Strategic Marketing

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Publisher : Routledge
ISBN 13 : 1317834224
Total Pages : 451 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Strategic Marketing by : Tony Proctor

Download or read book Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2014-02-25 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415458160/

Contemporary Strategy Analysis and Cases

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Publisher : John Wiley & Sons
ISBN 13 : 0470747099
Total Pages : 273 pages
Book Rating : 4.4/5 (77 download)

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Book Synopsis Contemporary Strategy Analysis and Cases by : Robert M. Grant

Download or read book Contemporary Strategy Analysis and Cases written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2010-04-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW! Combined Text & Cases Version Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. In this most accessible strategy text, Robert M. Grant combines clarity of exposition with concentration on the fundamentals of value creation and an emphasis on practicality. In this seventh edition, a greater focus on strategy implementation reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive style. Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students. Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com Contemporary Strategy Analysis 7th Edition is also available in a text only version – ISBN: 9780470747100

Cooperative Strategy and New Venture Performance

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Author :
Publisher : Taylor & Francis
ISBN 13 : 9780815316732
Total Pages : 290 pages
Book Rating : 4.3/5 (167 download)

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Book Synopsis Cooperative Strategy and New Venture Performance by : Jeffrey E. McGee

Download or read book Cooperative Strategy and New Venture Performance written by Jeffrey E. McGee and published by Taylor & Francis. This book was released on 1994 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.

Strategic Capability Response Analysis

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Publisher : Springer Nature
ISBN 13 : 3030229440
Total Pages : 390 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Strategic Capability Response Analysis by : David Walters

Download or read book Strategic Capability Response Analysis written by David Walters and published by Springer Nature. This book was released on 2019-11-21 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates Industrié 4.0, Value Chain Network Management 2.0, and Stakeholder Value-Led Management into a method, offering organizations an opportunity to be more analytical when making strategic decisions for operations management activities. Strategic Capability Response Analysis embraces the value expectations of all stakeholders in a business enterprise and links them together with a demand-supply-response relationship. This convergence delivers a focused “agile-rolling-value proposition” that optimizes the expectations and the resources of its stakeholder constituents. The use of Strategic Capability Response Analysis considers the implications of the changing environment of value chain network management for the digital age. Industrié 4.0 has presented numerous opportunities across all industries to improve both the effectiveness of strategic decisions and the efficiency of their implementation to the network stakeholders. As Industrié 4.0 is changing the characteristics of decision making, the proposed model considers the impact of alternative solutions on the core business model components of performance, profitability, productivity, producibility, partnerships and preservation. The book includes case studies to highlight current management problems and how this approach can be used to help resolve those issues.

Managing Innovation: Internationalization Of Innovation

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Publisher : World Scientific
ISBN 13 : 1786346567
Total Pages : 358 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Managing Innovation: Internationalization Of Innovation by : Alexander Brem

Download or read book Managing Innovation: Internationalization Of Innovation written by Alexander Brem and published by World Scientific. This book was released on 2019-03-22 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume looks at the international aspects of innovation with case studies from China, Germany, India and Russia.Related Link(s)

Defense Conversion Strategies

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Publisher : Springer Science & Business Media
ISBN 13 : 9780792343646
Total Pages : 652 pages
Book Rating : 4.3/5 (436 download)

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Book Synopsis Defense Conversion Strategies by : Robert E. Dundervill, Jr.

Download or read book Defense Conversion Strategies written by Robert E. Dundervill, Jr. and published by Springer Science & Business Media. This book was released on 1996-12-31 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: A North Atlantic Treaty Organization (NATO) Advanced Studies Institute (AS I) on Defense Conversion Strategies was held at the Atholl Palace Hotel, Pitlochry, Perthshire, Scotland, from July 2 through July 14, 1995. This publication is the proceedings of the Institute. The NATO Advanced Studies Institute program of the NATO Science Committee is a unique and valuable forum under whose auspices over one thousand international tutorial meetings have been held since the inception of the program in 1959. The ASI is intended to be primarily a high-level teaching activity at which a carefully defined subject is presented in a systematic and coherently structured program. The subject is treated in considerable depth by lecturers eminent in their fields and of international standing. The subject is presented to other experts or practitioners who will already have specialized in the field or possess an advanced general background appropriate to the topic. The ASI is aimed at an audience at the post-doctoral level. This does not exclude advanced graduate students or other senior participants with qualifications and achievements in the subject of the ASI or rclated areas. This ASI was prompted by several events in the defense environment.

Contemporary Strategy Analysis

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Publisher : John Wiley & Sons
ISBN 13 : 1394251599
Total Pages : 519 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Contemporary Strategy Analysis by : Robert M. Grant

Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2024-12-31 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated new edition of the classic strategic analysis textbook, addresses the emerging challenges that businesses face in an increasingly complex and dynamic environment A market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today. Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies. Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.

Developing Business Strategies

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Publisher : John Wiley & Sons
ISBN 13 : 0471064114
Total Pages : 357 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Developing Business Strategies by : David A. Aaker

Download or read book Developing Business Strategies written by David A. Aaker and published by John Wiley & Sons. This book was released on 2001-08-27 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Developing Business Strategies": Jetzt erscheint der Klassiker zur strategischen Planung in der 6. aktualisierten und überarbeiteten Auflage. Hier lernen Manager alles, was sie über interne (z.B. Finanzperformance und Portfolio) und externe Analysemethoden (zu Kunden, Konkurrenten und Marktsituation) wissen müssen. Autor David Aaker erläutert sehr ausführlich, wie man die jeweiligen Methoden zur Erstellung und Umsetzung von Wachstumsstrategien, von Strategien zur Diversifikation, Differenzierung und zur globalen Expansion erfolgreich einsetzt. Das Material wurde komplett aktualisiert und überarbeitet. Neu hinzugekommen ist ein Kapitel zur strategischen Positionierung. "Developing Business Strategies" - ein unentbehrlicher Ratgeber für die Strategieplanung im Unternehmen.

Crafting and Executing Strategy

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Author :
Publisher : McGraw Hill
ISBN 13 : 1526802570
Total Pages : 673 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Crafting and Executing Strategy by : Alex Janes

Download or read book Crafting and Executing Strategy written by Alex Janes and published by McGraw Hill. This book was released on 2017-02-16 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Craftingand Executing Strategy continues to provide a valuable resource forEuropean readers while embracing new and updated core concepts and key theoriesin strategy. Throughout the text you will find a range of examples thatillustrate how strategy works in the real world and encourage the practicalapplication of learning. Complementing the chapters is a section of new casesproviding in-depth analysis of the challenges of strategic management at arange of companies. This edition includes: • A new 6Ds framework, allowing readers to structure theirapproach to strategic management around the fundamental elements of thestrategy process (Diagnosis, Direction, Decisions and Delivery) and the contextwithin which that process is managed (Dynamism and Disorder). • Opening cases that begin each chapter and feature real-lifebusiness scenarios from companies such as Tinder, Ikea and Victorinox,introducing strategic concepts and theories. • Illustration Capsules, which have been updated to illustratecontemporary business concerns and demonstrate how companies have reactedstrategically, increasing understanding of successful strategies. Companiesfeatured include Burberry, TOMS, Aldi, Novo Nordisk and more. • Key Debates that stimulate classroom discussion and encouragecritical analysis. • Emerging Themes that present contemporary strategicopportunities and issues such as ripple intelligence and technology and neworganizational structures. • A Different View encouraging readers to appreciate differingviewpoints on strategic concepts and theories. • End of chapter cases that capture each chapter’s main theoriesthrough engaging cases on companies such as Adidas and Nike, Lego and Uber. • New recommended reading at the end of each chapter which help tofurther knowledge, including classic texts and advanced reading, and authornotes providing context Connect is McGraw-Hill Education’s learning and teachingenvironment that improves student performance and outcomes while promotingengagement and comprehension of content. New for this edition are interview-style videos, featuring authorAlex Janes in discussion with business leaders, exploring how organizationalstrategy has developed within companies as diverse as Jeep, Levi Strauss, NovoNordisk and a prestigious oil and gas company. The videos are provided infull-length or in segments, with questions aimed at encouraging classroomdiscussion or self-testing. This new edition is available with SmartBook, McGraw-HillEducation’s adaptive, digital tool that tests students’ knowledge of key conceptsand pinpoints the topics on which they need to focus study time. Crafting and Executing Strategy is also available with both TheBusiness Strategy Game and GLO-BUS – the world’sleading business strategy simulations.

Accelerating Transformation

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Publisher : Universal-Publishers
ISBN 13 : 9781581125245
Total Pages : 216 pages
Book Rating : 4.1/5 (252 download)

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Book Synopsis Accelerating Transformation by : Behnam Tabrizi

Download or read book Accelerating Transformation written by Behnam Tabrizi and published by Universal-Publishers. This book was released on 2005 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes a detailed process methodology for speeding innovation, and thereby leading to a firm's transformation. Anyone who is interested in managing under uncertainty and implementing fast and effective processes would be interested in reading this book. The results presented in this book are based on several years of research, examining 72 projects from 36 leading companies in United States, Asia, and Europe. The methods described are adopted by many firms in the industry.

The Impact of Corporate Venture Capital

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Publisher : Springer Science & Business Media
ISBN 13 : 3322814688
Total Pages : 311 pages
Book Rating : 4.3/5 (228 download)

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Book Synopsis The Impact of Corporate Venture Capital by : Timo B. Poser

Download or read book The Impact of Corporate Venture Capital written by Timo B. Poser and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timo B. Poser shows that Corporate Venture Capital offers a broad set of advantages, but has a limited impact on sustainable competitive advantage of the investing firm.

Implementing Information Technology Governance: Models, Practices and Cases

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Publisher : IGI Global
ISBN 13 : 1599049260
Total Pages : 270 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Implementing Information Technology Governance: Models, Practices and Cases by : Van Grembergen, Wim

Download or read book Implementing Information Technology Governance: Models, Practices and Cases written by Van Grembergen, Wim and published by IGI Global. This book was released on 2007-09-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many organizations, information technology (IT) has become crucial in the support, sustainability, and growth of the business. This pervasive use of technology has created a critical dependency on IT that calls for a specific focus on IT governance. Implementing Information Technology Governance: Models, Practices and Cases presents insight gained through literature reviews and case studies to provide practical guidance for organizations who want to start implementing IT governance or improving existing governance models, and provides a detailed set of IT governance structures, processes, and relational mechanisms that can be leveraged to implement IT governance in practice.

Cooperative Strategy

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Publisher : Oxford University Press
ISBN 13 : 019254599X
Total Pages : 618 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Cooperative Strategy by : John Child

Download or read book Cooperative Strategy written by John Child and published by Oxford University Press. This book was released on 2019-05-02 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooperation has become the leading strategy adopted by business and other organizations. It is taking on new forms that are adapted to changing market expectations and technological possibilities in the rapidly evolving business environment. This new edition of Cooperative Strategy provides a comprehensive view of the practical and theoretical literature concerning cooperative strategies, and the alliance and network organizational forms that are the enablers of these strategies. It takes the reader through the stages of developing a cooperative alliance, from choosing a cooperative form and selecting partners, to establishing an alliance and managing the process of cooperation. It examines cooperative strategies in different sectors as well as internationally, and discusses performance criteria and evolution of cooperation over time. With insights from internationally recognized experts on cooperative strategy, this book presents extensive research on the topic while also addressing practical issues of alliance management.

Navigating Strategic Decisions

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Publisher : CRC Press
ISBN 13 : 1466585994
Total Pages : 436 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Navigating Strategic Decisions by : John E. Triantis

Download or read book Navigating Strategic Decisions written by John E. Triantis and published by CRC Press. This book was released on 2013-06-12 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on four decades of experience and research, Navigating Strategic Decisions: The Power of Sound Analysis and Forecasting explains how to improve the decision-making process in your organization through the use of better long-term forecasts and decision support. Filled with time-tested methodologies and models, it provides you with the tools to establish the organization, processes, methods, and techniques required for analyzing and forecasting strategic decisions. Describing how to foster the conditions required for forecasts to materialize, this book will help you rank project valuations and select higher value creation projects. It also teaches you how to: Assess the commercial feasibility of large projects Apply sanity checks to forecasts and assess their resource implications Benchmark best-in-class strategic forecasting organizations, processes, and practices Identify project risks and manage project uncertainty Analyze forecasting models and scenarios to determine controllable levers Pinpoint factors needed to ensure that forecasted future states materialize as expected This book provides you with the benefit of the author’s decades of hands-on experience. In this book, John Triantis shares valuable insights on strategic planning, new product development, portfolio management, and business development groups. Describing how to provide world-class support to your corporate, market, and other planning functions, the book provides you with the tools to consistently make improved decisions that are based on hard data, balanced evaluations, well considered scenarios, and sound forecasts.

Strategic Management and Business Policy : For Managers and Consultant

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Author :
Publisher : PublishDrive
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Strategic Management and Business Policy : For Managers and Consultant by : Hiriyappa B

Download or read book Strategic Management and Business Policy : For Managers and Consultant written by Hiriyappa B and published by PublishDrive. This book was released on 2018-06-01 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management and Business Policy are changing fast and it generates new ideas, innovative strategies, practically managing the core resources and the establishment of the key platform for the development of business and brand. This book exceptionally fills the gap between theory such as generic, grand, diversification, functional, turnaround, value chain and tailoring strategy and application of various Models to facilitate the practical use of strategies as a strategic tactic to a weapon to deliver world-class performance in Business. This book helps the common man who identifies the key competitor, core products, services and able to decide and determine appropriate policy and choices for formulating, implementing and control. And become key strategy consultant for business. This book is specially designed for those who are the students of Business, MBA, PGDM & Executives. IT management, businessmen, entrepreneurs, operating managers, middle-level managers across the management consultant, business executives and business professionals such as director of forecasting and planning, forecast manager, director of strategic planning, director of marketing, sales manager, advertising manager, CFO, financial officer, controller, treasurer, financial analyst, production manager, brand/product manager, new product manager, supply chain manager, logistics manager, material management manager, purchasing agent, scheduling manager, and director of information systems.

New Aspects of Quantity Surveying Practice

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Author :
Publisher : Elsevier
ISBN 13 : 0750668415
Total Pages : 323 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis New Aspects of Quantity Surveying Practice by : Duncan P. Cartlidge

Download or read book New Aspects of Quantity Surveying Practice written by Duncan P. Cartlidge and published by Elsevier. This book was released on 2006 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The construction industry and the quantity surveying profession have undergone rapid changes and this text explores the evolving market, examining the new construction culture, procurement strategies, e-practice and the QS, delivering added value, supply chain management and partnering.

Supply Chain Safety Management

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 364232021X
Total Pages : 370 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Supply Chain Safety Management by : Michael Essig

Download or read book Supply Chain Safety Management written by Michael Essig and published by Springer Science & Business Media. This book was released on 2012-11-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies face a variety of risks resulting from cost reduction strategies, rationalization measures, global sourcing, and outsourcing activities. Due to the large number of actors involved, extremely close ties emerge, which significantly increase supply chains’ vulnerability to disruptions – this has been shown again and again in the past few years. Against this background, the aspect of supply continuity is of increasing importance for all activities that relate to procurement, logistics, and supply chain management. Its objective is to ensure the continuous operation of supply chains, i.e., the uninterrupted flow of material, information, and coordination from the initial supplier to the end customer. Therefore, it is necessary to adopt adequate measures that take into consideration not only potential losses but also potential gains (so-called speculative risks). With this book, the concept of Supply Chain Safety Management is introduced. The concept itself is embedded in a comprehensive and dynamic management process. Depending on a supply chain’s individual objectives, a set of courses of action is offered for any risk factors – whether they are identifiable and quantifiable or not. The practicability of Supply Chain Safety Management is highlighted by various case studies. The book “Supply Chain Safety Management: Achieving Security and Robustness in Logistics” targets both the areas of science and of practice. First, the state of the art in research is reflected and valuable impulses for new and respectively for further research fields are provided by taking into consideration the points of view of scientists and practitioners in the business environment. Next, theoretically well‐substantiated, modern approaches and tools applicable to the business world are offered, an impetus for new ideas and fields of positioning is given and best practice examples are presented allowing a fruitful exchange of experiences between practitioners.