Insider Secrets Of Internet Marketing Volumes 7 And 8

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Insider Secrets of Internet Marketing (Volumes 7 And 8)

Author : Mark Hendricks
Publisher : CreateSpace
ISBN 13 : 9781482382549
Total Pages : 326 pages
Book Rating : 4.3/5 (825 download)

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Book Synopsis Insider Secrets of Internet Marketing (Volumes 7 And 8) by : Mark Hendricks

Download or read book Insider Secrets of Internet Marketing (Volumes 7 And 8) written by Mark Hendricks and published by CreateSpace. This book was released on 2013-02-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Volumes 7 and 8 of Mark Hendricks' "Insider Secrets of Internet Marketing: Strategies, Tips and Tricks for Online Business Success," you will discover: - List Building - A Legitimate Strategy To Build Your List - Is There A Tool That Allows You To Create Your Own Forum Or Your Own Discussion? - What's The Best Recommendation As Far As What Type Of Site To Build First? - How To Put Together Great Bonus Packages - Getting People To Come To Your Site Using Free Gifts - Big List Or Little List, Which Is Better? - Should I Build My Own Sites Or Just Hire Someone To Do It? - How To Learn Direct Marketing Style Layout And Design - How To Overcome The Information Overload - What Types Of Questions Would You Ask If You Wanted To Do An Interview For Someone That You Would Be Using To Distribute Tapes For Or Using It As A Product Source? - What Methods Would You Not Use? - The First Two Steps Of Doing Research And Finding The Product - It's Amazing What You Can Learn - Remove The Limitation And Just Decide To Do It - Pricing For A Tightly Focused Niche - Marketing Offline To Online - Using Postcards For Marketing Online And Offline Too - Safelists and Co-Registration Lists - Auto-Submission Tools For Posting To Search Engines - Is There Any Difference In The Type Of Strategies To Use For Driving Traffic To Your Web Site For Different Market Niches? - The Magic Question To Always Ask To Find Your Best Customers - The Triple Play JV Letter - What's The Secret To Staying Focused In This Business? - Establishing Credibility As An Internet Business Owner - The Simple Way To Really Impress Your Customers - If You Could Only Buy Five Products Or Services To Help You With Your Marketing Business, What Would They Be And Why? - "W.O.R.K." Is (Not) A Four Letter Word - Now Lets Talk About How To Work "S.M.A.R.T" - How realistic is it to earn $100,000 net income from Internet marketing? - The Problem You Will Have With Good Copywriters And Good Webmasters - All About Information Products - Testing Scripts And Tricks For Split Testing - Making Sure Your Webpage Code Does Not Give People Free Access To Content You Want To Protect - More About Split Testing - How Adding Five Spefiic Words To A Long Sales Letter Increased Response By 300% - Even More Split Testing Case Studies - Interesting Tips On Graphics For Webpages and Sales Letters - Why Are Sales Letter Long Or Sometimes Short? - Testing For Effectiveness Of Video On Sales Pages - Testing Payment Scenarios - When And When Not To Use Squeeze Pages - Who Really Makes The Money? Just The Guys Telling Us How To Make Money Online? - Internet Marketing Is Not The Business, It Is The Medium - Print Books Or Ebooks, Which Is Better To Sell? - How To Really Make The Big Bucks From Your Book - The Big Advantage Of Dripping Out Information Over Time - What's The Real Goal Of The Internet Success System Program? - I paid for copywriting help to one of the best copywriters, and my site doesn't work. Now what? - Why Is Sales Copy So Long? - Mark Talks With A Psychiatrist - How To Quickly Review The Double Reading Track Of An Online Sales Letter - What To Do If You Don't Have Any Testimonials - How Do I Implement Psychological Selling Ethically? - How To Be The Most Friendly And Likeable Speaker At A Live Event - How Do I Apprentice With Mark Hendricks? - Can Someone Become As Successful Selling Other Types Of Products Such As Motivational Products? - A Quick Discussion Of A Database Type Affiliate Site - Starting From Scratch On A Small Budget, How Can I Compete On Marketing Affiliate Products Such As Yours And Those By Other Well Known Internet Marketers? - And much more! Get Your Copy Now.

The Insider Secrets to Network Marketing

Author : Richard Quek
Publisher :
ISBN 13 : 9789834073916
Total Pages : 115 pages
Book Rating : 4.0/5 (739 download)

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Book Synopsis The Insider Secrets to Network Marketing by : Richard Quek

Download or read book The Insider Secrets to Network Marketing written by Richard Quek and published by . This book was released on 2002 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Street Smart Internet Marketing

Author : Justin Michie
Publisher : Street Smart Internet Market
ISBN 13 : 1424319633
Total Pages : 317 pages
Book Rating : 4.4/5 (243 download)

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Book Synopsis Street Smart Internet Marketing by : Justin Michie

Download or read book Street Smart Internet Marketing written by Justin Michie and published by Street Smart Internet Market. This book was released on 2006 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Traffic Secrets

Author : Russell Brunson
Publisher : Hay House, Inc
ISBN 13 : 1401973736
Total Pages : 353 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Traffic Secrets by : Russell Brunson

Download or read book Traffic Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2023-07-25 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

Art Book News Annual, volume 4: 2008Art Book News Annual, volume 4: 2008

Author :
Publisher : Book News Inc.
ISBN 13 : 160585087X
Total Pages : 130 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis Art Book News Annual, volume 4: 2008Art Book News Annual, volume 4: 2008 by :

Download or read book Art Book News Annual, volume 4: 2008Art Book News Annual, volume 4: 2008 written by and published by Book News Inc.. This book was released on with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

American Book Publishing Record

Author :
Publisher :
ISBN 13 :
Total Pages : 838 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Book Publishing Record by :

Download or read book American Book Publishing Record written by and published by . This book was released on 2003 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Amazon Top Seller Secrets

Author : Brad SCHEPP
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814410464
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Amazon Top Seller Secrets by : Brad SCHEPP

Download or read book Amazon Top Seller Secrets written by Brad SCHEPP and published by AMACOM Div American Mgmt Assn. This book was released on 2009-03-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion—sellers have found that they can charge more for their merchandise, avoid upfront fees, and deal with less-demanding customers. The opportunities for selling are endless—Amazon now sells products in more than 40 categories and is the web’s number one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the web. Now, in Amazon Top Seller Secrets, they show readers why Amazon is the marketplace that will bring them more cash and more customers. Sellers will discover everything they need to: • navigate the Amazon marketplace • set the right price for merchandise • drive more traffic to their product pages • achieve consistently high feedback ratings • become an Amazon Pro Merchant • open more than one Amazon WebStore • source the best products • and more With this priceless advice, readers can increase their profits and build their business without constraints and without all the hassles.

The Digital Photography Book, Part 5

Author : Scott Kelby
Publisher : Peachpit Press
ISBN 13 : 0133856933
Total Pages : 240 pages
Book Rating : 4.1/5 (338 download)

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Book Synopsis The Digital Photography Book, Part 5 by : Scott Kelby

Download or read book The Digital Photography Book, Part 5 written by Scott Kelby and published by Peachpit Press. This book was released on 2014-07-21 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott Kelby, author of the top-selling digital photography book of all time, is back with an entirely new book in his popular series that picks up right where part 4 left off. It’s more of that “Ah ha—so that’s how they do it,” straight-to-the-point, skip-the-technojargon stuff you can really use today that made part 1 so successful. In parts 1 through 4 of this series, the most popular chapter in the book has always been the last chapter: “Photo Recipes to Help You Get ‘The Shot’.” In each of those chapters, Scott shows a final image and then describes how to get that type of shot. Here, in part 5, he gives you what you’ve been waiting for: an entire book of nothing but those amazing photo recipes. But, he took it up a big notch by adding a behind-the-scenes photo for every single recipe. Now you can see exactly how it was done, so you can get that exact same look every time. In these extra pages, each spread allows you to dig in a little deeper and really unlock the power of these recipes. Scott breaks each spread into four segments: (1) he explains exactly what you’re seeing behind the scenes, (2) he lists all of his camera settings, and lens and lighting info—it’s all there, (3) he gives you his thought process, so you learn exactly why he does it this way, and (4) he shares all the post-processing in Lightroom or Photoshop that goes on after the shoot (this is something other books leave out). Plus, the whole book is packed with tips and insights you won’t find anywhere else. This isn’t a book of theory, full of confusing jargon and detailed concepts. This is a book on which button to push, which settings to use, and exactly how and when to use them. With around 100 of the most popular photographic “tricks of the trade,” the entire book is designed to get you shooting like a pro starting today. You’re gonna love it.

Marketing Library and Information Services

Author : Dinesh K. Gupta
Publisher : Walter de Gruyter
ISBN 13 : 9783598117534
Total Pages : 448 pages
Book Rating : 4.1/5 (175 download)

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Book Synopsis Marketing Library and Information Services by : Dinesh K. Gupta

Download or read book Marketing Library and Information Services written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2006 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.

eBay PowerSeller Secrets, 2E

Author : Brad Schepp
Publisher : McGraw Hill Professional
ISBN 13 : 0071762485
Total Pages : 417 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis eBay PowerSeller Secrets, 2E by : Brad Schepp

Download or read book eBay PowerSeller Secrets, 2E written by Brad Schepp and published by McGraw Hill Professional. This book was released on 2007-12-12 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join the ranks of top eBay sellers with even more insider tips! Are you ready to take your eBay selling to the next level? This beyond-the-basics guide reveals the trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers. Now it's your turn to start earning up to $150,000 per month through your eBay business! The Second Edition of eBay PowerSeller Secrets is packed with up-to-date guidance in effectively running a eBay store, selling and shipping internationally, finding little-known sources for products, advertising your wares, managing inventory, collecting payments, keeping records, and much more. [Sidebar] NEW! Covers eBay Express, eBay's Marketplace Research reports, ProStores, Skype, eMail Marketing, and even selling through Amazon and your own website. Plus, checklists to help you stay on track! Learn from hundreds of PowerSellers just what it takes to succeed on eBay: Determine what sells best on eBay, when it sells, and why Develop listings that create high traffic and product demand Handle end-of-sale payments and protect yourself from fraud and loss Manage listings, inventories, and communications Track incidentals, deductions, expenses, and other tax-related items Automate to ease processes such as creating and posting listings, managing feedback, e-mail, and shipping Use Blogs and eBay Guides and Reviews to drive traffic to your listings Make big money through eBay's Affiliates program

The Song Machine: Inside the Hit Factory

Author : John Seabrook
Publisher : W. W. Norton & Company
ISBN 13 : 0393241939
Total Pages : 326 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis The Song Machine: Inside the Hit Factory by : John Seabrook

Download or read book The Song Machine: Inside the Hit Factory written by John Seabrook and published by W. W. Norton & Company. This book was released on 2015-10-05 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An utterly satisfying examination of the business of popular music." —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book

Inside Jobs

Author : Joe Payne
Publisher : Simon and Schuster
ISBN 13 : 1510764496
Total Pages : 191 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Inside Jobs by : Joe Payne

Download or read book Inside Jobs written by Joe Payne and published by Simon and Schuster. This book was released on 2020-09-29 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: From data security company Code42, Inside Jobs offers companies of all sizes a new way to secure today’s collaborative cultures—one that works without compromising sensitive company data or slowing business down. Authors Joe Payne, Jadee Hanson, and Mark Wojtasiak, seasoned veterans in the cybersecurity space, provide a top-down and bottom-up picture of the rewards and perils involved in running and securing organizations focused on rapid, iterative, and collaborative innovation. Modern day data security can no longer be accomplished by “Big Brother” forms of monitoring or traditional prevention solutions that rely solely on classification and blocking systems. These technologies frustrate employees, impede collaboration, and force productivity work-arounds that risk the very data you need to secure. They provide the illusion that your trade secrets, customer lists, patents, and other intellectual property are protected. That couldn’t be farther from the truth, as insider threats continue to grow. These include: Well-intentioned employees inadvertently sharing proprietary data Departing employees taking your trade secrets with them to the competition A high-risk employee moving source code to an unsanctioned cloud service What’s the solution? It’s not the hunt for hooded, malicious wrongdoers that you might expect. The new world of data security is built on security acting as an ally versus an adversary. It assumes positive intent, creates organizational transparency, establishes acceptable data use policies, increases security awareness, and provides ongoing training. Whether you are a CEO, CIO, CISO, CHRO, general counsel, or business leader, this book will help you understand the important role you have to play in securing the collaborative cultures of the future.

Game Plan

Author : Charles Wilson
Publisher : Macmillan + ORM
ISBN 13 : 1250126940
Total Pages : 342 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Game Plan by : Charles Wilson

Download or read book Game Plan written by Charles Wilson and published by Macmillan + ORM. This book was released on 2016-06-21 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestselling author Charles Wilson delivers a cutting-edge thriller based on real-life experiments at improving human intelligence currently underway in both government and private circles. Imagine a computer chip no bigger than the tip of a pencil. This chip, if implanted in a human brain, could give someone encyclopedic knowledge, lightning-fast reflexes and superior learning skills. In a remote military hospital in Montana, an experiment is being performed: implant the chip into the brains of five volunteers. These volunteers, four men and one woman, are all serving life sentences in prison. The experiment works...but the five criminals escape. One young doctor is pulled into the intrigue by the baffling murder of his medical school mentor. Can this one doctor stop the conspiracy of five powerful opponents...whose driving desire is absolute and total control?

Instagram Rules

Author : Jodie Cook
Publisher : Frances Lincoln
ISBN 13 : 0711251762
Total Pages : 259 pages
Book Rating : 4.7/5 (112 download)

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Book Synopsis Instagram Rules by : Jodie Cook

Download or read book Instagram Rules written by Jodie Cook and published by Frances Lincoln. This book was released on 2020-10-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential for anyone wanting to take Instagram seriously.' Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account – strategy, content, community, growth – and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size. Learn the dos and don’ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more. Create a personalised Instagram strategy, whatever your business is. Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses. Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy. Whether you’re a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

The Complete Guide to Becoming a Successful Mortgage Broker

Author : Patricia Hughes
Publisher : Atlantic Publishing Company
ISBN 13 : 1601381301
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Complete Guide to Becoming a Successful Mortgage Broker by : Patricia Hughes

Download or read book The Complete Guide to Becoming a Successful Mortgage Broker written by Patricia Hughes and published by Atlantic Publishing Company. This book was released on 2008 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A reliable mortgage broker is in constant demand and never short on business in any economic condition. According to the U.S. Department of Labor, the average income of mortgage brokers is $43,210. The mortgage brokering business is one of the fastest growing occupations in America today, yet the financial success rate for these new brokers is dismal. It is estimated that less than 30 percent of new mortgage brokers ever become financially successful. Virtually all mortgage brokers are paid strictly on commission, so there is little motivation for the company to help you succeed. You need the proper training to be prepared. This new book will provide you with a road map to financial success. You will learn how NOT to make the big mistakes most new brokers make, how to put a loan package together, how to find borrowers, how and what to charge, how to guarantee your fee, how to make buyers and sellers happy, and how to quickly and easily locate the best deals for your customers. Additionally, this book provides you with information on licensing and exam fees, the expenses of doing business, your vehicle and insurance coverage, sales techniques, simple methods to get hundreds of referrals, software programs that make running your business effortless, the private mortgage segment, the commercial market, secrets to using the Internet, realtors, online tools and ideas, mortgage technology tips, Internet leads, building partnerships, and much more. We also spent thousands of hours interviewing, e-mailing, and communicating with hundreds of todays most successful mortgage brokers. This book is a compilation of their secrets and proven, successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to earn a high, consistent income as a broker, this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

The CERT Guide to Insider Threats

Author : Dawn M. Cappelli
Publisher : Addison-Wesley
ISBN 13 : 013290604X
Total Pages : 431 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis The CERT Guide to Insider Threats by : Dawn M. Cappelli

Download or read book The CERT Guide to Insider Threats written by Dawn M. Cappelli and published by Addison-Wesley. This book was released on 2012-01-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 2001, the CERT® Insider Threat Center at Carnegie Mellon University’s Software Engineering Institute (SEI) has collected and analyzed information about more than seven hundred insider cyber crimes, ranging from national security espionage to theft of trade secrets. The CERT® Guide to Insider Threats describes CERT’s findings in practical terms, offering specific guidance and countermeasures that can be immediately applied by executives, managers, security officers, and operational staff within any private, government, or military organization. The authors systematically address attacks by all types of malicious insiders, including current and former employees, contractors, business partners, outsourcers, and even cloud-computing vendors. They cover all major types of insider cyber crime: IT sabotage, intellectual property theft, and fraud. For each, they present a crime profile describing how the crime tends to evolve over time, as well as motivations, attack methods, organizational issues, and precursor warnings that could have helped the organization prevent the incident or detect it earlier. Beyond identifying crucial patterns of suspicious behavior, the authors present concrete defensive measures for protecting both systems and data. This book also conveys the big picture of the insider threat problem over time: the complex interactions and unintended consequences of existing policies, practices, technology, insider mindsets, and organizational culture. Most important, it offers actionable recommendations for the entire organization, from executive management and board members to IT, data owners, HR, and legal departments. With this book, you will find out how to Identify hidden signs of insider IT sabotage, theft of sensitive information, and fraud Recognize insider threats throughout the software development life cycle Use advanced threat controls to resist attacks by both technical and nontechnical insiders Increase the effectiveness of existing technical security tools by enhancing rules, configurations, and associated business processes Prepare for unusual insider attacks, including attacks linked to organized crime or the Internet underground By implementing this book’s security practices, you will be incorporating protection mechanisms designed to resist the vast majority of malicious insider attacks.