Insight Turkey Sayı:01/2020 – The Ordeal of The Century

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Publisher : SET Vakfı İktisadi İşletmesi
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4./5 ( download)

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Download or read book Insight Turkey Sayı:01/2020 – The Ordeal of The Century written by and published by SET Vakfı İktisadi İşletmesi. This book was released on 2020-04-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Israeli-Palestinian question has been at the heart of Middle Eastern politics for the last 80 years. Although the Palestinian’s land has been one of the main subjects of international politics since the beginning of the 20th century, it was the unusual creation of the Israeli state in 1948 that led to many regional crises. Since then the Israeli state has been the instigator of many regional wars, continuous expansionism, discrimination, and violation of international law and basic human rights. Millions of Palestinians were forced to leave their country and those who preferred to stay were deprived of their rights. A special type of apartheid has been implemented by the Israeli state. All regional states and most global powers have been involved with this problem, which is not only between the aggressive Israeli nationalism and the defensive Palestinian nationalism, but also a conflict between the Israeli state and the Arab countries, a civilizational dispute between a pro-Israeli coalition and Muslim countries and a war that symbolizes the struggle between the oppressor and the oppressed. A number of international organizations have passed different resolutions offering solutions to the problem. Among them is the Islamic Cooperation Organization which was established following the many attacks against sacred places, notably the city of al-Quds and al-Aqsa Mosque, in Palestine. The international community represented by the United Nations (UN) has been calling on the Israeli state for decades to withdraw from the occupied Palestinian territories and to abide by the international rules and principles. As the UN resolutions, international law, and international public opinion expect, and Palestinians also aspire for, Israel must withdraw from the occupied territories, namely East Jerusalem, the West Bank, and the Gaza Strip and recognize an independent Palestinian state as part of a two-state solution. However, global powers, especially the United States, have not allowed the UN to force the Israeli state to move out from the occupied territories and to restore peace in the region. In other words, the Palestinian people and Muslim nations have long witnessed the continuous Israeli fait accompli, the never-ending Palestinian suffering, the weakness of the Muslim Middle Eastern countries, and the indifference of the global powers. Israel continues to violate not only the rights of self-determination but also basic human rights for Palestinians. As one of the indications of this inhumane policy, the Gaza Strip has been under continuous Israeli blockade and attacks since 2006. Israel has been attacking the Gaza Strip and the West Bank intermittently, to expand its territories in order to establish new illegal Jewish settlements and squash any hope for Palestinian statehood. Israel’s large-scale attacks against the Gaza Strip in 2008, 2012, 2014, 2018, and 2019 have made conditions in Palestine unlivable. The latest attack in 2019 stopped with yet another cease-fire, however the fate of the most recent cease-fire is not different from the previous ones. Israel has never fulfilled its promises and cynically considers the cease-fire as a temporary process, allowing time to prepare for a new wave of violence. At a time when there is no will or strength in the Arab world to resist against any anti-Palestinian and anti-Arab development, the current Israeli and U.S. government is trying to legalize the years of Israeli atrocities, crimes against humanity, and violations of human rights. Most steps taken by these two governments contradict with and violate international norms and rules. First, the Israeli parliament adopted a law that is known as the “basic law” or “the nation-state act” in 2018. According to this law, the right to exercise national self-determination in the state of Israel is unique to the Jewish people and thereby it denies Palestinian people any national rights or existence. Second, U.S. President Donald Trump’s unilateral recognition of the “united Jerusalem” as the capital of Israel and the transfer of the U.S. embassy from Tel Aviv to Jerusalem is a pivotal point in the history of the Middle East, for both regional and global actors. This decision, with significant implications for the Middle Eastern politics, is not only about the transfer of the Israeli capital from Tel Aviv to Jerusalem, but also about the halt of the Middle Eastern peace process. Furthermore, it implicitly means that the U.S. supports the expulsion of Palestinians from their homeland and the prevention of the establishment of a Palestinian state. In other words, the U.S. has contradicted its traditional policy and has abandoned the long-time advocated two-state solution. Third, contrary to basic rules of international law and a number of UN resolutions, the U.S. government announced that they do not consider the illegal Israeli settlements in the occupied territories as inconsistent with international law. The U.S. also stopped funding the United Nations Palestinian Refugee Agency (UNRWA) and closed down the Washington D.C office of the Palestinian Liberation Organization (PLO), a body internationally recognized as the representative of the Palestinian people. With all these steps, the U.S. government demonstrated that it fully and unconditionally supports the Israeli state. Fourth, Trump has declared a so-called Middle East peace plan in January 28, 2020 after meeting with Israeli Prime Minister Benjamin Netanyahu and opposition leader Benny Gantz in Washington D.C. The U.S. government has ignored and violated all decisions made and resolutions passed by the UN regarding the issue, according to which the Israeli state is an occupier of the Palestinian land and violator of international rules and norms. Bearing in mind all these illegal steps, it can be said that the U.S. shares the responsibility with Israel for the violation of Palestinian rights. Achieving peace between the Israeli state and the Palestinian people appears to be unachievable, because the Israeli side does not take any Palestinian demands into consideration. All steps taken so far have been unilateral and against the interests of the Palestinians. The Deal of the Century is no exception; it is also a unilateral intervention to the question. Effectively, it is a dictation to the Palestinian-Israeli problem which ignores the realities on the ground. The timing of the Deal of the Century has to do with the current situation in the Arab world. As a matter of fact, today there is no political Arab world, since almost all heavyweight nationalist Arab states are in chaos, politically unstable or vulnerable. The United Arab Emirates and Saudi Arabia who claim the leadership of the Arab world are closely associated with the Trump Administration and the Israeli state. These two Arab states and the current Egyptian government support Israel rather than the Palestinians and blame Palestinian political groups instead of the Israeli state for the ongoing situation. These states condemn the retaliatory actions conducted by the Palestinians and remain silent about the inhumane treatment they suffer at the hands of the Israeli war machine. Consequently, there is no strong Arab state to defend the rights of Palestinians. For decades, Arab regimes have exploited the issue for domestic political legitimacy. Arab regimes who were afraid of their peoples tried to satisfy their demands by exaggerating the Israeli threat. Nowadays it appears that their fear of external powers is greater, which is why they capitulate to the demands of countries such as Israel and the U.S. and accordingly use the Palestinian issue in negotiations to their own benefit. However, Trump’s proclamation of the Deal of the Century caused fierce reaction from public opinion worldwide, especially from the Arab streets and Muslim communities. The Trump Administration miscalculated the civilian reaction. This time, it will be difficult to convince the Arab public, since it is much more aware than before about their regimes’ foreign policy behavior. Trump’s declaration, which contributed to the reunification of the Arab and Muslim peoples, satisfies only radical Christians and Zionist Jews. As long as the blockade on the Palestinian lands continues, the region will be subject to new waves of violence. Considering the unstable international system, ultra-nationalist, and xenophobic Western politics, chaotic regional atmosphere and Israeli domestic politics, it is not expected that the Israeli government will ease the blockade and give some rights to the Palestinians. Global powers such as the U.S. and the European Union not only close their eyes to the Israeli atrocities but also support its unequal and limitless violence. Even the UN has begun to warn “the two sides” about the escalation of violence, thus undervaluing the Israeli brutality by equating it with the small retaliatory actions of the Palestinains. Therefore, it can be said that there is currently no deterrent power in the world that is preventing Israeli aggression. Only a significant change in the regional and global balance of power will bring considerable changes in Israeli policies towards the region. This new issue of Insight Turkey highlights different subjects regarding the Israeli-Palestinian issue. Some of the leading and well-known intellectuals and academicians from Palestine, Israel, Turkey, Europe, and the United States contributed to this issue focusing of different dimensions of the problem. From a religious perspective, more particularly in Islam, the status and significance of Bayt al-Maqdis, the city of al-Quds, which is one of the main themes of the problem, must be acknowledged. Ikrime Sa’eed Sabri’s commentary explains the significance of Bayt al-Maqdis by addressing the close bonds, namely the bonds of creed, worship, civilization and culture, and history which are firm ties that link Muslims to Bayt al-Maqdis and the land of Palestine. The resolution of the Israeli-Palestinian conflict has faced many different obstacles since the United Nations resolved to partition Palestine into two separate states, Jewish and Arab. Galia Golan addresses these obstacles between Israel and Palestine as well as possibilities for peace, primarily the pragmatic 1988 PLO decision to create a new state, next to the state of Israel, in the West Bank and Gaza, with a capital in East Jerusalem. She discusses the possibilities of achieving a political peaceful co-existence in Palestine and finds it quite challenging. The commentary written by Victor Kattan examines the legality of the Israeli settlements and occupations in the West Bank, based on the perspective of international law and U.S. foreign policy. He analyzes the motives of the International Criminal Court (ICC) decision to initiate an investigation into the alleged war crimes committed in Palestine by the Israeli state, which include Israel’s settlement activities in the West Bank and East Jerusalem. “Is the two-state solution to the Israeli-Palestinian conflict achievable?” is the question that Ian Lustic seeks to answer. In his opinion, this solution is a pretty picture of the future that only good people can imagine. Meanwhile, it remains just that, a picture, because there is a lack of effort to conduct negotiations between the Israeli state and the Palestinian people. This lack of effort is mainly related to the nature of negotiations which have become highly provocative in recent years. The influx of immigrant Jewish communities from different countries to Israel has disenfranchised the Palestinians from their land. Although, Israel claims that it offers democratic rights for all its citizens, in reality Palestinians have nothing. Ran Greenstein conceptualizes this situation by comparing the Israeli policies with the practice of apartheid in South Africa. He identifies the policies practiced by Israel as “apartheid of a special type” and a crime against humanity. To reveal how the status of the original Palestinian population has been ignored, Elia Zureik highlights the Israeli practices of governance in Palestine and how the Zionist movement and later the Israeli state have worked to kill the dream of the Palestinian people for their own state. This has been achieved through passing racially biased laws that discriminate against the native population, and using violence when enforcing those laws, especially after the Israeli state codified its new citizenship law that defines Israel as the state of the Jewish people. Ayfer Erdoğan and Lourdes Habash question the continuity of the U.S. policy making towards the Israeli-Palestinian conflict, especially under the Trump Administration. The results show that there hasn’t been a radical change throughout the administrations; however, the U.S. position in the conflict has become more transparent with a sharper pro-Israel tilt during the Trump Administration. Hamas has a dual role in the political and military struggle against the Israeli state on one hand and Fatah in Palestinian politics on the other. Although Hamas has had many achievements, since its establishment in the late 1980s, it has also failed in many aspects. To understand why, Nasuh Uslu and İbrahim Karataş evaluate this dualist struggle of Hamas in Palestine. The authors conclude that since Hamas has been otherized by many international actors, the Palestinian Authority (PA) and some international actors contributed more to this struggle. However, Hamas is still expected to fulfill the needs of Palestinians. In addition to these eight articles, focusing on the Israeli-Palestinian issue, there are some insightful pieces on a range of topics regarding Turkey and international politics. The transformation of international education with a Turkey-centric perspective strengthens Turkey’s cultural diplomacy and soft power. This transformation is led by different sub-governmental and non-governmental organizations. One of the leading actors is the Turkish Maarif Foundation. In their commentary, Birol Akgün and Mehmet Özkan contextualize the foundation’s foreign and domestic policy and outline a vision through evaluating activities over the past three years. The principle of “the more corrupt the country, the less democratic it is likely to be” can be measured in the Balkan countries. Sabrina P. Ramet in her article addresses problems that the Balkan countries are facing, such as corruption, unemployment, and poverty. With regard to the events of the Gulf Crisis, Farhan Mujahid Chak deconstructs the reasons and motives behind the quartet’s blockade on Qatar. To do so, he employs post-colonialism variables, assuming that the preponderance of the U.S. military power in the Gulf Cooperation Council produces competing ‘projects’ in the Middle East. He underlines three conflicting ideal types: subservient, resisting/increasing, and pivoting from engagement to resisting the American hegemony. The article written by Nur Köprülü takes us back to the events of when the public protests engulfed most Arab regimes in 2011. However, she focuses on how the democratization processes in the MENA region led to the empowerment of the Islamist actors after decades of political exclusion. Hence, within a domestic and regional context shaping the politics of Islamist parties, Köprülü explores different trajectories of two countries in the region, the inclusion of Islamists in the case of Tunisia and their exclusion in the case of Jordan. In the last piece of this issue, Krizza Janica Mahinay analyzes the shift of the Moro National Liberation Movement (MNLF) in the discourse on Malaysia and the ramifications of this new discourse within the Philippine state. She elaborates this shift through the lens of power relations and foreign policy, taking into account the struggle for legitimacy within the Philippines. Through a wide range of commentaries and articles, this issue of Insight Turkey aims to bring to its readers a comprehensive framework on the current situation of the Israeli-Palestinian question. Whether there will be a deal to this problem remains a difficult question to be answered. Currently one thing is clear, that the plan declared by the Trump Administration, which was welcomed by Israel and some of its Arab allies, such as the United Arab Emirates and Saudi Arabia, assures the Palestinian people the continuation of their century long ordeal.

Bosphorus Through the Ages

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Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Bosphorus Through the Ages by : Yusuf Mardin

Download or read book Bosphorus Through the Ages written by Yusuf Mardin and published by . This book was released on 1995 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

More Beer

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Publisher : Melville House
ISBN 13 : 1612191029
Total Pages : 178 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis More Beer by : Jakob Arjouni

Download or read book More Beer written by Jakob Arjouni and published by Melville House. This book was released on 2011-07-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Kemal Kayankaya is the ultimate outsider among hard-boiled private eyes.” —Marilyn Stasio, The New York Times Book Review OVER 1 MILLION COPIES SOLD WORLDWIDE Turkish detective Kemal Kayankaya might not know when it’s recycling day, but now he has to help four eco-terrorists beat a murder rap... Wisecracking PI Kemal Kayankaya cares more about sausage and beer than politics, but when he’s hired to defend four eco-terrorists charged with murdering a chemical plant owner he finds himself stuck in the middle of Germany’s culture wars. It doesn’t take long for Kayankaya to realize that the whole situation stinks and that both the Left and the Right have blood on their hands. And is the fiery journalist Carla Reedermann dogging his steps because she smells a story, or is she after something more? A hardboiled noir in the Chandler tradition that also provides a wry critique of contemporary racial and environmental politics, More Beer shows why Jakob Arjouni’s series of Kayankaya novels has become a bestselling international sensation.

The Turkish Review of Balkan Studies

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ISBN 13 : 9789757341345
Total Pages : pages
Book Rating : 4.3/5 (413 download)

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Download or read book The Turkish Review of Balkan Studies written by and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Balkan 2005 Yıllığı Makale Sıralama 1 Yazarı :Hakan ABACI Dil :İng Başlık :Pasok Governments and their Foreign Policy Approaches to Turkey 1993-1999 OKU 2 Yazarı :Bestami BİLGİÇ Dil :İng Başlık :Greek Foreign Policy Towards Turkey, 1923-1928:A Reassessment OKU 3 Yazarı :Barış GÖRGÜÇ Dil :İng Başlık :Usa Perspectives on Cyprus 1945-1954 OKU 4 Yazarı :Armağan GÖZKAMAN & Ebru OĞURLU Dil :İng Başlık :The Impact of Turkey’s European Union Prospective Membership on the French Rejection of European Constitutional Referendum OKU 5 Yazarı :Osman KÖKSAL Dil :İng Başlık :Certain Reforms Conducted in Bulgaria in the Post-Tanzimat Era and the Establishment of the Danube Province OKU 6 Yazarı :Özge ONURSAL Dil :İng Başlık :Regional Cooperation as Political Conditionality: The Case of the Western Balkans OKU 7 Yazarı :Hikmet Öksüz Dil :İng Başlık :A Short History of the Dobrudja Turks and a Report About the Ethnography of Dobrudja Found in American Archives (1918) OKU 8 Yazarı :Özlem TERZİ Dil :İng Başlık :The EU in Turkey’s Neighborhood: The EU’s Neighborhood Policy and its Implications for Turkey’s Foreign Policy OKU 9 Yazarı :Güner ÖZTEK Dil :İng Başlık :Conference on “EU Enlargement towards South-East Europe” OKU

The Edge of the Unknown

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Publisher : FV Éditions
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.0/5 (299 download)

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Book Synopsis The Edge of the Unknown by : Arthur Conan Doyle

Download or read book The Edge of the Unknown written by Arthur Conan Doyle and published by FV Éditions. This book was released on 2017-01-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1916 Arthur Conan Doyle stated his belief in Spiritualism. "The Edge of the Unknown", first published in 1930, is a collection of articles covering various aspects of this subject.

Headwork Stories

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ISBN 13 : 9780198333807
Total Pages : 64 pages
Book Rating : 4.3/5 (338 download)

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Book Synopsis Headwork Stories by : Chris Culshaw

Download or read book Headwork Stories written by Chris Culshaw and published by . This book was released on 1987 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each book contains ten stories; some original and contemporary, other derived from folktales and legends. There are tasks after each reading.

Listen to the Silence

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Publisher : Hachette Digital, Inc.
ISBN 13 : 9780446609753
Total Pages : 372 pages
Book Rating : 4.6/5 (97 download)

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Book Synopsis Listen to the Silence by : Marcia Muller

Download or read book Listen to the Silence written by Marcia Muller and published by Hachette Digital, Inc.. This book was released on 2001 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Sharon McCone's father dies of a sudden heart attack, she immediately heads to San Diego to scatter his ashes and clear out his house. In a box of legal papers, she finds a 1959 petition for adoption of a child called Baby Girl Smith - an infant who, from the day of adoption, has been known as Sharon Elizabeth McCone.No one in Sharon's family will discuss the adoption, so she begins her own search for the truth. Her quest takes her deep into Indian country, to the Flathead Reservation in Montana. When her birth mother is critically injured in a hit-and-run accident, Sharon begins to understand that her search has caused a resurgence of old hatreds and fueled present-day violence.

Turkey–West Relations

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Publisher : Cambridge University Press
ISBN 13 : 1108488625
Total Pages : 231 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Turkey–West Relations by : Oya Dursun-Özkanca

Download or read book Turkey–West Relations written by Oya Dursun-Özkanca and published by Cambridge University Press. This book was released on 2019-11-28 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the trajectory of Turkish foreign policy behavior vis-...-vis the West, identifying the major factors behind intra-alliance opposition.

The Escape and Other Stories.

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ISBN 13 : 9783190025091
Total Pages : 63 pages
Book Rating : 4.0/5 (25 download)

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Book Synopsis The Escape and Other Stories. by : William Somerset Maugham

Download or read book The Escape and Other Stories. written by William Somerset Maugham and published by . This book was released on 1999-05 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A First Course in Statistics

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ISBN 13 : 9781292023663
Total Pages : 598 pages
Book Rating : 4.0/5 (236 download)

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Book Synopsis A First Course in Statistics by : James T. McClave

Download or read book A First Course in Statistics written by James T. McClave and published by . This book was released on 2013-08-02 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic, yet contemporary. Theoretical, yet applied. McClave & Sincich's Statistics: A First Course in Statistics gives you the best of both worlds. This text offers a trusted, comprehensive introduction to statistics that emphasizes inference and integrates real data throughout. The authors stress the development of statistical thinking, the assessment of credibility, and value of the inferences made from data. The Eleventh Edition infuses a new focus on ethics, which is critically important when working with statistical data. Chapter Summaries have a new, study-oriented design, helping students stay focused when preparing for exams. Data, exercises, technology support, and Statistics in Action cases are updated throughout the book.

Silver Wedding

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Publisher : Random House
ISBN 13 : 1409049124
Total Pages : 402 pages
Book Rating : 4.4/5 (9 download)

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Book Synopsis Silver Wedding by : Maeve Binchy

Download or read book Silver Wedding written by Maeve Binchy and published by Random House. This book was released on 2010-09-30 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another unforgettable novel from the bestselling author of Light a Penny Candle and Circle of Friends. 'What better books to raise the spirits than the gentle, insightful Irish tales of Maeve Binchy?' HELLO! Magazine _______________ An unforgettable novel from the bestselling author of Light a Penny Candle and Circle of Friends Desmond and Deirdre Doyle's silver wedding anniversary is drawing ever closer, and it falls to the couple's eldest daughter, Anna, to decide how best to commemorate the big day. No use asking her sister Helen, living in her London convent, or her brother Brendan, who has chosen exile on a bleak farm in the west of Ireland. But it is unthinkable not to have a party, even though for the Doyles, family occasions are more difficult than for most. And as the day draws nearer, so the tension mounts, until finally the guests gather at the party itself. . . _______________ Readers can't get enough of Silver Wedding . . . ***** 'When I read a Maeve, I feel I have come home.' ***** 'A clever and insightful read.' ***** 'I love her style. Her characters are so rich.' ***** 'One of my favorite writers, she understands people in a rare way.' ***** 'An excellent read, as always!'

The Peace Machine

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Publisher : Pushkin Press
ISBN 13 : 1782273980
Total Pages : 225 pages
Book Rating : 4.7/5 (822 download)

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Book Synopsis The Peace Machine by : Oezguer Mumcu

Download or read book The Peace Machine written by Oezguer Mumcu and published by Pushkin Press. This book was released on 2020-09-22 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thrilling historical adventure story from Turkey's most daring young voice We'll create a machine. A peace machine that will put an end to all wars. As the twentieth century dawns the world stands on the brink of yet another bloody war. But what if conflict were not inevitable? What if a machine could exploit the latest developments in electromagnetic science to influence people's minds? And what if such a machine could put an end to violence for ever? The search for the answer to these questions will lead our hero Celal away from his unassuming life as an Istanbul-based writer of erotic fiction, and on a quest across a continent stumbling headlong towards disaster, from Istanbul to Paris and Belgrade, as he struggles to uncover the mystery of The Peace Machine before time runs out for humanity.

The Vault of Bones

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ISBN 13 : 9781407230849
Total Pages : 528 pages
Book Rating : 4.2/5 (38 download)

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Book Synopsis The Vault of Bones by : Pip Vaughan-Hughes

Download or read book The Vault of Bones written by Pip Vaughan-Hughes and published by . This book was released on 2008 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the darkness of 13th Century Europe, the most precious treasures of the Christian world lie in a small church in the great ruined city of Constantinople: the crown of thorns, the spear that pierced Jesus' side, the shroud bearing the imprint of Christ. On the other side of the globe, Petroc of Auneford sails into the sprawling Pool of London for the first time. He has left his old monastic world behind for that of the enigmatic Captain de Montalhac - purveyor of fine relics and other exotic trinkets to anyone with sufficient money and desire. For Petroc, the trip is soon blighted by tragedy, but grief is no guard against greed or rumour. The great powers of Christendom are gathering - all covet the power of the most precious relics - and Petroc finds himself right in the eye of the storm.

What a Fright! - And Other Stories

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Publisher : Hodder Gibson
ISBN 13 : 9780716950004
Total Pages : 192 pages
Book Rating : 4.9/5 (5 download)

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Book Synopsis What a Fright! - And Other Stories by : Angus MacIver

Download or read book What a Fright! - And Other Stories written by Angus MacIver and published by Hodder Gibson. This book was released on 1998-01-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Aid in English Reader A offers a diverse collection of fiction, non-fcition and poetry from many different cultures. Texts are drawn from a range of different genres with attractive illsutrations to help engage the reader's attention. Arranged thematically, the texts are interspersed with comprehension questions and exercises designed to contribute to the reader's own writing skills. Suitable for use in the whole class or by individuals, pairs and groups.

What Sticks

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Publisher : Kaplan Publishing
ISBN 13 : 9781419584336
Total Pages : 304 pages
Book Rating : 4.5/5 (843 download)

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Book Synopsis What Sticks by : Rex Briggs

Download or read book What Sticks written by Rex Briggs and published by Kaplan Publishing. This book was released on 2006-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to believe, as retail magnate John Wanamaker did, that “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” However, today the stakes are much higher. Marketing thought leaders Rex Briggs and Greg Stuart estimate that $112 billion in advertising spending in the U.S. alone is wasted, cutting deeply into company profits. What Sticks uncovers bold new insights from the largest-ever global marketing research project among 30 Fortune 200 companies, including: Procter & Gamble, Johnson & Johnson, Kraft, McDonalds, Unilever, Ford and others. This is a comprehensive and solutions-oriented book that outlines how any marketer, at any level, can guarantee their advertising succeeds. Marketers cannot ignore the findings or the solutions revealed in What Sticks, such as: * Why 47% of the advertising campaigns studied didn’t work and what you can do to guarantee yours does * How to spend the same advertising budget, but get better results * How to get your CFO and CEO to eagerly increase your marketing & advertising budget * How to forecast next year’s advertising budget (Hint: It’s not by using last year’s spending!) * How to immediately fix your advertising by applying these principles and real nuggets of wisdom Revitalize your advertising and join the new marketing revolution at www.whatsticks.NET

Physiologic Basis of Respiratory Disease

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Publisher : PMPH-USA
ISBN 13 : 9781550092363
Total Pages : 824 pages
Book Rating : 4.0/5 (923 download)

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Book Synopsis Physiologic Basis of Respiratory Disease by : Qutayba Hamid

Download or read book Physiologic Basis of Respiratory Disease written by Qutayba Hamid and published by PMPH-USA. This book was released on 2005 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "the complete text and illustrations ... in fully searchable PDF files."--Page 4 of cover.