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Intermediate 1 Hospitality Course
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Book Synopsis Practical Cookery Recipes for Hospitality Intermediate 1 and 2 by : Graeme Findlay
Download or read book Practical Cookery Recipes for Hospitality Intermediate 1 and 2 written by Graeme Findlay and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recipe book to directly address the needs of Hospitality and Home Economics courses offered by SQA.
Book Synopsis Revenue Management for the Hospitality Industry by : David K. Hayes
Download or read book Revenue Management for the Hospitality Industry written by David K. Hayes and published by John Wiley & Sons. This book was released on 2021-11-09 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY Explore intermediate and advanced topics in the field of revenue management with this up-to-date guide In the newly revised second edition of Revenue Management for the Hospitality Industry, an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. The authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. Written for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: A brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security In-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs Major changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises. An indispensable resource for students taking courses in hospitality management or business administration, Revenue Management for the Hospitality Industry, Second Edition is also ideal for managers and executives in the hospitality industry.
Book Synopsis Introduction to Hospitality Management by : Dennis R. Reynolds
Download or read book Introduction to Hospitality Management written by Dennis R. Reynolds and published by John Wiley & Sons. This book was released on 2021-06-02 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hospitality industry's rapid evolution provides career-seekers with tremendous opportunity–and unique challenges. Changes in the global economy, rising interest in ecotourism, the influence of internet commerce, and a myriad of other trends contribute to the dynamic nature of this exciting field. Introduction to Hospitality Management presents a thorough overview of historical perspectives, current trends, and real-world practices. Coverage of bar and restaurant management, hotel and lodging operations, travel and tourism, and much more gives students a comprehensive analysis of this rewarding field. Focusing on practicality, this text presents real-world examples of traditional methods alongside insightful discussions surrounding changes in consumer demands and key issues affecting the industry. The industry’s multifaceted nature lends itself to broad exploration, and this text provides: Clear guidance through topics related to foodservice operations, convention management, meeting planning, casino and gaming management, leadership and staffing, financial and business models, and promotion and marketing Emphasis on career planning and job placement strategies, giving students a head start in charting their future in hospitality A combination of Drs. Reynolds and Barrows’ two leading textbooks, Introduction to Management in the Hospitality Industry and Introduction to the Hospitality Industry, into one cohesive, comprehensive edition Substantial coverage of internet commerce and marketing Case studies, including actual interviews with industry professionals, to reinforce primary learning objectives and build critical thinking skills An emphasize on real-world skills and practical methods employed by management professionals Methods to prepare students for job placement in multiple areas of the hospitality and tourism industry Introduction to Hospitality Management is an essential text for students learning about, or with an interest in, the hospitality industry. Written in a clear and accessible style, this important book leaves readers with a strong grasp of the topics and trends most important to a career in the hospitality industry
Book Synopsis Consumer Behaviour in Hospitality and Tourism by : Saurabh Kumar Dixit
Download or read book Consumer Behaviour in Hospitality and Tourism written by Saurabh Kumar Dixit and published by Routledge. This book was released on 2021-09-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behaviour includes individual decision-making (IDM). IDM has implications in customer satisfaction, loyalty, and other behavioural intentions toward the organisations’ products and services. Consumer Behaviour in Hospitality and Tourism targets to study consumers and tourists in different leisure and touristic places such as hotels, convention centres, amusement parks, national parks, and the transportation sector. The aim of this book is to provide a broad view of novel topics and presents the current scenario in the hospitality and business arena. This edited volume has seven chapters and each chapter addresses varied themes relating to consumer behaviour, ranging from sustainable tourism, environmental issues, and green tourism to the impact of hotel online reviews using social media. It will be of great interest to researchers and scholars interested in Consumer Behaviour, Hospitality, and Tourism. The chapters in this book were originally published as a special issue of the Journal of Global Scholars of Marketing Science.
Book Synopsis Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship by : Khosrow-Pour, D.B.A., Mehdi
Download or read book Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-11-09 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.
Book Synopsis British Qualifications by : Kogan Page
Download or read book British Qualifications written by Kogan Page and published by Kogan Page Publishers. This book was released on 2006 with total page 1080 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of professional, academic and vocational qualifications is ever-changing. The new edition of this highly successful and practical guide provides thorough information on all developments. Fully indexed, it includes details on all university awards and over 200 career fields, their professional and accrediting bodies, levels of membership and qualifications.It acts as an one-stop guide for careers advisors, students and parents, and will also enable human resource managers to verify the qualifications of potential employees.
Book Synopsis Management Science in Hospitality and Tourism by : Muzaffer Uysal
Download or read book Management Science in Hospitality and Tourism written by Muzaffer Uysal and published by CRC Press. This book was released on 2017-03-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Science in Hospitality and Tourism is a timely and unique book focusing on management science applications. The first section of the book introduces the concept of management science application in hospitality and tourism and related issues to set the stage for subsequent sections. Section II focuses on management science applications with conceptual pieces, empirical applications, and best practices with examples coming from different parts of the world and settings. The last section ends with a chapter focusing on challenges and future research directions. This book goes beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. Researchers and students in hospitality and tourism will find this book very useful since it contains chapters on data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data-driven business environment, and this book addresses that interest. This book is the only comprehensive text on management science applications in hospitality and tourism. It will help managers and hospitality and tourism students as future managers to develop an in-depth understanding of the importance of data analysis, interpretation, and generating information, and intelligence for decision making. It covers a broad range of applications representing different geographic regions of the world.
Book Synopsis Peterson's Culinary Schools & Programs by : Peterson's
Download or read book Peterson's Culinary Schools & Programs written by Peterson's and published by Peterson's. This book was released on 2008-12 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers information on more than three hundred career training programs and apprenticeships, and includes advice on how to select the right program, find scholarships, and plan a successful career.
Book Synopsis Theory and Practice in Hospitality and Tourism Research by : Salleh Mohd Radzi
Download or read book Theory and Practice in Hospitality and Tourism Research written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2014-08-12 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including:- Hospitality management- Hospitality & tourism marketing- Tourism management- Technology & innova
Book Synopsis Strategic Management for Hospitality and Tourism by : Fevzi Okumus
Download or read book Strategic Management for Hospitality and Tourism written by Fevzi Okumus and published by Routledge. This book was released on 2019-10-30 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Book Synopsis World Class Shipboard Hospitality by : Paolo Benassi
Download or read book World Class Shipboard Hospitality written by Paolo Benassi and published by Universal-Publishers. This book was released on 2023-01-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive overview on how modern cruise ships are run, covering the most important topics of today’s shipboard operation involving Deck, Engine and Hotel divisions, with a focus on the recent innovations in the Culinary Arts, Entertainment productions, Spa and Beauty facilities and a specific reference on how to maximize "onboard revenues" such as Casino, Bar, Duty-Free Shops, Shore Tours, Photo Gallery, and onboard Art Auctions. A special chapter is dedicated to the procedures to prevent virus outbreaks including Norovirus and Coronavirus. World Class Shipboard Hospitality is addressed to all those who want to get an unbiased understanding of today’s cruise industry such as worldwide media professionals, tourism and hospitality college teachers, cruise industry administrators, product and service suppliers, crew manning agencies and business executives. It can also be a guide for marine, tourism, and hospitality students to learn from a reliable source, and a tool to encourage candidates interested in a career in the industry, as well as to assist existing cruise employees to be eligible for a promotion. Today there are several books about cruising and cruise ships with description and evaluation of ships, cruise mystery, fiction stories, and personal memories; however, World Class Shipboard Hospitality has the advantage to describe the cruise business operation with first-hand knowledge from an inside point of view and with a richness of professional information, that makes it unique in its genre. WORDS OF PRAISE A culmination of decades worth of experience and dedication to the cruise industry. A must-read for all cruising enthusiasts and industry staff! --Cornelis van der Hel, former Princess Cruises’ Passenger Services General Manager This extremely timely and totally comprehensive narrative details everything needed to provide safe and successful cruises throughout the world. The number one critical resource for everyone in the entire cruise industry. ---Jeri Trannett DeTillio, Journalist and Coach Thanks to his remarkable experience in the cruise sector, Benassi gives us a valuable and complete professional training manual, a useful guide also for hotel school's students interested to start a career on a cruise ship. --Damiano Oberoffer, Head Professor at Macugnaga Monterosa School They are floating hotels with luxury restaurants and high-level entertainment, but they need to be perfect to accomplish their mission: to give people a break from reality in the most amazing surroundings.... Benassi has spent almost his entire adult life in the hospitality industry, whether on the ground or at sea. His book considers the main aspects of shipboard hospitality, its evolution, the highs, and lows encountered recently during the pandemic, and primarily the human aspect of it all. It is a book crafted with attention, passion, and, above all, love. "World Class Shipboard Hospitality" is a must-read for anyone who works in the industry, who dreams of working at sea, or for those who, simply, dream of escaping in the lap of luxury if only for a few days. ---Dr. Antonino Laspina, Director Italian Trade Commission The wealth of knowledge this will provide not only to seasoned professionals in the industry but to those wanting to pursue a career in the maritime business is imposing. --Keith Woods, Corporate Account Manager at Ecolab Inc. Covering the full shipborne hotel organization and hotel and sanitation procedures in modern cruise ships. It is practical, easy to read, extended to all aspects of guest satisfaction and sanitation, and contains daily life cases illustrating the theory. A must for any medium and high-level cruise line executives and senior onboard staff. --Andres Molina Marti, Cruise ship's design and operation consultant and former C.O.O. in Pullmantur Cruises (RCCL Group) Paolo Benassi gives a fascinating cross-sectional overview of a cruise ship and its complex meritocratic hierarchy. He offers interesting anecdotes and practical advice to guide the ship industry to the other side of the COVID-19 storm, with the experience of a well navigated seaman and the style of a professional coach. --Dr. Ilaria Serra, Professor of Italian and Comparative Studies, Florida Atlantic University, Boca Raton, Florida This book charts who we are and what we do as a business. As we gradually emerge from the global COVID pandemic, we can use it profitably both as a learning tool and support engagement with future crews. --Andrea Cavallucci, Shipboard Finance Process Lead, MSC Cruises
Book Synopsis The Routledge Handbook of Tourism and Hospitality Education by : Dianne Dredge
Download or read book The Routledge Handbook of Tourism and Hospitality Education written by Dianne Dredge and published by Routledge. This book was released on 2014-10-03 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.
Download or read book Event Studies written by Donald Getz and published by Routledge. This book was released on 2016-02-22 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Book Synopsis Hospitality Marketing and Consumer Behavior by : Vinnie Jauhari
Download or read book Hospitality Marketing and Consumer Behavior written by Vinnie Jauhari and published by CRC Press. This book was released on 2017-06-26 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Book Synopsis Hospitality Law by : Stephen C. Barth
Download or read book Hospitality Law written by Stephen C. Barth and published by John Wiley & Sons. This book was released on 2017-04-17 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Law: Managing Legal Issues in the Hospitality Industry, Fifth Edition takes an applied approach to the study of hospitality law with its touchstone of compliance and prevention. The book is highly pedagogical and includes many interactive exercises and real world cases that help students focus on the practical application of hospitality laws and model their decision process to avoid liability. As a result, this book does look different than others on the market as the legal information contained is carefully selected to specifically correlate with helping students understand how to do the right thing, i.e., it is not a comprehensive book on the laws. Barth immediately helps readers learn about the legalities of situations and work through exercises – both individually and in groups -- to effectively apply them to hospitality management situations. Many instructors teach their course from a very applied perspective, which aligns with Barth’s approach.
Book Synopsis Hospitality Strategic Management by : Cathy A. Enz
Download or read book Hospitality Strategic Management written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Book Synopsis Serviceology for Smart Service System by : Yuriko Sawatani
Download or read book Serviceology for Smart Service System written by Yuriko Sawatani and published by Springer. This book was released on 2016-10-05 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services are key activities in a globalized economy and they also underlie the quality of life of local residents. The advanced work presented in this book was selected from the proceedings of the Third International Conference on Serviceology (ICServ2015), held July 7–9, 2015, in San Jose, CA, USA. The conference was supported by the Society for Serviceology. The society was established in 2012 in Japan to explore the scientific systematization of services and to promote technological developments for solutions to industrial issues. This book provides a useful general guide to the state of the art in the theory and practice of services. It can also serve as a valuable reference book for researchers in a wide range of fields from engineering to marketing and economics.
