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Author : Rita Mårtenson
Publisher :
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.:/5 (27 download)
Download or read book Innovations in Multinational Retailing written by Rita Mårtenson and published by . This book was released on 1981 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Winter Nie
Publisher : Routledge
ISBN 13 : 1000435679
Total Pages : 250 pages
Book Rating : 4.0/5 (4 download)
Download or read book The Future of Global Retail written by Winter Nie and published by Routledge. This book was released on 2021-09-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s new retail revolution will completely transform how the world thinks about retail and digital innovation. But is the world ready yet? In this book, the authors share an insider’s perspective on what is happening in China to reveal the future for global retail, and a clear framework to help you prepare. The book presents a number of real-world cases, based on interviews and first-hand consumer experience, to decode China’s retail revolution so that you can understand what is happening and why, and what it means for the rest of the world. Crucially, the book identifies five critical stages in the development of new retail that global retail executives need to grasp now: lifestyle commerce, Online-Merge-Offline retail, social retail, livestream retail and invisible retail. To help the industry get ready for this new, China-inspired paradigm in retail, the authors present a practical and simple framework – a ten-year strategic roadmap for global retail executives, which we call the “Beyond” the Value Chain Model. China’s new retail is not just about fashion, cosmetics, snacks, data-driven convenient stores and commercial live streaming. At a time when the world of retail is being upended, it offers inspirational lessons in innovation, purpose and agility for global executives across the entire retail spectrum.
Author : Nicholas Alexander
Publisher : Oxford University Press
ISBN 13 : 0199212821
Total Pages : 401 pages
Book Rating : 4.1/5 (992 download)
Download or read book International Retailing written by Nicholas Alexander and published by Oxford University Press. This book was released on 2009 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.
Author : Yves L. Doz
Publisher : Harvard Business Press
ISBN 13 : 1422187551
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)
Download or read book Managing Global Innovation written by Yves L. Doz and published by Harvard Business Press. This book was released on 2012-10-30 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to bridging your global innovation gap In today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories—sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge. How to tackle this challenge? In Managing Global Innovation, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale. Based on in-depth research within more than three dozen corporations—including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox—this book bridges theory and practice. Managing Global Innovation gives you the tools to harness critical expertise from around the globe—and channel it into your innovation programs.
Author : Alkis Thrassou
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443849936
Total Pages : 403 pages
Book Rating : 4.4/5 (438 download)
Download or read book Innovative Business Practices written by Alkis Thrassou and published by Cambridge Scholars Publishing. This book was released on 2013-07-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second decade of the millennium finds the world changing at a once unimaginable pace. Businesses, tangled in the interwoven threads of galloping globalization, technological advances, cultural diversity, economic recession and deep-rooted human social evolution, struggle to keep up with incessant changes; consequently and inexorably experiencing severe difficulties and disorientation. Executives, much bewildered, habitually turn to conventional, time-honoured strategies and practices, which increasingly fail to offer the much-sought answers and means to survival, competitiveness and growth. We are currently experiencing a business era of turbulence and dynamic change – an era that inherently rejects conventionality and orthodox business theory to reward businesses embracing agility, reflex-style adaptability, innovation and creativity. This turbulence is, however, not a parenthesis or even a pattern, but the new reality in which each business must reinvent and redefine itself. This is a new reality of stakeholders that shift focus from the external to the internal, from the tangible to the intangible, and from fact to perception. This book presents research and paradigms that transcend classical theory in order to examine how business practice is positively affected by these conditions. Across a multitude of sectors and organisational types, scholars of different business specialisations set the theoretical foundations of contemporary thinking and present their practical implementations.
Author : Vijay Govindarajan
Publisher : Harvard Business Press
ISBN 13 : 142218398X
Total Pages : 256 pages
Book Rating : 4.4/5 (221 download)
Download or read book Reverse Innovation written by Vijay Govindarajan and published by Harvard Business Press. This book was released on 2012-04-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gap between rich nations and emerging economies is closing. As a result, the global dynamics of innovation are changing. No longer will innovations traverse the globe in only one direction, from developed nations to developing ones. They will also flow in reverse. Authors Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth explain where, when, and why reverse innovation is on the rise, and why the implications are so profound—for nations, for companies, and for individuals. The authors focus in particular on a traditional pillar of rich-world economic vitality: successful and long-established multinational corporations. All are now seeking explosive growth in emerging economies, and all must learn new tricks in order to succeed. Reverse Innovation shows leaders and senior managers how to make innovation in emerging markets happen, and how such innovations can unlock opportunities throughout the world. The book highlights the tribulations and triumphs of some of the world’s leading companies (including GE, Deere & Company, P&G, and PepsiCo), illustrating exactly what works and what does not. The new reality is that the future lies far from home. Whether you are a CEO, financier, strategist, marketer, scientist, engineer, national policymaker, or even a student forming your career aspirations, reverse innovation is a phenomenon you need to understand. This book will help you do that.
Author : Venkatesh Shankar
Publisher :
ISBN 13 : 9780982387733
Total Pages : 50 pages
Book Rating : 4.3/5 (877 download)
Download or read book Shopper Marketing written by Venkatesh Shankar and published by . This book was released on 2011 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing will help managers think systematically about shopper marketing challenges and opportunities. By defining shopper marketing to encompass all marketing activities that influence a shopper along, and beyond, the path-to-purchase, Shankar provides a unified framework for manufacturer and retailer collaboration. He encourages a win-win perspective in which manufacturers and retailers align their marketing activities to meet shopper needs and build better relationships with customers.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317954904
Total Pages : 216 pages
Book Rating : 4.3/5 (179 download)
Download or read book International Retailing Plans and Strategies in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia—as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. International Retailing Plans and Strategies in Asia examines: how foreign investment influences domestic retail systems how strategies for entering European markets can be adapted and applied to various Asian markets the important practice of incorporating local cultural values into trading relationships in Asian markets the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers the evolution of foreign investment in Korea—with a look at foreign firms’ specific investment strategies issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.
Author : John Dawson
Publisher : Routledge
ISBN 13 : 1134289065
Total Pages : 296 pages
Book Rating : 4.1/5 (342 download)
Download or read book Strategic Issues in International Retailing written by John Dawson and published by Routledge. This book was released on 2006-08-21 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.
Author : Robert D. Atkinson
Publisher : Yale University Press
ISBN 13 : 0300189117
Total Pages : 544 pages
Book Rating : 4.3/5 (1 download)
Download or read book Innovation Economics written by Robert D. Atkinson and published by Yale University Press. This book was released on 2012-09-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book delivers a critical wake-up call: a fierce global race for innovation advantage is under way, and while other nations are making support for technology and innovation a central tenet of their economic strategies and policies, America lacks a robust innovation policy. What does this portend? Robert Atkinson and Stephen Ezell, widely respected economic thinkers, report on profound new forces that are shaping the global economy—forces that favor nations with innovation-based economies and innovation policies. Unless the United States enacts public policies to reflect this reality, Americans face the relatively lower standards of living associated with a noncompetitive national economy.The authors explore how a weak innovation economy not only contributed to the Great Recession but is delaying America's recovery from it and how innovation in the United States compares with that in other developed and developing nations. Atkinson and Ezell then lay out a detailed, pragmatic road map for America to regain its global innovation advantage by 2020, as well as maximize the global supply of innovation and promote sustainable globalization.
Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author : Yan Pei
Publisher : Springer Nature
ISBN 13 : 9811941327
Total Pages : 1324 pages
Book Rating : 4.8/5 (119 download)
Download or read book Innovative Computing written by Yan Pei and published by Springer Nature. This book was released on 2022-10-14 with total page 1324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprises select proceedings of the 5th International Conference on Innovative Computing (IC 2022) focusing on cutting-edge research carried out in the areas of information technology, science, and engineering. Some of the themes covered in this book are cloud communications and networking, high performance computing, architecture for secure and interactive IoT, satellite communication, wearable network and system, infrastructure management, etc. The essays are written by leading international experts, making it a valuable resource for researchers and practicing engineers alike.
Author : Chantal Ammi
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443810800
Total Pages : 320 pages
Book Rating : 4.4/5 (438 download)
Download or read book Innovative Technology and Globalization written by Chantal Ammi and published by Cambridge Scholars Publishing. This book was released on 2009-05-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is leading the industry worldwide especially the new technology sector. The main aim of the book is to enhance the reader's knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective –the role of the globalization in the evolving world of the new technologies. This book will overview the process of globalization from a number of perspectives, including historical, geographical and social viewpoints while focusing on the new technologic products and services. Globalization and its effects on the innovative technology sector are best examined in terms of the social ramifications, and especially the geographical and political and economic (or political economy) contexts, at and between different levels, including the local, the regional and the global.
Author : Andrew Kennedy
Publisher : Columbia University Press
ISBN 13 : 0231546203
Total Pages : 310 pages
Book Rating : 4.2/5 (315 download)
Download or read book The Conflicted Superpower written by Andrew Kennedy and published by Columbia University Press. This book was released on 2018-05-22 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, leadership in technological innovation has sustained U.S. power worldwide. Today, however, processes that undergird innovation increasingly transcend national borders. Cross-border flows of brainpower have reached unprecedented heights, while multinationals invest more and more in high-tech facilities abroad. In this new world, U.S. technological leadership increasingly involves collaboration with other countries. China and India have emerged as particularly prominent partners, most notably as suppliers of intellectual talent to the United States. In The Conflicted Superpower, Andrew Kennedy explores how the world’s most powerful country approaches its growing collaboration with these two rising powers. Whereas China and India have embraced global innovation, policy in the United States is conflicted. Kennedy explains why, through in-depth case studies of U.S. policies toward skilled immigration, foreign students, and offshoring. These make clear that U.S. policy is more erratic than strategic, the outcome of domestic battles between competing interests. Pressing for openness is the “high-tech community”—the technology firms and research universities that embody U.S. technological leadership. Yet these pro-globalization forces can face resistance from a range of other interests, including labor and anti-immigration groups, and the nature of this resistance powerfully shapes just how open national policy is. Kennedy concludes by asking whether U.S. policies are accelerating or slowing American decline, and considering the prospects for U.S. policy making in years to come.
Author : Vijay Mahajan
Publisher : Springer Science & Business Media
ISBN 13 : 9780792377511
Total Pages : 376 pages
Book Rating : 4.3/5 (775 download)
Download or read book New-Product Diffusion Models written by Vijay Mahajan and published by Springer Science & Business Media. This book was released on 2000-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Author : Glen H. Brodowsky
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978544
Total Pages : 301 pages
Book Rating : 4.7/5 (889 download)
Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Author : Felix Adamu Nandonde
Publisher : Routledge
ISBN 13 : 1000562719
Total Pages : 175 pages
Book Rating : 4.0/5 (5 download)
Download or read book Supermarket Retailing in Africa written by Felix Adamu Nandonde and published by Routledge. This book was released on 2022-03-25 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent. Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector. This book will be of interest to scholars and students of the retail sector and retail management in Africa.
