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Influencers And Streaming
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Book Synopsis Social Live Video Streaming In Your Influencer Marketing Strategy by : Laura Maya
Download or read book Social Live Video Streaming In Your Influencer Marketing Strategy written by Laura Maya and published by Estalontech. This book was released on 2022-04-10 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Video Marketing has again breached a new level . Video has been very accessible to anyone with internet access, both to watch and to produce. While the technology is trending towards higher quality video on a professional level ,but with new enhancement , its ease of use has made it possible for anyone to hop onto their laptop and create their own video in under an hour The global live video streaming market is estimated to reach $128 billion by 2026 and is one of the most valuable vehicles for marketers and brand advertising. Live streaming on social media is a relatively new phenomenon but more and more brands are adapting their social media strategies and influencer marketing strategies. Many Online Marketers are doing a crossover to social live video streaming and the trend is catching steam. Live video streaming differs from video content in that video content is recorded and accessed directly by the user. It takes the form of a broadcast in which the creator videos be transferred simultaneously to several users. A live video stream transmits the video in real time over the Internet. You don’t need to be ‘sold’ on the reasons why you need a video marketing strategy, but let’s be real, it feels daunting to even start. Creating video content sounds simple enough on paper but when it comes down to actually whipping out your iPhone and going Live . Where do you even start? Yes, it can be intimidating thinking of yourself as the star of your videos; however, is there a better way to reach your ideal audience and showcase your coaching style AND expertise all at the same time? Remember, don’t overthink this process. You don’t need a fully equipped studio, nor do you need a hair and makeup team. Everyday people film millions of videos by simply hitting the Record button on their smart phones. Give it a try…I bet you’ll be surprised at how easy the whole process is. With a well crafted workbook as your guidance ,this book will guide readers to explore with the type of content they wish to record and publish , get some decent feedback or measure on analytics about what types of video perform best for you. Are you ready to get started?
Book Synopsis Contemporary Politics, Communication, and the Impact on Democracy by : Palau-Sampio, Dolors
Download or read book Contemporary Politics, Communication, and the Impact on Democracy written by Palau-Sampio, Dolors and published by IGI Global. This book was released on 2021-11-12 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The loss of credibility of traditional media and democratic institutions points to the important challenges for the democratic system. Social networks have allowed new political and social actors to disseminate their messages, which has raised diversity. However, it has also lowered the standards for the circulation of messages and has increased disinformation and hate speech. Contemporary Politics, Communication, and the Impact on Democracy addresses communication and politics and the impact on democracy. This book offers a valuable contribution regarding the challenges and threats faced by traditional and stable democracies while disinformation, polarization, and populism have a main role in the present hybrid communicative scenario. Covering topics such as digital authoritarianism, emotional and rational frames, and political conflict on social media, this is an essential resource for political scientists, communication specialists, analysts, policymakers, politicians, critical media scholars, graduate students, professors, researchers, and academicians.
Book Synopsis Influencers, Online Alliances and Reconciliation in Southeast Europe by : Ivana Stepanovic
Download or read book Influencers, Online Alliances and Reconciliation in Southeast Europe written by Ivana Stepanovic and published by Taylor & Francis. This book was released on 2024-12-09 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the transformative role of social media in fostering reconciliation in the former Yugoslavia, a region still grappling with unresolved conflicts and ethnic divides. Focusing on platforms like YouTube and TikTok, it highlights how Balkan influencers blend personal storytelling with commercial outreach to promote interethnic understanding. The study employs digital ethnography and narrative analysis to reveal the intricate dynamics between human actors and algorithms, uncovering how social media facilitate grassroots reconciliation initiatives. The author critiques traditional reconciliation efforts driven by political elites and emphasises the potential of bottom-up approaches enabled by social media. It presents the concept of “algorithmic reconciliation”, where social media algorithms inadvertently foster interethnic collaborations and create transnational online communities. By examining the economic and cultural practices of influencers, the book illustrates how digital platforms can serve as modern arenas for peacebuilding. This book is primarily aimed at undergraduates and postgraduates in social history, digital media studies, and peace studies, but will also be relevant to academics, policymakers, and anyone interested in the intersection of technology and social change.
Book Synopsis Parenting in the Screen Age by : Delaney Ruston
Download or read book Parenting in the Screen Age written by Delaney Ruston and published by . This book was released on 2020-10 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does every conversation with your child or teen about screen time blow up into a fight? Or maybe you avoid bringing up the topic but silently harbor worry and frustration. How can you better understand what you're up against - and most importantly, ensure the healthiest screen time possible? In Parenting in the Screen Age, award-winning filmmaker, and mental health advocate Dr. Delaney Ruston distills more than a decade of communications research into a definitive guide for today's parents. Packed with evidence-based insights on screen time from researchers, input from kids and teens, and solutions drawn from Dr. Ruston's own messy parenting struggles, this guide shows you how to start - and sustain - productive family talks about technology. You'll learn how to: Bring up screen time without making your child or teen defensive Talk through difficult issues like online social cruelty, sexting, and mental health Engage your child in creating boundaries around Netflix, video gaming, and social media Have screen time limits that actually work - with less of the sneaking or arguing During the COVID pandemic or after, this book will help you lead your child to become more tech-wise and life balanced - empowering them to build a healthier relationship with our digital world, now and into their future.
Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-12-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.
Book Synopsis Influencers and Creators by : Robert V Kozinets
Download or read book Influencers and Creators written by Robert V Kozinets and published by SAGE. This book was released on 2023-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why influencers are becoming indispensable to governments, platforms, and brands. Key topics explored are: the influencer phenomenon as a form of persuasion as a structural change in media as a culture shift as a challenge to equality regulations impacting the phenomenon ethical implications With useful features, readers will gain a 360-degree view of one of the world′s most important new media phenomena.
Book Synopsis Social Media Influencers in Strategic Communication by : Nils S. Borchers
Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
Book Synopsis Who Are You Following? Bible Study Guide plus Streaming Video by : Sadie Robertson Huff
Download or read book Who Are You Following? Bible Study Guide plus Streaming Video written by Sadie Robertson Huff and published by HarperChristian Resources. This book was released on 2022-05-31 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following Jesus reminds us of our real identity. Social media is a great place to keep up with family, friends and your favorite influencers online, but if we’re not careful, we can get caught trying to become who we’re following on social media, rather than following Jesus and becoming more like him. We can start trusting voices of people we’ve never met over the One voice who knows and loves us most. In this five-session experience, Sadie challenges us to consider who we’re following and how we are influenced. What would it look like if we were led by God’s love instead of by strangers' likes? Join Sadie Robertson Huff as she answers the tough questions and reminds us of whose glory we’re really living for. Together, we will learn how to face our mistakes with divine perspective and discover where our true fulfillment is found in Jesus. This study guide has everything you need for a full Bible study experience, including: The study guide itself—with video notes, group discussion questions, and constructive convos to process the message on a practical level. An individual access code to stream all five video sessions online (you don't need to buy a DVD!). This study is perfect for young Christians wondering how they can live a vibrant, bold, and uncompromising life of faith in God by following the Messiah—the ultimate influencer. Discover the love, purpose, and fulfillment that is found only in Jesus. Watch on any device! Streaming video access code included. Access code subject to expiration after 12/31/2027. Code may be redeemed only by the recipient of this package. Code may not be transferred or sold separately from this package. Internet connection required. Void where prohibited, taxed, or restricted by law. Additional offer details inside.
Download or read book ICICA 2022 written by Johan Debayle and published by European Alliance for Innovation. This book was released on 2023-03-27 with total page 1295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2022 2nd International Conference on Information, Control and Automation (ICICA 2022) was held on December 2nd-4th, 2022 in Chongqing, China (virtual event). Invited and contributed papers present the state-of-the-art research in information, control and automation. This workshop always welcomes a fruitful mix of experienced researchers and students, to allow a better understanding of related fields. The 2022 session of the information, control and automation was doubtlessly a great success. The program covered a wide variety of topics, namely Numerical Analysis, Information Theory, Genetic Algorithm, Distributed Control System, Industrial Control, Motors and Appliances, etc. The conference agenda was divided into two parts, including Keynote Speeches and Oral Presentations. ICICA 2022 is to bring together innovative academics and industrial experts in the field of Information, Control and Automation to a common forum. The primary goal of the conference is to promote research and developmental activities in Information, Control and Automation and another goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Information, Control and Automation and related areas. Everyone interested in these fields were welcomed to join the online conference and to give comments and raise questions to the speeches and presentations.
Book Synopsis Influencer Marketing Strategy by : Gordon Glenister
Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
Book Synopsis Locating the Influencer by : Christian S. Ritter
Download or read book Locating the Influencer written by Christian S. Ritter and published by Emerald Group Publishing. This book was released on 2024-11-15 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amid climate disasters inducing lasting debates about both the future of tourism and sustainable tourism, Locating the Influencer comprehensively investigates the digital phenomenon of the travel influencer and offers a way to trace the polyvocal voices of platform-nested storytelling in global tourism.
Book Synopsis Design, Operation and Evaluation of Mobile Communications by : Gavriel Salvendy
Download or read book Design, Operation and Evaluation of Mobile Communications written by Gavriel Salvendy and published by Springer Nature. This book was released on 2022-06-16 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Third International Conference on Design, Operation and Evaluation of Mobile Communications, MOBILE 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The MOBILE 2022 proceedings were organized in the following topical sections: Designing Mobile Interactions and Systems; User Experience and Adoption of Mobile Communications; Mobile Commerce and Advertising; Mobile Interactions with Agents; Emerging Mobile Technologies.
Book Synopsis Advertising in the Digital Age by : Sevil Yesiloglu
Download or read book Advertising in the Digital Age written by Sevil Yesiloglu and published by SAGE Publications Limited. This book was released on 2024-04-09 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today′s media environment and how ′online′ advertising differs from traditional ′offline′ models. In an age of influencers, big data, AI and social media, the world of advertising looks very different from how it did a generation ago. You will learn not only about various types of advertising, but also about its impact on viewers, from our buying habits to possible harm. Tying theory and concepts to practice, this volume is the ideal complement to courses in advertising, digital media and communication, and will enable you to form a clear picture of the reality of working across promotional media industries.
Book Synopsis Marketing Communications in Emerging Economies, Volume II by : Thomas Anning-Dorson
Download or read book Marketing Communications in Emerging Economies, Volume II written by Thomas Anning-Dorson and published by Springer Nature. This book was released on 2022-01-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.
Download or read book Esports Insights written by Emily Hayday and published by Routledge. This book was released on 2022-02-27 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esports Insights outlines the fundamental characteristics, features, and structures of the rapidly growing esports industry and acts as the perfect primer for readers without any prior knowledge of esports. Featuring international case studies in every chapter, this book showcases the contemporary nature of esports through illustrative, industry examples. By offering a concise and easy to understand introduction, it discusses the key components, stakeholders, and features of this commercially driven sector, which by its very nature is dynamic and highly complex. Exploring current regulatory and governance structures within esports, it unpacks the industry’s essential features by outlining the various genres, formats and stakeholders who are instrumental to the functioning of the esports industry. Adopting a critical but balanced analysis, the book discusses the social benefits of esports, outlining its potential as a tool for social inclusion and sport development, whilst acknowledging the potential impacts and risks of esports participation and spectatorship, related to health and wellbeing. Finally, Esports Insights also considers future developments and changes within esports, as the sector evolves and continues to professionalise. This book will be of interest to any student, researcher, or practitioner with an interest in sport business, sport and society, event studies, esports or video gaming, or the wider media industry.
Book Synopsis Marketing and Advertising in the Online-to-Offline (O2O) World by : Dinana, Hesham Osama
Download or read book Marketing and Advertising in the Online-to-Offline (O2O) World written by Dinana, Hesham Osama and published by IGI Global. This book was released on 2022-10-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Book Synopsis TikTok by : D. Bondy Valdovinos Kaye
Download or read book TikTok written by D. Bondy Valdovinos Kaye and published by John Wiley & Sons. This book was released on 2022-06-16 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its acquisition and rebranding in 2018, TikTok has become one of the fastest growing platforms in the world. Moreover, it's the first Chinese-developed platform to find mainstream international success, carving its own niche in the global short video industry. In the first comprehensive exploration of TikTok, Kaye, Zeng, and Wikström provide a history of the emergent genre of short video and situate the platform within the cultures and controversies that have accompanied its dramatic growth. They provide an extensive overview of TikTok's functions and uses, the diverse markets in which the platform operates, and the issues of governance that have impacted its expansion. Once thought to be 'just for kids', the authors illustrate how TikTok is further transforming platform cultures and the dynamics of broader creative industries. TikTok, the authors argue, represents an evolutionary step in the way culture is produced and consumed on digital platforms. This timely book is essential reading for students and scholars in media and communication studies and for anyone who has been captivated by the global growth of TikTok and short video.
