In Pursuit Of Leadership

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Military Leadership

Author : Robert L. Taylor
Publisher : Routledge
ISBN 13 : 0429974639
Total Pages : 313 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Military Leadership by : Robert L. Taylor

Download or read book Military Leadership written by Robert L. Taylor and published by Routledge. This book was released on 2018-04-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of this classic text continues its popular interdisciplinary approach to the topic of leadership by examining fundamental elements of military leadership: the 'process' of leadership, the dynamic personal interactions between leader and followers, and the individual and organizational values that foster effective military leadership. Military Leadership provides a thoroughly reconsidered and greatly expanded mix of classic and contemporary articles as well as original essays, with authors representing all of the services. Incisive introductory essays to each section highlight themes and connections. Eric B. Rosenbach joins the editorial team for this edition, helping infuse the text with fresh perspectives. The essays of the sixth edition confront the kudos and criticisms that surround military leadership today, offer international viewpoints, and relate military leadership to contemporary leadership theory and approaches.

The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers

Author : Ryan Hawk
Publisher : McGraw Hill Professional
ISBN 13 : 1264269102
Total Pages : 256 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers by : Ryan Hawk

Download or read book The Pursuit of Excellence: The Uncommon Behaviors of the World's Most Productive Achievers written by Ryan Hawk and published by McGraw Hill Professional. This book was released on 2022-01-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A master class in achieving and sustaining excellence, even in the most challenging of times—from the host of The Learning Leader Show and author of Welcome to Management Millions of business professionals aspire to become effective leaders. But for hardworking, growth-oriented top performers who are always looking to improve and for rigorous thinkers who are never quite satisfied with the status quo, the true goal is the lifelong pursuit of excellence. Leadership advisor Ryan Hawk has interviewed hundreds of the most productive achievers in the world on his acclaimed podcast, The Learning Leader Show, to discover the best practices for pursuing and sustaining excellence. He found a pattern of uncommon behaviors that set these stellar individuals apart. By following their examples, you will learn how to: Commit to yourself and the process―and build purpose, focus, and discipline Develop resilience to face new challenges―and find inspiration for the long haul Seek guidance―and lead others to new heights Meet the moment―and make the most of every opportunity to excel Create a trusted group of advisors―and become a lifelong learner Packed with specific actions to take, experiments to run, and tools to analyze what works best for you, this uncompromisingly practical guide will inspire, challenge, support, and empower you to become your very best. Put mindsets into action and turn behaviors into habits with The Pursuit of Excellence.

In Pursuit of Great AND Godly Leadership

Author : Mike Bonem
Publisher : Jossey-Bass
ISBN 13 : 9780470947425
Total Pages : 288 pages
Book Rating : 4.9/5 (474 download)

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Book Synopsis In Pursuit of Great AND Godly Leadership by : Mike Bonem

Download or read book In Pursuit of Great AND Godly Leadership written by Mike Bonem and published by Jossey-Bass. This book was released on 2012-01-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible for church leaders to use biblical and secular leadership concepts in a way that keeps Christ—not the marketplace—at the center of their mission? Drawing on biblical material and business wisdom, In Pursuit of Great AND Godly Leadership explores the critical leadership decisions and practices that shape the success of Christian organizations. These decisions are illustrated in compelling interviews with over forty leaders of churches, universities, denominational bodies, and international ministries. Mike Bonem leverages his background as an MBA-trained manager and an experienced church leader to bridge the gap between the analytical and structured world of business and the faith-driven approach that is essential for healthy churches. Written to offer practical solutions for senior pastors, executive pastors, key laypeople, and leaders of other Christian entities, In Pursuit of Great AND Godly Leadership clearly shows the ways that secular practices can be imported into their organizations. Bonem addresses a variety of topics such as planning, finances, personnel management, measurement, team dynamics, and organizational change. In doing so, he points to the AND that every spiritual organization should strive to achieve.

Ethical Leadership

Author : Bill Grace
Publisher : CEL publications
ISBN 13 : 1892042010
Total Pages : 25 pages
Book Rating : 4.8/5 (92 download)

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Book Synopsis Ethical Leadership by : Bill Grace

Download or read book Ethical Leadership written by Bill Grace and published by CEL publications. This book was released on 1998 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Language and the Pursuit of Happiness

Author : Chalmers Brothers
Publisher : New Possibilites Press
ISBN 13 : 9780974948706
Total Pages : 295 pages
Book Rating : 4.9/5 (487 download)

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Book Synopsis Language and the Pursuit of Happiness by : Chalmers Brothers

Download or read book Language and the Pursuit of Happiness written by Chalmers Brothers and published by New Possibilites Press. This book was released on 2004-08-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this book ... you will discover a powerful new way of understanding your language, your relationships, your results and - most importantly - yourself."--Back cover.

Transforming Leadership

Author : James MacGregor Burns
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 1555846165
Total Pages : 481 pages
Book Rating : 4.5/5 (558 download)

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Book Synopsis Transforming Leadership by : James MacGregor Burns

Download or read book Transforming Leadership written by James MacGregor Burns and published by Open Road + Grove/Atlantic. This book was released on 2007-12-01 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times–bestselling author and Pulitzer Prize winner examines the history of leadership, and the crucial role of leaders in a healthy democracy. In Transforming Leadership, James MacGregor Burns illuminates the evolution of leadership structures—from the chieftains of tribal African societies, through Europe’s absolute monarchies, to the blossoming of the Enlightenment’s ideals of liberty and happiness during the American Revolution. Along the way, he looks at key breakthroughs in leadership and the towering leaders who attempted to transform their worlds—Elizabeth I, Washington, Jefferson, Gandhi, Eleanor Roosevelt, Gorbachev, and others. Culminating in a bold and innovative plan to address the greatest global leadership challenge of the twenty-first century, the long-intractable problem of global poverty, Transforming Leadership will spark lively discussion in classrooms and boardrooms throughout the country.

In Pursuit of Leadership

Author : Gregory K Morris
Publisher :
ISBN 13 : 9780982859438
Total Pages : 300 pages
Book Rating : 4.8/5 (594 download)

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Book Synopsis In Pursuit of Leadership by : Gregory K Morris

Download or read book In Pursuit of Leadership written by Gregory K Morris and published by . This book was released on 2013-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most critical issues confronting the twenty first century church is leadership. The need is great and if the church is to do and be all that God intends, it will only be accomplished through effective biblical leadership. But what is spiritual leadership and how do we recognize it? "In Pursuit of Leadership" addresses these and other questions in an examination of the leadership qualities of Moses. Drawing from the life of one of the world's greatest leaders, Dr. Greg Morris identifies specific characteristics of authentic spiritual leadership. He peels back the mystery of leadership and offers fresh biblical insights derived from a solid biblical perspective. Dr. Morris offers clear and practical guidance on how leaders can make a positive impact on the people and organizations they lead. If you are in leadership or aspire to leadership, this book will provide the tools to lead God's way.

Becoming Inclusive

Author : Helen Abdali Soosan Fagan
Publisher : IAP
ISBN 13 : 1648025250
Total Pages : 189 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Becoming Inclusive by : Helen Abdali Soosan Fagan

Download or read book Becoming Inclusive written by Helen Abdali Soosan Fagan and published by IAP. This book was released on 2021-05-01 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: To disrupt current polarization and tribalism, and meet the growing demands of globalization, organizations and communities must evolve. Such profound transformation begins with developing leaders who are prepared to create inclusion in boardrooms, classrooms, hospitals, communities, and beyond. Through the lens of her own story of immigrating from Iran to the United States and her experience leading diversity programs in health care and education, Dr. Helen Fagan presents a challenging discussion of the research along with a frank, intimate look at the very hard work leaders must do at an individual level to overcome personal obstacles to inclusion. Becoming Inclusive reveals the systemic problems of organizational bias and prejudice and shows university students, instructors, organizational and government leaders a path forward. This work seeks to fill the gap in the management, leadership and diversity field of work that focuses on the need to transform the mindsets of individual leaders from tribal to global, in order to address the big issues facing humanity.

The Relentless Pursuit of Excellence

Author : Richard D. Sagor
Publisher : Corwin Press
ISBN 13 : 1412996457
Total Pages : 193 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Relentless Pursuit of Excellence by : Richard D. Sagor

Download or read book The Relentless Pursuit of Excellence written by Richard D. Sagor and published by Corwin Press. This book was released on 2012-04-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The West Linn School District -- District Context -- Three Key Leadership Functions -- Transformational Leadership -- The Development and Nurturing of Shared Community Vision -- The Development and Nurturing of an Ethic of Continuous Improvement -- The Development and -- Nurturing of the Organization's Commitment to Productive and Ethical Human Relations -- Quaker Theology: As a Belief System and a Metaphor -- Making a Virtue Out of a Necessity: The Beginnings of the People Strategy -- The People Strategy for School Improvement -- Supervising the Probationary Teacher -- Annual Celebration of Excellence -- Hiring the Very Best -- The Eye of the Proprietor -- Faculty Recruitment/Selection at West Linn High School -- Reflection Questions: Hiring the Very Best -- Making Continuous Professional Learning an Organizational Norm -- Professional Development and the People Strategy -- Professional Development Strategy #1: Budgeted Building and District Funds -- Professional Development Strategy #2: Professional Growth Planning -- Professional Development Strategy #3: Tuition Reimbursement -- Professional Development Strategy #4: Cooperative Master's Program -- Professional Development Strategy #5: Professional Development Fund -- Leading Through Limited Partnerships -- Reflection Questions: Making Continuous Professional Learning an Organizational Norm -- Providing Responsive Developmental Supervision -- Four Key Concepts Governing Supervision -- Supervision When Professionals Are Having Problems -- A Veteran Teacher Struggling With Classroom Management -- Reflection Questions: Providing Responsive Developmental Supervision -- Differentiated Supervision: Evaluation Outside the Box -- Supervision and Evaluation at West Linn High School -- When is Traditional Evaluation Necessary? -- The Proposal for a Differentiated Supervision System -- Reflection Questions: Differentiated Supervision -- The Extended Shadow of the Leader -- An Outside Superintendent -- Example #1: Assigning Students to Classrooms at Cedaroak Park Elementary School -- A Keen Eye for Talent -- Example #2: Multiage Classrooms at Boeckman Creek Elementary School -- Reflection Questions: The Extended Shadow of Leadership -- The Acceptance of Uncertainty -- Scientific Management and Proven Practices -- Feigning Certainty -- Choosing a District-Wide Computing Platform -- Providing Developmentally Appropriate Education at Willamette Elementary School -- Uncertainty and School Culture -- Reflection Questions: Acceptance of Uncertainty -- Hubris: An Ever Present Concern -- The "Worrier in Chief"--The Political Context of Public Schools -- Owning Up To Flaws -- The High School Annual Report: Warts and All -- The Gang of 1,000 -- Reflection Questions: Keeping Hubris at Bay.

Lift

Author : Ryan W. Quinn
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626564027
Total Pages : 289 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Lift by : Ryan W. Quinn

Download or read book Lift written by Ryan W. Quinn and published by Berrett-Koehler Publishers. This book was released on 2015-07-31 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as the Wright Brothers combined science and practice to finally realize the dream of flight, Ryan and Robert Quinn combine research and personal experience to demonstrate how to reach a psychological state that elevates us and those around us to greater heights of achievement, integrity, openness, and empathy. It's the psychological equivalent of aerodynamic lift, and it is the fundamental state of leadership. This book draws on recent advances in positive psychology and organizational science to describe four questions that, when asked in any situation, will help us experience the fundamental state of leadership. Engaging personal stories illustrate how the Quinns and others have applied these concepts at work, at home, and in the community. --

Leadership

Author : Henry Kissinger
Publisher : Penguin Group
ISBN 13 : 0593489462
Total Pages : 529 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis Leadership by : Henry Kissinger

Download or read book Leadership written by Henry Kissinger and published by Penguin Group. This book was released on 2024-07-09 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller Henry Kissinger, consummate diplomat and statesman, examines the strategies of six great twentieth-century figures and brings to life a unifying theory of leadership and diplomacy “An extraordinary book, one that braids together two through lines in the long and distinguished career of former Secretary of State Henry Kissinger...In Leadership he presents a fascinating set of historical case studies and political biographies that blend the dance and the dancer, seamlessly.” - James Stavridis, The Wall Street Journal “Leaders,” writes Henry Kissinger in this compelling book, “think and act at the intersection of two axes: the first, between the past and the future; the second, between the abiding values and aspirations of those they lead. They must balance what they know, which is necessarily drawn from the past, with what they intuit about the future, which is inherently conjectural and uncertain. It is this intuitive grasp of direction that enables leaders to set objectives and lay down a strategy.” In Leadership, Kissinger analyses the lives of six extraordinary leaders through the distinctive strategies of statecraft, which he believes they embodied. After the Second World War, Konrad Adenauer brought defeated and morally bankrupt Germany back into the community of nations by what Kissinger calls “the strategy of humility.” Charles de Gaulle set France beside the victorious Allies and renewed its historic grandeur by “the strategy of will.” During the Cold War, Richard Nixon gave geostrategic advantage to the United States by “the strategy of equilibrium.” After twenty-five years of conflict, Anwar Sadat brought a vision of peace to the Middle East by a “strategy of transcendence.” Against the odds, Lee Kuan Yew created a powerhouse city-state, Singapore, by “the strategy of excellence.” And, though Britain was known as “the sick man of Europe” when Margaret Thatcher came to power, she renewed her country’s morale and international position by “the strategy of conviction.” To each of these studies, Kissinger brings historical perception, public experience and—because he knew each of the subjects and participated in many of the events he describes—personal knowledge. Leadership is enriched by insights and judgements that only Kissinger could make and concludes with his reflections on world order and the indispensability of leadership today.

The Spirit-Led Leader

Author : Timothy C. Geoffrion
Publisher : Rowman & Littlefield
ISBN 13 : 1566996732
Total Pages : 255 pages
Book Rating : 4.5/5 (669 download)

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Book Synopsis The Spirit-Led Leader by : Timothy C. Geoffrion

Download or read book The Spirit-Led Leader written by Timothy C. Geoffrion and published by Rowman & Littlefield. This book was released on 2005-11-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our postmodern, experience-oriented culture, people are longing for greater authenticity, integrity, and depth in their pastors and leaders. Board directors, church members, and staff alike are all eagerly seeking leaders who effectively integrate their spirituality and leadership. Pastors and executives, however, often struggle with knowing how to integrate their spiritual values and practices into their leadership and management roles. Designed for pastors, executives, administrators, managers, coordinators, and all who see themselves as leaders and who want to fulfill their God-given purpose, The Spirit-Led Leader addresses the critical fusion of spiritual life and leadership for those who not only want to see results, but who also desire to care just as deeply about who they are and how they lead as they do about what they produce and accomplish. Geoffrion creates a new vision for spiritual leadership as partly an art, partly a result of careful planning, and always a working of the grace of God

Pursuit of Personal Leadership: Practical Principles of Personal Achievement

Author : Dele Ola
Publisher :
ISBN 13 : 9781777964511
Total Pages : 220 pages
Book Rating : 4.9/5 (645 download)

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Book Synopsis Pursuit of Personal Leadership: Practical Principles of Personal Achievement by : Dele Ola

Download or read book Pursuit of Personal Leadership: Practical Principles of Personal Achievement written by Dele Ola and published by . This book was released on 2022-02-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 award-winning author of Be a Change Agent. The definition of success and personal achievement is not universal as success comes in different shapes and sizes and at different life stages for everyone. For those looking at where they are and where they want to be and wondering how to get there, do not look any further. Using real-life examples, Dr. Dele Ola presents proven, practicable, and timeless principles to guide you on your journey to great achievements, a journey he calls, "the pursuit of personal leadership." Dr. Ola has learned that you can only attract great achievements and make great impacts through a process of personal change and imbibing the culture and discipline of successful people. The world must make room for someone who has discovered, and has the desire and determination, to develop and exploit their gifts, talents, and abilities to establish themselves in what they have determined to be their exact purpose and calling in life. In Pursuit of Personal Leadership, Dr. Ola highlights a missing piece in leadership literature, which is the discovery of one's personal identity. He explains the need for a personal blueprint for success and how to develop your blueprint. Learn how to cultivate the necessary personal leadership attitudes, exploit your creativity, discover and establish your life's work, explore the world of possibilities, and understand the five seasons of personal leadership every successful person experiences. Most importantly, all successful agents of change should understand and embrace the responsibilities of role modeling success and leaving a legacy.

The Leadership Crisis and the Free Market Cure: Why the Future of Business Depends on the Return to Life, Liberty, and the Pursuit of Happiness

Download The Leadership Crisis and the Free Market Cure: Why the Future of Business Depends on the Return to Life, Liberty, and the Pursuit of Happiness PDF Online Free

Author : John A. Allison
Publisher : McGraw Hill Professional
ISBN 13 : 0071831126
Total Pages : 224 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Leadership Crisis and the Free Market Cure: Why the Future of Business Depends on the Return to Life, Liberty, and the Pursuit of Happiness by : John A. Allison

Download or read book The Leadership Crisis and the Free Market Cure: Why the Future of Business Depends on the Return to Life, Liberty, and the Pursuit of Happiness written by John A. Allison and published by McGraw Hill Professional. This book was released on 2014-11-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly anticipated follow up to The Financial Crisis and the Free Market Cure—the New York Times, Wall Street Journal, and Washington Post bestseller The Leadership Crisis and the Free Market Cure reveals the integrated principles he sees as critical to the success of any leader--all of which are modern day reflections of the American Founders' concept of life, liberty, and the pursuit of happiness. John Allison believes many of the problems in our economy are the direct result of leaders who have lost a sense of purpose in themselves and in their organization. Basing his conclusions on libertarian and Objectivist philosophy, Allison describes the values today's leaders must follow, which should guide decision making at the individual, corporate, and public policy level. He shares his real-world experience growing BB&T into the tenth largest financial services holding company in the U.S. John Allison is the author of The Financial Crisis and the Free Market Cure, CEO of the Cato Institute, and retired Chairman and CEO of BB&T Corporation.

The Five Graces of Life and Leadership

Author : Gary Burnison
Publisher : John Wiley & Sons
ISBN 13 : 1119864046
Total Pages : 227 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The Five Graces of Life and Leadership by : Gary Burnison

Download or read book The Five Graces of Life and Leadership written by Gary Burnison and published by John Wiley & Sons. This book was released on 2021-12-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five simple qualities that captures the essence of outstanding leadership today In today’s world, leadership is all about establishing community and connectivity so everyone can be part of something bigger than themselves. To have the grace to create this kind of leadership, we need greater self-awareness and genuine connection to others. In The Five Graces of Life and Leadership, CEO of the celebrated consulting firm Korn Ferry delivers a meaningful and thought-provoking exploration of leadership, emphasizing the five kinds of grace that leaders absolutely must have to lead their teams in today’s evolving workscape. In the book, you’ll learn how to the best leaders make their teams feel comforted, safe, and secure that they’re headed in the right direction. It includes insightful discussions on each of the five indispensable graces, including: Gratitude—the attitude that elevates our spirits, boosts morale, and lifts our hearts Resilience—the quality that allows us to achieve beyond our wildest dreams Aspiration—the knowledge that we can make tomorrow better than today Courage—the ability to understand and move beyond our fears Empathy—the understanding needed to connect with others from their perspectives The perfect book for managers, executives, and other business leaders doing their best to lead their teams through some of the most rapidly changing business and social environments we’ve seen in our lifetimes, The Five Graces of Life and Leadership is a can’t miss book on the human side of leadership at work, at home and anywhere else.

64 Shots

Author : Kevin Roberts
Publisher : powerHouse Books
ISBN 13 : 1576878309
Total Pages : 200 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis 64 Shots by : Kevin Roberts

Download or read book 64 Shots written by Kevin Roberts and published by powerHouse Books. This book was released on 2016-06-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: 64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the groundbreaking idea Lovemarks - is recognized as one of today's most uncompromisingly-positive and inspirational leaders. In 64 Shots, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 16X4 stripped down, straight-forward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights into winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts' experience, story, brio, provocation and direction. The language is extreme, brimming with the irrepressible attitude and provocation that fueled Roberts' meteoric career. While there is a sequence, the 64 shots are stand-alone signposts towards living an enterprising and winning life. Anyone can dip into the book anywhere and find value. The writing is accompanied by (not necessarily linked to) a visual order of black-and-white photos of leaders in their cultural fields, some modern, many historical, some famous, and all personal. This eclectic selection of people are both direct and indirect influences to Kevin Roberts' life. They all have an interesting - and some mysterious - connection to concepts of leadership in a crazy world. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player). The book is high touch and glossy. It feels like Apple, not Shakespeare. 64 Shots - will you take them?

The Pursuit of Wow!

Author : Tom Peters
Publisher : Vintage
ISBN 13 : 0307764737
Total Pages : 370 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Pursuit of Wow! by : Tom Peters

Download or read book The Pursuit of Wow! written by Tom Peters and published by Vintage. This book was released on 2010-09-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.