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Author : Richard Jackson Harris
Publisher : Lawrence Erlbaum Associates
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.F/5 ( download)
Download or read book Information Processing Research in Advertising written by Richard Jackson Harris and published by Lawrence Erlbaum Associates. This book was released on 1983 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : International Monetary Fund
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4./5 ( download)
Download or read book Rwanda written by and published by International Monetary Fund. This book was released on 2005 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brian Sternthal
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.X/5 ( download)
Download or read book Consumer Behavior, an Information Processing Perspective written by Brian Sternthal and published by Prentice Hall. This book was released on 1982 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Das, Subhankar
Publisher : IGI Global
ISBN 13 : 1799844218
Total Pages : 311 pages
Book Rating : 4.7/5 (998 download)
Download or read book Innovations in Digital Branding and Content Marketing written by Das, Subhankar and published by IGI Global. This book was released on 2020-09-25 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Author : Deborah J. MacInnis
Publisher :
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.:/5 (52 download)
Download or read book Information Processing from Advertisements written by Deborah J. MacInnis and published by . This book was released on 1990 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James R. Bettman
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.:/5 (43 download)
Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134756984
Total Pages : 359 pages
Book Rating : 4.1/5 (347 download)
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author : Andrew A. Mitchell
Publisher : Psychology Press
ISBN 13 : 1134757050
Total Pages : 389 pages
Book Rating : 4.1/5 (347 download)
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Author : Linda F. Alwitt
Publisher : Routledge
ISBN 13 : 1000549151
Total Pages : 300 pages
Book Rating : 4.0/5 (5 download)
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Routledge. This book was released on 2022-02-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author : William G. Chase
Publisher : Academic Press
ISBN 13 : 1483260879
Total Pages : 572 pages
Book Rating : 4.4/5 (832 download)
Download or read book Visual Information Processing written by William G. Chase and published by Academic Press. This book was released on 2014-06-28 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Information Processing documents the Proceedings of the Eighth Annual Carnegie Symposium on Cognition, held at the Carnegie-Mellon University, Pittsburgh, Pennsylvania on May 19, 1972. This book compiles papers on the results from ongoing, programmatic research projects that aim to develop information processing models of cognition. The role of visual processes in cognition and language comprehension and explicit computer simulation of the memory-scanning task are discussed in detail. Other topics include the chronometrie studies of the rotation of mental images; function of visual imagery in elementary mathematics; and semantic prerequisites for comprehension. The production system for counting, subitizing, and adding; visual processes in linguistic comprehension; and models of control structures are also deliberated. This publication is a good source for students and researchers interested in images.
Author : Gianluigi Guido
Publisher : Springer Science & Business Media
ISBN 13 : 9780792373247
Total Pages : 324 pages
Book Rating : 4.3/5 (732 download)
Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2001-04-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication.
Author : Heikki Lyytinen
Publisher : Psychology Press
ISBN 13 : 1135675023
Total Pages : 663 pages
Book Rating : 4.1/5 (356 download)
Download or read book The Orienting Response in Information Processing written by Heikki Lyytinen and published by Psychology Press. This book was released on 2002-01-01 with total page 663 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a testimony to Evgeny Nikolaevich Sokolov's years of work in developing knowledge in the areas of perception, information processing and attention, and to the research it has spawned. It presents a historical account of a research program, leading the reader toward a cognitive science approach to the study of perception and attention. An understanding of neuroscience and mathematical modeling are helpful prerequisites. The co-authors collected data on orienting, attention, and information processing in the brain using single-cell recordings, central, autonomic, cognitive, behavioral, and verbal measures. This commonality brought them together for a series of meetings which resulted in the production of this book. The book ends with a review of some of the co-authors studies that have developed from or in parallel with Sokolov's research. They investigate, in particular, the concepts of attention and anticipation using a psychophysiological methodology.
Author : Samuli Niiranen
Publisher : Springer Science & Business Media
ISBN 13 : 3642196217
Total Pages : 234 pages
Book Rating : 4.6/5 (421 download)
Download or read book Information Processing and Biological Systems written by Samuli Niiranen and published by Springer Science & Business Media. This book was released on 2011-03-10 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living beings require constant information processing for survival. In cells, information is being processed and propagated at various levels, from the gene regulatory network to chemical pathways, to the interaction with the environment. How this is achieved and how information is coded is still poorly understood. For example, what a cell interprets as information in the temporal level of an mRNA and what is interpreted as noise remains an open question. Recently, information theoretical methods and other tools, developed in the context of engineering and natural sciences, have been applied to study diverse biological processes. This book covers the latest findings on how information is processed in various biological processes, ranging from information processing and propagation in gene regulatory networks to information processing in natural language. An overview is presented of the state-of-the-art in information processing in biological systems and the opinion of current leaders in this research field on future research directions.
Author : James J. Clark
Publisher : Springer Science & Business Media
ISBN 13 : 1475720769
Total Pages : 258 pages
Book Rating : 4.4/5 (757 download)
Download or read book Data Fusion for Sensory Information Processing Systems written by James J. Clark and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The science associated with the development of artificial sen sory systems is occupied primarily with determining how information about the world can be extracted from sensory data. For example, computational vision is, for the most part, concerned with the de velopment of algorithms for distilling information about the world and recognition of various objects in the environ (e. g. localization ment) from visual images (e. g. photographs or video frames). There are often a multitude of ways in which a specific piece of informa tion about the world can be obtained from sensory data. A subarea of research into sensory systems has arisen which is concerned with methods for combining these various information sources. This field is known as data fusion, or sensor fusion. The literature on data fusion is extensive, indicating the intense interest in this topic, but is quite chaotic. There are no accepted approaches, save for a few special cases, and many of the best methods are ad hoc. This book represents our attempt at providing a mathematical foundation upon which data fusion algorithms can be constructed and analyzed. The methodology that we present in this text is mo tivated by a strong belief in the importance of constraints in sensory information processing systems. In our view, data fusion is best un derstood as the embedding of multiple constraints on the solution to a sensory information processing problem into the solution pro cess.
Author : Patricia Cafferata
Publisher : Free Press
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (97 download)
Download or read book Cognitive and Affective Responses to Advertising written by Patricia Cafferata and published by Free Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
Author : Claire Detrain
Publisher : Birkhäuser
ISBN 13 : 3034887396
Total Pages : 414 pages
Book Rating : 4.0/5 (348 download)
Download or read book Information Processing in Social Insects written by Claire Detrain and published by Birkhäuser. This book was released on 2012-12-06 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Claire Detrain, Jean-Louis Deneubourg and Jacques Pasteels Studies on insects have been pioneering in major fields of modern biology. In the 1970 s, research on pheromonal communication in insects gave birth to the dis cipline of chemical ecology and provided a scientific frame to extend this approach to other animal groups. In the 1980 s, the theory of kin selection, which was initially formulated by Hamilton to explain the rise of eusociality in insects, exploded into a field of research on its own and found applications in the under standing of community structures including vertebrate ones. In the same manner, recent studies, which decipher the collective behaviour of insect societies, might be now setting the stage for the elucidation of information processing in animals. Classically, problem solving is assumed to rely on the knowledge of a central unit which must take decisions and collect all pertinent information. However, an alternative method is extensively used in nature: problems can be collectively solved through the behaviour of individuals, which interact with each other and with the environment. The management of information, which is a major issue of animal behaviour, is interesting to study in a social life context, as it raises addi tional questions about conflict-cooperation trade-oft's. Insect societies have proven particularly open to experimental analysis: one can easily assemble or disassemble them and place them in controllable situations in the laboratory.
Author : G.M. Hockey
Publisher : Springer Science & Business Media
ISBN 13 : 9789024733811
Total Pages : 474 pages
Book Rating : 4.7/5 (338 download)
Download or read book Energetics and Human Information Processing written by G.M. Hockey and published by Springer Science & Business Media. This book was released on 1986-09-30 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The central theme of this book is the role of energetical factors in the regulation of human information processing activity. This is a restatement of one of the classic problems of psychology - that of acc ounting for motivational or intensive aspects of behaviour, as opposed to structural or directional aspects. The term "energetics" was first used in the 1930's by Freeman, Duffy and others, following Cannon's energy mobilization view of emotion and motivation. The original concept had a limited life, probably because of its unnecessary focus on relativ ely peripheral processes, but it provided the foundations for the con cepts of "arousal" and "activation" which became the popular motivational constructs of the 1950's and 1960's. Now, these too are found wanting. The original assumptions of a unitary, non-specific process based on activation of the brain stem reticular formation have been shown to be misleading. Current work in neurobiology has demonstrated evidence of discrete neurotransmitter systems having quite specific information processing functions, and central roles in the regulation of behaviour. Even the venerable curvilinear relationship between motivation and per formance (the Yerkes-Dodson law) has been shown to be, at best, an unhelpful oversimplification. On a different front psychophysiologists have found complex patterns in the response of different bodily systems to external stressors and to task demands.
