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Author : Dr. MADESWARAN A
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706580
Total Pages : 405 pages
Book Rating : 4.1/5 (947 download)
Download or read book ESSENTIALS OF INDUSTRIAL MARKETING written by Dr. MADESWARAN A and published by Archers & Elevators Publishing House. This book was released on with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aubrey Wilson
Publisher : Taylor & Francis
ISBN 13 : 1040230199
Total Pages : 298 pages
Book Rating : 4.0/5 (42 download)
Download or read book The Marketing of Industrial Products written by Aubrey Wilson and published by Taylor & Francis. This book was released on 2024-11-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. He goes on to stress the need to set industrial marketing into a wider perspective and, at the same time, to provide for the urgent requirements of students for a basic authoritative book. Each chapter (with one exception) is an original contribution, especially commissioned for the book which has been devised and edited as an integrated work. The editor comments that there can be few if any people who are able to write with equal authority on each function of marketing. He has therefore invited eighteen leaders in their own particular function to contribute to this book. It immediately establishes itself as a standard work. This is a must read for students of marketing and business management.
Author : Gustav Edward Larson
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (31 download)
Download or read book Selling the United States Market written by Gustav Edward Larson and published by . This book was released on 1951 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Baker
Publisher : Macmillan Education AU
ISBN 13 : 9780732952112
Total Pages : 564 pages
Book Rating : 4.9/5 (521 download)
Download or read book Marketing written by Michael Baker and published by Macmillan Education AU. This book was released on 1998 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Author : Michael J. Baker
Publisher : Springer
ISBN 13 : 1349080489
Total Pages : 286 pages
Book Rating : 4.3/5 (49 download)
Download or read book Organizational Buying Behaviour written by Michael J. Baker and published by Springer. This book was released on 2016-01-07 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Author : Mukerjee
Publisher : Excel Books India
ISBN 13 : 9788174467003
Total Pages : 676 pages
Book Rating : 4.4/5 (67 download)
Download or read book Industrial Marketing written by Mukerjee and published by Excel Books India. This book was released on 2009 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy Wells Hill
Publisher : Springer
ISBN 13 : 1349158232
Total Pages : 225 pages
Book Rating : 4.3/5 (491 download)
Download or read book Organizational Buying Behaviour written by Roy Wells Hill and published by Springer. This book was released on 1977-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. C. Cant
Publisher : Juta and Company Ltd
ISBN 13 : 9780702171888
Total Pages : 628 pages
Book Rating : 4.1/5 (718 download)
Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Author : Michael J. Baker
Publisher : Springer
ISBN 13 : 1349038229
Total Pages : 494 pages
Book Rating : 4.3/5 (49 download)
Download or read book Industrial Innovation written by Michael J. Baker and published by Springer. This book was released on 1979-06-21 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held at the University of Strathclyde, Glasgow. The scope of the papers is extensive and embraces the whole process of innovation, from invention through development to commercialisation and diffusion. Some papers cover broad general issues such as the social and economic consequences of innovation and government policies towards innovation and research and development. Others provide highly specific and pragmatic advice upon the management of innovation and the development of marketing strategies to promote the speedy acceptance of new products and processes. Despite the diversity of the contributions, a number of clear themes emerge. These include the importance, for successful innovation, of clearly identifying user needs and the need for total immersion in the detail of an industry or market in order to understand the diffusion of an innovation. In short, there is something in this book for anyone who is concerned with the impact and influence of technological innovation on our future.
Author : Dr. Saroj Kumar
Publisher : Thakur Publication Private Limited
ISBN 13 : 9361804138
Total Pages : 200 pages
Book Rating : 4.3/5 (618 download)
Download or read book MARKETING MANAGEMENT written by Dr. Saroj Kumar and published by Thakur Publication Private Limited. This book was released on 2024-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of MARKETING MANAGEMENT For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP
Author : Pushpa Kapoor
Publisher : Vikas Publishing House
ISBN 13 : 8125909397
Total Pages : 528 pages
Book Rating : 4.1/5 (259 download)
Download or read book Export Management written by Pushpa Kapoor and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this changing environment, instead of just developing managers, executives and exporters, we need to develop them to become good competitors. This book provides a simple, verbiage free and, above all, holistic compendium of principles and concepts pertaining to one of the most important areas of modern Business Management. This textbook will be helpful to all everyone whether you are a student, entrepreneur, exporter, importer or marketers.
Author : Paul Reynolds
Publisher : Taylor & Francis
ISBN 13 : 113638071X
Total Pages : 444 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing written by Paul Reynolds and published by Taylor & Francis. This book was released on 2013-06-17 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student · provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory that may prove unhelpful for preliminary study · has an international viewpoint that guides the reader to the very heart of contemporary global marketing issues 'Marketing: The One Semester Introduction' provides exactly the right amount of theory and information to ensure rapid and high quality learning. With its succinct and clear style, the book represents an indispensable starting point for students of business studies and marketing.
Author : Prof. (Dr.) Shruti V. Joshi
Publisher : Thakur Publication Private Limited
ISBN 13 : 9389863120
Total Pages : 260 pages
Book Rating : 4.3/5 (898 download)
Download or read book CONSUMER BEHAVIOUR written by Prof. (Dr.) Shruti V. Joshi and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Consumer Behaviour e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author : Ramanuj Majumdar & Taposh Ghoshal
Publisher : Jaico Publishing House
ISBN 13 : 8184954573
Total Pages : 341 pages
Book Rating : 4.1/5 (849 download)
Download or read book Selling: Principles And Practice written by Ramanuj Majumdar & Taposh Ghoshal and published by Jaico Publishing House. This book was released on 2014-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market. The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations. Key Features — Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude — Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them — Essential tips provided to strengthen the core competence of a salesperson — Topics explained with practical cases, examples and illustrations
Author : United States. Agricultural Stabilization and Conservation Service
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (243 download)
Download or read book Sugar Reports written by United States. Agricultural Stabilization and Conservation Service and published by . This book was released on 1969 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1408 pages
Book Rating : 4.:/5 (334 download)
Download or read book Industrial Power written by and published by . This book was released on 1920 with total page 1408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 1526848600
Total Pages : 659 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
