Design for How People Think

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Author :
Publisher : O'Reilly Media
ISBN 13 : 1491985429
Total Pages : 239 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Design for How People Think by : John Whalen Ph.D.

Download or read book Design for How People Think written by John Whalen Ph.D. and published by O'Reilly Media. This book was released on 2019-04-05 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Storytelling for User Experience

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Author :
Publisher : Rosenfeld Media
ISBN 13 : 1933820039
Total Pages : 569 pages
Book Rating : 4.9/5 (338 download)

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Book Synopsis Storytelling for User Experience by : Whitney Quesenbery

Download or read book Storytelling for User Experience written by Whitney Quesenbery and published by Rosenfeld Media. This book was released on 2010-04-01 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

Resonate

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Publisher : John Wiley & Sons
ISBN 13 : 1118008936
Total Pages : 276 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Resonate by : Nancy Duarte

Download or read book Resonate written by Nancy Duarte and published by John Wiley & Sons. This book was released on 2013-07-02 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact. Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth Focuses on content development methodologies that are not only fundamental but will move people to action Upends the usual paradigm by making the audience the hero and the presenter the mentor Shows how to use story techniques of conflict and resolution Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

Sketching

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Publisher : BIS Publishers
ISBN 13 : 9789063695330
Total Pages : 0 pages
Book Rating : 4.6/5 (953 download)

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Book Synopsis Sketching by : Koos Eissen

Download or read book Sketching written by Koos Eissen and published by BIS Publishers. This book was released on 2019-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must have for product design students! Are designers still making drawings by hand? Isn't it more advanced to use a computer in this computer era? Some may think sketching is a disappearing skill, but if you ever enter a design studio, you will find out differently. Studios still make sketches and drawings by hand and in most cases, quite a lot of them. They are an integral part of the decision-making process, used in the early stages of design, in brainstorming sessions, in the phase of research and concept exploration, and in presentation. Drawing has proved to be, next to verbal explanation, a powerful tool for communicating not only with fellow designers, engineers or model makers but also with clients, contractors and public offices. This book can be regarded as a standard book on design sketching, useful for students in product design.

Storytelling with Data

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Publisher : John Wiley & Sons
ISBN 13 : 1119621496
Total Pages : 454 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Storytelling with Data by : Cole Nussbaumer Knaflic

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2019-10-22 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience through which you can become—or teach others to be—a powerful data storyteller. Let’s practice! helps you build confidence and credibility to create graphs and visualizations that make sense and weave them into action-inspiring stories. Expanding upon best seller storytelling with data’s foundational lessons, Let’s practice! delivers fresh content, a plethora of new examples, and over 100 hands-on exercises. Author and data storytelling maven Cole Nussbaumer Knaflic guides you along the path to hone core skills and become a well-practiced data communicator. Each chapter includes: ● Practice with Cole: exercises based on real-world examples first posed for you to consider and solve, followed by detailed step-by-step illustration and explanation ● Practice on your own: thought-provoking questions and even more exercises to be assigned or worked through individually, without prescribed solutions ● Practice at work: practical guidance and hands-on exercises for applying storytelling with data lessons on the job, including instruction on when and how to solicit useful feedback and refine for greater impact The lessons and exercises found within this comprehensive guide will empower you to master—or develop in others—data storytelling skills and transition your work from acceptable to exceptional. By investing in these skills for ourselves and our teams, we can all tell inspiring and influential data stories!

Land Your Dream Design Job

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Author :
Publisher :
ISBN 13 : 9781952120305
Total Pages : 0 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis Land Your Dream Design Job by : Dan Shilov

Download or read book Land Your Dream Design Job written by Dan Shilov and published by . This book was released on 2020-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've just found the most detailed guide ever written to landing a product design job. Understand what you want, build your portfolio, interview with confidence, and get the job that's right for you.

Making Conversation

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Publisher : HarperCollins
ISBN 13 : 0062933914
Total Pages : 197 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Making Conversation by : Fred Dust

Download or read book Making Conversation written by Fred Dust and published by HarperCollins. This book was released on 2020-12-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: A former Senior Partner and Global Managing Director at the legendary design firm IDEO shows how to design conversations and meetings that are creative and impactful. Conversations are one of the most fundamental means of communicating we have as humans. At their best, conversations are unconstrained, authentic and open—two or more people sharing thoughts and ideas in a way that bridges our individual experiences, achieves a common goal. At their worst, they foster misunderstanding, frustration and obscure our real intentions. How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful. Making Conversation codifies what he learned and outlines the seven elements essential to successful exchanges: Commitment, Creative Listening, Clarity, Context, Constraints, Change, and Create. Taken together, these seven elements form a set of resources anyone can use to be more deliberate and purposeful in making conversations work.

Exposing the Magic of Design

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199780951
Total Pages : 206 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Exposing the Magic of Design by : Jon Kolko

Download or read book Exposing the Magic of Design written by Jon Kolko and published by Oxford University Press. This book was released on 2011-03-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.

The Win Without Pitching Manifesto

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Publisher :
ISBN 13 : 9781999523503
Total Pages : 143 pages
Book Rating : 4.5/5 (235 download)

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Book Synopsis The Win Without Pitching Manifesto by : Blair Enns

Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Influence Is Your Superpower

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Author :
Publisher : Random House
ISBN 13 : 1984854348
Total Pages : 305 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Influence Is Your Superpower by : Zoe Chance

Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Forever Employable

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Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.6/5 (257 download)

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Book Synopsis Forever Employable by : Jeff Gothelf

Download or read book Forever Employable written by Jeff Gothelf and published by . This book was released on 2020-06-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: After spending the first 10 years of his career climbing the corporate ladder, Jeff Gothelf decided to change his approach to staying employed. Instead of looking for jobs, they would find him. Jeff spent the next 15 years building his personal brand to become a recognized expert, consultant, author and public speaker. In this highly tactical, practical book, Jeff Gothelf shares the tips, tricks, techniques and learnings that helped him become Forever Employable. Using the timeline from his own career and anecdotes, stories and case studies from other successful recognized experts Jeff provides a step-by-step guide to building a foundation based on your current expertise ensuring that no matter what happens in your industry you'll remain Forever Employable. This handy guide to your career and professional development shows you how to create your own content, use it to build your expertise and credentials and then scale it to build a continuous stream of income, interaction and community. As organizations seek to reduce costs, automate tasks and increase efficiency, how do you ensure you don't end up outside of those plans? Forever Employable shows you how so that you're always ready for the next step in your career. Reduce your stress, build your community, monetize your platform -- that's being Forever Employable.

Make Space to Lead

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Publisher :
ISBN 13 : 9781737998327
Total Pages : pages
Book Rating : 4.9/5 (983 download)

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Book Synopsis Make Space to Lead by : Tutti Taygerly

Download or read book Make Space to Lead written by Tutti Taygerly and published by . This book was released on 2021-11-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How can making space transform the way you work and live? Many high-achieving professionals believe that we must continually drive ourselves to work harder to gain the success we desire. But the reality is that we've trapped ourselves within this pattern of busyness and overwork. If you've ever felt burned out, overwhelmed, anxious and unsatisfied in your work life, it's imperative to make space to figure out what truly fulfills you. From her twenty-two years of experience in Silicon Valley, award-winning design leader and international speaker Tutti Taygerly shows readers how you can design your best professional and personal lives using the design process of research, ideation, and focused experiments. Make Space to Lead shares ideas, stories, and experiments from leaders at the top technology companies and startups. Insights include: -The Cult of Achievement: how to break the business cycle and why accomplishing more won't bring you the validation you seek. -It's okay to exhale. You need a break from the constant to-do list and milestones and make room for creativity and flow. Pausing and slowing down your thinking actually makes you stronger-How to develop self-awareness to see the recurring patterns in your work life. With this superpower, you can decide which patterns to keep and which ones to experiment with breaking. -As a surfer, Tutti shares how surfing as a metaphor balances the achievement and flow needed to be a leader in business and your own life. This book will be your hands-on guide to research, create experiments, and take action on what matters for your leadership.

Demand-Side Sales 101

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Publisher :
ISBN 13 : 9781544509969
Total Pages : 0 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Demand-Side Sales 101 by : Bob Moesta

Download or read book Demand-Side Sales 101 written by Bob Moesta and published by . This book was released on 2020-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all. Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.  Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.

My New Roots

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Publisher : Clarkson Potter
ISBN 13 : 0804185395
Total Pages : 585 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis My New Roots by : Sarah Britton

Download or read book My New Roots written by Sarah Britton and published by Clarkson Potter. This book was released on 2015-03-31 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.

Presto Sketching

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Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491994231
Total Pages : 370 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Presto Sketching by : Ben Crothers

Download or read book Presto Sketching written by Ben Crothers and published by "O'Reilly Media, Inc.". This book was released on 2017-10-19 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel like your thoughts, ideas, and plans are being suffocated by a constant onslaught of information? Do you want to get those great ideas out of your head, onto the whiteboard and into everyone else’s heads, but find it hard to start? No matter what level of sketching you think you have, Presto Sketching will help you lift your game in visual thinking and visual communication. In this practical workbook, Ben Crothers provides loads of tips, templates, and exercises that help you develop your visual vocabulary and sketching skills to clearly express and communicate your ideas. Learn techniques like product sketching, storyboarding, journey mapping, and conceptual illustration. Dive into how to use a visual metaphor (with a library of 101 visual metaphors), as well as tips for capturing and sharing your sketches digitally, and developing your own style. Designers, product managers, trainers, and entrepreneurs will learn better ways to explore problems, explain concepts, and come up with well-defined ideas - and have fun doing it.

Hooray for Hat!

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Publisher : HarperCollins
ISBN 13 : 0544302818
Total Pages : 46 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Hooray for Hat! by : Brian Won

Download or read book Hooray for Hat! written by Brian Won and published by HarperCollins. This book was released on 2014-06-03 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elephant wakes up grumpy—until ding, dong! What’s in the surprise box at the front door? A hat! HOORAY FOR HAT! Elephant marches off to show Zebra, but Zebra is having a grumpy day, too—until Elephant shares his new hat and cheers up his friend. Off they march to show Turtle! The parade continues as every animal brightens the day of a grumpy friend. An irresistible celebration of friendship, sharing, and fabulous hats.

Ahead in the Cloud

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781981924318
Total Pages : 334 pages
Book Rating : 4.9/5 (243 download)

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Book Synopsis Ahead in the Cloud by : Stephen Orban

Download or read book Ahead in the Cloud written by Stephen Orban and published by Createspace Independent Publishing Platform. This book was released on 2018-03-27 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud computing is the most significant technology development of our lifetimes. It has made countless new businesses possible and presents a massive opportunity for large enterprises to innovate like startups and retire decades of technical debt. But making the most of the cloud requires much more from enterprises than just a technology change. Stephen Orban led Dow Jones's journey toward digital agility as their CIO and now leads AWS's Enterprise Strategy function, where he helps leaders from the largest companies in the world transform their businesses. As he demonstrates in this book, enterprises must re-train their people, evolve their processes, and transform their cultures as they move to the cloud. By bringing together his experiences and those of a number of business leaders, Orban shines a light on what works, what doesn't, and how enterprises can transform themselves using the cloud.