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Independent Study Marketing Factors Affecting On Consumer Buying Decision Of Department Store In Bangkok
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Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :179989021X Total Pages :1865 pages Book Rating :4.7/5 (998 download)
Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources
Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.
Book Synopsis Agricultural Marketing and Consumer Behavior in a Changing World by : Berend Wierenga
Download or read book Agricultural Marketing and Consumer Behavior in a Changing World written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Book Synopsis Consumer Behavior by : Delbert I. Hawkins
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Book Synopsis Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing by : Doug Newsom
Download or read book Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing written by Doug Newsom and published by . This book was released on 2006-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis American Doctoral Dissertations by :
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1965 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Development Abstracts written by and published by . This book was released on 2012 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Michael R. Solomon
Download or read book Consumer Behavior written by Michael R. Solomon and published by . This book was released on 2004 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion is a driving force that shapes the way we live--it influences apparel, hairstyles, art, food, cosmetics, cars, music, toys, furniture, and many other aspects of our daily lives that we often take for granted. Fashion is a major component of popular culture--one that is everchanging. With a solid base in social science, and in economic and marketing research, "Consumer Behavior: In Fashion" provides a comprehensive analysis of today's fashion consumer. Up-to-date, thought-provoking information is presented in an engaging everyday context that helps students, business people and scholars understand how fashion shapes the everyday world of consumers. Among other special features, this comprehensive text: Starts each chapter with a consumer scenario used to analyze concepts covered in the chapter Relates consumer behavior concepts specifically to fashion products and processes Integrates the rapidly-evolving domain of fashion e-commerce Uses numerous fashion ads to explore how fashion companies attempt to communicate with their markets Includes both a marketing and consumer approach to the business of fashion Highlights both good and bad aspects of fashion marketing and offers a chapter on consumer and business ethics, social responsibility, and environmental issues Includes a chapter on consumer protection by business, government, and independent agencies
Book Synopsis Dissertation Abstracts International by :
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1970 with total page 1294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior in Action by : Geoffrey Paul Lantos
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Book Synopsis Handbook of Research on Marketing and Corporate Social Responsibility by : Ronald Paul Hill
Download or read book Handbook of Research on Marketing and Corporate Social Responsibility written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Book Synopsis Logistics Management and Strategy by : Alan Harrison
Download or read book Logistics Management and Strategy written by Alan Harrison and published by Pearson UK. This book was released on 2019 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier
Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Book Synopsis Boost E-commerce Sales and Make More Money by : Alex Harris
Download or read book Boost E-commerce Sales and Make More Money written by Alex Harris and published by Alex Designs LLC. This book was released on 2014-10-14 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I'll be sharing with you some of the most effective e-commerce tips I've learned over the years. These tips will teach you how you can improve your web store to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize your return on investment (ROI). I've done my best to cover everything you need, to help you get more revenue, opt-ins and profit from your e-commerce website. Get actionable advice for your ecommerce store, for example: Making More Money this Holiday Season Getting More Website Traffic SEO Tips Promotional Email Campaigns Analytics Setup and Review Creating Landing Pages Improving Conversion Rates Generating More Opt-In Leads Increasing Retention Anyone selling products or services online can benefit from this book. You will learn exactly how to make your website more successful and increase the amount of money you make from your website or e-commerce store. This also includes clear, actionable steps for you to increase retention and create loyal customers that will come back to spend more money. Plus, you can get examples of each case study listed in the book. The book starts off with general advice about driving traffic to your website. Then, it details how to better understand your target customer. This is where we start to understand exactly to whom you should be marketing and why. Creating personas and your customer avatar will help you determine how and where you should be marketing your products. Next, I dive into specific areas of an e-commerce website. Each section has specific tips to maximize the effectiveness. I recommend trying as many of the tips as possible. Not all the advice will work exactly as I have outlined it. You need to test and experiment to determine the right approach for you. Finally, you will read specific suggestions on how to make more money from your e-commerce website. This money will come not only from new customers but also from repeat customers. This strategy is to help improve retention, resulting in a larger lifetime value. That includes suggestions for when your customers receive their products at their home or office. Apply the tactics listed in this book to any self-hosted shopping carts or hosted ecommerce solution. The most popular hosted ecommerce software includes Shopify, BigCommerce, Volusion, NetSuite, Magento and Wordpress.
Download or read book Agrindex written by and published by . This book was released on 1994 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Innovation in Service Delivery by : Professor Mohamed Zairi
Download or read book Innovation in Service Delivery written by Professor Mohamed Zairi and published by Independently Published. This book was released on 2019-06-29 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Service Excellence book series is a bundle of 13 titles that together give a complete lifecycle-oriented approach to managing and delivering services that impact significantly on the customer. The series is meant to guide organizations in every sector of the economy with building strong capabilities for first and foremost being service oriented. Secondly for putting in place the structure, processes and capabilities that will guarantee that services are provided with consistency, reliability and dependability. The other thing is that service delivery has to be associated closely with innovation and one of the specific titles addresses the importance of the innovation in the context of service delivery. Delivery of services is also address through channel management as in the 21st century services are not provided wholesale but rather through individualization and personalization of experiences. Outreach can be made possible in a smart way using digital technology for instance. Services that are excellent are also services that are efficient and whose cost is competitive one compared with similar service provisions understanding the notion of cost and efficiency thus in this context matter.One title specifically focuses on the pledges that are being made in service provision. Service charter and standards are the best way for any organization to make a commitment to being service oriented and deliver value to its customers. The concept of service capacity is extremely valuable and is addressed through one specific title as capacity deals with fluctuating demand and can ensure sustainable delivery in this sense. In so far as the customer is concerned, 5 titles are dedicated to everything associated with customers. At the heart of this is to guide organizations in being service centric by being close to the customer and allowing the customer to influence their own individualized experiences. A title focuses specifically on being service centric in the context of government services. The theme of empowered customers through co-creation and collaboration is also addressed in one of the specific titles. Customer insight using smart technologies is also an emerging theme that deserves thorough consideration. Communication is what makes difference when dealing with customers and shaping their business model so that they become part and parcel of the value creation process. A specific title is dedicated to building strong long-lasting relationships with customers through effective communication.Overall the 13 titles that represent the service excellence series will be the ideal companion for consultants, business leaders, service excellence professionals in shaping any organization to be service oriented to introduce the concept of customer experience management and to remodel their approach to value creation so that services will be the capabilities that will allow experiences to be made real, to flourish and to integrate the customer in collaborating, co-creating and managing their own dreams, expectations and desires for emotional fulfilment.
Download or read book The Rice Crisis written by David Dawe and published by Routledge. This book was released on 2012-07-26 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent escalation of world food prices – particularly for cereals - prompted mass public indignation and demonstrations in many countries, from the price of tortilla flour in Mexico to that of rice in the Philippines and pasta in Italy. The crisis has important implications for future government trade and food security policies, as countries re-evaluate their reliance on potentially more volatile world markets to augment domestic supplies of staple foods. This book examines how government policies caused and responded to soaring world prices in the particular case of rice, which is the world's most important source of calories for the poor. Comparable case studies of policy reactions in different countries, principally across Asia, but also including the USA, provide the understanding necessary to evaluate the impact of trade policy on the food security of poor farmers and consumers. They also provide important insights into the concerns of developing countries that are relevant for future international trade negotiations in key agricultural commodities. As a result, more appropriate policies can be put in place to ensure more stable food supplies in the future. Published with the Food and Agriculture (FAO) Organization of the United Nations
