Influence Of Children In Family Purchase Decisions

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Influence of Children on Family Purchase Decisions

Author : Rizwan Raheem Ahmed
Publisher : GRIN Verlag
ISBN 13 : 3668056897
Total Pages : 49 pages
Book Rating : 4.6/5 (68 download)

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Book Synopsis Influence of Children on Family Purchase Decisions by : Rizwan Raheem Ahmed

Download or read book Influence of Children on Family Purchase Decisions written by Rizwan Raheem Ahmed and published by GRIN Verlag. This book was released on 2015-09-29 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, course: Master of Business Administration, language: English, abstract: In the recent years the influence level of children have shown dramatic changes and major variations depending upon factors and different norms and values. Family purchase decision are being influenced by children by a greater extent. Hence, all these developments and changes have resulted in creating the need to gauge and identify certain variables which impact children to influence their family in purchase decision making. Moreover, this would also highlight the overall importance and role of children within the family. Therefore the aim of this study was to test certain factors which creates impact on children to influence their parents. This was supported by conducting of quantitative (questionnaires) and qualitative survey (unstructured interviews). In order to achieve the research objectives around 230 respondents through quantitative and 5 through qualitative approach were analyzed. This research will be beneficial for the store owners & marketers/researchers to identify and create effectives strategies which would impact the children to influence their parents in the purchase decisions. However this research is limited to Karachi only as a result of budget and time constraints, therefore for further study this research can also be based on a wider scope i.e., outside Karachi including maximum variables that can affect the children to influence in the family purchase decision. This would allow to further analyze and get more insights over the topic.

Resource Theory

Author : Uriel G. Foa
Publisher : Emerald Group Publishing
ISBN 13 : 9780122613104
Total Pages : 291 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Resource Theory by : Uriel G. Foa

Download or read book Resource Theory written by Uriel G. Foa and published by Emerald Group Publishing. This book was released on 1993 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves as an update on current developments in Resource Theory and presents a representative sample of contemporary research conducted within this theoretical perspective. Resource Thoery presents empirical evidence supporting the cross-cultural validity of this framework. Attention is focused on a broad range of social-psychological phenomena that have been fruitfully explored using this theoretical approach. Key Features * Social Exchange Theory * Cross-cultural Theory * Social Relationships

Family Decision-Making

Author : John Scanzoni
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Family Decision-Making by : John Scanzoni

Download or read book Family Decision-Making written by John Scanzoni and published by SAGE Publications, Incorporated. This book was released on 1980-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present a new model of the process of family decision-making that takes into account the importance of sex roles. They use a series of couples as examples that illustrate the model at various stages of the life cycle. They also consider how decision-making is changing. A major contribution to the study of sexual politics and bargaining within relationships. 'The authors are to be commended for their attempt to bring order to the complexities of family decisioning, and their work should stimulate further research in the area. Their focussing upon couples and families rather than individuals and their extension of the concept of "family" to nontraditional arrangements also are commendable.' -- Journal of Marriage

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Author : Granata, Giuseppe
Publisher : IGI Global
ISBN 13 : 1522578579
Total Pages : 429 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments by : Granata, Giuseppe

Download or read book Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments written by Granata, Giuseppe and published by IGI Global. This book was released on 2019-05-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Models of Buyer Behavior, Chapter 2

Author : Jagdish Sheth
Publisher : Marketing Classics Press
ISBN 13 : 1613110456
Total Pages : 18 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Models of Buyer Behavior, Chapter 2 by : Jagdish Sheth

Download or read book Models of Buyer Behavior, Chapter 2 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

kidfluence

Author : Anne Sutherland
Publisher : McGraw Hill Professional
ISBN 13 : 0071436170
Total Pages : 210 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis kidfluence by : Anne Sutherland

Download or read book kidfluence written by Anne Sutherland and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

Children as Consumers

Author : Adrian Furnham
Publisher : Routledge
ISBN 13 : 1134666926
Total Pages : 228 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Children as Consumers by : Adrian Furnham

Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Parenting Matters

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309388570
Total Pages : 525 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Parenting Matters by : National Academies of Sciences, Engineering, and Medicine

Download or read book Parenting Matters written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-11-21 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decades of research have demonstrated that the parent-child dyad and the environment of the familyâ€"which includes all primary caregiversâ€"are at the foundation of children's well- being and healthy development. From birth, children are learning and rely on parents and the other caregivers in their lives to protect and care for them. The impact of parents may never be greater than during the earliest years of life, when a child's brain is rapidly developing and when nearly all of her or his experiences are created and shaped by parents and the family environment. Parents help children build and refine their knowledge and skills, charting a trajectory for their health and well-being during childhood and beyond. The experience of parenting also impacts parents themselves. For instance, parenting can enrich and give focus to parents' lives; generate stress or calm; and create any number of emotions, including feelings of happiness, sadness, fulfillment, and anger. Parenting of young children today takes place in the context of significant ongoing developments. These include: a rapidly growing body of science on early childhood, increases in funding for programs and services for families, changing demographics of the U.S. population, and greater diversity of family structure. Additionally, parenting is increasingly being shaped by technology and increased access to information about parenting. Parenting Matters identifies parenting knowledge, attitudes, and practices associated with positive developmental outcomes in children ages 0-8; universal/preventive and targeted strategies used in a variety of settings that have been effective with parents of young children and that support the identified knowledge, attitudes, and practices; and barriers to and facilitators for parents' use of practices that lead to healthy child outcomes as well as their participation in effective programs and services. This report makes recommendations directed at an array of stakeholders, for promoting the wide-scale adoption of effective programs and services for parents and on areas that warrant further research to inform policy and practice. It is meant to serve as a roadmap for the future of parenting policy, research, and practice in the United States.

Children's Influence on Family Dynamics

Author : Ann C. Crouter
Publisher : Routledge
ISBN 13 : 1135632812
Total Pages : 459 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Children's Influence on Family Dynamics by : Ann C. Crouter

Download or read book Children's Influence on Family Dynamics written by Ann C. Crouter and published by Routledge. This book was released on 2003-04-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any parent who has raised more than one child is likely to be keenly aware of subtle or even striking differences among their offspring. The central premise of this volume is that children bring personal qualities to their relationships with other family members that help shape family interaction, relationships, and even processes that family researchers have called "parenting." The chapters address how children's personal qualities make their mark on families in ways that may in turn influence children's subsequent development. The volume is based on the presentations and discussions from a national symposium on "Children's influence on family dynamics: The neglected side of family relationships" held at the Pennsylvania State University, as the ninth in a series of annual interdisciplinary symposia focused on family issues. It is divided into four parts, each dealing with a different aspect of the topic. Part I sets the stage by focusing on the features of children that make a difference, as well as the kinds of research designs that are likely to shed light on the role of child influences. Part II focuses on early childhood, particularly the role of infant temperament and other individual differences in very young children in shaping their parents' behaviors, reactions in turn that feedback and influence the developing child. Part III focuses on adolescence, a time when young people are able to exert more choice in how they spend their time and who they spend it with. Part IV pulls the themes of the volume together and points the way for future research.

BrandChild

Author : Martin Lindstrom
Publisher : Kogan Page Publishers
ISBN 13 : 0749447117
Total Pages : 370 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis BrandChild by : Martin Lindstrom

Download or read book BrandChild written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2004-10-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.

Children's Influence in Family Decision Making

Author : Karin M. Ekström
Publisher :
ISBN 13 : 9789172461093
Total Pages : 411 pages
Book Rating : 4.4/5 (61 download)

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Book Synopsis Children's Influence in Family Decision Making by : Karin M. Ekström

Download or read book Children's Influence in Family Decision Making written by Karin M. Ekström and published by . This book was released on 1995 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Effect of Children on Parents

Author : Anne Marie Ambert
Publisher : Routledge
ISBN 13 : 1317720563
Total Pages : 252 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Effect of Children on Parents by : Anne Marie Ambert

Download or read book The Effect of Children on Parents written by Anne Marie Ambert and published by Routledge. This book was released on 2014-05-22 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognize the hidden costs and rewards of childrearing! The Effect of Children on Parents, Second Edition, thoughtfully explores the interactions by which parents and children change, develop, and sometimes affect each other negatively. Everyone knows that parents influence their children, but few people consider the ways in which children affect their parents. The love, satisfaction, and fulfillment children offer can change parents’lives. So can the stress, worry, and financial drain. The Effect of Children on Parents, Second Edition, honestly confronts these long-neglected issues of family dynamics. Taking a unique interdisciplinary approach, this book describes in great detail, with jargon-free language the various aspects of children's effects on their parents. This second edition contains an abundance of fresh information, including nine entirely new chapters that deal with such complex topics as the effects on parents of children with emotional, behavioral, and delinquency problems. The Effect of Children on Parents, Second Edition, asks and answers essential questions on the parent-child dynamic, including: what role does genetic inheritance play in children's responses to their parents? how do peers influence children and through them, their parents? what happens to parents when children are difficult or have emotional problems? what special considerations apply to minority or adoptive parents? how do adult childrem affect their aging parents? how does society support or undermine parents? what roadblocks prevent parents from being as effective as they would like to be? The Effect of Children on Parents, Second Edition, takes a brave look at this often ignored area of family dynamics, giving a richer, more complex, and ultimately more healing view of how humans interact in families. Professors, students, and experts in the fields of child development, family studies, and sociology of childhood and family will find this book a sophisticated tool in their desire to better understand and help families and children.

Educational Research and Innovation The Nature of Learning Using Research to Inspire Practice

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 926408648X
Total Pages : 342 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Educational Research and Innovation The Nature of Learning Using Research to Inspire Practice by : OECD

Download or read book Educational Research and Innovation The Nature of Learning Using Research to Inspire Practice written by OECD and published by OECD Publishing. This book was released on 2010-08-09 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the lessons of research on both the nature of learning and different educational applications, and it summarises these as seven key concluding principles.

Born to Buy

Author : Juliet B. Schor
Publisher : Simon and Schuster
ISBN 13 : 1439130906
Total Pages : 251 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Born to Buy by : Juliet B. Schor

Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

We Are Family

Author : Susan Golombok
Publisher : PublicAffairs
ISBN 13 : 1541758633
Total Pages : 320 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis We Are Family by : Susan Golombok

Download or read book We Are Family written by Susan Golombok and published by PublicAffairs. This book was released on 2020-10-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the world's leading experts, this absorbing narrative history of the changing structure of modern families shows how children can flourish in any kind of loving home. The past few decades have seen extraordinary change in the idea of a family. The unit once understood to include two straight parents and their biological children has expanded vastly—same-sex marriage, adoption, IVF, sperm donation, and other forces have enabled new forms to take shape. This has resulted in enormous upheaval and controversy, but as Susan Golombok shows in this compelling and important book, it has also meant the health and happiness of parents and children alike. Golombok's stories, drawn from decades of research, are compelling and dramatic: family secrets kept for years and then inadvertently revealed; children reunited with their biological parents or half siblings they never knew existed; and painful legal battles to determine who is worthy of parenting their own children. Golombok explores the novel moral questions that changing families create, and ultimately makes a powerful argument that the bond between family members, rather than any biological or cultural factor, is what ensures a safe and happy future. We Are Family is unique, authoritative, and deeply humane. It makes an important case for all families—old, new, and yet unimagined.

Transforming the Workforce for Children Birth Through Age 8

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309324882
Total Pages : 587 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Transforming the Workforce for Children Birth Through Age 8 by : National Research Council

Download or read book Transforming the Workforce for Children Birth Through Age 8 written by National Research Council and published by National Academies Press. This book was released on 2015-07-23 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.

School, Family, and Community Partnerships

Author : Joyce L. Epstein
Publisher : Corwin Press
ISBN 13 : 1483320014
Total Pages : 508 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein

Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.