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Innovation And Creativity In Travel Research And Marketing
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Book Synopsis Innovation and Creativity in Travel Research and Marketing by : Travel and Tourism Research Association Annual Conference
Download or read book Innovation and Creativity in Travel Research and Marketing written by Travel and Tourism Research Association Annual Conference and published by . This book was released on 1981 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Travel and Tourism Research Association (Etats-Unis). Conference $ (12e : 1981 : Las Vegas) Publisher : ISBN 13 : Total Pages :436 pages Book Rating :4.:/5 (757 download)
Book Synopsis Innovation and Creativity in Travel Research and Marketing by : Travel and Tourism Research Association (Etats-Unis). Conference $ (12e : 1981 : Las Vegas)
Download or read book Innovation and Creativity in Travel Research and Marketing written by Travel and Tourism Research Association (Etats-Unis). Conference $ (12e : 1981 : Las Vegas) and published by . This book was released on 1981 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation and Creativity in Travel Research and Marketing by :
Download or read book Innovation and Creativity in Travel Research and Marketing written by and published by . This book was released on 1981 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation and Creativity in Travel Research and Marketing by : Travel and Tourism Research Association (U.S.). Conference
Download or read book Innovation and Creativity in Travel Research and Marketing written by Travel and Tourism Research Association (U.S.). Conference and published by . This book was released on 1981 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Hospitality and Tourism by : Norzuwana Sumarjan
Download or read book Hospitality and Tourism written by Norzuwana Sumarjan and published by CRC Press. This book was released on 2013-11-18 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
Book Synopsis Innovation and Creativity in Travel Research and Marketing by : Travel and Tourism Research Association
Download or read book Innovation and Creativity in Travel Research and Marketing written by Travel and Tourism Research Association and published by . This book was released on 1981 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation and Creativity in Travel Research and Marketing by : Travel and Tourism Research Association
Download or read book Innovation and Creativity in Travel Research and Marketing written by Travel and Tourism Research Association and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Shifts in Knowledge Sharing and Creativity for Business Tourism by : Bari, Muhammad Waseem
Download or read book Shifts in Knowledge Sharing and Creativity for Business Tourism written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2024-04-03 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the contemporary landscape, the significance of business tourism has surged, drawing substantial attention from researchers in the realms of social and management sciences. Defined as an individual's travel outside their local town for business opportunities, transactions, enjoyment, and learning, business tourism has undergone notable shifts, especially in the wake of the COVID-19 pandemic. The book titled Shifts in Knowledge Sharing and Creativity for Business Tourism emerges as a solution to unravel the positive and negative impacts of the pandemic on business traveling, specifically addressing changes in the frequency of business tourism and its effects on employee learning and knowledge transfer skills. This book meticulously covers a spectrum of aspects related to the evolving landscape of business tourism post-COVID-19. Its objective is multifaceted: first, to underscore the importance of business tourism in the domains of social sciences and management sciences literature; second, to deepen the understanding of how business tourism facilitates learning across diverse theories and concepts through interactions with different cultures; third, to explore the transferability of knowledge learned in various places to domestic implementations; fourth, to enhance individual and organizational innovation and creativity skills catalyzed by business tourism; and fifth, to delve into the dynamics of tacit and explicit knowledge transfer in the post-pandemic business environment.
Book Synopsis Tourism, Creativity and Development by : Greg Richards
Download or read book Tourism, Creativity and Development written by Greg Richards and published by Routledge. This book was released on 2007-11-07 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destinations across the world are beginning to replace or supplement culture-led development strategies with creative development. This book critically analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. Why has ‘creativity’ become such an important aspect of development strategies and of tourism development in particular? Why is this happening now, apparently simultaneously, in so many destinations across the globe? What is the difference between cultural tourism and creative tourism? These are among the important questions this book answers. It critically examines the developing relationship between tourism and creativity, the articulation of the ‘creative turn’ in tourism, and the impact this has on theoretical perspectives and practical approaches to tourism development. A wide range of examples from Europe, North America, Asia, Australia and Africa explore the interface between tourism and creativity including: creative spaces and places such as cultural and creative clusters and ethnic precincts; the role of the creative industries and entrepreneurs in the creation of experiences; creativity and rural areas; the 'creative class' and tourism; lifestyle, creativity and tourism and marketing creative tourism destinations. The relationship between individual and collective forms of creativity and the widely differing forms of modern tourism are also discussed. In the concluding section of the book the contribution of creativity to tourism and to development strategies in general is assessed, and areas for future research are outlined. The diverse multidisciplinary contributions link theory and practice, and demonstrate the strengths and weaknesses of creativity as a tourism development strategy and marketing tool. It is the first exploration of the relationship between tourism and creativity and its consequences for tourism development in different parts of the world.
Download or read book Creative Tourism written by Nancy duxbury and published by CABI. This book was released on 2021-10-12 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of current research and international best practice in the emerging field of creative tourism. Including knowledge, insights, and reflections from both practitioners and researchers, it covers types of creative tourist, trends, designing and implementing creative tourism products, embedding activities in a community and place, and addressing sustainability challenges. Applying lessons learned from the CREATOUR project and other initiatives, the editors present key information in an actionable manner best suited to people working on the ground. A vital resource for tourism agencies, practitioners, planners and policymakers interested in developing creative tourism programmes and activities, this book will also be of interest to cultural and creative tourism researchers, students, and teachers of tourism and culture-based development.
Book Synopsis Marketing Innovations for Sustainable Destinations by : Alan Fyall
Download or read book Marketing Innovations for Sustainable Destinations written by Alan Fyall and published by Goodfellow Publishers Ltd. This book was released on 2009-09-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations.
Book Synopsis Strategic Innovative Marketing and Tourism by : Androniki Kavoura
Download or read book Strategic Innovative Marketing and Tourism written by Androniki Kavoura and published by Springer Nature. This book was released on with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism Innovation by : Vanessa Ratten
Download or read book Tourism Innovation written by Vanessa Ratten and published by Routledge. This book was released on 2019-06-26 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology perspective. Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned as innovating in a cost-effi cient manner by taking into account the available resources. Most of the focus on tourism innovation has been on developing countries but it is also used by companies in other locations. This book explores the way in which tourism innovation differs from other types of innovation and offers a creative solution to issues about sustainability and the circular economy. In this vein, it includes chapters addressing issues related to the following but not limited subjects: co-creation in innovation, social issues in innovation, leadership and innovation, forms of innovation, government innovation and innovation research. This book is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1799824705 Total Pages :1214 pages Book Rating :4.7/5 (998 download)
Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Book Synopsis Strategic Innovative Marketing and Tourism in the COVID-19 Era by : Androniki Kavoura
Download or read book Strategic Innovative Marketing and Tourism in the COVID-19 Era written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
Book Synopsis Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism by : Bari, Muhammad Waseem
Download or read book Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2020-04-10 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business tourism is a newly coined terminology in social sciences and management literature. It is defined as individuals traveling and staying outside of their hometowns for not more than one successive year for the purpose of enjoyment and other drives (e.g., learning and business activities). Key business tourism activities include attending a variety of meetings, conferences, and workshops as well as exhibitions. Understanding the negative and positive aspects of business tourism is essential to promoting employee learning and knowledge transfer skills. Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism is an essential reference source that discusses how differences in cultures, communities, rituals, norms, and scope of business tourism could influence knowledge sharing practices. Moreover, this book promotes an understanding on how to learn from different cultures and enhance absorptive capacity by interacting with different personalities and cultures. Featuring research on topics such as knowledge management, social capital, and consumer behavior, this book is ideally designed for business professionals, managers, administrators, hotel executives, IT specialists, executives, entrepreneurs, managing directors, and students looking to boost their existing skills and expertise with innovation and creativity by interacting with others and in a new context.
Download or read book Tourism Marketing written by Luisa Andreu and published by Cambridge Scholars Publishing. This book was released on 2013-02-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year’s conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences. Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing.
