Institutional Image

Download Institutional Image full books in PDF, epub, and Kindle. Read online Institutional Image ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Institutional Image

Author : Robert Topor
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 (97 download)

DOWNLOAD NOW!

Book Synopsis Institutional Image by : Robert Topor

Download or read book Institutional Image written by Robert Topor and published by . This book was released on 1986 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advice for colleges on how to identify, develop, and communicate a positive image for the institution is offered in this handbook. The use of market research techniques to measure image is discussed along with advice on how to improve an image so that it contributes to a unified marketing plan. The first objective is to create and communicate some positive common image ideas appropriate to all audiences, as well discrete images for different target audiences, including: current and prospective students, faculty, staff, alumni, parents, the media, the community, legislators, and donors. The four ingredients of image building are covered: research, recognition, repetition, and recollection. Also considered are: who should be involved in building an image, positioning an institution among its competition, and implementing a marketing plan? Suggestions to successfully market the institution include: understanding the image evoked by the school's name, and clarifying the hierarchical structure of the school and how each subunit can maintain separate identify while contributing to the parent institution's identity. The college needs to determine whether current staff or outside sources should be engaged to build institutional image. Another factor is building image around the comparative differential advantage of the institution. A glossary and bibliography are included. (SW)

The Mormon Image in the American Mind

Author : J.B. Haws
Publisher : Oxford University Press
ISBN 13 : 0199897646
Total Pages : 425 pages
Book Rating : 4.1/5 (998 download)

DOWNLOAD NOW!

Book Synopsis The Mormon Image in the American Mind by : J.B. Haws

Download or read book The Mormon Image in the American Mind written by J.B. Haws and published by Oxford University Press. This book was released on 2013-12 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Americans think about Mormons - and why do they think what they do? This is a story where the Osmonds, the Olympics, the Tabernacle Choir, Evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and even Miss America all figure into the equation. The book is punctuated by the presidential campaigns of George and Mitt Romney, four decades apart. A survey of the past half-century reveals a growing tension inherent in the public's views of Mormons and the public's views of the religion that inspires that body.

Sustainable Development Policy and Administration

Author : Gedeon M. Mudacumura
Publisher : CRC Press
ISBN 13 : 1420027476
Total Pages : 718 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Sustainable Development Policy and Administration by : Gedeon M. Mudacumura

Download or read book Sustainable Development Policy and Administration written by Gedeon M. Mudacumura and published by CRC Press. This book was released on 2005-12-21 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Development Policy and Administration provides a learning resource describing the major issues that are critical to understanding the multiple dimensions of sustainable development. The overall theme of each contributed chapter in this book is the urgent need to promote global sustainability while adding insights into the challenges facing the current and future generations. This volume brings together diverse contributions that cover the multiple facets of development, resulting in a rich reference for students, development managers, and others interested in this emerging field.

Creating Corporate Reputations : Identity, Image and Performance

Author : Grahame Dowling
Publisher : OUP Oxford
ISBN 13 : 019158892X
Total Pages : 322 pages
Book Rating : 4.1/5 (915 download)

DOWNLOAD NOW!

Book Synopsis Creating Corporate Reputations : Identity, Image and Performance by : Grahame Dowling

Download or read book Creating Corporate Reputations : Identity, Image and Performance written by Grahame Dowling and published by OUP Oxford. This book was released on 2000-12-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

Corporate Reputation and the News Media

Author : Craig Carroll
Publisher : Routledge
ISBN 13 : 1135252432
Total Pages : 708 pages
Book Rating : 4.1/5 (352 download)

DOWNLOAD NOW!

Book Synopsis Corporate Reputation and the News Media by : Craig Carroll

Download or read book Corporate Reputation and the News Media written by Craig Carroll and published by Routledge. This book was released on 2010-09-01 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

Key Resources on Institutional Advancement

Author : A. Westley Rowland
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Key Resources on Institutional Advancement by : A. Westley Rowland

Download or read book Key Resources on Institutional Advancement written by A. Westley Rowland and published by Jossey-Bass. This book was released on 1986 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Limits of Institutional Reform in Development

Author : Matt Andrews
Publisher : Cambridge University Press
ISBN 13 : 1139619640
Total Pages : 267 pages
Book Rating : 4.1/5 (396 download)

DOWNLOAD NOW!

Book Synopsis The Limits of Institutional Reform in Development by : Matt Andrews

Download or read book The Limits of Institutional Reform in Development written by Matt Andrews and published by Cambridge University Press. This book was released on 2013-02-11 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing countries commonly adopt reforms to improve their governments yet they usually fail to produce more functional and effective governments. Andrews argues that reforms often fail to make governments better because they are introduced as signals to gain short-term support. These signals introduce unrealistic best practices that do not fit developing country contexts and are not considered relevant by implementing agents. The result is a set of new forms that do not function. However, there are realistic solutions emerging from institutional reforms in some developing countries. Lessons from these experiences suggest that reform limits, although challenging to adopt, can be overcome by focusing change on problem solving through an incremental process that involves multiple agents.

The Advancement President and the Academy

Author : Mary Kay Murphy
Publisher : Greenwood
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis The Advancement President and the Academy by : Mary Kay Murphy

Download or read book The Advancement President and the Academy written by Mary Kay Murphy and published by Greenwood. This book was released on 1997 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: They also offer important insights into the leadership characteristics of an effective advancement president, as well as the overall goals and functions and this position. The Advancement President and the Academy will serve as an important "how-to" guide for those who aspire to positions in university leadership.

Innovative Solutions for Implementing Global Supply Chains in Emerging Markets

Author : Dwivedi, Ashish
Publisher : IGI Global
ISBN 13 : 1466697962
Total Pages : 313 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Innovative Solutions for Implementing Global Supply Chains in Emerging Markets by : Dwivedi, Ashish

Download or read book Innovative Solutions for Implementing Global Supply Chains in Emerging Markets written by Dwivedi, Ashish and published by IGI Global. This book was released on 2016-01-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancements in the field of information technology have transformed the way businesses interact with each other and their customers. Businesses now require customized products and services to reflect their constantly changing environment, yet this results in cutting-edge products with relatively short lifecycles. Innovative Solutions for Implementing Global Supply Chains in Emerging Markets addresses the roles of knowledge management and information technology within emerging markets. This forward-thinking title explores the current trends in supply chain management, knowledge acquisition and transfer mechanisms among supply chain partners, and knowledge management paradigms. This book is an invaluable resource for researchers, business professionals and students, business analysts, and marketing professionals.

ECMLG 2016 - Proceedings of the 12th European Conference on Management, Leadership and Governance

Author :
Publisher :
ISBN 13 : 1911218190
Total Pages : pages
Book Rating : 4.9/5 (112 download)

DOWNLOAD NOW!

Book Synopsis ECMLG 2016 - Proceedings of the 12th European Conference on Management, Leadership and Governance by :

Download or read book ECMLG 2016 - Proceedings of the 12th European Conference on Management, Leadership and Governance written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 12th European Conference on Management, Leadership and Governance

New Directions for Institutional Research

Author :
Publisher :
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.:/5 (49 download)

DOWNLOAD NOW!

Book Synopsis New Directions for Institutional Research by :

Download or read book New Directions for Institutional Research written by and published by . This book was released on 1979 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Branding of the American Mind

Author : Jacob H. Rooksby
Publisher : JHU Press
ISBN 13 : 1421420813
Total Pages : 393 pages
Book Rating : 4.4/5 (214 download)

DOWNLOAD NOW!

Book Synopsis The Branding of the American Mind by : Jacob H. Rooksby

Download or read book The Branding of the American Mind written by Jacob H. Rooksby and published by JHU Press. This book was released on 2016-12-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first real exposé of how universities have trademarked, copyrighted, branded, and patented everything they do. Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry’s unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences. While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector. The Branding of the American Mind points to higher education’s love affair with intellectual property itself, in all its dimensions, including newer forms that are less tied to scholarly output. The result is an unwelcome assault on the public’s interest in higher education. Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

Power, Trust, and Meaning

Author : S. N. Eisenstadt
Publisher : University of Chicago Press
ISBN 13 : 9780226195568
Total Pages : 418 pages
Book Rating : 4.1/5 (955 download)

DOWNLOAD NOW!

Book Synopsis Power, Trust, and Meaning by : S. N. Eisenstadt

Download or read book Power, Trust, and Meaning written by S. N. Eisenstadt and published by University of Chicago Press. This book was released on 1995-06-15 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: S. N. Eisenstadt is well known for his wide-ranging investigations of modernization, social stratification, revolution, comparative civilization, and political development. This collection of twelve major theoretical essays spans more than forty years of research, to explore systematically the bases of human action and society. Framed by a new introduction and an extensive epilogue, which are themselves important statements about processes of institutional formations and cultural creativity, the essays trace the major developments of contemporary sociological theory and analysis. Examining themes of trust and solidarity among immigrants, youth groups, and generations, and in friendships, kinships, and patron-client relationships, Eisenstadt explores larger questions of social structure and agency, conflict and change, and the reconstitution of the social order. He looks also at political and religious systems, paying particular attention to great historical empires and the major civilizations. United by what they reveal about three major dimensions of social life—power, trust, and meaning—these essays offer a vision of culture as both a preserving and a transforming aspect of social life, thus providing a new perspective on the relations between culture and social structure.

Corporate and Organizational Identities

Author : Bertrand Moingeon
Publisher : Routledge
ISBN 13 : 1134460155
Total Pages : 222 pages
Book Rating : 4.1/5 (344 download)

DOWNLOAD NOW!

Book Synopsis Corporate and Organizational Identities by : Bertrand Moingeon

Download or read book Corporate and Organizational Identities written by Bertrand Moingeon and published by Routledge. This book was released on 2002-07-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

Handbook of Marketing for Continuing Education

Author : Robert Simerly
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 748 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Marketing for Continuing Education by : Robert Simerly

Download or read book Handbook of Marketing for Continuing Education written by Robert Simerly and published by Jossey-Bass. This book was released on 1989-04-05 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.

Strategic Copywriting

Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 9780742530676
Total Pages : 286 pages
Book Rating : 4.5/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Strategic Copywriting by : Edd Applegate

Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2005 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter 1: Research -- Chapter 2: Creative Strategy -- Chapter 3: Headlines and Slogans -- Chapter 4: Body Copy -- Chapter 5: An Introduction to Design -- Chapter 6: Newspaper Advertising -- Chapter 7: Magazine Advertising -- Chapter 8: Radio Advertising -- Chapter 9: Television Advertising -- Chapter 10: Direct Mail Advertising -- Chapter 11: Internet Advertising -- Chapter 12: Other Media Advertising -- Chapter 13: Public Relations and Corporate Advertising -- Chapter 14: Advertising Copy Research -- Chapter 15: Advice on How to Get a Job in Advertising -- A Final Note -- References -- Appendix: Graduate Programs.

Higher Education Research

Author : Malcolm Tight
Publisher : Bloomsbury Publishing
ISBN 13 : 1474283756
Total Pages : 256 pages
Book Rating : 4.4/5 (742 download)

DOWNLOAD NOW!

Book Synopsis Higher Education Research by : Malcolm Tight

Download or read book Higher Education Research written by Malcolm Tight and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research into higher education has blossomed internationally during the last few decades, as participation in higher education has expanded and concern over delivering it effectively has increased. Higher Education Research offers an overview of what we have learnt through researching different aspects of higher education. Leading academic in the field Malcolm Tight codifies and classifies all research on higher education, offering an accessible but comprehensive guide to the field and its scope. Topics covered include: Teaching and learning Course and design Student experience Quality System policy Institutional management Academic work Knowledge and research Tight discusses the work of key researchers, and explores the varied use of methodologies, theoretical frameworks and research designs. He also identifies topics and areas where further research is needed.