Integrated Storytelling By Design

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Integrated Storytelling by Design

Author : Klaus Sommer Paulsen
Publisher : Routledge
ISBN 13 : 1000403807
Total Pages : 286 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Integrated Storytelling by Design by : Klaus Sommer Paulsen

Download or read book Integrated Storytelling by Design written by Klaus Sommer Paulsen and published by Routledge. This book was released on 2021-07-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Chris Crawford on Interactive Storytelling

Author : Chris Crawford
Publisher : New Riders
ISBN 13 : 0133119637
Total Pages : 614 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Chris Crawford on Interactive Storytelling by : Chris Crawford

Download or read book Chris Crawford on Interactive Storytelling written by Chris Crawford and published by New Riders. This book was released on 2012-12-12 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a game designer or new media storyteller, you know that the story is critical to the success of your project. Telling that story interactively is an even greater challenge, one that involves approaching the story from many angles. Here to help you navigate and open your mind to more creative ways of producing your stories is the authority on interactive design and a longtime game development guru, Chris Crawford. To help you in your quest for the truly interactive story, Crawford provides a solid sampling of what works and doesn't work, and how to apply the lessons to your own storytelling projects. After laying out the fundamental ideas behind interactive storytelling and explaining some of the misconceptions that have crippled past efforts, the book delves into all the major systems that go into interactive storytelling: personality models, actors, props, stages, fate, verbs, history books, and more. Crawford also covers the Storytron technology he has been working on for several years, an engine that runs interactive electonic storyworlds, giving readers a first-hand look into practical storytelling methods.

Info We Trust

Author : RJ Andrews
Publisher : John Wiley & Sons
ISBN 13 : 1119483905
Total Pages : 361 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Info We Trust by : RJ Andrews

Download or read book Info We Trust written by RJ Andrews and published by John Wiley & Sons. This book was released on 2019-01-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we create new ways of looking at the world? Join award-winning data storyteller RJ Andrews as he pushes beyond the usual how-to, and takes you on an adventure into the rich art of informing. Creating Info We Trust is a craft that puts the world into forms that are strong and true. It begins with maps, diagrams, and charts — but must push further than dry defaults to be truly effective. How do we attract attention? How can we offer audiences valuable experiences worth their time? How can we help people access complexity? Dark and mysterious, but full of potential, data is the raw material from which new understanding can emerge. Become a hero of the information age as you learn how to dip into the chaos of data and emerge with new understanding that can entertain, improve, and inspire. Whether you call the craft data storytelling, data visualization, data journalism, dashboard design, or infographic creation — what matters is that you are courageously confronting the chaos of it all in order to improve how people see the world. Info We Trust is written for everyone who straddles the domains of data and people: data visualization professionals, analysts, and all who are enthusiastic for seeing the world in new ways. This book draws from the entirety of human experience, quantitative and poetic. It teaches advanced techniques, such as visual metaphor and data transformations, in order to create more human presentations of data. It also shows how we can learn from print advertising, engineering, museum curation, and mythology archetypes. This human-centered approach works with machines to design information for people. Advance your understanding beyond by learning from a broad tradition of putting things “in formation” to create new and wonderful ways of opening our eyes to the world. Info We Trust takes a thoroughly original point of attack on the art of informing. It builds on decades of best practices and adds the creative enthusiasm of a world-class data storyteller. Info We Trust is lavishly illustrated with hundreds of original compositions designed to illuminate the craft, delight the reader, and inspire a generation of data storytellers.

Mindful by Design

Author : Caitlin Krause
Publisher : Corwin Press
ISBN 13 : 1506388647
Total Pages : 269 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Mindful by Design by : Caitlin Krause

Download or read book Mindful by Design written by Caitlin Krause and published by Corwin Press. This book was released on 2019-01-07 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mindful by Design is a guide to well-being, a practical resource, and a creative call-to-action, as Caitlin Krause helps readers to bridge the gap between prioritizing true connection and achieving it." – Leah Weiss, author of How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind; Lecturer, Stanford Graduate School of Business "Krause shares valuable strategies that will help any educator, coach, manager, or learning professional bring out the best in those they serve." —Dorie Clark, adjunct professor at Duke University′s Fuqua School of Business and author, Entrepreneurial You and Stand Out "Mindful by Design is a valuable and inspiring guide, offering generous insights and practical advice for those seeking to center, strengthen, and clarify their efforts both in and outside of the classroom." —Dinty Moore, author, The Mindful Writer Take mindfulness beyond the buzzword and spark powerful learning environments! As we navigate complex changes in our professional and personal lives, Mindful by Design is a resource that provides ways to infuse meaningful connection into remote learning, so that learners, teachers, and leaders can flourish. If you′re experiencing "zoom burnout," or just looking for ways to connect more deeply and integrate SEL and mindfulness into the context of your teaching practices, this book is for you! In a busy world full of challenges and distractions, mindfulness is about increasing a sense of presence and intention in everything we do. This must-have resource explores how mindfulness can improve teaching and learning, promoting the development of future-forward skills including creativity, entrepreneurship, innovation, and communication. Readers will learn how to cultivate a personal mindfulness practice that reflects their individuality, and how to create a community of care and respect through mindfulness, inviting learners to seek more authentic interactions with the curriculum, with themselves, and with each other. Mindful by Design provides 24 detailed exercises, including step-by-step mindfulness lessons embedded into specific curriculum areas, ready to implement immediately. Filled with practical, accessible explanations and applications that are adaptive and engaging, this book demystifies mindfulness and empowers each individual to embrace a personal mindfulness practice and inspire powerful learning environments.

Interactive Narratives and Transmedia Storytelling

Author : Kelly McErlean
Publisher : Taylor & Francis
ISBN 13 : 1317268431
Total Pages : 308 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Interactive Narratives and Transmedia Storytelling by : Kelly McErlean

Download or read book Interactive Narratives and Transmedia Storytelling written by Kelly McErlean and published by Taylor & Francis. This book was released on 2018-03-05 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.

Advertising by Design

Author : Robin Landa
Publisher : John Wiley & Sons
ISBN 13 : 111897106X
Total Pages : 745 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Advertising by Design by : Robin Landa

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2016-11-08 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

Connected by Design

Author : Chris Stutzman
Publisher : John Wiley & Sons
ISBN 13 : 1118907213
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Connected by Design by : Chris Stutzman

Download or read book Connected by Design written by Chris Stutzman and published by John Wiley & Sons. This book was released on 2014-04-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA's pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected By Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.

Building Knowledge in Architecture

Author : Richard Foqué
Publisher : ASP / VUBPRESS / UPA
ISBN 13 : 9054875453
Total Pages : 241 pages
Book Rating : 4.0/5 (548 download)

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Book Synopsis Building Knowledge in Architecture by : Richard Foqué

Download or read book Building Knowledge in Architecture written by Richard Foqué and published by ASP / VUBPRESS / UPA. This book was released on 2010 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Foqué establishes a general design theory based on the axioms of pragmatic thinking, a crucial unity between experience and the process of learning, and between conceptual thought and situational consciousness. Building Knowledge develops a theoretical framework and practical instrumentation to establish a knowledge base for the discipline of architecture. Part one of the book presents design methods as a third way of investigating reality apart from scientific methods or the conception of art. By describing thescience-philosophical context, Foqué extensively analyses the nature of design activity and the design process, its inherent characteristics, and the differences between science and art. As such, it is argued that design processes have a research dimension an sich, which are essentially contextual and action driven. Foqué offers an integrated and comprehensive perspective to understand design activity both from an epistemological and practical standpoint. This results in an expanded discourse about the true nature of architectural design processes. Within this theoretical framework, part two explains how case study research is a primordial means to establish a knowledge base for the discipline and profession of architecture. From this premise, Foqué compares case study research in law, medicine and business administration and develops a practical and comprehensive approach to case studies in architecture. The methodology offers a solid and general framework wherein a consistent body of knowledge regarding architectural design processes can be generated. This promotes deeper insight in the complex relationship between context, product and process, which governs every design process on the one hand, and between the several stakeholders involved on the other hand."--Publisher.

Design is Storytelling

Author : Ellen Lupton
Publisher : Thames & Hudson
ISBN 13 : 9781942303190
Total Pages : 159 pages
Book Rating : 4.3/5 (31 download)

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Book Synopsis Design is Storytelling by : Ellen Lupton

Download or read book Design is Storytelling written by Ellen Lupton and published by Thames & Hudson. This book was released on 2017 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.

Listening to Design

Author : Andrew Levitt
Publisher : Reaktion Books
ISBN 13 : 178023953X
Total Pages : 208 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis Listening to Design by : Andrew Levitt

Download or read book Listening to Design written by Andrew Levitt and published by Reaktion Books. This book was released on 2018-03-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listening to Design takes readers on a unique journey into the singular psychology of design. Drawing on his experience as a teacher, architect, and psychotherapist, Andrew Levitt breaks down the entire creative process, from the first moments an idea appears to the final presentation of a project. Combining telling anecdotes, practical advice, and personal insights, this book offers a rarely seen glimpse into the often turbulent creative process of a working designer. It highlights the importance of active listening, the essential role of empathy in solving problems and overcoming obstacles, and reveals how the act of designing is a vehicle for personal development and a profound opportunity for self-transformation. With clear, jargon-free, and inspirational prose, sections on “Storytelling and the Big Idea,” “Listening and Receiving,” “Getting Stuck,” “Empathy and Collaboration,” and “Presenting and Persuading” signal a larger shift in design toward staying true to creative instincts and learning to trust the surprising power and resilience of the creative process itself. This enlightening and timely book is essential reading for designers, architects, and readers working in all creative fields.

Integrated Marketing Communication

Author : Robyn Blakeman
Publisher : Rowman & Littlefield
ISBN 13 : 1538101068
Total Pages : 368 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Integrated Marketing Communication by : Robyn Blakeman

Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.

Digital Storytelling, Applied Theatre, & Youth

Author : Megan Alrutz
Publisher : Routledge
ISBN 13 : 1135053863
Total Pages : 152 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Digital Storytelling, Applied Theatre, & Youth by : Megan Alrutz

Download or read book Digital Storytelling, Applied Theatre, & Youth written by Megan Alrutz and published by Routledge. This book was released on 2014-09-19 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Storytelling, Applied Theatre, & Youth argues that theatre artists must re-imagine how and why they facilitate performance practices with young people. Rapid globalization and advances in media and technology continue to change the ways that people engage with and understand the world around them. Drawing on pedagogical, aesthetic, and theoretical threads of applied theatre and media practices, this book presents practitioners, scholars, and educators with innovative approaches to devising and performing digital stories. This book offers the first comprehensive examination of digital storytelling as an applied theatre practice. Alrutz explores how participatory and mediated performance practices can engage the wisdom and experience of youth; build knowledge about self, others and society; and invite dialogue and deliberation with audiences. In doing so, she theorizes digital storytelling as a site of possibility for critical and relational practices, feminist performance pedagogies, and alliance building with young people.

Infographics

Author : Jason Lankow
Publisher : John Wiley & Sons
ISBN 13 : 1118421590
Total Pages : 546 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Infographics by : Jason Lankow

Download or read book Infographics written by Jason Lankow and published by John Wiley & Sons. This book was released on 2012-09-21 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

Getting Started with Transmedia Storytelling

Author : Robert Pratten
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781515339168
Total Pages : 0 pages
Book Rating : 4.3/5 (391 download)

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Book Synopsis Getting Started with Transmedia Storytelling by : Robert Pratten

Download or read book Getting Started with Transmedia Storytelling written by Robert Pratten and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.

Storytelling for User Experience

Author : Whitney Quesenbery
Publisher : Rosenfeld Media
ISBN 13 : 1933820039
Total Pages : 298 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Storytelling for User Experience by : Whitney Quesenbery

Download or read book Storytelling for User Experience written by Whitney Quesenbery and published by Rosenfeld Media. This book was released on 2010-04-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Education, Narrative Technologies and Digital Learning

Author : Tony Hall
Publisher : Springer
ISBN 13 : 1137320087
Total Pages : 202 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Education, Narrative Technologies and Digital Learning by : Tony Hall

Download or read book Education, Narrative Technologies and Digital Learning written by Tony Hall and published by Springer. This book was released on 2018-05-03 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines and illustrates the potential of narrative technology, the integration and synthesis of storytelling and digital media in education. Storytelling is a foundational and powerful process in all learning and teaching, and technology is becoming ever more ubiquitous and sophisticated, particularly in its capabilities to mediate and augment creative storytelling. The book begins with a foundational analysis of narrative use in education today, and provides a history of the emergence of narrative technology. It explores how the convergence of high-potential computing and storytelling practices and techniques can be used to enhance education, in particular the design of bespoke, interactive physical learning environments. The contemporary importance of educational design is highlighted throughout the book, which concludes with the SCÉAL design-based research framework as a proposed systematic approach to the design of narrative technology in education. The book will be a valuable resource for educational designers, technologists, teachers and policymakers, especially those with an interest in the design and use of narrative technology in education.

Storytelling in Design

Author : Anna Dahlström
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491959371
Total Pages : 385 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Storytelling in Design by : Anna Dahlström

Download or read book Storytelling in Design written by Anna Dahlström and published by "O'Reilly Media, Inc.". This book was released on 2019-12-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it’s still important to understand where people are in their journey if you’re to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you’ll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work