Inteligencia Artificial Para El Marketing

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INTELIGENCIA ARTIFICIAL PARA EL MARKETING

Author : Eduardo Liberos Hoppe
Publisher : ESIC Editorial
ISBN 13 : 8411920143
Total Pages : 386 pages
Book Rating : 4.4/5 (119 download)

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Book Synopsis INTELIGENCIA ARTIFICIAL PARA EL MARKETING by : Eduardo Liberos Hoppe

Download or read book INTELIGENCIA ARTIFICIAL PARA EL MARKETING written by Eduardo Liberos Hoppe and published by ESIC Editorial. This book was released on 2024-01-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro Inteligencia artificial para el marketing está dirigido a directivos de marketing, grandes corporaciones y gerentes de pymes y universitarios de los últimos años en las carreras de Administración y Dirección de Empresas, Marketing y Gestión Comercial. ¿Cómo aplicar IA en marketing? El lector aprenderá cómo se crea una IA, qué técnicas podemos utilizar en marketing y las herramientas y plataformas que mejor funcionan en marketing. Los autores han trabajado con 476 plataformas de IA, y en el libro se explican los mejores usos para las disciplinas del marketing: segmentación, investigación de mercados, posicionamiento, marketing de producto, política de precios, distribución, marketing de guerrillas, marketing digital, comercio electrónico, entre otras. El libro se divide en 7 capítulos, donde se tratan de una manera profunda todas las herramientas y técnicas que un directivo puede utilizar para poner en marcha un programa de IA en el área de marketing. También se enseña el funcionamiento de las nuevas plataformas y soluciones de IA en marketing, Los autores son profesionales de reconocido prestigio que han desarrollado sus carreras profesionales en grandes corporaciones españolas y americanas. Han sido galardonados con algunos de los premios más prestigiosos en el mundo de la comunicación y son profesores invitados de algunas de las mejores escuelas de negocios y universidades de España y Latinoamérica como ESIC, IE, IEDGE, IEB, EADA, INESDI, CESMA o la Universidad Panamericana. También son speakers habituales en congresos especializados del sector de la publicidad y universidades como la Universidad Complutense, Universidad Iberoamericana, ITESO o TEC-Monterrey. Índice Prólogos.- Introducción a la inteligencia artificial aplicada al marketing.- Análisis de datos.- Machine learning.- Usos de la inteligencia artificial en marketing.- Técnicas de inteligencia artificial para el marketing.- Prompts para chatbots.- Plataformas de la IA en marketing. Bibliografía.

Digital Transformation Initiatives for Agile Marketing

Author : Maravilhas, Sérgio
Publisher : IGI Global
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Transformation Initiatives for Agile Marketing by : Maravilhas, Sérgio

Download or read book Digital Transformation Initiatives for Agile Marketing written by Maravilhas, Sérgio and published by IGI Global. This book was released on 2024-10-16 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, businesses today face an imperative to adapt and innovate continuously. Digital transformation is at the core of this evolution. It enables organizations to rethink and redesign their operations, processes, and customer interactions. Within this context, marketing has seen a profound shift, with agile methodologies and advanced technologies redefining traditional practices. It is imperative to explore the intersection of these critical areas. Digital Transformation Initiatives for Agile Marketing explores the various aspects of marketing and digital transformation, including how technology is changing the way marketers operate, how businesses can leverage data to improve customer engagement, and the challenges and opportunities that com with implementing digital transformation initiatives. It also discusses new marketing tendencies related to technology, people, and processes. Covering topics such as artificial intelligence, customer experience, and omnichannel marketing, this book is an excellent resource for marketers, business leaders, academicians, researchers, educators, graduate and postgraduate students, and more.

Revolutionizing Communication

Author : Raquel V. Benítez Rojas
Publisher : CRC Press
ISBN 13 : 1040159958
Total Pages : 195 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Revolutionizing Communication by : Raquel V. Benítez Rojas

Download or read book Revolutionizing Communication written by Raquel V. Benítez Rojas and published by CRC Press. This book was released on 2024-10-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionizing Communication: The Role of Artificial Intelligence explores the wide-ranging effects of artificial intelligence (AI) on how we connect and communicate, changing social interactions, relationships, and the very structure of our society. Through insightful analysis, practical examples, and knowledgeable perspectives, the book examines chatbots, virtual assistants, natural language processing, and more. It shows how these technologies have a significant impact on cultural productions, business, education, ethics, advertising, media, journalism, and interpersonal interactions. Revolutionizing Communication is a guide to comprehending the present and future of communication in the era of AI. It provides invaluable insights for professionals, academics, and everyone interested in the significant changes occurring in our digital age.

Inteligência artificial nas relações de consumo

Author : Amada Celli Cascaes
Publisher : Editora Singular
ISBN 13 : 6586352851
Total Pages : 392 pages
Book Rating : 4.5/5 (863 download)

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Book Synopsis Inteligência artificial nas relações de consumo by : Amada Celli Cascaes

Download or read book Inteligência artificial nas relações de consumo written by Amada Celli Cascaes and published by Editora Singular. This book was released on 2023-11-05 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Em um mundo em constante evolução tecnológica, as implicações da Inteligência Artificial (IA) nas relações de consumo se tornam um foco de crescente interesse e importante debate. Este livro, idealizado pelo IBRAC – Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional, reúne uma série de ensaios e análises que abordam os desafios e oportunidades desta intersecção entre a IA e o Direito do Consumidor. Desde os conceitos iniciais e o estágio atual de utilização da IA no Brasil e no mundo, passando pela regulamentação tanto no cenário nacional quanto internacional, o livro explora amplamente as oportunidades e riscos desse universo, como a responsabilidade civil ligada aos sistemas de IA, a aplicação das regras já em vigência do Código de Defesa do Consumidor nesse contexto, as questões de governança e até mesmo como a IA pode auxiliar na definição e implementação de políticas públicas relacionadas ao direito do consumidor.

Reshaping Marketing Science in Wholesaling and Retailing

Author : Tarnanidis, Theodore K.
Publisher : IGI Global
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Reshaping Marketing Science in Wholesaling and Retailing by : Tarnanidis, Theodore K.

Download or read book Reshaping Marketing Science in Wholesaling and Retailing written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-08-21 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: As consumer preferences shift with the continued innovation of digital technology in the marketing sector, traditional approaches to marketing in wholesaling and retailing become obsolete. With tools like artificial intelligence and eco-friendly advertising strategies, organizations move towards improved marketing tactics and sustainability. To reshape marketing science, businesses must adopt more sustainable and technological approaches to marketing, through methods like data analysis, consumer behavior reporting, or targeted marketing strategies. Reshaping Marketing Science in Wholesaling and Retailing explores continuing trends in marketing science for wholesaling and retailing, such as marketing methods and principles. With a focus on data-driven insights and personalized experiences, the book focuses on sustainable options and the ethics of new retail technological innovations. This book covers topics such as e-commerce, social media, and consumer behavior, and is a useful resource for consultants, economists, business owners, policymakers, academicians, researchers, and scientists.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Advances in Digital Marketing and eCommerce

Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3031318366
Total Pages : 314 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2023-05-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Advances in Tourism, Technology and Systems

Author : João Vidal Carvalho
Publisher : Springer Nature
ISBN 13 : 9819903378
Total Pages : 744 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Advances in Tourism, Technology and Systems by : João Vidal Carvalho

Download or read book Advances in Tourism, Technology and Systems written by João Vidal Carvalho and published by Springer Nature. This book was released on 2023-10-04 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology and Systems (ICOTTS 2022), held at University of Chile, Santiago de Chile, Chile, from 3 to 5 November 2022. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.

Data Feast

Author : Newman-Pont, Vivian
Publisher : Djusticia
ISBN 13 : 9585597535
Total Pages : 196 pages
Book Rating : 4.5/5 (855 download)

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Book Synopsis Data Feast by : Newman-Pont, Vivian

Download or read book Data Feast written by Newman-Pont, Vivian and published by Djusticia. This book was released on 2020-11-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the multiple challenges of this new type of system. It seeks to show how, in the digital age, companies pursue the massive collection of personal data and how they deal with their power of information accumulation while also trying to push forward their business strategy. In the case of the Internet giants—Google, Amazon, Facebook, Apple, and Microsoft (GAFAM)—they now possess an ability to reconfigure the behaviour of individuals, clients, and citizens globally. Specifically, this book analyzes the privacy policies of selected companies that use data-driven business models in four Latin American countries: Brazil, Chile, Colombia, and Mexico. It also assesses how prepared these states are to protect their citizens against the exploitation of their personal data and to face the legal and technical challenges of Big Data in an ever-changing transnational context, and with actors more powerful than nation states.

Artificial Intelligence Research and Development

Author : Monique Polit
Publisher : IOS Press
ISBN 13 : 9781586036638
Total Pages : 330 pages
Book Rating : 4.0/5 (366 download)

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Book Synopsis Artificial Intelligence Research and Development by : Monique Polit

Download or read book Artificial Intelligence Research and Development written by Monique Polit and published by IOS Press. This book was released on 2006 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field covered by Artificial Intelligence (AI) is multiform and gathers subjects as various as the engineering of knowledge, the automatic treatment of the language, the training and the systems multiagents, and more. This book focuses on subjects including Machine Learning, Reasoning, Neural Networks, Computer Vision, and Multiagent Systems.

Author :
Publisher : IOS Press
ISBN 13 :
Total Pages : 7289 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by IOS Press. This book was released on with total page 7289 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Hundred Reasons Why AI Can Make You Money

Author : Science-Based Language Learning Lab
Publisher : eBookIt.com
ISBN 13 : 1456654969
Total Pages : 311 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis A Hundred Reasons Why AI Can Make You Money by : Science-Based Language Learning Lab

Download or read book A Hundred Reasons Why AI Can Make You Money written by Science-Based Language Learning Lab and published by eBookIt.com. This book was released on 2024-08-18 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to the 100 Somethings Language Learning Series Welcome to an innovative approach to language learning! This series of books is crafted to help you master a new language (Spanish) through engaging with topics that captivate your interest. Each book is centered around a theme–whether it's art, science, history, or another subject–and presents 100 carefully selected reasons relating to a topic, each a gem of knowledge in both English and the target language. Here's how our unique format works: each reason is introduced in the target language where you do your best to interpret the reason. On the next page, the reason is shown in English, and then repeated in the target language where you can start making sense of any unfamiliar terms. This method is not only repetitive to aid memorization but also concise, ensuring that learning is streamlined with no excess verbiage. The second half of the book presents the content in English, then in the target language, and finally in English again, giving you the chance to translate in both directions and demonstrate true mastery of the material. The benefits of this approach are manifold: - Concise Learning: By focusing on simple, one-sentence reasons, the learning process is distilled to its essence. This conciseness ensures that every word you learn is impactful and directly related to your interests, making the information easier to remember. - Reinforcement of Learning: Alternating between English and the target language with each reason helps reinforce your new vocabulary and grammatical structures naturally. It bridges the gap between the two languages, solidifying your learning through constant, practical application. - Contextual and Engaged Learning: Associating each new word with a reason related to a topic you are passionate about not only makes the vocabulary stickier but also keeps your learning process dynamic and engaging. This method not only teaches you a new language but does so through the lens of your personal passions. - Dual Knowledge Acquisition: As you navigate through these hundred reasons, you're not just learning a new language; you're also deepening your knowledge about a specific subject. This dual focus not only enhances the language learning experience but also enriches your understanding of your chosen topic. Designed for learners who thrive on clear, targeted information, this series promises a learning experience that is both educational and enjoyable. Whether you're a curious beginner or looking to broaden your linguistic skills, these books are tailored to make your educational journey as effective and engaging as possible. Embrace this journey of a hundred reasons, and let your passions fuel your progress in mastering a new language!

INTELIGENCIA ARTIFICIAL PARA EL MARKETING. Cómo la tecnología revolucionará tu estrategia

Author : Liberos Hoppe, Eduardo
Publisher : ESIC
ISBN 13 : 841192016X
Total Pages : 410 pages
Book Rating : 4.4/5 (119 download)

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Book Synopsis INTELIGENCIA ARTIFICIAL PARA EL MARKETING. Cómo la tecnología revolucionará tu estrategia by : Liberos Hoppe, Eduardo

Download or read book INTELIGENCIA ARTIFICIAL PARA EL MARKETING. Cómo la tecnología revolucionará tu estrategia written by Liberos Hoppe, Eduardo and published by ESIC. This book was released on with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro Inteligencia artificial para el marketing está dirigido a directivos de marketing, grandes corporaciones y gerentes de pymes y universitarios de los últimos años en las carreras de Administración y Dirección de Empresas, Marketing y Gestión Comercial. ¿Cómo aplicar IA en marketing? El lector aprenderá cómo se crea una IA, qué técnicas podemos utilizar en marketing y las herramientas y plataformas que mejor funcionan en marketing. Los autores han trabajado con 476 plataformas de IA, y en el libro se explican los mejores usos para las disciplinas del marketing: segmentación, investigación de mercados, posicionamiento, marketing de producto, política de precios, distribución, marketing de guerrillas, marketing digital, comercio electrónico, entre otras. El libro se divide en 7 capítulos, donde se tratan de una manera profunda todas las herramientas y técnicas que un directivo puede utilizar para poner en marcha un programa de IA en el área de marketing. También se enseña el funcionamiento de las nuevas plataformas y soluciones de IA en marketing, Los autores son profesionales de reconocido prestigio que han desarrollado sus carreras profesionales en grandes corporaciones españolas y americanas. Han sido galardonados con algunos de los premios más prestigiosos en el mundo de la comunicación y son profesores invitados de algunas de las mejores escuelas de negocios y universidades de España y Latinoamérica como ESIC, IE, IEDGE, IEB, EADA, INESDI, CESMA o la Universidad Panamericana. También son speakers habituales en congresos especializados del sector de la publicidad y universidades como la Universidad Complutense, Universidad Iberoamericana, ITESO o TEC-Monterrey.

Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry

Author : Chkoniya, Valentina
Publisher : IGI Global
ISBN 13 : 1799869865
Total Pages : 653 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry by : Chkoniya, Valentina

Download or read book Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry written by Chkoniya, Valentina and published by IGI Global. This book was released on 2021-06-25 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.

Inteligencia Artificial y el fin de la humanidad

Author : Claude Kramer
Publisher : MB Cooltura
ISBN 13 : 9877448041
Total Pages : 58 pages
Book Rating : 4.8/5 (774 download)

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Book Synopsis Inteligencia Artificial y el fin de la humanidad by : Claude Kramer

Download or read book Inteligencia Artificial y el fin de la humanidad written by Claude Kramer and published by MB Cooltura. This book was released on 2023-04-04 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: En ocasión de la inauguración del Centro Leverhulme para el Futuro de la Inteligencia en la Universidad de Harvard, el astrofísico Stephen Hawking resumió sus preocupaciones en la siguiente frase: "El surgimiento de una poderosa inteligencia artificial será lo mejor o lo peor que le haya pasado a la humanidad, todavía no lo sabemos". En esta frase radica el modo en que podemos aproximarnos a la Inteligencia Artificial: abrirnos paso en un camino que se encuentra entre el entusiasmo y la cautela, entre la maravilla y el terror.

Insights, Innovation, and Analytics for Optimal Customer Engagement

Author : Nagaraj, Samala
Publisher : IGI Global
ISBN 13 : 1799839206
Total Pages : 334 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Insights, Innovation, and Analytics for Optimal Customer Engagement by : Nagaraj, Samala

Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

Big data

Author : Patricia Fernández, Eva (coord.)
Publisher : Editorial UOC
ISBN 13 : 8491164146
Total Pages : 94 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Big data by : Patricia Fernández, Eva (coord.)

Download or read book Big data written by Patricia Fernández, Eva (coord.) and published by Editorial UOC. This book was released on 2017-02-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: El big data, entendido como la gestión y el almacenamiento masivo de datos, es una tendencia por explotar a día de hoy. La industria audiovisual, consciente de ello, empieza a orientar estrategias de negocio con ideas de personalización de contenidos, segmentación de perfiles o predicción de tendencias. Comprender todas las posibilidades que nos ofrece el big data supone entender las dinámicas internas del negocio, así como las fuentes de datos de las que podemos extraer información y la interacción que podemos realizar con ellas. Y también nos permite formular mejores preguntas y tomar decisiones acertadas. Este libro ofrece un recorrido por el proceso de gestión de datos en la empresa, con introducción de explicaciones técnicas y especial atención a la toma de decisiones del business intelligence.