Innovation Creative

Download Innovation Creative full books in PDF, epub, and Kindle. Read online Innovation Creative ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Creative People Must Be Stopped

Author : David A Owens
Publisher : John Wiley & Sons
ISBN 13 : 1118129024
Total Pages : 311 pages
Book Rating : 4.1/5 (181 download)

DOWNLOAD NOW!

Book Synopsis Creative People Must Be Stopped by : David A Owens

Download or read book Creative People Must Be Stopped written by David A Owens and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A framework for overcoming the six types of innovation killers Everybody wants innovation—or do they? Creative People Must Be Stopped shows how individuals and organizations sabotage their own best intentions to encourage "outside the box" thinking. It shows that the antidote to this self-defeating behavior is to identify which of the six major types of constraints are hindering innovation: individual, group, organizational, industry-wide, societal, or technological. Once innovators and other leaders understand exactly which constraints are working against them and how to overcome them, they can create conditions that foster innovation instead of stopping it in its tracks. The author's model of constraints on innovation integrates insights from the vast literature on innovation with his own observations of hundreds of organizations. The book is filled with assessments, tools, and real-world examples. The author's research has been featured in the New York Times, Wall Street Journal, London Guardian and San Jose Mercury News, as well as on Fox News and on NPR's Marketplace Includes illustrative examples from leading organizations Offers a practical guide for bringing new ideas to fruition even within a previously rigid organizational culture This book gives people in organizations the conceptual framework and practical information they need to innovate successfully.

Creativity, Inc. (The Expanded Edition)

Author : Ed Catmull
Publisher : Random House
ISBN 13 : 0679644504
Total Pages : 367 pages
Book Rating : 4.6/5 (796 download)

DOWNLOAD NOW!

Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull

Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2014-04-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

My Creative Space

Author : Donald M. Rattner
Publisher : Skyhorse
ISBN 13 : 1510736719
Total Pages : 290 pages
Book Rating : 4.5/5 (17 download)

DOWNLOAD NOW!

Book Synopsis My Creative Space by : Donald M. Rattner

Download or read book My Creative Space written by Donald M. Rattner and published by Skyhorse. This book was released on 2019-10-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: 48 Techniques to Boost Your Creativity at Home, According to Science Creativity isn’t all in your head. Sometimes it’s in what's around you—especially when you’re at home. For over twenty years, scientists have been discovering connections between our physical surroundings and the creative mind. Written by a noted architect, My Creative Space is the first book to turn this rich trove of psychological research into practical techniques for shaping a home that will boost your creativity. Here’s a sampling of the techniques you’ll learn about: Which colors lead to peak creative performance How furniture affects idea flow Pros and cons of messy versus neat environments Optimal lighting and noise levels for achieving insights How memorabilia can break creative logjams Why ceiling height matters Which scents improve creative problem solving And more Illustrating the book's 48 techniques are over 200 high-quality photos of interiors from around the world, many the work of top-tier architects, designers, and creatives. Whether you pursue creativity for pleasure or profit, whether you’re a writer, entrepreneur, work in a creative industry, or simply enjoy doing creative things, this book will help you do them better. No prior expertise in design psychology required! *Winner, 2019 Gold Medal Award, Nonfiction Authors Association

Creative Construction

Author : Gary P. Pisano
Publisher : PublicAffairs
ISBN 13 : 1610398769
Total Pages : 286 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Creative Construction by : Gary P. Pisano

Download or read book Creative Construction written by Gary P. Pisano and published by PublicAffairs. This book was released on 2019-01-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches -- a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.

The Innovation Code

Author : Jeff DeGraff
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523084782
Total Pages : 169 pages
Book Rating : 4.5/5 (23 download)

DOWNLOAD NOW!

Book Synopsis The Innovation Code by : Jeff DeGraff

Download or read book The Innovation Code written by Jeff DeGraff and published by Berrett-Koehler Publishers. This book was released on 2017-08-07 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation Code The Creative Power of Constructive Conflict Harmony is sublime in music but deadly to innovation. The only way to create new, hybrid solutions is to clash. Innovation happens when we bring people with contrasting perspectives and complementary areas of expertise together in one room. We innovate best with people who challenge us, not people who agree with us. It sounds like a recipe for chaos and confusion. But in The Innovation Code, Jeff DeGraff, dubbed the “Dean of Innovation,” and Staney DeGraff introduce a simple framework to explain the ways different kinds of thinkers and leaders can create constructive conflict in any organization. This positive tension produces ingenious solutions that go far beyond “the best of both worlds.” Drawing on their work with nearly half of the Fortune 500 companies, the DeGraffs help you harness the creative energy that arises from opposing viewpoints. They identify four contrasting styles of innovator—the Artist, the Engineer, the Athlete, and the Sage—and include exercises and assessments for building, managing, and embracing the dynamic discord of a team that contains all four. You can also figure out where you fit on the continuum of innovator archetypes. Using vivid examples, The Innovation Code offers four steps to normalize conflict and channel it to develop something completely new. By following these simple steps, you will get breakthrough innovations that are both good for you and your customers. This is a rigorous but highly accessible guide for achieving breakthrough solutions by utilizing the full—and seemingly contradictory—spectrum of innovative thinking.

Creative Strategy

Author : William Duggan
Publisher : Columbia University Press
ISBN 13 : 0231160534
Total Pages : 178 pages
Book Rating : 4.2/5 (311 download)

DOWNLOAD NOW!

Book Synopsis Creative Strategy by : William Duggan

Download or read book Creative Strategy written by William Duggan and published by Columbia University Press. This book was released on 2014-09-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. DugganÕs book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they donÕt guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of ÒbrainstormingÓÑjust tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. ThatÕs how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle stepÑthe search for past examplesÑtakes readers beyond their own brain to a Òwhat-works scanÓ of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as PorterÕs Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

Creativity on Demand

Author : Eitan Y. Wilf
Publisher : University of Chicago Press
ISBN 13 : 022660702X
Total Pages : 229 pages
Book Rating : 4.2/5 (266 download)

DOWNLOAD NOW!

Book Synopsis Creativity on Demand by : Eitan Y. Wilf

Download or read book Creativity on Demand written by Eitan Y. Wilf and published by University of Chicago Press. This book was released on 2019-02-04 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500 companies? And most important, what does business innovation actually mean for work and our economy today? In Creativity on Demand, cultural anthropologist Eitan Wilf seeks to answer these questions by returning to the fundamental and pervasive expectation of continual innovation. Wilf focuses a keen eye on how our obsession with ceaseless innovation stems from the long-standing value of acceleration in capitalist society. Based on ethnographic work with innovation consultants in the United States, he reveals, among other surprises, how routine the culture of innovation actually is. Procedures and strategies are repeated in a formulaic way, and imagination is harnessed as a new professional ethos, not always to generate genuinely new thinking, but to produce predictable signs of continual change. A masterful look at the contradictions of our capitalist age, Creativity on Demand is a model for the anthropological study of our cultures of work.

Creative Approaches to Problem Solving

Author : Scott G. Isaksen
Publisher : SAGE
ISBN 13 : 1412977738
Total Pages : 321 pages
Book Rating : 4.4/5 (129 download)

DOWNLOAD NOW!

Book Synopsis Creative Approaches to Problem Solving by : Scott G. Isaksen

Download or read book Creative Approaches to Problem Solving written by Scott G. Isaksen and published by SAGE. This book was released on 2011 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Approaches to Problem Solving (CAPS) is a comprehensive text covering the well-known, cited, and used system for problem solving and creativity known as Creative Problem Solving (CPS). CPS is a flexible system used to help individuals and groups solve problems, manage change, and deliver innovation. It provides a framework, language, guidelines, and set of easy-to-use tools for understanding challenges, generating ideas and transforming promising ideas into action. Features and Benefits: - Specific objectives in each chapter for the reader - This provides a clear focus for instruction or independent learning - Practical case study introduced in the beginning of each chapter and then completed as a "rest of the story" toward the end of the chapter - This feature provides an application anchor for the reader - Upgraded mix of graphics - These updated and refreshed graphics include tables, figures, and illustrative images that are designed to provide "pictures" to go along with the word. The aim has been to aid attention, retention, and practical application - Enhanced emphasis on flexible, dynamic process-- Enables users to select and apply CPS tools, components, and stages in a meaningful way that meets their actual needs - A framework for problem solving that has been tested and applied across ages, settings, and cultures-- Readers can apply a common approach to process across many traditional "boundaries" that have limited effectives. Creative Approaches to Problem Solving has been (and continues to be) used as a core text for faculty who are teaching courses in Creative Problem Solving or Creativity and Innovation as part of an MBA program, or in Education, a course on Creativity (often as a component of certification or endorsement requirements in gifted education). It is also used as a core text for those enrolled in professional development, continuing education, or executive education programmes.

Source Book for Creative Problem-solving

Author : Sidney Jay Parnes
Publisher :
ISBN 13 :
Total Pages : 516 pages
Book Rating : 4.3/5 (512 download)

DOWNLOAD NOW!

Book Synopsis Source Book for Creative Problem-solving by : Sidney Jay Parnes

Download or read book Source Book for Creative Problem-solving written by Sidney Jay Parnes and published by . This book was released on 1992 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Techno-Vernacular Creativity and Innovation

Author : Nettrice R. Gaskins
Publisher : MIT Press
ISBN 13 : 0262542668
Total Pages : 207 pages
Book Rating : 4.2/5 (625 download)

DOWNLOAD NOW!

Book Synopsis Techno-Vernacular Creativity and Innovation by : Nettrice R. Gaskins

Download or read book Techno-Vernacular Creativity and Innovation written by Nettrice R. Gaskins and published by MIT Press. This book was released on 2021-08-10 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel approach to STEAM learning that engages students from historically marginalized communities in culturally relevant and inclusive maker education. The growing maker movement in education has become an integral part of both STEM and STEAM learning, tapping into the natural DIY inclinations of creative people as well as the educational power of inventing or making things. And yet African American, Latino/a American, and Indigenous people are underrepresented in maker culture and education. In this book, Nettrice Gaskins proposes a novel approach to STEAM learning that engages students from historically marginalized communities in culturally relevant and inclusive maker education. Techno-vernacular creativity (TVC) connects technical literacy, equity, and culture, encompassing creative innovations produced by ethnic groups that are often overlooked. TVC uses three main modes of activity: reappropriation, remixing, and improvisation. Gaskins looks at each of the three modes in turn, guiding readers from research into practice. Drawing on real-world examples, she shows how TVC creates dynamic learning environments where underrepresented ethnic students feel that they belong. Students who remix computationally, for instance, have larger toolkits of computational skills with which to connect cultural practices to STEAM subjects; reappropriation offers a way to navigate cultural repertoires; improvisation is firmly rooted in cultural and creative practices. Finally, Gaskins explores an equity-oriented approach that makes a distinction between conventional or dominant pedagogical approaches and culturally relevant or responsive making methods and practices. She describes TVC habits of mind and suggests methods of instructions and projects.

The Innovation Mode

Author : George Krasadakis
Publisher : Springer Nature
ISBN 13 : 3030451399
Total Pages : 316 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!

Book Synopsis The Innovation Mode by : George Krasadakis

Download or read book The Innovation Mode written by George Krasadakis and published by Springer Nature. This book was released on 2020-07-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents unique insights and advice on defining and managing the innovation transformation journey. Using novel ideas, examples and best practices, it empowers management executives at all levels to drive cultural, technological and organizational changes toward innovation. Covering modern innovation techniques, tools, programs and strategies, it focuses on the role of the latest technologies (e.g., artificial intelligence to discover, handle and manage ideas), methodologies (including Agile Engineering and Rapid Prototyping) and combinations of these (like hackathons or gamification). At the same time, it highlights the importance of culture and provides suggestions on how to build it. In the era of AI and the unprecedented pace of technology evolution, companies need to become truly innovative in order to survive. The transformation toward an innovation-led company is difficult – it requires a strong leadership and culture, advanced technologies and well-designed programs. The book is based on the author’s long-term experience and novel ideas, and reflects two decades of startup, consulting and corporate leadership experience. It is intended for business, technology, and innovation leaders.

Creativity in Product Innovation

Author : Jacob Goldenberg
Publisher : Cambridge University Press
ISBN 13 : 0521800897
Total Pages : 241 pages
Book Rating : 4.5/5 (218 download)

DOWNLOAD NOW!

Book Synopsis Creativity in Product Innovation by : Jacob Goldenberg

Download or read book Creativity in Product Innovation written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2002-01-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

Creative Innovation

Author : Marqo Patton Edd
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.6/5 (963 download)

DOWNLOAD NOW!

Book Synopsis Creative Innovation by : Marqo Patton Edd

Download or read book Creative Innovation written by Marqo Patton Edd and published by . This book was released on 2020-11-10 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recording artists, vocalists and those who work with them now have a guide to assist in professional development! Creative exploitation in the modern entertainment industry is complex and lacks foundational, agreed-upon pedagogies of success for creative professionals. As creatives engage a digitally-integrated society, they must constantly adapt and evolve. Through the expertise and content synthesis of Jusreall Music Group Global, LLC (JMGG), industry creatives can develop and sharpen their skills in general music production and artist business with topics like: poetic devices; vocal placement; health, lifestyle and coaching; effective sound checks; sound manipulation; branding; copyrights; registration; acting and self-taping; and more. With 50 synthesized mini-lessons and 13 explorations (applied activities) from scholar-practitioner MarQo "Jusreall" EdD-industry creatives, vocalists, recording artists, musicians, educational institutions, music companies and those who work with creatives have access to a wealth of knowledge that will benefit any 21st century professional in the music business.

Managing Innovation, Design and Creativity

Author : Bettina von Stamm
Publisher : John Wiley & Sons
ISBN 13 : 0470510668
Total Pages : 591 pages
Book Rating : 4.4/5 (75 download)

DOWNLOAD NOW!

Book Synopsis Managing Innovation, Design and Creativity by : Bettina von Stamm

Download or read book Managing Innovation, Design and Creativity written by Bettina von Stamm and published by John Wiley & Sons. This book was released on 2008-04-28 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.

Innovation in the Cultural and Creative Industries

Author : Estelle Pellegrin-Boucher
Publisher : John Wiley & Sons
ISBN 13 : 1786303795
Total Pages : 214 pages
Book Rating : 4.7/5 (863 download)

DOWNLOAD NOW!

Book Synopsis Innovation in the Cultural and Creative Industries by : Estelle Pellegrin-Boucher

Download or read book Innovation in the Cultural and Creative Industries written by Estelle Pellegrin-Boucher and published by John Wiley & Sons. This book was released on 2020-01-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.

The Eye for Innovation

Author : Robert M. Price
Publisher : Yale University Press
ISBN 13 : 0300130554
Total Pages : 351 pages
Book Rating : 4.3/5 (1 download)

DOWNLOAD NOW!

Book Synopsis The Eye for Innovation by : Robert M. Price

Download or read book The Eye for Innovation written by Robert M. Price and published by Yale University Press. This book was released on 2005-01-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Serf-era and provincial Russia heralded the spectacular turn in cultural history that began in the 1860s. Examining the role of arts and artists in society's value system, Richard Stites explores this dramatic shift in a groundbreaking history of visual and performing arts in the last decades of serfdom. Provincial town and manor house engaged the culture of Moscow and St. Petersburg while thousands of serfs and exserfs created or performed. Against this background, Mikhail Glinka raised Russian music to new levels and Anton Rubinstein struggled to found a conservatory. Long before the itinerants, painters explored town and country in genre scenes of everyday life. Serf actors on loan from their masters brought naturalistic acting from provincial theatres to the imperial stages. Drawing on extensive archival research, Stites's richly detailed book re-visualises the culture of a flamboyant era and offers new perspectives on the origins of Russia's nineteenth-century artistic prowess.

Openness to Creative Destruction

Author : Arthur M. Diamond
Publisher :
ISBN 13 : 0190263660
Total Pages : 313 pages
Book Rating : 4.1/5 (92 download)

DOWNLOAD NOW!

Book Synopsis Openness to Creative Destruction by : Arthur M. Diamond

Download or read book Openness to Creative Destruction written by Arthur M. Diamond and published by . This book was released on 2019 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life improves under the economic system often called "entrepreneurial capitalism" or "creative destruction," but more accurately called "innovative dynamism." Openness to Creative Destruction: Sustaining Innovative Dynamism shows how innovation occurs through the efforts of inventors and innovative entrepreneurs, how workers on balance benefit, and how good policies can encourage innovation. The inventors and innovative entrepreneurs are often cognitively diverse outsiders with the courage and perseverance to see and pursue serendipitous discoveries or slow hunches. Arthur M. Diamond, Jr. shows how economies grow where innovative dynamism through leapfrog competition flourishes, as in the United States from roughly 1830-1930. Consumers vote with their feet for innovative new goods and for process innovations that reduce prices, benefiting ordinary citizens more than the privileged elites. Diamond highlights that because breakthrough inventions are costly and difficult, patents can be fair rewards for invention and can provide funding to enable future inventions. He argues that some fears about adverse effects on labor market are unjustified, since more and better new jobs are created than are destroyed, and that other fears can be mitigated by better policies. The steady growth in regulations, often defended on the basis of the precautionary principle, increases the costs to potential entrepreneurs and thus reduces innovation. The "Great Fact" of economic history is that after at least 40,000 years of mostly "poor, nasty, brutish, and short" humans in the last 250 years have started to live substantially longer and better lives. Diamond increases understanding of why.