Integrierte Kommunikation Im Wandel Der Zeit Herausforderungen Und Strategien Fur Unternehmen

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Integrierte Kommunikation im Wandel der Zeit. Herausforderungen und Strategien für Unternehmen

Author : Diane Vrielmann
Publisher : GRIN Verlag
ISBN 13 : 3389000984
Total Pages : 26 pages
Book Rating : 4.3/5 (89 download)

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Book Synopsis Integrierte Kommunikation im Wandel der Zeit. Herausforderungen und Strategien für Unternehmen by : Diane Vrielmann

Download or read book Integrierte Kommunikation im Wandel der Zeit. Herausforderungen und Strategien für Unternehmen written by Diane Vrielmann and published by GRIN Verlag. This book was released on 2024-03-20 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2024 im Fachbereich BWL - Unternehmenskommunikation, Note: 1,0, Fachhochschule Burgenland, Sprache: Deutsch, Abstract: Die integrierte Kommunikation ist ein zentraler Bestandteil moderner Unternehmenskommunikation, dessen Bedeutung seit den 1970er Jahren kontinuierlich gewachsen ist. Diese Arbeit untersucht die Entwicklung der integrierten Kommunikation unter Berücksichtigung aktueller Herausforderungen wie Globalisierung und Digitalisierung. Basierend auf den Konzepten von Bruhn und Zerfaß wird die integrierte Kommunikation als holistischer Managementprozess definiert, der eine kohärente Markenstrategie und -führung ermöglicht. Die Diskussion umfasst auch die steigenden Anforderungen an Unternehmen hinsichtlich dialog- und interaktionsorientierter Kommunikation sowie die Notwendigkeit einer differenzierten und gesteuerten Kommunikationspolitik.

Die digitale Kommunikationsstrategie

Author : Dominik Ruisinger
Publisher : Schäffer-Poeschel
ISBN 13 : 379104818X
Total Pages : 544 pages
Book Rating : 4.7/5 (91 download)

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Book Synopsis Die digitale Kommunikationsstrategie by : Dominik Ruisinger

Download or read book Die digitale Kommunikationsstrategie written by Dominik Ruisinger and published by Schäffer-Poeschel . This book was released on 2020-06-29 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die digitalen Medien haben die Unternehmenskommunikation in hohem Maße erfasst. Sie stellen Kommunikationsmanager vor die vermutlich größte Herausforderung, seit die strategische Kommunikation als elementarer Baustein erfolgreicher Führung erkannt wurde. Diese stehen vor Aufgaben, die sie mit rein klassischen Kommunikationsinstrumenten und -prozessen nicht oder nur schwer bewältigen können. Gleichzeitig bieten sich ihnen neue Chancen in der Ansprache und im Austausch mit relevanten Stakeholdern. Bei der Suche nach einer gelungenen Symbiose aus klassischer und digitaler Kommunikation ist die Strategie entscheidend. Wie aber ist eine integrierte Kommunikation im digitalen Wandel zu gestalten? Wie müssen Unternehmen und Institutionen konkret vorgehen? Was sind die zentralen Schritte und entscheidenden Kriterien bei einer Strategie, die erfolgreich mit der Kommunikation zu einem neuen Ganzen zusammenwächst? Das Buch ist als strategisch-konzeptioneller Leitfaden angelegt, der Organisationen bei der Entwicklung ihrer digitalen Strategie begleitet, ihnen die Vorgehensweise erläutert, die Erfolgskriterien benennt und den Weg anhand vieler Case Studys und Praxisbeiträge aufzeigt. Schritt für Schritt wird beschrieben, wie integrierte Kommunikationsstrategien im digitalen Zeitalter funktionieren. Dabei blickt die 2. Auflage verstärkt auch auf aktuelle Entwicklungen - Markenbotschafter, Influencer-Kommunikation, Diversifizierung von Kanälen und Zielgruppen -, welche Kommunikationsstrategien heute stark beeinflussen.

Unternehmenskommunikation im Zeitalter der digitalen Transformation

Author : Bodo Kirf
Publisher : Springer-Verlag
ISBN 13 : 3658153644
Total Pages : 136 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Unternehmenskommunikation im Zeitalter der digitalen Transformation by : Bodo Kirf

Download or read book Unternehmenskommunikation im Zeitalter der digitalen Transformation written by Bodo Kirf and published by Springer-Verlag. This book was released on 2017-11-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dieses Buch erklärt, wie die Digitalisierung sämtliche Strukturen und Prozesse im Kommunikationsmanagement von Unternehmen verändert und wie Strategien, Konzepte, Aufgabenverteilung und Instrumenteneinsatz angepasst werden müssen, um alle Stakeholder punktgenau zu erreichen. Die Autoren zeigen – wissenschaftlich fundiert und gleichzeitig für die Praxis aufbereitet, – wie eine Kommunikationsorganisation erfolgreich transformiert werden kann, damit interne und externe Stakeholder die richtigen Botschaften zum richtigen Zeitpunkt und über die passenden Kanäle erhalten. Ein kompakter Leitfaden, der den Lesern in Zeiten von zunehmender Vernetzung klare Orientierung bietet und direkt im Arbeitsalltag anwendbar ist.

Naked Conversations

Author : Robert Scoble
Publisher : Wiley
ISBN 13 : 0471790230
Total Pages : 251 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Naked Conversations by : Robert Scoble

Download or read book Naked Conversations written by Robert Scoble and published by Wiley. This book was released on 2006-04-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

The Handbook of Strategic Public Relations and Integrated Communications

Author : Clarke Caywood
Publisher : McGraw Hill Professional
ISBN 13 : 9780786311316
Total Pages : 612 pages
Book Rating : 4.3/5 (113 download)

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Book Synopsis The Handbook of Strategic Public Relations and Integrated Communications by : Clarke Caywood

Download or read book The Handbook of Strategic Public Relations and Integrated Communications written by Clarke Caywood and published by McGraw Hill Professional. This book was released on 1997-05 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!

Comparative Literature

Author : Steven Tötösy de Zepetnek
Publisher : Rodopi
ISBN 13 : 9789042005341
Total Pages : 304 pages
Book Rating : 4.0/5 (53 download)

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Book Synopsis Comparative Literature by : Steven Tötösy de Zepetnek

Download or read book Comparative Literature written by Steven Tötösy de Zepetnek and published by Rodopi. This book was released on 1998 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves several purposes, all very much needed in today's embattled situation of the humanities and the study of literature. First, in Chapter One, the author proposes that the discipline of Comparative Literature is a most advantageous approach for the study of literature and culture as it is a priori a discipline of cross-disciplinarity and of international dimensions. After a "Manifesto" for a New Comparative Literature, he proceeds to offer several related theoretical frameworks as a composite method for the study of literature and culture he designates and explicates as the "systemic and empirical approach." Following the introduction of the proposed New Comparative Literature, the author applies his method to a wide variety of literary and cultural areas of inquiry such as "Literature and Cultural Participation" where he discusses several aspects of reading and readership (Chapter Two), "Comparative Literature as/and Interdisciplinarity" (Chapter Three) where he deals with theory and application for film and literature and medicine and literature, "Cultures, Peripheralities, and Comparative Literature" (Chapter Four) where he proposes a theoretical designation he terms "inbetween peripherality" for the study of East Central European literatures and cultures as well as ethnic minority writing, "Women's Literature and Men Writing about Women"(Chapter Five) where he analyses texts written by women and texts about women written by men in the theoretical context of Ethical Constructivism, "The Study of Translation and Comparative Literature" (Chapter Six) where after a theoretical introduction he presents a new version of Anton Popovic's dictionary for literary translation as a taxonomy for the study of translation, and "The Study of Literature and the Electronic Age" (Chapter Seven), where he discusses the impact of new technologies on the study of literature and culture. The analyses in their various applications of the proposed New Comparative Literature involve modern and contemporary authors and their works such as Dorothy Richardson, Margit Kaffka, Mircea Cartarescu, Robert Musil, Alfred Döblin, Hermann Hesse, Péter Esterházy, Dezsö Kosztolányi, Michael Ondaatje, Endre Kukorelly, Else Seel, and others.

Killing and Letting Die

Author : Bonnie Steinbock
Publisher : Fordham Univ Press
ISBN 13 : 9780823215621
Total Pages : 462 pages
Book Rating : 4.2/5 (156 download)

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Book Synopsis Killing and Letting Die by : Bonnie Steinbock

Download or read book Killing and Letting Die written by Bonnie Steinbock and published by Fordham Univ Press. This book was released on 1994 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection contains twenty-one thought-provoking essays on the controversies surrounding the moral and legal distinctions between euthanasia and "letting die." Since public awareness of this issue has increased this second edition includes nine entirely new essays which bring the treatment of the subject up-to-date. The urgency of this issue can be gauged in recent developments such as the legalization of physician-assisted suicide in the Netherlands, "how-to" manuals topping the bestseller charts in the United States, and the many headlines devoted to Dr. Jack Kevorkian, who has assisted dozens of patients to die. The essays address the range of questions involved in this issue pertaining especially to the fields of medical ethics, public policymaking, and social philosophy. The discussions consider the decisions facing medical and public policymakers, how those decisions will affect the elderly and terminally ill, and the medical and legal ramifications for patients in a permanently vegetative state, as well as issues of parent/infant rights. The book is divided into two sections. The first, "Euthanasia and the Termination of Life-Prolonging Treatment" includes an examination of the 1976 Karen Quinlan Supreme Court decision and selections from the 1990 Supreme Court decision in the case of Nancy Cruzan. Featured are articles by law professor George Fletcher and philosophers Michael Tooley, James Rachels, and Bonnie Steinbock, with new articles by Rachels, and Thomas Sullivan. The second section, "Philosophical Considerations," probes more deeply into the theoretical issues raised by the killing/letting die controversy, illustrating exceptionally well the dispute between two rival theories of ethics, consequentialism and deontology. It also includes a corpus of the standard thought on the debate by Jonathan Bennet, Daniel Dinello, Jeffrie Murphy, John Harris, Philipa Foot, Richard Trammell, and N. Ann Davis, and adds articles new to this edition by Bennett, Foot, Warren Quinn, Jeff McMahan, and Judith Lichtenberg.

The Software Industry

Author : Peter Buxmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642315097
Total Pages : 229 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis The Software Industry by : Peter Buxmann

Download or read book The Software Industry written by Peter Buxmann and published by Springer Science & Business Media. This book was released on 2012-09-12 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether ERP software, office applications, open-source products or online games: In terms of its economic characteristics, software differs fundamentally from industrial goods or services. Based on the economic principles and rules of the software industry, the book reveals strategies and business models to software vendors that comprise cooperation, distribution, pricing and production and industrialization strategies, as well as software as a service and platform concepts. Further aspects including the outsourcing behavior of software vendors and users; providing business software as open source software; selecting software; and the value chains in the software industry are also addressed. Based on a number of expert meetings, it contains numerous case studies and new empirical findings. Target audience of the book are professionals and executives from the software, consulting and IT branches as well as students and scholars of business administration, computer science, business and industrial engineering.

Discard Studies

Author : Max Liboiron
Publisher : MIT Press
ISBN 13 : 0262369516
Total Pages : 225 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Discard Studies by : Max Liboiron

Download or read book Discard Studies written by Max Liboiron and published by MIT Press. This book was released on 2022-05-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An argument that social, political, and economic systems maintain power by discarding certain people, places, and things. Discard studies is an emerging field that looks at waste and wasting broadly construed. Rather than focusing on waste and trash as the primary objects of study, discard studies looks at wider systems of waste and wasting to explore how some materials, practices, regions, and people are valued or devalued, becoming dominant or disposable. In this book, Max Liboiron and Josh Lepawsky argue that social, political, and economic systems maintain power by discarding certain people, places, and things. They show how the theories and methods of discard studies can be applied in a variety of cases, many of which do not involve waste, trash, or pollution. Liboiron and Lepawsky consider the partiality of knowledge and offer a theory of scale, exploring the myth that most waste is municipal solid waste produced by consumers; discuss peripheries, centers, and power, using content moderation as an example of how dominant systems find ways to discard; and use theories of difference to show that universalism, stereotypes, and inclusion all have politics of discard and even purification—as exemplified in “inclusive” efforts to broaden the Black Lives Matter movement. Finally, they develop a theory of change by considering “wasting well,” outlining techniques, methods, and propositions for a justice-oriented discard studies that keeps power in view.

The Oxford Handbook of International Antitrust Economics

Author : Roger D. Blair
Publisher : Oxford Handbooks
ISBN 13 : 0199388598
Total Pages : 665 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis The Oxford Handbook of International Antitrust Economics by : Roger D. Blair

Download or read book The Oxford Handbook of International Antitrust Economics written by Roger D. Blair and published by Oxford Handbooks. This book was released on 2015 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than any other area of regulation, antitrust economics shapes law and policy in the United States, the Americas, Europe, and Asia. In a number of different areas of antitrust, advances in theory and empirical work have caused a fundamental reevaluation and shift of some of the assumptions behind antitrust policy. This reevaluation has profound implications for the future of the field. The Oxford Handbook of International Antitrust Economics has collected chapters from many of the leading figures in antitrust. In doing so, this two volume Handbook provides an important reference guide for scholars, teachers, and practitioners. However, it is more than a merely reference guide. Rather, it has a number of different goals. First, it takes stock of the current state of scholarship across a number of different antitrust topics. In doing so, it relies primarily upon the economics scholarship. In some situations, though, there is also coverage of legal scholarship, case law developments, and legal policies. The second goal of the Handbook is to provide some ideas about future directions of antitrust scholarship and policy. Antitrust economics has evolved over the last 60 years. It has both shaped policy and been shaped by policy. The Oxford Handbook of International Antitrust Economics will serve as a policy and research guide of next steps to consider when shaping the future of the field of antitrust.

The Transition Handbook

Author : Rob Hopkins
Publisher : Bloomsbury Publishing
ISBN 13 : 1907448705
Total Pages : 242 pages
Book Rating : 4.9/5 (74 download)

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Book Synopsis The Transition Handbook by : Rob Hopkins

Download or read book The Transition Handbook written by Rob Hopkins and published by Bloomsbury Publishing. This book was released on 2008-02-25 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Move from feeling anxious about the oil crisis to developing a positive visions and taking traction action to create a more self-reliant existence with this ground-breaking book. We live in an oil-dependent world, and have become reliant in a very short space of time, using vast reserves of oil in the process – and without planning for when the supply is not so plentiful. Most of us avoid thinking about what happens when the oil runs out (or becomes prohibitively expensive), but the reality may not be as bad as we think. The Transition Handbook shows how the inevitable and profound changes ahead could have a positive effect. Written by permaculture expert Rob Hopkins, he discusses the possibility of a rebirth of local communities, which will generate their own fuel, food and housing. These will encourage the development of local currencies, to keep money in the local area, and unleash a local 'skilling-up', so that people have more control over their lives. The growth in interest in the Transition model continues to be exponential. There are now more than 35 formal Transition Initiatives in the UK, including towns, cities, islands, villages and peninsulas, with more joining as the idea takes off. With little proactivity at government level, communities are taking matters into their own hands and acting locally. If your community has not yet become a Transition Initiative, this upbeat guide, filled with beautiful black and white photographs, offers you the tools to get started. The Transition Handbook is the perfect manual to guide communities, as they begin this 'energy descent' journey.

Digital Transformation of Learning Organizations

Author : Christian Helbig
Publisher : Springer Nature
ISBN 13 : 3030558789
Total Pages : 266 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Transformation of Learning Organizations by : Christian Helbig

Download or read book Digital Transformation of Learning Organizations written by Christian Helbig and published by Springer Nature. This book was released on 2021 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as organizational requirements for technology adoption. 3. Issues and challenges for designing and implementing digital transformation in learning organizations. 4. Case studies, empirical research findings, and examples from organizations which successfully adopted digital workplace learning.

Global Sustainability

Author : Gilberto C. Gallopín
Publisher : Routledge
ISBN 13 : 1134501935
Total Pages : 285 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Global Sustainability by : Gilberto C. Gallopín

Download or read book Global Sustainability written by Gilberto C. Gallopín and published by Routledge. This book was released on 2003-09-02 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unprecedented levels of wealth, technology and institutional capacity can forge a just, peaceful and ecologically resilient future. However, the authors argue, social polarization, geo-political conflict and environmental degradation are threatening the long-term well-being of humanity and the planet. Global Sustainability explores the alternative futures that could emerge from the resolution of these antagonisms. Based on extensive international and interdisciplinary research, the book identifies the perils of market-driven scenarios and considers the possibility of the failure of conventional approaches. It also, however, presents a vision of the possibility of a 'Great Transition' in which revised human values and development goals bring a new stage of civilization. It will be essential reading for all scholars and professionals interested in the future of the environment, international affairs, and sustainable development.

Fundamental Issues of Artificial Intelligence

Author : Vincent C. Müller
Publisher : Springer
ISBN 13 : 3319264850
Total Pages : 572 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Fundamental Issues of Artificial Intelligence by : Vincent C. Müller

Download or read book Fundamental Issues of Artificial Intelligence written by Vincent C. Müller and published by Springer. This book was released on 2016-06-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a look at the fundamental issues of present and future AI, especially from cognitive science, computer science, neuroscience and philosophy. This work examines the conditions for artificial intelligence, how these relate to the conditions for intelligence in humans and other natural agents, as well as ethical and societal problems that artificial intelligence raises or will raise. The key issues this volume investigates include the relation of AI and cognitive science, ethics of AI and robotics, brain emulation and simulation, hybrid systems and cyborgs, intelligence and intelligence testing, interactive systems, multi-agent systems, and super intelligence. Based on the 2nd conference on “Theory and Philosophy of Artificial Intelligence” held in Oxford, the volume includes prominent researchers within the field from around the world.

Wildlife Trafficking

Author : Gian Ege
Publisher : Saint Philip Street Press
ISBN 13 : 9781013295652
Total Pages : 400 pages
Book Rating : 4.2/5 (956 download)

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Book Synopsis Wildlife Trafficking by : Gian Ege

Download or read book Wildlife Trafficking written by Gian Ege and published by Saint Philip Street Press. This book was released on 2020-10-09 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wildlife trafficking threatens the existence of many plant and animal species and accelerates the destruction of wildlife, forests, and other natural resources. It contributes to environmental degradation, destroys unique natural habitats, and deprives many countries and their populations of scarce renewable resources. Nevertheless, preventing and supressing the illegal trade in wildlife, animal parts, and plants is presently not a priority in many countries and it remains overlooked and poorly researched. The chapters included in this volume address causes, characteristics, and actors of wildlife trafficking, analyse detection methods, and explore different international and national legal frameworks." This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.

H2H Marketing

Author : Philip Kotler
Publisher : Springer Nature
ISBN 13 : 3031223934
Total Pages : 222 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis H2H Marketing by : Philip Kotler

Download or read book H2H Marketing written by Philip Kotler and published by Springer Nature. This book was released on 2023-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

Organizational Change

Author : Tupper F. Cawsey
Publisher : SAGE Publications
ISBN 13 : 1483388441
Total Pages : 593 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Organizational Change by : Tupper F. Cawsey

Download or read book Organizational Change written by Tupper F. Cawsey and published by SAGE Publications. This book was released on 2015-04-17 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Awaken, mobilize, accelerate, and institutionalize change. With a rapidly changing environment, aggressive competition, and ever-increasing customer demands, organizations must understand how to effectively adapt to challenges and find opportunities to successfully implement change. Bridging current theory with practical applications, Organizational Change: An Action-Oriented Toolkit, Third Edition combines conceptual models with concrete examples and useful exercises to dramatically improve the knowledge, skills, and abilities of students in creating effective change. Students will learn to identify needs, communicate a powerful vision, and engage others in the process. This unique toolkit by Tupper Cawsey, Gene Deszca, and Cynthia Ingols will provide readers with practical insights and tools to implement, measure, and monitor sustainable change initiatives to guide organizations to desired outcomes.