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Book Synopsis International Review of Cell and Molecular Biology by : Kwang W. Jeon
Download or read book International Review of Cell and Molecular Biology written by Kwang W. Jeon and published by Academic Press. This book was released on 2012-08-20 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Review of Cell and Molecular Biology presents current advances and comprehensive reviews in cell biology--both plant and animal. Articles address structure and control of gene expression, nucleocytoplasmic interactions, control of cell development and differentiation, and cell transformation and growth. Impact factor for 2009: 6.088. Authored by some of the foremost scientists in the field Provides up-to-date information and directions for future research Valuable reference material for advanced undergraduates, graduate students and professional scientists
Download or read book IMC written by Thomas R. Duncan and published by . This book was released on 2002 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).
Book Synopsis Strategic Integrated Marketing Communications by : Larry Percy
Download or read book Strategic Integrated Marketing Communications written by Larry Percy and published by Routledge. This book was released on 2014-06-27 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Book Synopsis Toxoplasma Gondii by : Louis M. Weiss
Download or read book Toxoplasma Gondii written by Louis M. Weiss and published by Academic Press. This book was released on 2013-08-10 with total page 1109 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2e of Toxoplasma gondii reflects the significant advances in the field in the last 5 years, including new information on the genomics, epigenomics and proteomics of T. gondii as well as a new understanding of the population biology and genetic diversity of this organism. T. gondii remains the best model system for studying the entire Apicomplexa group of protozoans, which includes Malaria, making this new edition essential for a broad group of researchers and scientists. Toxoplasmosis is caused by a one-celled protozoan parasite known as T. gondii. The infection produces a wide range of clinical syndromes in humans, land and sea mammals, and various bird species. Most humans contract toxoplasmosis by eating contaminated, raw or undercooked meat (particularly pork), vegetables, or milk products; by coming into contact with the T. gondii eggs from cat feces; or by drinking contaminated water. The parasite damages the ocular and central nervous systems, causing behavioral and personality alterations as well as fatal necrotizing encephalitis. It is especially dangerous for the fetus of an infected pregnant woman and for individuals with compromised immune systems, such as HIV-infected patients. - Completely updated, the 2e presents recent advances driven by new information on the genetics and genomics of the pathogen - Provides the latest information concerning the epidemiology, diagnosis, treatment and prevention of toxoplasmosis - Offers a single-source reference for a wide range of scientists and physicians working with this pathogen, including parasitologists, cell and molecular biologists, veterinarians, neuroscientists, physicians, and food scientists
Download or read book The Canada Gazette written by Canada and published by . This book was released on 1915 with total page 1312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Lolo National Forest (N.F.), Butte Lookout by :
Download or read book Lolo National Forest (N.F.), Butte Lookout written by and published by . This book was released on 2008 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison
Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Routledge. This book was released on 2018-09-13 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: • A new chapter on visitor management that includes a section on crisis and disaster management • New material on destination leadership and coordination • New and revised content on digital marketing • New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Book Synopsis The Marketer's Handbook by : Mark J. Hiltz
Download or read book The Marketer's Handbook written by Mark J. Hiltz and published by Markcheck Publishing. This book was released on 2001 with total page 2717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ask, on ideas, issues & considerations, that need to be acted upon. Checklists trigger thoughts & help to generate new ideas & new ways of doing things. Use the checklists to help you plan marketing programs, undertake research, develop strategies, segment your target market, develop products, setpricing, plan promotional activities & all of the other marketing related functions. The Marketer's Handbook: A Checklist Approach arms you with what you need to win. Free sample checklists are available to look at prior to ordering. ISBN: 0-9685593-3-6, CD-ROM, 2,715 pages, Price: $395.00 plus shipping & applicable taxes. E-mail: [email protected]. Web site: www.markcheck.com. Marcheck Publishing, P.O. Box 56058, Ottawa, DN, Canada KIR 721.
Download or read book Sensors written by Yueh-Min Ray Huang and published by Springer Science & Business Media. This book was released on 2008-07-24 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensors are the most important component in any system and engineers in any field need to understand the fundamentals of how these components work, how to select them properly and how to integrate them into an overall system. This book has outlined the fundamentals, analytical concepts, modelling and design issues, technical details and practical applications of different types of sensors, electromagnetic, capacitive, ultrasonic, vision, Terahertz, displacement, fibre-optic and so on. The book: addresses the identification, modeling, selection, operation and integration of a wide variety of sensors, demonstrates the concepts of different sensors technology through simulation, design and real implementations, discusses the design and fabrication of high performance modern sensors technology, presents a selection of cutting-edge applications. Written by experts in their area of research, this book will be useful reference book for engineers and scientist especially the post-graduate students find this book as reference book for their research.
Book Synopsis Rice Science and Technology by : Wayne E Marshall
Download or read book Rice Science and Technology written by Wayne E Marshall and published by CRC Press. This book was released on 1993-09-08 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on developments in rice storage, quality, processing and utilization, emphasizing their importance to growers, technologists and consumers. This work also provides insight into future advances and examines starch gelatinization in rice during the cooking process.
Book Synopsis Evolution of Nervous Systems by : Georg F. Striedter
Download or read book Evolution of Nervous Systems written by Georg F. Striedter and published by Academic Press. This book was released on 2016-11-23 with total page 2064 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evolution of Nervous Systems, Second Edition, Four Volume Set is a unique, major reference which offers the gold standard for those interested both in evolution and nervous systems. All biology only makes sense when seen in the light of evolution, and this is especially true for the nervous system. All animals have nervous systems that mediate their behaviors, many of them species specific, yet these nervous systems all evolved from the simple nervous system of a common ancestor. To understand these nervous systems, we need to know how they vary and how this variation emerged in evolution. In the first edition of this important reference work, over 100 distinguished neuroscientists assembled the current state-of-the-art knowledge on how nervous systems have evolved throughout the animal kingdom. This second edition remains rich in detail and broad in scope, outlining the changes in brain and nervous system organization that occurred from the first invertebrates and vertebrates, to present day fishes, reptiles, birds, mammals, and especially primates, including humans. The book also includes wholly new content, fully updating the chapters in the previous edition and offering brand new content on current developments in the field. Each of the volumes has been carefully restructured to offer expanded coverage of non-mammalian taxa, mammals, primates, and the human nervous system. The basic principles of brain evolution are discussed, as are mechanisms of change. The reader can select from chapters on highly specific topics or those that provide an overview of current thinking and approaches, making this an indispensable work for students and researchers alike. Presents a broad range of topics, ranging from genetic control of development in invertebrates, to human cognition, offering a one-stop resource for the evolution of nervous systems throughout the animal kingdom Incorporates the expertise of over 100 outstanding investigators who provide their conclusions in the context of the latest experimental results Presents areas of disagreement and consensus views that provide a holistic view of the subjects under discussion
Book Synopsis Strategic Integrated Marketing Communication by : Larry Percy
Download or read book Strategic Integrated Marketing Communication written by Larry Percy and published by Routledge. This book was released on 2008 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Marketing Communications is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. This comprehensive new textbook deals with all aspects of Integrated Marketing Communication from a strategic perspective.
Book Synopsis Passive and Active Measurement by : Philipp Richter
Download or read book Passive and Active Measurement written by Philipp Richter and published by Springer Nature. This book was released on with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Content Distribution for Mobile Internet: A Cloud-based Approach by : Zhenhua Li
Download or read book Content Distribution for Mobile Internet: A Cloud-based Approach written by Zhenhua Li and published by Springer. This book was released on 2016-06-21 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the cloud-based techniques of content distribution mainly for mobile Internet. It starts with hot topics such as cellular traffic optimization and video content delivery. By integrating the cloud scheme, it further tackles issues of traffic-saving, energy-efficient, high-speed, and delay-tolerant content delivery with regard to mobile Internet. It covers both theoretical algorithms and their real-world system implementations. In particular, various well-known cloud platforms such as Baidu Traffic Guard, Tencent QQXuanfeng, Google Drive, Microsoft OneDrive, and Dropbox are elaborated respectively in the book. Lastly, it includes an educational and experimental cloud computing platform allowing public access, which benefits researchers, practitioners, and developers in the field of cloud computing/storage and mobile Internet. Throughout the book there are helpful and practical tips on setting up cloud systems that readers can easily follow.
Book Synopsis Advances in Materials Processing by : Yafang Han
Download or read book Advances in Materials Processing written by Yafang Han and published by Springer. This book was released on 2018-04-17 with total page 1274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume gathers selected papers presented at the Chinese Materials Conference 2017 (CMC2017), held in Yinchuan City, Ningxia, China, on July 06-12, 2017. This book covers a wide range of material surface science, advanced preparation and processing technologies of materials, high purity materials, silicon purification technology, solidification science and technology, performance and structure safety of petroleum tubular goods and equipment materials, materials genomes, materials simulation, computation and design. The Chinese Materials Conference (CMC) is the most important serial conference of the Chinese Materials Research Society (C-MRS) and has been held each year since the early 1990s. The 2017 installment included 37 Symposia covering four fields: Advances in energy and environmental materials; High performance structural materials; Fundamental research on materials; and Advanced functional materials. More than 5500 participants attended the congress, and the organizers received more than 700 technical papers. Based on the recommendations of symposium organizers and after peer reviewing, 490 papers have been included in the present proceedings, which showcase the latest original research results in the field of materials, achieved by more than 300 research groups at various universities and research institutes.
Book Synopsis Spatial Modelling and Failure Analysis of Natural and Engineering Disasters through Data-based Methods - Volume II by : Faming Huang
Download or read book Spatial Modelling and Failure Analysis of Natural and Engineering Disasters through Data-based Methods - Volume II written by Faming Huang and published by Frontiers Media SA. This book was released on 2023-08-01 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transactions of the ASAE. by : American Society of Agricultural Engineers
Download or read book Transactions of the ASAE. written by American Society of Agricultural Engineers and published by . This book was released on 1990 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
