Improving Service Quality And Customer Engagement With Marketing Intelligence

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Improving Service Quality and Customer Engagement With Marketing Intelligence

Author : Sinha, Mudita
Publisher : IGI Global
ISBN 13 :
Total Pages : 393 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Improving Service Quality and Customer Engagement With Marketing Intelligence by : Sinha, Mudita

Download or read book Improving Service Quality and Customer Engagement With Marketing Intelligence written by Sinha, Mudita and published by IGI Global. This book was released on 2024-07-17 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Future of Customer Engagement Through Marketing Intelligence

Author : Sinha, Mudita
Publisher : IGI Global
ISBN 13 :
Total Pages : 303 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Future of Customer Engagement Through Marketing Intelligence by : Sinha, Mudita

Download or read book Future of Customer Engagement Through Marketing Intelligence written by Sinha, Mudita and published by IGI Global. This book was released on 2024-05-20 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage.

Data-Driven Marketing for Strategic Success

Author : Rosário, Albérico Travassos
Publisher : IGI Global
ISBN 13 :
Total Pages : 454 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data-Driven Marketing for Strategic Success by : Rosário, Albérico Travassos

Download or read book Data-Driven Marketing for Strategic Success written by Rosário, Albérico Travassos and published by IGI Global. This book was released on 2024-08-09 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the field of modern marketing, a pivotal challenge emerges as traditional strategies grapple with the complexities of an increasingly data-centric world. Marketers, researchers, and business consultants find themselves at a crossroads, navigating the intricate intersection of data science and strategic marketing practices. This challenge serves as the catalyst for Data-Driven Marketing for Strategic Success, a guide designed to address the pressing issues faced by academic scholars and professionals alike. This comprehensive exploration unveils the transformative power of data in reshaping marketing strategies, offering a beacon of strategic success in a sea of uncertainty. This book transcends the realm of traditional marketing literature. It stands as a useful resource, not merely adding elements to ongoing research but shaping the very future of how researchers, practitioners, and students engage with the dynamic world of data-driven marketing. It is strategically tailored to reach a diverse audience, offering valuable insights to academics and researchers exploring advanced topics, practitioners in the marketing industry seeking practical applications, and graduate students studying data science, marketing, and business analytics. Policymakers, ethicists, and industry regulators will find the dedicated section on ethical considerations particularly relevant, emphasizing the importance of responsible practices in the data-driven marketing landscape.

Marketing and Resource Management for Green Transitions in Economies

Author : Andrei, Jean-Vasile
Publisher : IGI Global
ISBN 13 :
Total Pages : 397 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Marketing and Resource Management for Green Transitions in Economies by : Andrei, Jean-Vasile

Download or read book Marketing and Resource Management for Green Transitions in Economies written by Andrei, Jean-Vasile and published by IGI Global. This book was released on 2024-08-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current global economy faces many challenges, including environmental changes, evolving markets, and complex resource management issues. These challenges are interlinked and require a comprehensive approach to address effectively. While crucial, the transition to more sustainable practices poses significant challenges for businesses, governments, and societies worldwide. Companies must navigate the complexities of shifting to renewable energy sources, adopting sustainable agricultural practices, and implementing eco-friendly manufacturing processes, all while maintaining profitability and competitiveness in a rapidly evolving market. Marketing and Resource Management for Green Transitions in Economies offers a comprehensive solution by exploring the synergies and trade-offs between environmental changes, market evolution, and resource management dilemmas. It provides a cohesive strategy to steer the global economy towards sustainable growth and resilience. By presenting complex concepts that are accessible and highlighting practical implications, the book serves as a guide for businesses, governments, and societies looking to transition to more sustainable practices. This publication will be invaluable to academics, practitioners, and policymakers seeking to understand and implement sustainable practices in their operations. It will serve as a resource for business leaders looking to navigate the complexities of the green transition and for researchers exploring the intersection of environmental changes, market evolution, and resource management.

Sensible Selling Through Sensory Neuromarketing

Author : Malik, Reena
Publisher : IGI Global
ISBN 13 :
Total Pages : 455 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Sensible Selling Through Sensory Neuromarketing by : Malik, Reena

Download or read book Sensible Selling Through Sensory Neuromarketing written by Malik, Reena and published by IGI Global. This book was released on 2024-08-09 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.

Improving Service Quality and Customer Engagement With Marketing Intelligence

Author : Arabinda Bhandari
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Improving Service Quality and Customer Engagement With Marketing Intelligence by : Arabinda Bhandari

Download or read book Improving Service Quality and Customer Engagement With Marketing Intelligence written by Arabinda Bhandari and published by . This book was released on 2024-07-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed, businesses must keep up with the ever-changing technological landscape and constantly introduce new advancements. The rise of digitalization has wholly transformed how companies interact with their customers, presenting both opportunities and challenges. Marketing professionals are inundated with data and need guidance on leveraging it effectively to craft successful marketing strategies. Additionally, the ethical and privacy concerns surrounding the collection and use of customer data make the marketing landscape even more complex. Improving Service Quality and Customer Engagement With Marketing Intelligence is a groundbreaking book that offers a comprehensive solution to these challenges. This book is a must-read for marketing professionals, business owners, and students, providing a practical guide to navigating the digital age. It explores the impact of digitalization on marketing practices. It offers insights into customer behavior, equipping readers with the knowledge and skills needed to thrive in today's competitive market. The book's interdisciplinary approach integrates insights from marketing, technology, data science, and ethics, giving readers a holistic understanding of marketing intelligence.

New Perspectives on Critical Marketing and Consumer Society

Author : Elaine L. Ritch
Publisher : Emerald Group Publishing
ISBN 13 : 1839095547
Total Pages : 252 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis New Perspectives on Critical Marketing and Consumer Society by : Elaine L. Ritch

Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L. Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought providing guide for all upper-level students of marketing, branding and consumer behaviour.

Marketing Management through Artificial Intelligence for better Customer Engagement

Author : Dr Pacha Malyadri
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 329 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Management through Artificial Intelligence for better Customer Engagement by : Dr Pacha Malyadri

Download or read book Marketing Management through Artificial Intelligence for better Customer Engagement written by Dr Pacha Malyadri and published by Blue Rose Publishers. This book was released on 2023-04-06 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Developing Relationships, Personalization, and Data Herald in Marketing 5.0

Author : Kaur, Jasmine
Publisher : IGI Global
ISBN 13 : 1668444984
Total Pages : 327 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Developing Relationships, Personalization, and Data Herald in Marketing 5.0 by : Kaur, Jasmine

Download or read book Developing Relationships, Personalization, and Data Herald in Marketing 5.0 written by Kaur, Jasmine and published by IGI Global. This book was released on 2022-06-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between older corporate executives and their younger managers and customers has proven to be a significant challenge. Digitalization brings fear of the unknown with the threats of job loss and privacy concerns. However, it also brings the promise of exponential growth and better living for humanity. Businesses must break the divide to ensure that technological advancement will move forward and not be welcomed with resentment. Developing Relationships, Personalization, and Data Herald in Marketing 5.0 contrasts the advantages and disadvantages of modern marketing over traditional marketing and focuses on identifying how companies and society can be benefited by the technological advancement of marketing. Covering topics such as customer engagement, neuromarketing, and review rating prediction, this premier reference source is an essential resource for business leaders, marketing professionals, students and educators of higher education, university libraries, researchers, and academicians.

Leveraging Emotional and Artificial Intelligence for Organisational Performance

Author : Catherine Prentice
Publisher : Springer Nature
ISBN 13 : 9819918650
Total Pages : 180 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Leveraging Emotional and Artificial Intelligence for Organisational Performance by : Catherine Prentice

Download or read book Leveraging Emotional and Artificial Intelligence for Organisational Performance written by Catherine Prentice and published by Springer Nature. This book was released on 2023-05-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh stance and views EI and AI as services that are provided by service employees and machines as organisational offerings to customers. As emotional intelligence (EI) and artificial intelligence (AI) have been cited to have broad effects on individuals, businesses and beyond, this book is focused on the organisational context, specifically how they affect employees and customers from a marketing perspective. The stance in this book is consistent with the conceptualisation of a service. This book holds that intelligence in businesses must turn into organisational assets to manifest their values. Further, this book explores this service-dominant logic era, and compared to tangible products, service plays a key role in organisational performance and customer relationship with the organisation. Intelligence exhibited either by human or machine is not a tangible product, but can be utilised as a service to assist employees in performing tasks and delivering services as well as facilitating business transaction and customer experience. This book is structured as follows. Chapters 2 and 3 demystify emotional and artificial intelligence, from different perspectives, including conceptualisations, the history and evolution of the concepts, how they function and where they can apply to. These discussions help readers understand what exactly these two intelligences are. Chapters 4 and 5 analyse how emotional intelligence is related to employees and customers, respectively, with a focus on service organisations. Chapters 6–8 are dedicated to anatomising AI and how it is operationalised as a service to influence employees and customers. Specifically, viewing AI as a service, Chapter 6 examines the impact of AI service quality and how it is related to employee service quality. Chapter 7 analyses the influence of AI service quality on customers. Based on the discussion in Chapters 6 and 7, Chapter 8 is extended to develop a scale to measure such AI service, named AI service quality. The last three chapters of this book integrate EI and AI to analyse their respective impacts on employees and customers. Chapter 9 proposes EI as a moderator of AI, whereas Chapter 10 proposes AI as a moderator of EI. Chapter 11 employs service profit chain to integrate EI and AI in the chain relationship to understand their effects on both employees and customers. This chapter broadly covers the service industry with a focus on tourism and hospitality sector. The discussion on the impact of EI and AI is complemented with empirical studies conducted in tourism or hospitality context to address their effects in these sectors.

Customer Engagement Marketing

Author : Robert W. Palmatier
Publisher : Springer
ISBN 13 : 3319619853
Total Pages : 332 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Customer Engagement Marketing by : Robert W. Palmatier

Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Handbook of Research on Smart Technology Applications in the Tourism Industry

Author : Çeltek, Evrim
Publisher : IGI Global
ISBN 13 : 1799819906
Total Pages : 569 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Smart Technology Applications in the Tourism Industry by : Çeltek, Evrim

Download or read book Handbook of Research on Smart Technology Applications in the Tourism Industry written by Çeltek, Evrim and published by IGI Global. This book was released on 2020-01-17 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Building AI Driven Marketing Capabilities

Author : Neha Zaidi
Publisher : Springer Nature
ISBN 13 : 1484298101
Total Pages : 339 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Building AI Driven Marketing Capabilities by : Neha Zaidi

Download or read book Building AI Driven Marketing Capabilities written by Neha Zaidi and published by Springer Nature. This book was released on with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence in Customer Service

Author : Jagdish N. Sheth
Publisher : Springer Nature
ISBN 13 : 3031338987
Total Pages : 315 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Artificial Intelligence in Customer Service by : Jagdish N. Sheth

Download or read book Artificial Intelligence in Customer Service written by Jagdish N. Sheth and published by Springer Nature. This book was released on 2023-08-17 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

Digital Innovations for Customer Engagement, Management, and Organizational Improvement

Author : Sandhu, Kamaljeet
Publisher : IGI Global
ISBN 13 : 1799851737
Total Pages : 278 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Digital Innovations for Customer Engagement, Management, and Organizational Improvement by : Sandhu, Kamaljeet

Download or read book Digital Innovations for Customer Engagement, Management, and Organizational Improvement written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2020-06-12 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company’s continued success. Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students.

The Effect of Information Technology on Business and Marketing Intelligence Systems

Author : Muhammad Alshurideh
Publisher : Springer Nature
ISBN 13 : 3031123824
Total Pages : 2536 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis The Effect of Information Technology on Business and Marketing Intelligence Systems by : Muhammad Alshurideh

Download or read book The Effect of Information Technology on Business and Marketing Intelligence Systems written by Muhammad Alshurideh and published by Springer Nature. This book was released on 2023-03-12 with total page 2536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business shapes have been changed these days. Change is the main dominant fact that change the way of business operations running. Topics such as innovation, entrepreneurship, leadership, blockchain, mobile business, social media, e-learning, machine learning, and artificial intelligence become essential to be considered by each institution within the technology era. This book tries to give additional views on how technologies influence business and marketing operations for insuring successful institutions survival. The world needs to develop management and intelligent business scenario plans that suite a variety of crisis appears these days. Also, business and marketing intelligence should meet government priorities in individual countries and minimise the risk of business disruptions. Business intelligence - the strategies and technology companies that use it to collect, interpret, and benefit from data - play a key role in informing company strategies, functions, and efficiency. However, being essential to the success, many companies are not taking advantage of tools that can improve their business intelligence efforts. Information technology become a core stone in business. For example, the combination of machine learning and business intelligence can have a far-reaching impact on the insights the company gets from its available data to improve productivity, quality, customer service and more. This book is important because it introduces a large number of chapters that discussed the implications of different Information technology applications in business. This book contains a set of volumes which are: 1- Social Marketing and Social Media Applications, 2- Social Marketing and Social Media Applications, 3- Business and Data Analytics, 4- Corporate governance and performance, 5- Innovation, Entrepreneurship and leadership, 6- Knowledge management, 7- Machine learning, IOT, BIG DATA, Block Chain and AI, 8- Marketing Mix, Services and Branding.