Instagram Influencers As The New Idols Of Our Society

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Instagram influencers as the new idols of our society

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346723267
Total Pages : 24 pages
Book Rating : 4.3/5 (467 download)

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Book Synopsis Instagram influencers as the new idols of our society by :

Download or read book Instagram influencers as the new idols of our society written by and published by GRIN Verlag. This book was released on 2022-09-14 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, University of Potsdam (Anglistik), language: English, abstract: Social media has become a part of our lives and checking new Instagram posts part of our daily routine. Online fandom has become nowadays something mainstream and almost every Instagram user has his favorite influencer, who he observes on daily basis, admires and secretly wishes for his live to be like his. This paper focuses on establishing why those Influencers have become the new idols of our society. On the example of two young women, who have more than a million followers on their accounts, I will try to explain their phenomenon and the reason for their success. As their almost celebrity status is established mostly thanks for their fans. Moreover, the mechanism of online fandom and instagram will be explained.

Influencers and Creators

Author : Robert V Kozinets
Publisher : SAGE
ISBN 13 : 1529785979
Total Pages : 316 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Influencers and Creators by : Robert V Kozinets

Download or read book Influencers and Creators written by Robert V Kozinets and published by SAGE. This book was released on 2023-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.

The Only Like That Matters Is God's

Author : Teryn Gregson
Publisher : Simon and Schuster
ISBN 13 : 1680999141
Total Pages : 192 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis The Only Like That Matters Is God's by : Teryn Gregson

Download or read book The Only Like That Matters Is God's written by Teryn Gregson and published by Simon and Schuster. This book was released on 2024-08-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does consuming the scroll leave you feeling empty? Escape the shackles of social media and turn to Christ to set you free. By using the Bible as your handbook, you can glorify God through how you present yourself, consume, and operate on social media, regardless of your social media status. Former sports broadcaster Teryn Gregson, who faced public persecution for her faith, approaches the hard to discuss depths of the cultural lies perpetuated on social media. By studying, through scripture, how God delivered the Israelites when they fell into the trap of comparison, or how Jesus overcame cancel culture by rising from the dead three days later. We too can learn to defeat that which consumes us, with the help of the Holy Spirit. In addition to chapter devotionals to dive deeper individually or as a group, the book also faces, head-on, promiscuity masked as Instagram modeling, how that affects our young men & women and what it looks like to truly lay it all on the line for your faith, aside from the picture-perfect profiles online. Each chapter concludes with devotionals that readers can fill out and use as supplemental learning for bible study groups and everyday life. Adding an interactive element to the book, the devotionals utilize various tools to engage readers, including: Scripture studies Life-Application Challenges Digital Detox Exercises Screentime Recommendations Prayers And more! We can transform our lives on social media when we find joy in truly knowing the only “like” that matters is God’s. His “like” is all we need. We don’t deserve it, we can’t earn it. He gives us all His “likes” for free.

Virtual Influencers

Author : Esperanza Miyake
Publisher : Taylor & Francis
ISBN 13 : 1040097944
Total Pages : 207 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Virtual Influencers by : Esperanza Miyake

Download or read book Virtual Influencers written by Esperanza Miyake and published by Taylor & Francis. This book was released on 2024-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies the converging socio- cultural, economic, and technological conditions that have shaped, informed, and realised the identity of the contemporary virtual influencer, situating them at the intersection of social media, consumer culture, Artificial Intelligence (AI), and digital technologies. Through a critical analysis of virtual influencers and related media practices and discourses in an international context, each chapter investigates different themes relating to digitality and identity: virtual place and nationhood; virtual emotions and intimacy; im/ materialities of virtual everyday life; the biopolitics of virtual human-production; the necropolitics of pandemic virtuality; transmedial and mimetic virtualities; and the political economy of virtual influencers. The book argues that the virtual influencer represents the various ways in which contemporary identities have increasingly become naturalised with questions of virtuality, mediated by digital technologies across multiple realities. From practices relating to AI- driven, invasive data profiling needed for virtual influencer production to problematic online practices such as buying digital skin colour, the author examines how the virtual influencer’s aesthetic, social, and economic value obfuscates some of the darker aspects of their role as an extractivist technology of virtuality: one which regulates, oppresses, and/ or classifies bodies and datafied bodies that serve the visual, (bio)political, and digital economies of virtual capitalism. In the process, the book simultaneously offers a critique of the virtual influencer as a representational figure existing across multiple digital platforms, spaces, and times, and of how they may challenge, complicate, and reinforce normative ideologies surrounding gender, race, class, sexuality, age, and ableism. As such, the book sheds light on some of the more troubling realities of the virtual influencer’s existence, inasmuch as it celebrates their transformational potential, exploring the implications of both within an increasingly AI- driven, digital culture, society, and economy. Drawing from a wide range of disciplines, this book will appeal to scholars, researchers, and students working in the area(s) of: Popular Culture and Media; Internet, Digital and Social Media Studies; Data justice and Governance; Japanese Media Studies; Celebrity Studies; Fan Studies; Marketing and Consumer Studies; Sociology; Human– Computer Studies; and AI and Technology Studies.

Jew-Ish

Author : Jake Cohen
Publisher : HarperCollins
ISBN 13 : 0358354250
Total Pages : 281 pages
Book Rating : 4.3/5 (583 download)

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Book Synopsis Jew-Ish by : Jake Cohen

Download or read book Jew-Ish written by Jake Cohen and published by HarperCollins. This book was released on 2021-03-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! A brilliantly modern take on Jewish culinary traditions for a new generation of readers, from a bright new star in the culinary world. When you think of Jewish food, a few classics come to mind: chicken soup with matzo balls, challah, maybe a babka if you’re feeling adventurous. But as food writer and nice Jewish boy Jake Cohen demonstrates in this stunning debut cookbook, Jewish food can be so much more. In Jew-ish, he reinvents the food of his Ashkenazi heritage and draws inspiration from his husband’s Persian-Iraqi traditions to offer recipes that are modern, fresh, and enticing for a whole new generation of readers. Imagine the components of an everything bagel wrapped into a flaky galette latkes dyed vibrant yellow with saffron for a Persian spin on the potato pancake, best-ever hybrid desserts like Macaroon Brownies and Pumpkin Spice Babka! Jew-ish features elevated, yet approachable classics along with innovative creations, such as: Jake’s Perfect Challah Roasted Tomato Brisket Short Rib Cholent Iraqi Beet Kubbeh Soup Cacio e Pepe Rugelach Sabich Bagel Sandwiches, and Matzo Tiramisu. Jew-ish is a brilliant collection of delicious recipes, but it’s much more than that. As Jake reconciles ancient traditions with our modern times, his recipes become a celebration of a rich and vibrant history, a love story of blending cultures, and an invitation to gather around the table and create new memories with family, friends, and loved ones.

Research Perspectives on Social Media Influencers and their Followers

Author : Brandi Watkins
Publisher : Rowman & Littlefield
ISBN 13 : 1793613656
Total Pages : 249 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Research Perspectives on Social Media Influencers and their Followers by : Brandi Watkins

Download or read book Research Perspectives on Social Media Influencers and their Followers written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2021-03-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

Identity in a Hyperconnected Society

Author : José Manuel Muñoz-Rodríguez
Publisher : Springer Nature
ISBN 13 : 3030857883
Total Pages : 230 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Identity in a Hyperconnected Society by : José Manuel Muñoz-Rodríguez

Download or read book Identity in a Hyperconnected Society written by José Manuel Muñoz-Rodríguez and published by Springer Nature. This book was released on 2022-01-01 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the formation of identity, primarily in adolescents, and the danger inherent in creating that identity in the context of a hyperconnected world. It provides scientific and regulatory pedagogical knowledge associated with these risks in creating identity, primarily among young people, arising from increasing, and increasingly important, screen connection times. It proposes solutions to the educational challenges of constructing identity in a hyperconnected society. The book focuses especially on the process of identity formation in this instance, where both adolescents and the adults who teach them have forgotten the vital need to incorporate educational theories and principles, novel, experimental and basic, kn any discussion of adolescent identity work.

Celebrity Society

Author : Robert van Krieken
Publisher : Routledge
ISBN 13 : 1351587226
Total Pages : 294 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Celebrity Society by : Robert van Krieken

Download or read book Celebrity Society written by Robert van Krieken and published by Routledge. This book was released on 2018-12-07 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: On television and in films, in magazines and books, on the Internet and in the realm of politics, celebrities of all sorts seem to dominate our attention. Celebrity Society: The Struggle for Attention brings new perspectives to our understanding of how the figure of ‘the celebrity’ is bound up with the structure and dynamics of society, economics, and politics. It outlines how the ‘celebrification of society’ is not just the twentieth-century product of Hollywood and television, but a long-term historical process, beginning with Christian saints, the printing press, theatre, and art. Drawing on the ideas of Norbert Elias, the book explains how contemporary celebrity society is the heir (or heiress) of ‘court society’, taking on but also transforming many of the functions of the aristocracy. As well as examining celebrity in all the familiar arenas – film, television, music, fashion, and sport – Celebrity Society also includes the analysis of celebrity in business and management, politics, humanitarianism, and philanthropy. A key feature of the book is its development of the idea that celebrity is driven by the ‘economy of attention’, since attention has become a form of capital – attention capital – in the Information and Internet age. In this second edition the author has updated and significantly revised this path-breaking book to include a more detailed discussion of attention capital, the question of gender and celebrity, populism, fans, fandom, and self-formation, micro-celebrity, and personal or self-branding, the ‘worker celebrity’, and the impact of social media such as Twitter, Facebook, Instagram, and YouTube. Celebrity is an exciting and rapidly expanding field of social science, making this engaging book a valuable resource for students and scholars in sociology, politics, history, celebrity studies, cultural studies, the sociology of media, and cultural theory.

Searching for a Self: Identity in Popular Culture, Media and Society

Author : Arthur Asa Berger
Publisher : Vernon Press
ISBN 13 : 1648893902
Total Pages : 192 pages
Book Rating : 4.6/5 (488 download)

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Book Synopsis Searching for a Self: Identity in Popular Culture, Media and Society by : Arthur Asa Berger

Download or read book Searching for a Self: Identity in Popular Culture, Media and Society written by Arthur Asa Berger and published by Vernon Press. This book was released on 2022-03-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do people turn out the way they do? How do they “arrive” at themselves and attain an identity? How are our identities affected by our birth order, our hair color, how tall or short we are, our intelligence, our occupation, our race, our religion, our nationality, the socio-economic level of our parents (or our being raised in a single-parent family), where we are born and where we grow up, the language we learn, the way we use language, our fashion tastes, our gender, our education, our psychological makeup, chance experiences we have, the people we marry (if we marry), and countless other factors? There are numerous matters to consider when dealing with identity, which, as Nigel Denis, the author of 'Cards of Identity', reminds us, “is the answer to everything.” 'Searching for a Self' takes a deep dive into the question of identity formation from various perspectives; it is written in a reader-friendly accessible style and makes use of insightful quotations from seminal thinkers who have dealt with the topic. Split into two parts, the first “Theories of Identity,” offers evaluations of identity from semioticians, psychologists, sociologists and Marxists while the second, “Applications,” offers case studies on topics such as Russian identity, Donald Trump’s identity, fashion and identity, LGBTQIA+ identity, Orthodox Jewish identity, elite university education and identity, tattoos and identity, travel and identity, and politics and identity. Covering a wide array of subject areas, this book will be a valuable resource for undergraduate students taking courses in identity, sociology, psychology, cultural studies, and other related fields.

The Influencer Industry

Author : Emily Hund
Publisher : Princeton University Press
ISBN 13 : 0691231028
Total Pages : 232 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Influencer Industry by : Emily Hund

Download or read book The Influencer Industry written by Emily Hund and published by Princeton University Press. This book was released on 2023-02-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.

Using Influencer Marketing as a Digital Business Strategy

Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

The Dynamics of Influencer Marketing

Author : José M. Álvarez-Monzoncillo
Publisher : Taylor & Francis
ISBN 13 : 100068699X
Total Pages : 262 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Dynamics of Influencer Marketing by : José M. Álvarez-Monzoncillo

Download or read book The Dynamics of Influencer Marketing written by José M. Álvarez-Monzoncillo and published by Taylor & Francis. This book was released on 2022-08-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence. What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who are the big beneficiaries? How much is vanity and how much altruism? What business is behind these social networks? What dangers do they contain? What volume of business can we estimate they generate? How are they transforming cultural industries? What legislation is applied? How does the legislation affect these communications when they are sponsored? Is the privacy of users violated with the data obtained? Who is the owner of the content? Are they to blame for "fake news"? In this changing, challenging and intriguing environment, The Dynamics of Influencer Marketing discusses all of these questions and more. Considering this complexity from different perspectives: technological, economic, sociological, psychological and legal, the book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it. It will be of direct interest to marketing scholars and researchers while also relevant to many other areas affected by the phenomenon of social media influence.

Feminist Animal Studies

Author : Erika Cudworth
Publisher : Taylor & Francis
ISBN 13 : 1000829952
Total Pages : 267 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Feminist Animal Studies by : Erika Cudworth

Download or read book Feminist Animal Studies written by Erika Cudworth and published by Taylor & Francis. This book was released on 2022-12-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores human–animal relations and species-based domination at the intersection of feminism with critique of our domination and exploitation of nonhuman animals, in conversation with power dynamics around coloniality and race, class, sexuality and embodiment. The collection demonstrates the continued vital importance of feminism – conceptually and theoretically, methodologically and politically – to the development of animal studies. Feminism has made an incisive critique of the ways in which gender and other intersecting differences and inequalities are constitutive of our destructive, exploitative and often violent relationships with nonhuman worlds. An international group of scholars and activists showcase new work, revisiting and extending established debates while negotiating new paths. Amongst the issues addressed in this collection will be questions of animal being and animal rights, caring relations, the relationships between activism and theory, interspecies sexual violence, tension in the animal defence movement around body politics, gender politics and professionalisation, different spaces of gender and animal relations from social media to sexology, safe spaces and sanctuaries, spaces of home – both in times of ‘business-as-usual’ and in times of lockdown. This multidisciplinary volume will be essential reading to students and academics working in the fields of cultural studies, criminology, geography, history, law, philosophy, politics and sociology, with interest in gender, environmentalism and animal studies. The editors work in the School of Applied Social Sciences at De Montfort University, Leicester, UK, and share interests in gender and species violence, environmental harms, social justice matters and intersected inequalities.

The Imposter as Social Theory

Author : Steve Woolgar
Publisher : Policy Press
ISBN 13 : 1529213088
Total Pages : 350 pages
Book Rating : 4.5/5 (292 download)

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Book Synopsis The Imposter as Social Theory by : Steve Woolgar

Download or read book The Imposter as Social Theory written by Steve Woolgar and published by Policy Press. This book was released on 2022-08 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by expert scholars, this volume explores the 'imposter' through empirical cases, including click farms, bikers, business leaders and fraudulent scientists, providing insights into the social relations and cultural forms from which they emerge.

Raising the Nation

Author : Paul Lindley
Publisher : Policy Press
ISBN 13 : 1447366484
Total Pages : 360 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Raising the Nation by : Paul Lindley

Download or read book Raising the Nation written by Paul Lindley and published by Policy Press. This book was released on 2023-11-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children today grow up in an increasingly volatile, complex and uncertain world. Theirs is a generation disempowered from steering their lives while society’s systems are failing to provide the support they need. Yet, a country only prospers when its children – from all walks of life – thrive, meaning that the United Kingdom now faces some consequential choices. Raising the Nation builds a compelling case showing why we must nurture smart, strong and kind children to one day inherit the stewardship of society. Setting out big public policy ideas, enhanced by contributions from academic and campaigning experts, as well as those with lived experience, including London Mayor Sadiq Khan, singer and activist Charlotte Church, and ex-prime minister of Denmark and former CEO of Save the Children International Helle Thorning-Schmidt, this book is a manifesto to deliver our brightest possible future. Reframing political success, it shows why we must prioritise child-centred policies to ensure the future strength of our communities, environment and economy.

Digital Content Marketing

Author : Agata Krowinska
Publisher : Taylor & Francis
ISBN 13 : 1000987558
Total Pages : 189 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Digital Content Marketing by : Agata Krowinska

Download or read book Digital Content Marketing written by Agata Krowinska and published by Taylor & Francis. This book was released on 2023-11-23 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

Media and Class

Author : June Deery
Publisher : Routledge
ISBN 13 : 1315387964
Total Pages : 226 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Media and Class by : June Deery

Download or read book Media and Class written by June Deery and published by Routledge. This book was released on 2017-10-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the idea of class is again becoming politically and culturally charged, the relationship between media and class remains understudied. This diverse collection draws together prominent and emerging media scholars to offer readers a much-needed orientation within the wider categories of media, class, and politics in Britain, America, and beyond. Case studies address media representations and media participation in a variety of platforms, with attention to contemporary culture: from celetoids to selfies, Downton Abbey to Duck Dynasty, and royals to reality TV. These scholarly but accessible accounts draw on both theory and empirical research to demonstrate how different media navigate and negotiate, caricature and essentialize, or contain and regulate class.