In Search Of A New Logic For Marketing

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In Search of a New Logic for Marketing

Author : Christian Gronroos
Publisher : Wiley
ISBN 13 : 9780470061299
Total Pages : 0 pages
Book Rating : 4.0/5 (612 download)

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Book Synopsis In Search of a New Logic for Marketing by : Christian Gronroos

Download or read book In Search of a New Logic for Marketing written by Christian Gronroos and published by Wiley. This book was released on 2008-03-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. The articles build to form a clear picture of the continuous development of the field, leading to a synthesis article and a comprehensive concluding chapter. The author offers an alternative to the mainstream marketing mix logic and has consistently pursued the search for an alternative logic for marketing.

The Service-Dominant Logic of Marketing

Author : Robert F. Lusch
Publisher : Routledge
ISBN 13 : 1317454642
Total Pages : 468 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch

Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.

Service-Dominant Logic

Author : Robert F. Lusch
Publisher : Cambridge University Press
ISBN 13 : 1139952021
Total Pages : 253 pages
Book Rating : 4.1/5 (399 download)

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Book Synopsis Service-Dominant Logic by : Robert F. Lusch

Download or read book Service-Dominant Logic written by Robert F. Lusch and published by Cambridge University Press. This book was released on 2014-01-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

The SAGE Handbook of Service-Dominant Logic

Author : Stephen L. Vargo
Publisher : SAGE
ISBN 13 : 152645548X
Total Pages : 801 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Service-Dominant Logic by : Stephen L. Vargo

Download or read book The SAGE Handbook of Service-Dominant Logic written by Stephen L. Vargo and published by SAGE. This book was released on 2018-10-08 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.

The Marketing Book

Author : Michael Baker
Publisher : Routledge
ISBN 13 : 1136356843
Total Pages : 684 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The Marketing Book by : Michael Baker

Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2008-09-10 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 6th edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the 'Marketing Book 6th edition' is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

The SAGE Handbook of Marketing Theory

Author : Pauline Maclaran
Publisher : SAGE
ISBN 13 : 144620698X
Total Pages : 546 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran

Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

The Oxford Handbook of Business and the Natural Environment

Author : Pratima Bansal
Publisher : Oxford University Press
ISBN 13 : 0199584451
Total Pages : 717 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis The Oxford Handbook of Business and the Natural Environment by : Pratima Bansal

Download or read book The Oxford Handbook of Business and the Natural Environment written by Pratima Bansal and published by Oxford University Press. This book was released on 2012 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook discusses the main issues, research, and theory on business and the natural environment, and how they impact on different business functions and disciplines

Contemporary Approaches to Activity Theory: Interdisciplinary Perspectives on Human Behavior

Author : Hansson, Thomas
Publisher : IGI Global
ISBN 13 : 1466666048
Total Pages : 440 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Contemporary Approaches to Activity Theory: Interdisciplinary Perspectives on Human Behavior by : Hansson, Thomas

Download or read book Contemporary Approaches to Activity Theory: Interdisciplinary Perspectives on Human Behavior written by Hansson, Thomas and published by IGI Global. This book was released on 2014-10-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The human mind is best understood when it is studied in the context of meaningful and goal-oriented interactions between individuals and their environment. These internal and external activities help to shape the human consciousness and experience. Contemporary Approaches to Activity Theory: Interdisciplinary Perspectives on Human Behavior is an opportunity to study the complex, socially-oriented contexts of humans by considering the entirety of our environments: cultures, motivations, signs and tools, and various activities. Highlighting strategies in design, educational and work practice, and methodological analysis, this book is an essential reference source for academicians, researchers, and students interested in gaining a thorough understanding of the interaction between humans and their environments.

The SAGE Handbook of Social Marketing

Author : Gerard Hastings
Publisher : SAGE
ISBN 13 : 1473971675
Total Pages : 773 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Marketing by : Gerard Hastings

Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 773 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.

Humanistic Marketing

Author : R. Varey
Publisher : Springer
ISBN 13 : 1137353295
Total Pages : 295 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Humanistic Marketing by : R. Varey

Download or read book Humanistic Marketing written by R. Varey and published by Springer. This book was released on 2013-11-19 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Marketing and the Common Good

Author : Patrick E. Murphy
Publisher : Routledge
ISBN 13 : 1134091079
Total Pages : 353 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Marketing and the Common Good by : Patrick E. Murphy

Download or read book Marketing and the Common Good written by Patrick E. Murphy and published by Routledge. This book was released on 2013-07-24 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry, the current global intellectual and political climate has lent this topic extra gravitas. Through original research and scholarship from the influential Mendoza School of Business, this book looks at marketing’s ramifications far beyond simple economic exchange. It addresses four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By bringing together the wide-ranging and interdisciplinary contributions, it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today.

Marketing Strategy and Management

Author : Michael J. Baker
Publisher : Bloomsbury Publishing
ISBN 13 : 1137342137
Total Pages : 553 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Marketing Strategy and Management by : Michael J. Baker

Download or read book Marketing Strategy and Management written by Michael J. Baker and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

Longer Lasting Products

Author : Tim Cooper
Publisher : CRC Press
ISBN 13 : 131710353X
Total Pages : 471 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Longer Lasting Products by : Tim Cooper

Download or read book Longer Lasting Products written by Tim Cooper and published by CRC Press. This book was released on 2016-05-06 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present economic system requires us to consume and throw away more and more goods. Yet often it's our desire, and the best interests of the environment, for these goods to last. The contributors to this book, who comprise many of the most significant international thinkers in the field, explore how longer lasting products could offer enhanced value while reducing environmental impacts. If we created fewer but better quality products, looked after them carefully and invested more in repair, renovation and upgrading, would this direct our economy onto a more sustainable course? The solution sounds simple, yet it requires a seismic shift in how we think, whether as producers or consumers, and our voracious appetite for novelty. The complex range of issues associated with product life-spans demands a multidisciplinary approach. The book covers historical context, design, engineering, marketing, law, government policy, consumer behaviour and systems of provision. It addresses the whole range of consumer durables - vehicles, kitchen appliances, audio-visual equipment and other domestic products, furniture and floor coverings, hardware, garden tools, clothing, household textiles, recreational goods and DIY goods - as well as the re-use of packaging. Longer Lasting Products provides policy makers, those involved in product design, manufacturing and marketing, and all of us as consumers, with clear and compelling guidance as to how we can move away from a throwaway culture towards an economy sustained by more durable goods.

A Handbook of Management Theories and Models for Office Environments and Services

Author : Rianne Appel-Meulenbroek
Publisher : Routledge
ISBN 13 : 1000434206
Total Pages : 292 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis A Handbook of Management Theories and Models for Office Environments and Services by : Rianne Appel-Meulenbroek

Download or read book A Handbook of Management Theories and Models for Office Environments and Services written by Rianne Appel-Meulenbroek and published by Routledge. This book was released on 2021-08-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled ‘Transdisciplinary Workplace Research and Management’ because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. In addition, the editors work towards further collaboration and integration of the necessary disciplines for further development of the workplace field in research and in practice. This book series is relevant for workplace experts both in academia and industry. This second book in the series focuses on the role of workplace management in the organization and the tasks that workplace management needs to consider. The 18 theories that are presented in this book and applied to workplace research discuss management aspects from the organization’s perspective or dive deeper into issues related to people and/or building management. They all emphasize that workplace management is a complex matter that requires more strategic attention in order to add value for various stakeholders. The final chapter of the book describes a first step towards integrating the presented theories into an interdisciplinary framework for developing a grand workplace management theory.

Defining Management

Author : Lars Engwall
Publisher : Routledge
ISBN 13 : 1317917154
Total Pages : 333 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Defining Management by : Lars Engwall

Download or read book Defining Management written by Lars Engwall and published by Routledge. This book was released on 2016-06-10 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining Management charts the expansion of management as an idea and practice from a time when it was limited to churches and households to its current ubiquity, focusing in particular on the role of business schools, consultants, and business media in this process. How did an entire industry develop around business schools, consultants, and business media who are now widely considered the authorities regarding best management practice? This book shows how these actors – on their own and in interaction – became taken-for-granted and gained such definitional power over management and managers, expanded across the globe from often modest and not always respected origins, and impacted, and continue to impact businesses and, increasingly, the broader economic and social context. Building on extant and some new research, the book is unique in bringing together issues and actors that have been examined elsewhere separately. Any student or professional of management interested in the evolution of their field or the rise of business schools, consultants and business media will find this book both novel and thought-provoking.

Customer Experience in Modern Marketing

Author : James Seligman
Publisher : Lulu.com
ISBN 13 : 1291057463
Total Pages : 172 pages
Book Rating : 4.2/5 (91 download)

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Book Synopsis Customer Experience in Modern Marketing by : James Seligman

Download or read book Customer Experience in Modern Marketing written by James Seligman and published by Lulu.com. This book was released on 2012-11-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, chapter by chapter provides information, examples of how to develop and create a lasting experience for your customers

ECSM 2017 4th European Conference on Social Media

Author : Academic Conferences and Publishing Limited
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1911218476
Total Pages : 464 pages
Book Rating : 4.9/5 (112 download)

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Book Synopsis ECSM 2017 4th European Conference on Social Media by : Academic Conferences and Publishing Limited

Download or read book ECSM 2017 4th European Conference on Social Media written by Academic Conferences and Publishing Limited and published by Academic Conferences and publishing limited. This book was released on 2017-07-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: