Marketing Information

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Publisher : Routledge
ISBN 13 : 113518559X
Total Pages : 367 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing Information by : Michael R. Oppenheim

Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

Market Intelligence Report: Casual Footwear

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Author :
Publisher : Global Sources
ISBN 13 : 9627853739
Total Pages : 110 pages
Book Rating : 4.6/5 (278 download)

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Book Synopsis Market Intelligence Report: Casual Footwear by :

Download or read book Market Intelligence Report: Casual Footwear written by and published by Global Sources. This book was released on with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Annual Report of the Office of Financial Research

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Author :
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Annual Report of the Office of Financial Research by : United States. Congress. House. Committee on Financial Services. Subcommittee on Oversight and Investigations

Download or read book The Annual Report of the Office of Financial Research written by United States. Congress. House. Committee on Financial Services. Subcommittee on Oversight and Investigations and published by . This book was released on 2014 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The WetFeet Insider Guide to Industries and Careers for MBAs

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Author :
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The WetFeet Insider Guide to Industries and Careers for MBAs by :

Download or read book The WetFeet Insider Guide to Industries and Careers for MBAs written by and published by . This book was released on 2004 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

U.S. industrial outlook for ... industries with projections for ...

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Author :
Publisher :
ISBN 13 :
Total Pages : 664 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis U.S. industrial outlook for ... industries with projections for ... by :

Download or read book U.S. industrial outlook for ... industries with projections for ... written by and published by . This book was released on 1986 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Think Strategically

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Author :
Publisher : Springer
ISBN 13 : 0230307566
Total Pages : 208 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Think Strategically by : X. Gimbert

Download or read book Think Strategically written by X. Gimbert and published by Springer. This book was released on 2011-05-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.

Equity Markets and Portfolio Analysis

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Publisher : John Wiley & Sons
ISBN 13 : 1118202686
Total Pages : 720 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Equity Markets and Portfolio Analysis by : R. Stafford Johnson

Download or read book Equity Markets and Portfolio Analysis written by R. Stafford Johnson and published by John Wiley & Sons. This book was released on 2014-06-30 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand today's investment challenges and the role of the Bloomberg system In recent years, changes have swept through the investment industry like wildfire. Academia has followed along and provided new lenses for viewing this transformation, as well as new strategies for gaining a true understanding and knowledge of investment and financial markets. Now, Equity Markets and Portfolio Analysis has been created to further inform investment professionals and finance students on the basic concepts and strategies of investments, and to provide more detailed discussions on advanced strategies and models. The concepts covered in this book will help readers gain a better understanding of the markets and uses for an increasing number of securities, strategies, and methodologies. Equity Markets and Portfolio Analysis is the only core investment book that covers the functionality of Bloomberg terminals, increasingly critical tools both in the classroom and on the trading floor. As Bloomberg terminals now play a key role in the research, teaching, and managing of student investment funds, understanding the system's information and analytical functions has become more important than ever. In-depth coverage of fundamentals through more detailed concepts for students and professionals who want to better understand the evaluation, selection, and management of securities One-of-a-kind training and instructional course, introduction to Bloomberg investment subjects, and reference for CFA preparation Bloomberg material provided in an appendix accompanying each chapter, a useful option for professors Ideal for finance practitioners, investment bankers, and academics This unique resource will give readers both the foundational knowledge and the analytical tools necessary for investment success, both in the classroom and in the real world.

U.S. Industrial Outlook

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Author :
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis U.S. Industrial Outlook by :

Download or read book U.S. Industrial Outlook written by and published by . This book was released on 1989 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.

Strategic Analysis

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Publisher : Taylor & Francis
ISBN 13 : 131728948X
Total Pages : 176 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Strategic Analysis by : Jonathan Gander

Download or read book Strategic Analysis written by Jonathan Gander and published by Taylor & Francis. This book was released on 2017-02-24 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though their primary concern, organizations in the creative industries don’t only succeed or fail based on the exercise of their creative resources. Their fortunes also depend on their understanding and approach to the problem of competition. In Strategic Analysis: A creative and cultural industries perspective, Jonathan Gander offers a much needed introduction to how the practice of strategic thinking and analysis can be applied to this diverse and dynamic field. The book employs a range of competitive scenarios and case studies in which to practically apply a recommended set of analytical frameworks and examine the strategic challenge facing the enterprise and the wider sector. This concise and practical text focuses on providing a clear series of steps through which to identify and tackle strategic issues facing an enterprise, making it perfect reading for students and practitioners in the creative sector who seek a strategic understanding of the competition they are involved in.

Innovation in a Reinvented World

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Publisher : John Wiley & Sons
ISBN 13 : 1118156420
Total Pages : 202 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Innovation in a Reinvented World by : Dee McCrorey

Download or read book Innovation in a Reinvented World written by Dee McCrorey and published by John Wiley & Sons. This book was released on 2011-09-09 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to the 10 essential and practical skills a business needs to innovate and thrive in uncertain times The reinvented world of business will profoundly impact America's leaders and workers in the decade ahead. Companies capable of transforming their organizations during this period of "Great Disruption" will thrive in the reinvented world however, the reverse holds true as well. Innovation in a Reinvented World reveals how transformation occurs when business leaders and their organizations apply these 10 Essential Elements, providing both a road map and definitive blueprint for companies of any size looking to bridge the old world with the new world of business. Discusses the "new courage" required for innovating in a reinvented world Looks at 10 Essential Elements winning companies count on today Innovation in a Reinvented World helps executives and leadership teams navigate and manage their organizations' inflection points in designing, building, and sustaining innovation—even through the post-recession playing field.

The Business of Software

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Publisher : Simon and Schuster
ISBN 13 : 9780743215800
Total Pages : 384 pages
Book Rating : 4.2/5 (158 download)

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Book Synopsis The Business of Software by : Michael A. Cusumano

Download or read book The Business of Software written by Michael A. Cusumano and published by Simon and Schuster. This book was released on 2004-03-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading expert on the global software industry reveals the inner working of software giants like IBM, Microsoft, and Netscape, and shows what it takes to create, develop, and manage a successful company--in good times and bad--in the most fiercely competitive business in the world.

Strategic Management

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Publisher : Routledge
ISBN 13 : 1135186359
Total Pages : 342 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Strategic Management by : Abbass Alkhafaji

Download or read book Strategic Management written by Abbass Alkhafaji and published by Routledge. This book was released on 2013-10-31 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airborne Express, Hershey's, Motorola, Pillsbury—how do the executives of international corporations formulate effective strategies for corporate success? Filled with helpful insights into the state of the art in strategic management, this book provides a framework for the formulation, implementation, and control of strategies for all types of domestic and global organizations. You'll also find 21 suggested corporate cases for analysis (complete with reference sources), including Blockbuster Video, PepsiCo, Harley-Davidson, Nike, Home Depot, and Microsoft. This up-to-date volume gives you a comprehensive overview of strategic management in an easy-to-read format. It addresses important current issues, such as TQM (Total Quality Management), reengineering, benchmarking, and the formulation of strategic management in international markets. Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, Ph.D., APR. Here is a small sample of what Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment will teach you about: the definition, meaning, and history of strategic management the difference between business policy and business strategy corporate structure, governance, and culture mission statements how to assess the corporate/business environment—internal, external, and macro how to formulate an effective business strategy strategic alternatives—specialization, diversification, alliances, joint ventures, acquisitions, and more dealing with foreign governments and competing on a global scale the role of the general manager and the board of directors the control process and ways to measure the financial soundness of strategic decisions management techniques for not-for-profit companies Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is an ideal reference for any teacher, student, or professional in the management arena.

Pricing Beauty

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Publisher : Univ of California Press
ISBN 13 : 0520950216
Total Pages : 325 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Pricing Beauty by : Ashley Mears

Download or read book Pricing Beauty written by Ashley Mears and published by Univ of California Press. This book was released on 2011-09-14 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider’s study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics—and the arbitrariness— behind the business of glamour. Exploring a largely hidden arena of cultural production, she shows how the right "look" is discovered, developed, and packaged to become a prized commodity. She examines how models sell themselves, how agents promote them, and how clients decide to hire them. An original contribution to the sociology of work in the new cultural economy, Pricing Beauty offers rich, accessible analysis of the invisible ways in which gender, race, and class shape worth in the marketplace.

Supply Market Intelligence

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Publisher : CRC Press
ISBN 13 : 0203339525
Total Pages : 667 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Supply Market Intelligence by : Robert Handfield

Download or read book Supply Market Intelligence written by Robert Handfield and published by CRC Press. This book was released on 2006-01-13 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Market Intelligence: A Managerial Handbook for Building Sourcing Strategies begins by defining supply market intelligence and discussing opportunities, the establishment of a project team, and conducting an internal business intelligence assessment. The book then examines the development of business and market intelligence, supplier evaluations, and sourcing strategies. It also explores how to execute a sourcing strategy, manage a strategic supplier relationship, and redesign an organization for effective supply-chain intelligence and strategic sourcing. This volume offers a benchmarking framework covering all facets of supply-chain management, and includes best practices and case studies of world-class companies.

World Health Report 2012

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Publisher : iMedPub
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)

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Book Synopsis World Health Report 2012 by : World Health Organization

Download or read book World Health Report 2012 written by World Health Organization and published by iMedPub. This book was released on 2011-04-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Health Report 2012, the biannual flagship report of the World Health Organization, focuses for the first time in its history on the theme of research for better health. Decisions on healthcare are still made without a solid grounding in research evidence, and an impetus is required for this state of affairs to change. Aimed at ministers of health, the report provides new ideas, innovative thinking, and pragmatic advice on how to strengthen health research systems.WHO and PLoS have launched an initiative to encourage researchers to complement and substantiate the key messages in World Health Report 2012 by creating a special WHO/PLoS Collection. PLoS invited the submission of papers, especially from low- and middle-income countries, on topics related to strengthening of key functions and components of national health research systems.The World Health Report 2012 focuses on eight specific areas, discussed in the editorial, within the theme of 'No Health Without Research.' We highlight below some examples of articles previously published in PLoS journals in these specific areas of interest.Now iMedPub brings this collection to you within a book.

Regulation of Functional Foods and Nutraceuticals

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Publisher : John Wiley & Sons
ISBN 13 : 0813811775
Total Pages : 425 pages
Book Rating : 4.8/5 (138 download)

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Book Synopsis Regulation of Functional Foods and Nutraceuticals by : Clare M. Hasler

Download or read book Regulation of Functional Foods and Nutraceuticals written by Clare M. Hasler and published by John Wiley & Sons. This book was released on 2005-04-11 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regulation of Functional Foods and Nutraceuticals: A Global Perspective offers a comprehensive resource for information on regulatory aspects of the growing and economically important functional food industry. Regulatory systems and definitions of key terms-food, supplement, drug, etc-vary from country to country. A thorough understanding of laws and regulation within and among key countries with regard to functional foods, herbal extracts or drugs, and nutritional supplements is critical to the direction of food companies that are developing products for these markets. International experts with legal and/or scientific expertise address relevant topics from quality issues, to organic foods to labeling. Innovative product development within the framework of existing regulations will be addressed in individual chapters. Overview chapters will discuss global principles, inter-country trading issues, and present a comparison of the laws and regulations within different countries graphically. A "must-have" handbook for research professionals, management, and marketing strategists in the worldwide functional foods/nutritional supplements business. Food technicians and engineers responsible for manufacturing quality in this industry should add it to their library to ensure that they have a thorough knowledge of the applicable legal requirements. The book will also serve as an indispensable shelf reference for lawyers in the food industry and government health professionals with regulatory responsibilities.

Vending Machines, Coin Operated

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Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Vending Machines, Coin Operated by :

Download or read book Vending Machines, Coin Operated written by and published by . This book was released on 1979 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: