Sales Ex Machina

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Publisher :
ISBN 13 : 9780578200835
Total Pages : pages
Book Rating : 4.2/5 (8 download)

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Book Synopsis Sales Ex Machina by : Victor Antonio

Download or read book Sales Ex Machina written by Victor Antonio and published by . This book was released on 2018-02-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: We are about to experience the equivalent of a major tectonic shift where the functional plates of sales, marketing, and technology will shear and, in some cases, smash against one another. Functions that were once the domain of salespeople will be transformed, subsumed, or obliterated.

Brands of Faith

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Publisher : Routledge
ISBN 13 : 1134130104
Total Pages : 256 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Brands of Faith by : Mara Einstein

Download or read book Brands of Faith written by Mara Einstein and published by Routledge. This book was released on 2007-09-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

Let's Pretend This Never Happened

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Publisher : Penguin
ISBN 13 : 1101573082
Total Pages : 384 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Let's Pretend This Never Happened by : Jenny Lawson

Download or read book Let's Pretend This Never Happened written by Jenny Lawson and published by Penguin. This book was released on 2012-04-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling (mostly true) memoir from the hilarious author of Furiously Happy. “Gaspingly funny and wonderfully inappropriate.”—O, The Oprah Magazine When Jenny Lawson was little, all she ever wanted was to fit in. That dream was cut short by her fantastically unbalanced father and a morbidly eccentric childhood. It did, however, open up an opportunity for Lawson to find the humor in the strange shame-spiral that is her life, and we are all the better for it. In the irreverent Let’s Pretend This Never Happened, Lawson’s long-suffering husband and sweet daughter help her uncover the surprising discovery that the most terribly human moments—the ones we want to pretend never happened—are the very same moments that make us the people we are today. For every intellectual misfit who thought they were the only ones to think the things that Lawson dares to say out loud, this is a poignant and hysterical look at the dark, disturbing, yet wonderful moments of our lives. Readers Guide Inside

Utopia for Realists

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Publisher : Little, Brown
ISBN 13 : 0316471909
Total Pages : 226 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Utopia for Realists by : Rutger Bregman

Download or read book Utopia for Realists written by Rutger Bregman and published by Little, Brown. This book was released on 2017-03-14 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universal basic income. A 15-hour workweek. Open borders. Does it sound too good to be true? One of Europe's leading young thinkers shows how we can build an ideal world today. "A more politically radical Malcolm Gladwell." -- New York Times After working all day at jobs we often dislike, we buy things we don't need. Rutger Bregman, a Dutch historian, reminds us it needn't be this way -- and in some places it isn't. Rutger Bregman's TED Talk about universal basic income seemed impossibly radical when he delivered it in 2014. A quarter of a million views later, the subject of that video is being seriously considered by leading economists and government leaders the world over. It's just one of the many utopian ideas that Bregman proves is possible today. Utopia for Realists is one of those rare books that takes you by surprise and challenges what you think can happen. From a Canadian city that once completely eradicated poverty, to Richard Nixon's near implementation of a basic income for millions of Americans, Bregman takes us on a journey through history, and beyond the traditional left-right divides, as he champions ideas whose time have come. Every progressive milestone of civilization -- from the end of slavery to the beginning of democracy -- was once considered a utopian fantasy. Bregman's book, both challenging and bracing, demonstrates that new utopian ideas, like the elimination of poverty and the creation of the fifteen-hour workweek, can become a reality in our lifetime. Being unrealistic and unreasonable can in fact make the impossible inevitable, and it is the only way to build the ideal world.

International Business and Tourism

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Publisher : Routledge
ISBN 13 : 1134096577
Total Pages : 300 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis International Business and Tourism by : Tim Coles

Download or read book International Business and Tourism written by Tim Coles and published by Routledge. This book was released on 2008-02-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is changing. This innovative textbook examines a key international service industry in the context of globalization processes, the state, and increased individual mobility, using case studies to illustrate wider themes and key issues.

E-Commerce Strategy

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Publisher : Springer
ISBN 13 : 3642394140
Total Pages : 358 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis E-Commerce Strategy by : Zheng Qin

Download or read book E-Commerce Strategy written by Zheng Qin and published by Springer. This book was released on 2014-10-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

Translation and Globalization

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Publisher : Routledge
ISBN 13 : 113513829X
Total Pages : 210 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Translation and Globalization by : Michael Cronin

Download or read book Translation and Globalization written by Michael Cronin and published by Routledge. This book was released on 2013-05-13 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Translation and Globalization is essential reading for anyone with an interest in translation, or a concern for the future of our world's languages and cultures. This is a critical exploration of the ways in which radical changes to the world economy have affected contemporary translation. The Internet, new technology, machine translation and the emergence of a worldwide, multi-million dollar translation industry have dramatically altered the complex relationship between translators, language and power. In this book, Michael Cronin looks at the changing geography of translation practice and offers new ways of understanding the role of the translator in globalized societies and economies. Drawing on examples and case-studies from Europe, Africa, Asia, and the Americas, the author argues that translation is central to debates about language and cultural identity, and shows why consideration of the role of translation and translators is a necessary part of safeguarding and promoting linguistic and cultural diversity.

Day of Empire

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Publisher : Anchor
ISBN 13 : 0307472450
Total Pages : 434 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Day of Empire by : Amy Chua

Download or read book Day of Empire written by Amy Chua and published by Anchor. This book was released on 2009-01-06 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this sweeping history, bestselling author Amy Chua explains how globally dominant empires—or hyperpowers—rise and why they fall. In a series of brilliant chapter-length studies, she examines the most powerful cultures in history—from the ancient empires of Persia and China to the recent global empires of England and the United States—and reveals the reasons behind their success, as well as the roots of their ultimate demise. Chua's analysis uncovers a fascinating historical pattern: while policies of tolerance and assimilation toward conquered peoples are essential for an empire to succeed, the multicultural society that results introduces new tensions and instabilities, threatening to pull the empire apart from within. What this means for the United States' uncertain future is the subject of Chua's provocative and surprising conclusion.

The Marketing Era

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Publisher : Routledge
ISBN 13 : 1135943125
Total Pages : 300 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Marketing Era by : Kalman Applbaum

Download or read book The Marketing Era written by Kalman Applbaum and published by Routledge. This book was released on 2004-06-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has situated itself as an indispensable tool in today's business world-an unavoidable step in the process from production to consumption. This book is the first of its kind to map out the organizing principles and cultural logic of marketing, and trace the profession's ascent to global domination. Applbaum argues that marketing can be seen as a particular set of cultural practices that surfaced in reaction to the affluence of Western society, and not the answer to the call of inherent human needs and wants. In order to understand globalization, transnational corporations, and the spread of consumer culture, one must understand the logic of marketing.

Lockdown America

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Publisher : Verso
ISBN 13 : 9781859843031
Total Pages : 308 pages
Book Rating : 4.8/5 (43 download)

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Book Synopsis Lockdown America by : Christian Parenti

Download or read book Lockdown America written by Christian Parenti and published by Verso. This book was released on 2000 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lockdown America documents the horrors and absurdities of militarized policing, prisons, a fortified border, and the war on drugs. Its accessible and vivid prose makes clear the links between crime and politics in a period of gathering economic crisis.

Getting Free

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Publisher :
ISBN 13 : 9780979426407
Total Pages : 0 pages
Book Rating : 4.4/5 (264 download)

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Book Synopsis Getting Free by : James Herod

Download or read book Getting Free written by James Herod and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Getting Free is a study of anarchist revolutionary strategy. Since it is obvious that we cannot discuss strategy without first deciding what it is that we are trying to achieve, I begin (after a short critique of capitalism) with a two-page sketch of the basic structure of an anarchist society (a free society, one based on direct democracy). It's beautifully simple and elegant, in my humble opinion. Next I consider obstacles to be overcome, and then review strategies that have failed so far. Then I map out an anarchist revolutionary strategy, first abstractly and then in concrete detail. Finally, I discuss some of the issues in more detail and bounce the whole thing off relevant literature. I try to completely reconceptualize the fight against capitalists, by shifting the focus away from seizing the state or the means of production, to seizing decision making."--Publisher.

American Ways

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Publisher :
ISBN 13 : 9780933662681
Total Pages : 196 pages
Book Rating : 4.6/5 (626 download)

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Book Synopsis American Ways by : Gary Althen

Download or read book American Ways written by Gary Althen and published by . This book was released on 1988 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Althen (former foreign student adviser, U. of Iowa) gives advice to foreign visitors to the U.S. that is intended to help them understand the motivations, attitudes, communication styles, and actions of Americans. Emphasizing the interpretation of observed behavior, he covers ways of reasoning and American ideas about politics, family life, education, religion, the media, social relationships, racial and ethnic diversity, male-female relationships, sports and recreation, driving, shopping, personal hygiene, and organizational and public behavior. Over-generalization is an understandable danger in such a work as this, but Althen does make an effort to emphasize that there are variations among Americans, while he concentrates on the similarities. Annotation copyrighted by Book News, Inc., Portland, OR

English Skills with Readings

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Publisher : McGraw-Hill Education
ISBN 13 : 9780073513560
Total Pages : 0 pages
Book Rating : 4.5/5 (135 download)

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Book Synopsis English Skills with Readings by : John Langan

Download or read book English Skills with Readings written by John Langan and published by McGraw-Hill Education. This book was released on 2014-01-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: English Skills with Readings emphasizes personalized learning to address student deficits in grammar and mechanics. Powered by Connect Writing, students gain access to an adaptive personalized learning plan which helps them become more aware of what they already know and what they need to practice to prepare themselves for college-level writing.

Digital Privacy and Security Using Windows

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Publisher : Apress
ISBN 13 : 1484227999
Total Pages : 302 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Digital Privacy and Security Using Windows by : Nihad Hassan

Download or read book Digital Privacy and Security Using Windows written by Nihad Hassan and published by Apress. This book was released on 2017-07-02 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use this hands-on guide to understand the ever growing and complex world of digital security. Learn how to protect yourself from digital crime, secure your communications, and become anonymous online using sophisticated yet practical tools and techniques. This book teaches you how to secure your online identity and personal devices, encrypt your digital data and online communications, protect cloud data and Internet of Things (IoT), mitigate social engineering attacks, keep your purchases secret, and conceal your digital footprint. You will understand best practices to harden your operating system and delete digital traces using the most widely used operating system, Windows. Digital Privacy and Security Using Windows offers a comprehensive list of practical digital privacy tutorials in addition to being a complete repository of free online resources and tools assembled in one place. The book helps you build a robust defense from electronic crime and corporate surveillance. It covers general principles of digital privacy and how to configure and use various security applications to maintain your privacy, such as TOR, VPN, and BitLocker. You will learn to encrypt email communications using Gpg4win and Thunderbird. What You’ll Learn Know the various parties interested in having your private data Differentiate between government and corporate surveillance, and the motivations behind each one Understand how online tracking works technically Protect digital data, secure online communications, and become anonymous online Cover and destroy your digital traces using Windows OS Secure your data in transit and at rest Be aware of cyber security risks and countermeasures Who This Book Is For End users, information security professionals, management, infosec students

this bridge we call home

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Publisher : Routledge
ISBN 13 : 1135351597
Total Pages : 628 pages
Book Rating : 4.1/5 (353 download)

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Book Synopsis this bridge we call home by : Gloria Anzaldúa

Download or read book this bridge we call home written by Gloria Anzaldúa and published by Routledge. This book was released on 2013-10-18 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than twenty years after the ground-breaking anthology This Bridge Called My Back called upon feminists to envision new forms of communities and practices, Gloria E. Anzaldúa and AnaLouise Keating have painstakingly assembled a new collection of over eighty original writings that offers a bold new vision of women-of-color consciousness for the twenty-first century. Written by women and men--both "of color" and "white"--this bridge we call home will challenge readers to rethink existing categories and invent new individual and collective identities.

The Culture Factory

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Publisher : Springer Science & Business Media
ISBN 13 : 3642133584
Total Pages : 117 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Culture Factory by : Walter Santagata

Download or read book The Culture Factory written by Walter Santagata and published by Springer Science & Business Media. This book was released on 2010-08-25 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Where are your factories that produce culture? Where are your painters, your composers, your architects, your writers, your filmmakers?” The book opens with Leonardo da Vinci and Qin Shi Huang asking embarrassed contemporary policy makers these questions. The first part of the book is therefore devoted to elaborating a model for producing culture. The model takes into account both the role played by creativity in the production of culture in a technologically advanced knowledge society. The second part of the book examines a selection of strategic sectors: fashion, material culture districts, gastronomy, creative industries, entertainment, contemporary art, museums. Special attention is paid to the role collective intellectual property rights play in increasing the quality of culture-based goods and services. In the conclusion policy makers in both developed and developing countries are urged to adopt policies that can foster creativity and promote culture.

Brandwashed

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Publisher : Random House Australia
ISBN 13 : 1742753922
Total Pages : 304 pages
Book Rating : 4.7/5 (427 download)

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Book Synopsis Brandwashed by : Martin Lindstrom

Download or read book Brandwashed written by Martin Lindstrom and published by Random House Australia. This book was released on 2011-09-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.