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Im A Content Strategist Not A Magician But I Can See Why You Might Be Confused
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Book Synopsis Global Content Strategy by : Val Swisher
Download or read book Global Content Strategy written by Val Swisher and published by XML Press. This book was released on 2014-10-13 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you want to engage customers, you must have great content that speaks to them in their language. Success in foreign markets takes research, planning, and sensitivity regarding the culture, expectations, and buying habits of each target customer. Because of this, more and more companies are translating more content into more languages every day. Global Content Strategy: A Primer gives you the information you need to get started navigating the global content landscape. From tips on making your global content more accessible to details on how to ensure that your words and images are prepared for the world, this book provides information every global organization needs to be successful.
Book Synopsis Content Strategy, Vol. 2 by : Smashing Magazine
Download or read book Content Strategy, Vol. 2 written by Smashing Magazine and published by Smashing Magazine. This book was released on 2015-09-24 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant design deserves brilliant content. Content that is intuitive, compelling and flexible. With the help of this eBook, you will learn to face the content challenge. Take it as your guide through the critical phases of content planning, production and maintenance, your partner in crime to develop your content strategy. In this eBook we’ll cover practical editing tips just like strategies to improve your information architecture. Ideas on how to run a content-planning workshop help you get everyone in your team pulling in the same direction. Furthermore, our authors share strategies for a content audit that is bound to tame the daunting beast that a mass of content can easily turn into. And to ensure your content is useful on every device, we’ll provide tips for developing a mobile content strategy. Don’t let your content be only a sidekick. Give it the same attention and care you put into designing all the other bits of your product and you’ll see its real power unfolding. TABLE OF CONTENTS - Editing Tips For Business Web Content, written by Brad Shorr - Framing Effective Messages To Motivate Your Users, written by Victor Yocco - Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers, written by Jon Bernbach - How To Run A Content-Planning Workshop, written by James Deer - Help Your Content Go Anywhere With A Mobile Content Strategy, written by Kerry Crawford - Improving Your Information Architecture With Card-Sorting: A Beginner’s Guide, written by Pierre Croft - Content Knowledge Is Power, written by Sara Wachter-Boettcher - Dealing With Redundant, Out-Of-Date And Trivial (ROT) Content, written by Paul Boag
Book Synopsis The Content Strategy Toolkit by : Meghan Casey
Download or read book The Content Strategy Toolkit written by Meghan Casey and published by New Riders. This book was released on 2023-05-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Book Synopsis Discovering Public Relations by : Karen Freberg
Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2023-11-18 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Book Synopsis Emergent Strategy by : adrienne maree brown
Download or read book Emergent Strategy written by adrienne maree brown and published by AK Press. This book was released on 2017-03-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit.
Book Synopsis Life, Letters, and Journals of Lord Byron by : George Gordon Byron Baron Byron
Download or read book Life, Letters, and Journals of Lord Byron written by George Gordon Byron Baron Byron and published by . This book was released on 1839 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Musical Record and Review by : Dexter Smith
Download or read book Musical Record and Review written by Dexter Smith and published by . This book was released on 1881 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Black Enterprise written by and published by . This book was released on 1999-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Download or read book Facebook Nation written by Newton Lee and published by Springer. This book was released on 2014-10-16 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook’s psychological experiments and Edward Snowden’s NSA leaks epitomize a world of increasing information awareness in the social media ecosystem. With over a billion monthly active users, Facebook as a nation is overtaking China as the largest country in the world. President Barack Obama, in his 2011 State of the Union Address, called America “the nation of Edison and the Wright brothers” and “of Google and Facebook.” U.S. Chief Information Officer Steven VanRoekel opines that America has become a “Facebook nation” that demands increased transparency and interactivity from the federal government. Ubiquitous social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies, infrastructures, and big data necessary for Total Information Awareness – a controversial surveillance program proposed by DARPA after the 9/11 attacks. NSA’s secret PRISM program has reinvigorated WikiLeaks founder Julian Assange’s accusation that “Facebook is the most appalling spying machine that has ever been invented.” Facebook CEO Mark Zuckerberg once said, “We exist at the intersection of technology and social issues.” This book offers discourse and practical advice on the privacy issue in the age of big data, business intelligence in social media, e-government and e-activism, as well as personal total information awareness. This expanded edition also includes insights from Wikipedian Emily Temple-Wood and Facebook ROI experts Dennis Yu and Alex Houg.
Book Synopsis Magic and Ritual in the Ancient World by : Paul Allan Mirecki
Download or read book Magic and Ritual in the Ancient World written by Paul Allan Mirecki and published by BRILL. This book was released on 2002 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains a series of provocative essays that explore expressions of magic and ritual power in the ancient world. The strength of the present volume lies in the breadth of scholarly approaches represented. The book begins with several papyrological studies presenting important new texts in Greek and Coptic, continuing with essays focussing on taxonomy and definition. The concluding essays apply contemporary theories to analyses of specific test cases in a broad variety of ancient Mediterranean cultures. Paul Mirecki, Th.D. (1986) in Religious Studies, Harvard Divinity School, is Associate Professor of Religious Studies at the University of Kansas. Marvin Meyer, Ph.D. (1979) in Religion, Claremont Graduate School, is Professor of Religion at Chapman University, Orange, California, and Director of the Coptic Magical Texts Project of the Institute for Antiquity and Christianity.
Download or read book The Saturday Evening Post written by and published by . This book was released on 1917 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 1-2-3 Magic by : Thomas W. Phelan, PhD
Download or read book 1-2-3 Magic written by Thomas W. Phelan, PhD and published by Sourcebooks, Inc.. This book was released on 2010-10-01 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition of the award-winning 1-2-3 Magic program addresses the difficult task of child discipline with humor, keen insight, and proven experience. The technique offers a foolproof method of disciplining children ages two through 12 without arguing, yelling, or spanking. By means of three easy-to-follow steps, parents learn to manage troublesome behavior, encourage good behavior, and strengthen the parent-child relationship—avoiding the "Talk-Persuade-Argue-Yell-Hit" syndrome which frustrates so many parents. Ten strategies for building a child’s self-esteem and the six types of testing and manipulation a parent can expect from the child are discussed, as well as tips on how to prevent homework arguments, make mealtimes more enjoyable, conduct effective family meetings, and encourage children to start doing their household chores. New advice about kids and technology and new illustrations bring this essential parenting companion completely up-to-date.
Book Synopsis Life, Letters, and Journals of Lord Byron. [Edited by Thomas Moore.] Complete in one volume. With notes by : George Gordon Byron Baron Byron
Download or read book Life, Letters, and Journals of Lord Byron. [Edited by Thomas Moore.] Complete in one volume. With notes written by George Gordon Byron Baron Byron and published by . This book was released on 1838 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Do I Really Have to Teach Reading? by : Cris Tovani
Download or read book Do I Really Have to Teach Reading? written by Cris Tovani and published by Stenhouse Publishers. This book was released on 2004 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Do I really have to teach reading?" This is the question many teachers of adolescents are asking, wondering how they can possibly add a new element to an already overloaded curriculum. And most are finding that the answer is "yes." If they want their students to learn complex new concepts in different disciplines, they often have to help their students become better readers. Building on the experiences gained in her own language arts classroom as well as those of colleagues in different disciplines, Cris Tovani, author of I Read It, but I Don't Get It, takes on the challenge of helping students apply reading comprehension strategies in any subject. In Do I Really Have to Teach Reading?, Cris shows how teachers can expand on their content expertise to provide instruction students need to understand specific technical and narrative texts. The book includes: examples of how teachers can model their reading process for students;ideas for supplementing and enhancing the use of required textbooks;detailed descriptions of specific strategies taught in context;stories from different high school classrooms to show how reading instruction varies according to content;samples of student work, including both struggling readers and college-bound seniors;a variety of "comprehension constructors" guides designed to help students recognize and capture their thinking in writing while reading; guidance on assessing students;tips for balancing content and reading instruction.Cris's humor, honesty, and willingness to share her own struggles as a teacher make this a unique take on content reading instruction that will be valuable to reading teachers as well as content specialists.
Download or read book PC Gamer written by and published by . This book was released on 2009 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Congressional Record by : United States. Congress
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1919 with total page 1082 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
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