success, but also make that success increasingly sustainable. Combines Solid Theory with Actual Marketing Practice The text blends academic, ivory tower research with the experiences of seasoned, real market practitioners, which when combined, provide the tools for successful new product innovation. The concise, hands-on information includes advanced and emerging innovations in management, marketing, technology, strategy, consumer research and sales. The integrated coverage provides a complete picture of the expertise and knowledge needed to leverage new product development into commercial success.
Author : Martin K. Hingley
Publisher : CRC Press
ISBN 13 : 1317022955
Total Pages : 407 pages
Book Rating : 4.3/5 (17 download)
Download or read book The New Cultures of Food written by Martin K. Hingley and published by CRC Press. This book was released on 2016-03-03 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
Author : Office of Technology Assessment
Publisher :
ISBN 13 : 9781410219961
Total Pages : 100 pages
Book Rating : 4.2/5 (199 download)
Download or read book Emerging Food Marketing Technologies written by Office of Technology Assessment and published by . This book was released on 2005-01-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food marketing technologies in the United States are undergoing major changes with a number of global implications. The purpose of this preliminary analysis was to gain a better perspective of these changes. It has helped to define the need for a major assessment of alternative global food futures. The identification of new or emerging food marketing technologies that will have significant long-range impacts on society and the U.S. food system was the objective of this preliminary analysis. Food marketing is defined as the activities that take place within the food system from the farm gate to the consumer. These activities include processing, wholesaling, retailing, transportation, and food service.
Author : Frank Meissner
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.A/5 ( download)
Download or read book In Search of Appropriate Marketing Technology for the Third World written by Frank Meissner and published by . This book was released on 1982 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317957237
Total Pages : 130 pages
Book Rating : 4.3/5 (179 download)
Download or read book Cross-National and Cross-Cultural Issues in Food Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-03 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your food marketing operation with this thorough and business-savvy book! Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more! Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.
Author : Maiwashe-Tagwi, Aluwani
Publisher : IGI Global
ISBN 13 : 1668447827
Total Pages : 255 pages
Book Rating : 4.6/5 (684 download)
Download or read book Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation written by Maiwashe-Tagwi, Aluwani and published by IGI Global. This book was released on 2023-03-20 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access. Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students.
Author : David J. Schaffner
Publisher :
ISBN 13 : 9780071167222
Total Pages : 487 pages
Book Rating : 4.1/5 (672 download)
Download or read book Food Marketing written by David J. Schaffner and published by . This book was released on 1998 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Office of Technology Assessment
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (319 download)
Download or read book Emerging Food Marketing Technologies written by United States. Congress. Office of Technology Assessment and published by . This book was released on 1978 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author : D. I. Padberg (ed)
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.:/5 (89 download)
Download or read book Agro-food Marketing written by D. I. Padberg (ed) and published by Oxford University Press, USA. This book was released on 1997 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to integrate aspects of food product marketing with traditional agricultural marketing. This novel approach fills a gap in the current literature and reflects a growing trend to teach these subjects in an integrated way. The authors are leading authorities from the USA and Europe and the book has been developed from a very successful series of courses run for several years by the International Center for Advanced Mediterranean Agronomic Studies (CIHEAM) in Zaragoza, Spain. These courses have been attended by postgraduates from a wide range of countries, so the book is likely to have worldwide appeal.
Author : Howard R. Moskowitz
Publisher :
ISBN 13 : 9781322625539
Total Pages : 479 pages
Book Rating : 4.6/5 (255 download)
Download or read book Integrated Approach to New Food Product Development written by Howard R. Moskowitz and published by . This book was released on 2009 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
