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Inside Kevin07
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Book Synopsis Inside Kevin07 by : Christine Jackman
Download or read book Inside Kevin07 written by Christine Jackman and published by Melbourne Univ. Publishing. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is an inside look at the successful Labor campaign that made Kevin Rudd prime minister in 2007."--Provided by publisher.
Book Synopsis Political Marketing by : Jennifer Lees-Marshment
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics. This book is supported by an online resource site, www.political-marketing.org/, which is annually updated with new academic literature, audiovisual links and websites that provide further reading and links to clips for use in teaching political marketing.
Book Synopsis International Law in Public Debate by : Madelaine Chiam
Download or read book International Law in Public Debate written by Madelaine Chiam and published by Cambridge University Press. This book was released on 2021-12-09 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of international law in public debates and its resulting popular language of international law.
Book Synopsis Political Branding Strategies by : Lorann Downer
Download or read book Political Branding Strategies written by Lorann Downer and published by Springer. This book was released on 2015-12-03 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Book Synopsis Politics, Media and Campaign Language by : Stephanie Brookes
Download or read book Politics, Media and Campaign Language written by Stephanie Brookes and published by Anthem Press. This book was released on 2017-04-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: SpanAcknowledgements; Epigraph; 1. Introduction; 2. Storytelling; 3. Belonging; 4. Values; 5. Community; 6. Security; 7. Vision; 8. Hearts and Minds; Appendices; References; Index./span
Book Synopsis Routledge Handbook of Political Advertising by : Christina Holtz-Bacha
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Book Synopsis The Mighty And The Almighty by : Nick Spencer
Download or read book The Mighty And The Almighty written by Nick Spencer and published by Biteback Publishing. This book was released on 2017-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a secular age, we have a lot of religious politicians. Theresa May, Vladimir Putin, Angela Merkel, even Donald Trump all profess Christianity, as did Obama, Brown, Sarkozy, Bush and Blair before them. Indeed, it is striking how many Christian Presidents and Prime Ministers have assumed the global stage over recent years. In spite of Alastair Campbell's oft- (and mis-) quoted line, 'We don't do God', it seems like we definitely do. But how sincere is this faith? Is not much of it simply window-dressing for the electorate, paste-on haloes to calm the moral majority? Conversely, how dangerous is it? If we elect our politicians to do our democratic will, do we really want them praying to God for advice? The Mighty and the Almighty looks at some of the biggest political figures of the past forty years - from Thatcher and Reagan, through Mandela and Clinton, to May and Trump - and looks at how they 'did God'. Did their faith actually shape their politics, and if so, how? Or did their politics shape their faith? And does it matter if it did? In an age when religion is more important on the global stage than anyone would have predicted fifty years ago, this book will tell you everything you want to know, and some things you won't, about how the Mighty get on with the Almighty.
Book Synopsis A Brief History of Australia by : Barbara A. West
Download or read book A Brief History of Australia written by Barbara A. West and published by Infobase Publishing. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic facts, a chronology, a bibliography, and a list of suggested reading make up the appendixes. --Book Jacket.
Download or read book Public Leadership written by Paul 't Hart and published by ANU E Press. This book was released on 2008-11-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Leadership' is routinely admired, vilified, ridiculed, invoked, trivialised, explained and speculated about in the media and in everyday conversation. Despite all this talk, there is surprisingly little consensus about how to answer basic questions about the nature, place, role and impact of leadership in contemporary society. This book brings together academics from a broad array of social science disciplines who are interested in contemporary understandings of leadership in the public domain. Their work on political, administrative and civil society leadership represents a stock-take of what we need to know and offers original examples of what we do know about public leadership. Although this volume connects scholars living in, and mostly working on, public leadership in Australia and New Zealand, their contributions have a much broader scope and relevance.
Book Synopsis Pricing Carbon in Australia by : Rebecca Pearse
Download or read book Pricing Carbon in Australia written by Rebecca Pearse and published by Routledge. This book was released on 2017-11-08 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the mid-2000s it seemed that the global carbon market would take off and spark the worldwide transition to a profitable low carbon economy. A decade on, the experiment in carbon trading is failing. Carbon market schemes have been plagued by problems and resistance to carbon pricing has come from the political Left and Right. In the Australian case, a national emissions trading scheme (ETS) was dismantled after a long, bitter public debate. The replacement ‘Direct Action Plan’ is also in disrepute. Pricing Carbon in Australia examines the rise and fall of the ETS in Australia between 2007 and 2015, exploring the underlying contradictions of marketised climate policy in detail. Through this and other international examples, the book offers a critique of the political economy of marketised climate policy, exploring why the hopes for global carbon trading have been dashed. The Australian case is interpreted in light of a broader legitimation crisis as state strategies for (temporarily) displacing the climate crisis continue to fail. Importantly, in the wake of carbon market failure, alternative agendas for state action are emerging as campaigns for the retrenchment of fossil fuel assets and for just renewable energy transition continue transforming climate politics and policy as we know it. This book is a valuable resource for practitioners and academics in the fields of environmental policy and politics and social movement studies.
Download or read book Word Up written by Mark McCrindle and published by The ABC of XYZ. This book was released on 2011 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone says the English language is changing in this global digital age. Everyone says the generations don't understand each other. Word Up is the complete up-to-date Australian guide to where our language is headed. Fascinating, colourful, easy to use and full of surprises. Includes a youth lexicon.
Book Synopsis Australian Politics in a Digital Age by : Peter John Chen
Download or read book Australian Politics in a Digital Age written by Peter John Chen and published by ANU E Press. This book was released on 2013-02-01 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive volume on the impact of digital media on Australian politics, this book examines the way these technologies shape political communication, alter key public and private institutions, and serve as the new arena in which discursive and expressive political life is performed. -- Publisher's description.
Book Synopsis The Professionals by : Stephen Mills
Download or read book The Professionals written by Stephen Mills and published by Black Inc.. This book was released on 2014-07-05 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen Mills has conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day. Built around twelve critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million-dollar budgets. He shows how Australia’s political parties went from mass-membership organisations – which provided opportunities for grassroots participation – to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office. The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before – from the inside.
Book Synopsis When the Nerds Go Marching In by : Rachel K. Gibson
Download or read book When the Nerds Go Marching In written by Rachel K. Gibson and published by Oxford University Press. This book was released on 2020-08-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle. At the presidential level, it was Democratic nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the internet in elections has expanded dramatically in the U.S. and elsewhere. When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Specifically, Gibson sets out the case for four phases of development in digital campaigns, from early amateur experimentation and standardization, to more strategic mobilization of activists and voters. In addition to charting the way these developments changed external interactions with citizens, Gibson details how this evolution is transforming the internal structure of political campaigns. Despite some early signs that the internet would lead to the devolution of power to members and supporters, more recent developments have seen the emergence of a new digitally literate cohort of data analysts and software engineers in campaign organizations. This group exercises increasing influence over key decision-making tasks. Given the resource implications of this new "data-driven" mode of digital campaigning, the book asserts that smaller political players face an even greater challenge to compete with their bigger rivals. Based on her findings, Gibson also speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
Book Synopsis A Critical Impulse to e-Governance in the Asia Pacific by : AMITA SINGH
Download or read book A Critical Impulse to e-Governance in the Asia Pacific written by AMITA SINGH and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comparative study of the vision, ability and dynamism on the part of governments in selected Asian Pacific countries as they engage in the distribution of e-governance. Consequently, it creates a platform for mutual learning and offers a dispassionate evaluation of mega e-projects. It is an interdisciplinary study of information and communication technology within mainstream social science research and attempts to bridge the gap in empirical research between the nature of technology and the manner in which it is governed. The analysis shows that hegemonic and panoptic structures of surveillance and control may derail efforts to establish sustainable e-governance, while a liberal futuristic framework with open socio-technology networks on Big Data analytics, IPv6 and Cloud Computing may strengthen the trend towards democratizing institutions. Further, the book highlights the extraordinary energy being generated in the emerging new world through their use of the internet and suggests how governments could translate this into a new wealth of economic opportunities, social inclusion and equitable development, in addition to achieving the MDGs (Millenium Development Goals). Lastly, it emphasizes the importance of a visionary approach, which, wherever present, has been able to sustain e-governance by meaningfully linking the micro to the macro and heritage to the horizon.
Book Synopsis The 21st Century Media (r)evolution by : Jim Macnamara
Download or read book The 21st Century Media (r)evolution written by Jim Macnamara and published by Peter Lang. This book was released on 2010 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Download or read book Kevin Rudd written by Patrick Weller and published by Melbourne Univ. Publishing. This book was released on 2014-10-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was a very different Kevin Rudd who returned to office in 2013. Kevin 07 was a fresh face and a new image: the convivial, Mandarin-speaking nerd who seemed so different from past leaders and who held so much potential. By 2013 Rudd retained some of his popularity but none of his novelty. The Opposition could say nothing derogatory about him that his colleagues had not already said. A series of policy grenades had to be defused. His second term was to be short, brutal and nasty. Yet, despite his defeat, Kevin Rudd was an unusual Labor leader and prime minister. Political scientist and biographer Patrick Weller spent several years observing and talking to Rudd and the people around him to explain how one person came to the job and sought to meet its demands. Weller takes us back to Rudd’s boyhood in Nambour, son of a poor Queensland dairy farmer; to a member without a faction who led a bitterly factionalised party; to the only federal Labor leader to win a majority since Paul Keating in 1993; and to only the second prime minister since 1914 to be sworn in for a second time. This book has the advantage of interviews in 2008 and 2009 with ministers who were then supporters but who became diehard enemies. Weller also had the benefit of unique access to the Prime Minister’s Office. His biography is a revealing account of the man who became prime minister - twice.
