Inside Art Direction

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Inside Art Direction: Interviews and Case Studies

Author : Steven Brower
Publisher : Bloomsbury Visual Arts
ISBN 13 : 9781350138377
Total Pages : 232 pages
Book Rating : 4.1/5 (383 download)

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Book Synopsis Inside Art Direction: Interviews and Case Studies by : Steven Brower

Download or read book Inside Art Direction: Interviews and Case Studies written by Steven Brower and published by Bloomsbury Visual Arts. This book was released on 2019-09-05 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.

Inside Art Direction

Author : Steven Brower
Publisher : Fairchild Books
ISBN 13 : 9781474223591
Total Pages : 232 pages
Book Rating : 4.2/5 (235 download)

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Book Synopsis Inside Art Direction by : Steven Brower

Download or read book Inside Art Direction written by Steven Brower and published by Fairchild Books. This book was released on 2015 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? How do they sell this work to editors, department heads and clients? Becoming a Successful Art Director answers all these questions for design students and professionals alike. It is at once an illustrated art book, a handbook on how to be creative in this exciting work environment, and a guide to what to expect on entering the workplace. Giving practical, hands-on advice for both beginning and advanced students, It will provide a clear picture for graphic design and illustration students of how to work with art directors and the range of industries where an art director might be employed."--

Art Direction Explained, At Last!

Author : Steven Heller
Publisher : Laurence King Publishing
ISBN 13 : 9781856696241
Total Pages : 0 pages
Book Rating : 4.6/5 (962 download)

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Book Synopsis Art Direction Explained, At Last! by : Steven Heller

Download or read book Art Direction Explained, At Last! written by Steven Heller and published by Laurence King Publishing. This book was released on 2009-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

Designs on Film

Author : Cathy Whitlock
Publisher : Harper Collins
ISBN 13 : 0062241605
Total Pages : 398 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Designs on Film by : Cathy Whitlock

Download or read book Designs on Film written by Cathy Whitlock and published by Harper Collins. This book was released on 2013-02-05 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who can forget the over-the-top, white-on-white, high-gloss interiors through which Fred Astaire danced in Top Hat? The modernist high-rise architecture, inspired by the work of Frank Lloyd Wright, in the adaptation of Ayn Rand's The Fountainhead? The lavish, opulent drawing rooms of Martin Scorsese's The Age of Innocence? Through the use of film design—called both art direction and production design in the film industry—movies can transport us to new worlds of luxury, highlight the ornament of the everyday, offer a vision of the future, or evoke the realities of a distant era. In Designs on Film, journalist and interior designer Cathy Whitlock illuminates the often undercelebrated role of the production designer in the creation of the most memorable moments in film history. Through a lush collection of rare archival photographs, Whitlock narrates the evolving story of art direction over the course of a century—from the massive Roman architecture of Ben-Hur to the infamous Dakota apartment in Rosemary's Baby to the digital CGI wonders of Avatar's Pandora. Drawing on insights from the most prominent Hollywood production designers and the historical knowledge of the venerable Art Directors Guild, Whitlock delves into the detailed process of how sets are imagined, drawn, built, and decorated. Designs on Film is the must-have look book for film lovers, movie buffs, and anyone looking to draw interior design inspiration from the constructions and confections of Hollywood. Whitlock lifts the curtain on movie magic and celebrates the many ways in which art direction and set design allow us to lose ourselves in the diverse worlds showcased on the big screen.

What an Art Director Does

Author : Ward Preston
Publisher :
ISBN 13 : 9781879505186
Total Pages : 232 pages
Book Rating : 4.5/5 (51 download)

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Book Synopsis What an Art Director Does by : Ward Preston

Download or read book What an Art Director Does written by Ward Preston and published by . This book was released on 1994 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wealth of information from Preston's experiences in the film industry.

Art Direction and Production Design

Author : Lucy Fischer
Publisher : Rutgers University Press
ISBN 13 : 0813572800
Total Pages : 325 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Art Direction and Production Design by : Lucy Fischer

Download or read book Art Direction and Production Design written by Lucy Fischer and published by Rutgers University Press. This book was released on 2015-03-06 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is the look of a film achieved? In Art Direction and Production Design, six outstanding scholars survey the careers of notable art directors, the influence of specific design styles, the key roles played by particular studios and films in shaping the field, the effect of technological changes on production design, and the shifts in industrial modes of organization. The craft’s purpose is to produce an overall pictorial “vision” for films, and in 1924 a group of designers formed the Cinemagundi Club—their skills encompassed set design, painting, decoration, construction, and budgeting. A few years later, in recognition of their contributions to filmmaking, the first Academy Awards for art direction were given, a clear indication of just how essential the oversight of production design had become to the so-called majors. The original essays presented in Art Direction and Production Design trace the trajectory from Thomas Edison’s primitive studio, the Black Maria, to the growth of the Hollywood “studio system,” to the influence of sound, to a discussion of the “auteur theory,” and to contemporary Hollywood in which computer-generated imagery has become common. By 2000, the Society of Motion Picture Art Directors became the Art Directors Guild, emphasizing the significance of the contributions of art direction and production design to filmmaking. Art Direction and Production Design is a volume in the Behind the Silver Screen series—other titles in the series include Acting, Animation, Cinematography, Directing, Editing and Special/Visual Effects, Producers, Screenwriting, and Sound.

Basics Advertising 02: Art Direction

Author : Nik Mahon
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034568
Total Pages : 186 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Basics Advertising 02: Art Direction by : Nik Mahon

Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

The Art Direction Handbook for Film & Television

Author : Michael Rizzo
Publisher : CRC Press
ISBN 13 : 1317673697
Total Pages : 716 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Art Direction Handbook for Film & Television by : Michael Rizzo

Download or read book The Art Direction Handbook for Film & Television written by Michael Rizzo and published by CRC Press. This book was released on 2014-07-11 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new and expanded edition of The Art Direction Handbook, author Michael Rizzo now covers art direction for television, in addition to updated coverage of film design. This comprehensive, professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, supervising scenery construction, and surviving production. Beyond that, there is an emphasis on not just how to do the job, but how to succeed and secure other jobs. Rounding out the text is an extensive collection of useful forms and checklists, as well as interviews with prominent art directors.

The Art Direction Handbook for Film

Author : Michael Rizzo
Publisher : Taylor & Francis
ISBN 13 : 1136068694
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis The Art Direction Handbook for Film by : Michael Rizzo

Download or read book The Art Direction Handbook for Film written by Michael Rizzo and published by Taylor & Francis. This book was released on 2013-07-18 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you'd like to be an art director or already are one, this book contains valuable solutions that will help you get ahead. This comprehensive, thorough professional manual details the set-up of the art department and the day-to-day job duties: scouting for locations, research, executing the design concept, constructing scenery, and surviving production. You will not only learn how to do the job, but how to succeed and secure future jobs. Rounding out the text is an extensive collection of useful forms and checklists, along with interviews with prominent art directors, relevant real-life anecdotes, and blueprints, sketches, photographs, and stills from Hollywood sets.

Designing for Screen

Author : Georgina Shorter
Publisher : Crowood
ISBN 13 : 1847974465
Total Pages : 236 pages
Book Rating : 4.8/5 (479 download)

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Book Synopsis Designing for Screen by : Georgina Shorter

Download or read book Designing for Screen written by Georgina Shorter and published by Crowood. This book was released on 2012-08-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.

Hollywood Art

Author : Beverly Heisner
Publisher : McFarland
ISBN 13 : 9780786467068
Total Pages : 0 pages
Book Rating : 4.4/5 (67 download)

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Book Synopsis Hollywood Art by : Beverly Heisner

Download or read book Hollywood Art written by Beverly Heisner and published by McFarland. This book was released on 2011-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1930s and 40s heyday of Hollywood studio art departments, strong art directors like Cedric Gibbons and Hans Dreier brought together more artists and artisans working on the same projects than any other enterprise in the history of modern American art. This is the first book to trace the history of studio art direction. The origins of art direction in the early motion pictures, the organization of art departments, and the nature of art direction from the 1920s to the 1950s are covered first. Then each studio is discussed individually with a survey of its art department output through the fifties. Comprehensive filmographies (a first) provide films and release dates for 226 art directors.

Tiny Art Director

Author : Bill Zeman
Publisher : Chronicle Books
ISBN 13 : 9780811872294
Total Pages : 0 pages
Book Rating : 4.8/5 (722 download)

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Book Synopsis Tiny Art Director by : Bill Zeman

Download or read book Tiny Art Director written by Bill Zeman and published by Chronicle Books. This book was released on 2010-03-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architects, artists, ad agencies, designers, copywriters, indeed anyone who's ever suffered the critiques of an exacting clientor for that matter, any dad who's ever tried to keep his daughter happywill find solace in Tiny Art Director. Based on the popular blog of the same name, Tiny Art Director chronicles toddler Rosie Zeman's efforts to get some decent work out of her artist father, Bill. Rosie may not know much about art, but alas for Bill, she knows what she doesn't liketo her ever-increasing exasperation, that's his hilarious interpretations of her commissions. By turns sweet and silly, Tiny Art Director is a paean to long-suffering creatives everywhereand a touching portrait of a father's love for his daughter.

Helmut Krone, The Book

Author : Clive Challis
Publisher :
ISBN 13 : 9780954893101
Total Pages : 268 pages
Book Rating : 4.8/5 (931 download)

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Book Synopsis Helmut Krone, The Book by : Clive Challis

Download or read book Helmut Krone, The Book written by Clive Challis and published by . This book was released on 2005-01-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helmut Krone led the Creative Revolution which changed advertising. Forty years after he'd created the Volkswagen Beetle campaign it was voted `the most famous campaign ever'. His work is in the Museum of Modern Art and the Smithsonian. He has been inducted into Art Directors' Halls of Fame from New York to Berlin. Before Helmut Krone advertising art direction was either `old' commercialised art or `new' graphic design. And advertising was thought of as salesmanship. His thinking led into account planning, affected marketing and changed the design of ads. Krone gave us ads which command attention, are witty, understated and demand complicity to decode. He questioned all of advertising's formal devices: logotypes, headlines, body-copy and studio photography. He explored the tensions between the meanings of words and the meaning of images - still the way modern advertising gets us to realise new thoughts. The book shows nearly all of Krone's print work: graphic designs which modernised advertising and art direction - and changed graphic design.

Fitness Junkie

Author : Lucy Sykes
Publisher : Anchor
ISBN 13 : 0385541813
Total Pages : 260 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Fitness Junkie by : Lucy Sykes

Download or read book Fitness Junkie written by Lucy Sykes and published by Anchor. This book was released on 2017-07-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A GMA SUMMER MUST-READ! From the bestselling authors of The Knockoff, an outrageously funny novel about one woman's attempt—through clay diets, naked yoga, green juice, and cultish workout classes—to win back her career, save her best friend, and lose thirty pounds. "When Janey Sweet … navigates topless yoga and ruthless cycling classes in Lucy Sykes and Jo Piazza's satire, she realizes she’s better off without the green juice." —Us Weekly When Janey Sweet, CEO of a couture wedding gown company, is photographed in the front row of a fashion show eating a bruffin--the delicious love child of a brioche and a muffin--her best friend and business partner gives her an ultimatum: lose thirty pounds or lose your job. Sure, Janey has gained some weight since her divorce, and no, her beautifully cut trousers don't fit like they used to, so Janey throws herself headlong into the world of the fitness revolution, signing up for a shockingly expensive workout pass, baring it all for Free the Nipple yoga, and spinning to the screams of a Lycra-clad instructor with rage issues. As Janey eschews carbs, pays thousands of dollars to wellness gurus, and is harassed by her very own fitness bracelet, she can't help but wonder: Did she really need to lose weight in the first place?

Creative Direction in a Digital World

Author : Adam Harrell
Publisher : CRC Press
ISBN 13 : 1351380222
Total Pages : 137 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Creative Direction in a Digital World by : Adam Harrell

Download or read book Creative Direction in a Digital World written by Adam Harrell and published by CRC Press. This book was released on 2017-06-26 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish. Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies. Develop the skills needed to communicate your ideas to a skeptical client. Learn how to more effectively manage your creative team. And most importantly craft digital experiences that get results.

A Map Into the World

Author : Kao Kalia Yang
Publisher : Carolrhoda Books (R)
ISBN 13 : 1541538366
Total Pages : 44 pages
Book Rating : 4.5/5 (415 download)

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Book Synopsis A Map Into the World by : Kao Kalia Yang

Download or read book A Map Into the World written by Kao Kalia Yang and published by Carolrhoda Books (R). This book was released on 2019 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: A heartfelt story of a young girl seeking beauty and connection in a busy world.

Art Direction and Editorial Design

Author : Yolanda Zappaterra
Publisher : Harry N. Abrams
ISBN 13 : 9780810993778
Total Pages : 0 pages
Book Rating : 4.9/5 (937 download)

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Book Synopsis Art Direction and Editorial Design by : Yolanda Zappaterra

Download or read book Art Direction and Editorial Design written by Yolanda Zappaterra and published by Harry N. Abrams. This book was released on 2007-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource guide to the design of print and online magazines and newspapers, providing case studies, examples, exercises, and advice on creating layouts, publication branding, handling copy and images, design and production skills, and trends in the field.