Marketing plan in 4 steps

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Author :
Publisher : Stefano Calicchio
ISBN 13 : 8835840813
Total Pages : 49 pages
Book Rating : 4.8/5 (358 download)

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Book Synopsis Marketing plan in 4 steps by : Stefano Calicchio

Download or read book Marketing plan in 4 steps written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2020-06-03 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is a marketing plan and how does it work? Who does it really serve and how can it help a professional or company gain an advantage over the competition? How can it make a difference in the development of a business? In this guide you will find simple, clear and comprehensive explanations on how to properly draft a marketing plan and what are the best practices available today to perform this task excellently. The book takes the reader by the hand and accompanies him through four gradual steps, which highlight the key points of the subject: - what a marketing plan is and how it works; - how to write an effective marketing plan; - how to structure a successful marketing plan; - what are the best practices, the most common mistakes and the most effective tools for measuring results. Building a successful marketing plan can become an affordable business for anyone, but only if you know how to do it. Stop wasting time behind thousands of pages of theoretical manuals and discover what really matters with simple, stimulating and immediate reading.

Marketing Plan Strategico

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (247 download)

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Book Synopsis Marketing Plan Strategico by : Luca Vanin

Download or read book Marketing Plan Strategico written by Luca Vanin and published by Independently Published. This book was released on 2024-05-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sei stanco di sentirti disorientato e disilluso dal marketing? Devi creare un piano strategico per il lancio di un prodotto, di un servizio o di un nuovo progetto e non sai da dove iniziare? Allora questo libro è per te! "Marketing Plan Strategico" è una guida pratica e veloce che ti insegnerà a sviluppare strategie di marketing efficaci, adatte a ogni settore, prodotto, servizio e pubblico. Grazie a un linguaggio semplice e diretto e ai molti esempi pratici e reali, imparerai a: Definire il tuo "perché" qual è la tua mission? Quali sono i tuoi valori? Identificare il tuo "chi" chi è il tuo target di riferimento? Quali sono i loro bisogni e desideri? Capire il tuo "cosa" cosa stai vendendo? Qual è la tua proposta di valore? Sviluppare il tuo "come" quali strategie di marketing utilizzerai? Come raggiungerai il tuo target? Misurare il tuo "quanto" quanto ti costerà la tua campagna di marketing? Quali saranno i tuoi risultati? Queste informazioni rientrano, tra le altre descritte nel libro, in quello che viene definito Piano di Marketing Strategico e che serve per indirizzare le scelte, le azioni quotidiane, le analisi dei risultati dei processi di marketing e di comunicazione. Il Marketing Plan Strategico è utilizzato sia in azienda per il lancio di prodotti e servizi di tutti i tipi, sia da liberi professionisti e freelance per la pianificazione della propria comunicazione personale. Non solo. Scritto con un linguaggio semplice, senza troppi giri di parole, risulta di facile lettura anche per i meno esperti, fornendoti un metodo di lavoro applicabile dopo pochissime ore al tuo piano strategico. Per i professionisti già esperti di marketing, inoltre, sarà un comodo e semplice vademecum da seguire e applicare a diverse tipologie di progetti strategici. "Marketing Plan Strategico" è il manuale indispensabile per: Imprenditori Marketing manager Consulenti di marketing Freelance Studenti Qualsiasi persona che voglia realizzare un piano di marketing strategico Non perdere l'occasione di dare una svolta al tuo marketing! Acquista subito la tua copia di "Marketing Plan Strategico"! Letto, provato e verificato. Marketing Plan Strategico è stato letto, controllato, verificato da una ventina di esperti della materia, provenienti da diversi contesti professionali e con esperienza nel settore. La versione che stai acquistando, poi, viene letta ogni anno da almeno 250 studenti di scienze della comunicazione, economia, marketing. Significa che non sei la prima persona ad acquistarlo e leggerlo, e molti altri l'hanno fatto prima di te, segnalando i normali refusi o punti meno chiari. I commenti in privato di chi l'ha letto prima della pubblicazione: ⭐ Pratico, semplice e davvero innovativo. Mi piace. (Studentessa di Marketing, 23 anni) ⭐ Mi ha colpito che in meno di 2 ore mi sono chiarita un sacco di cose che avevo in mente in modo confuso e disordinato. (Marketing Manager, 28 anni) ⭐ L'ho letto non perché me l'hai chiesto, ma perché mi piaceva, mi divertiva e mi stimolava un sacco di idee diverse. Bello davvero! (Sales account, 35 anni) ⭐ Molto meglio degli altri libri sul tema! Questo si capisce e si può applicare in modo semplice al lavoro quotidiano. Credo che lo userò come testo d'esame! (Professore Ordinario di Marketing, 54 anni) ⭐ Appena esce ne regalo una copia a ogni membro del mio team, in modo che sappiano cosa chiedo loro quando voglio un piano di marketing. Grazie! (Imprenditrice, 47 anni) Inizia subito a costruire il tuo Marketing Plan Strategico.

Il marketing mix

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Author :
Publisher : 50Minutos.es
ISBN 13 : 2808064748
Total Pages : 25 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Il marketing mix by : Morgane Kubicki

Download or read book Il marketing mix written by Morgane Kubicki and published by 50Minutos.es. This book was released on 2023-01-20 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprendete gli elementi essenziali del marketing mix (noto anche come le 4 P) in soli 50 minuti con questo libro pratico e conciso. Il marketing mix comprende gli strumenti a disposizione degli addetti al marketing per sviluppare strategie di marketing efficienti e raggiungere i propri obiettivi nel mercato di riferimento. I quattro fattori chiave (prodotto, prezzo, luogo e promozione) consentono agli esperti di marketing di prendere decisioni più intelligenti per garantire il successo di un determinato bene, servizio o marchio. Questo libro fornisce un'introduzione pratica a ogni componente del marketing mix e consigli semplici per la sua applicazione alla pianificazione strategica. Presenta inoltre numerosi casi di studio, una discussione sulle potenziali insidie e un'introduzione ai modelli correlati, come le 7 P e le 4 C. Il marketing mix: Il marketing mix riunisce tutti gli strumenti a disposizione di un'azienda per aumentare le vendite. Le sue distintive "4 P" consentono agli utenti di prendere decisioni informate sulla politica di prodotto, sulla politica dei prezzi, sulla politica di distribuzione e sulla politica di comunicazione, al fine di attrarre i consumatori nel mercato di riferimento. Il modello è completo ma facile da implementare ed è ampiamente insegnato nelle scuole di economia e largamente utilizzato nella vita reale. In questo libro scoprirete come il marketing mix può essere utile, imparerete a prendere decisioni importanti in ciascuna delle quattro categorie e scoprirete come utilizzare questo approccio per testare la vostra strategia di marketing. Una chiara spiegazione dei vantaggi e dei potenziali svantaggi del metodo, la discussione di numerosi casi di studio e un'introduzione ai modelli correlati vi forniranno gli strumenti necessari per adattare l'approccio alla vostra situazione.

Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264116052
Total Pages : 78 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors by : OECD

Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.

Integrated Reporting

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Author :
Publisher : Springer
ISBN 13 : 1137551496
Total Pages : 336 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Integrated Reporting by : Chiara Mio

Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.

Evidence-Based Public Health

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199826528
Total Pages : 312 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Evidence-Based Public Health by : Ross C. Brownson

Download or read book Evidence-Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.

Da Capo

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Publisher : Heinle & Heinle Publishers
ISBN 13 : 9780495797623
Total Pages : 432 pages
Book Rating : 4.7/5 (976 download)

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Book Synopsis Da Capo by : Graziana Lazzarino

Download or read book Da Capo written by Graziana Lazzarino and published by Heinle & Heinle Publishers. This book was released on 2010 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Seventh Edition of the best-selling intermediate Italian text, DA CAPO, International Edition, reviews and expands upon all aspects of Italian grammar while providing authentic learning experiences (including new song and video activities) that provide students with engaging ways to connect with Italians and Italian culture. Following the guidelines established by the National Standards for Foreign Language Learning, DA CAPO develops Italian language proficiency through varied features that accommodate a variety of teaching styles and goals. The Seventh Edition emphasizes a well-rounded approach to intermediate Italian, focusing on balanced acquisition of the four language skills within an updated cultural framework.

Psychiatric Drug Withdrawal

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Author :
Publisher : Springer Publishing Company
ISBN 13 : 0826108431
Total Pages : 335 pages
Book Rating : 4.8/5 (261 download)

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Book Synopsis Psychiatric Drug Withdrawal by : Peter Roger Breggin

Download or read book Psychiatric Drug Withdrawal written by Peter Roger Breggin and published by Springer Publishing Company. This book was released on 2012-07-19 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print+CourseSmart

Polymer Additive Analytics

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Author :
Publisher : Firenze University Press
ISBN 13 : 8884533791
Total Pages : 393 pages
Book Rating : 4.8/5 (845 download)

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Book Synopsis Polymer Additive Analytics by : Jan C. J. Bart

Download or read book Polymer Additive Analytics written by Jan C. J. Bart and published by Firenze University Press. This book was released on 2006 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Practices in Transition

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Author :
Publisher : Routledge
ISBN 13 : 1136485430
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Food Practices in Transition by : Gert Spaargaren

Download or read book Food Practices in Transition written by Gert Spaargaren and published by Routledge. This book was released on 2013-06-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents and reflects upon empirical evidence of ‘sustainability’-induced and -related transition in food practices. The material collected in the various chapters contributes to our understanding of the ways in which ideas and preferences, sociotechnological developments and changes in the governance of food interact and become visible in practices of consumption, retail and production.

Desdemona

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Publisher : Bloomsbury Publishing
ISBN 13 : 135042899X
Total Pages : 69 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis Desdemona by : Toni Morrison

Download or read book Desdemona written by Toni Morrison and published by Bloomsbury Publishing. This book was released on 2024-06-13 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is a remarkable, challenging and bravely original work.' The Guardian Ripped from the world by her husband's paranoia, Desdemona turns in death towards the memory of Barbary, the North African maid who raised her: together, they explore the contours of death, race, war, love and motherhood, in a moving elegy. Audacious with ambition, Desdemona is Toni Morrison's intimate reimagining of the fourth act of Shakespeare's Othello, mixing monologue with Rokia Traore's lyrical songs to re-examine the Bard's presentation of race and female suffering. Part-play, part-concert, part-quest into the afterlife, Desdemona is published in Methuen Drama's Modern Classics series, featuring a new introduction by Joyce Green MacDonald.

Not Made Visible

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Author :
Publisher : JRP Ringier
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Not Made Visible by : Matias Faldbakken

Download or read book Not Made Visible written by Matias Faldbakken and published by JRP Ringier. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiré du site Internet de JRP/Ringier : "Matias Faldbakken (*1973) is an artist and writer living in Oslo. Son of the celebrated Norwegian author Knut Faldbakken, he has published two novels, "The Cocka Hola Company" and "Macht und Rebel" under the alias Abo Rasul. Drenched with acid humor and continuously hitting below the waist, his books immediately caused a considerable stir in Norway. If, in these publications, he underlines the differences and similarities between the so-called underground and the mainstream, and between the "independent" and the "commercial" in everyday life, these subjects are also central to his art practice. Fascinated with systems of knowledge, power, order, and exchange, he shows an interest in understanding how art and artists can be active participants in these systems. Faldbakken studied at the National Academy of Fine Arts in Bergen as well as at the Städelschule in Frankfurt am Main. He represented Norway in the Nordic Pavillion at the Venice Biennial in 2005, as well as showing his work in the Wrong Gallery at the Whitney Biennial, the Stedelijk Museum Amsterdam, the National Museum Oslo, the Sydney Biennial and the KW Institute for Contemporary Art Berlin, among others."

Finding Metaphor in Grammar and Usage

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Author :
Publisher : John Benjamins Publishing
ISBN 13 : 9027291853
Total Pages : 448 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Finding Metaphor in Grammar and Usage by : Gerard J. Steen

Download or read book Finding Metaphor in Grammar and Usage written by Gerard J. Steen and published by John Benjamins Publishing. This book was released on 2007-11-14 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive linguists have proposed that metaphor is not just a matter of language but of thought, and that metaphorical thought displays a high degree of conventionalization. In order to produce converging evidence for this theory of metaphor, a wide range of data is currently being studied with a large array of methods and techniques. Finding Metaphor in Grammar and Usage aims to map the field of this development in theory and research from a methodological perspective. It raises the question when exactly evidence for metaphor in language and thought can be said to count as converging. It also goes into the various stages of producing such evidence (conceptualization, operationalization, data collection and analysis, and interpretation). The book offers systematic discussion of eight distinct areas of metaphor research that emerge as a result of approaching metaphor as part of grammar or usage, language or thought, and symbolic structure or cognitive process.

Performance of Wind Exposed Structures. Results of the PERBACCO project

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Author :
Publisher : Firenze University Press
ISBN 13 : 886453167X
Total Pages : 156 pages
Book Rating : 4.8/5 (645 download)

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Book Synopsis Performance of Wind Exposed Structures. Results of the PERBACCO project by : Francesco Ricciardelli

Download or read book Performance of Wind Exposed Structures. Results of the PERBACCO project written by Francesco Ricciardelli and published by Firenze University Press. This book was released on 2006 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: PERBACCO (a free Italian acronym for Life-cycle Performance, Innovation and Design Criteria for Structures and Infrastructures Facing Æolian and Other Natural Hazards) is a research project partly funded by the Italian Ministry for University (MIUR) in the PRIN (Progetti di Ricerca di Interesse Nazionale) framework, for the years 2004-05.Within the project, a first attempt has been made to integrate different disciplines aiming at an overall optimization of the performance of a wide range of wind exposed structures and infrastructures, with consequent benefi cial impact on the society.The overall objectives were (a) to provide unifi ed concepts for "expected performance" and "risks induced by æolian and other natural hazards", to be applied to structures and infrastructures over their whole life-cycle, such to be acceptable to stakeholders in the construction process (i.e. from the owner to the end-user), (b) to provide models and methodologies for dynamic monitoring of the performance of structures and infrastructures, to be integrated in appropriately designed procedures, and (c) to collect, refi ne, fi le and disseminate the knowledge available on a European basis, concerning the performance of wind-exposed structures and facilities, in a way such to be of use to Construction Industry. This volume summarises the main results obtained during the Project, with each Section addressing a different class of problems, to which many research Units have contributed. A list of papers containing the main results of the research activities carried out within the Project is also provided in each Section.

Finance and the Common Good

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Author :
Publisher :
ISBN 13 : 9789463727914
Total Pages : 208 pages
Book Rating : 4.7/5 (279 download)

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Book Synopsis Finance and the Common Good by : Cor van Beuningen

Download or read book Finance and the Common Good written by Cor van Beuningen and published by . This book was released on 2019-07-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past fifty years, (financial) capitalism has brought about an enormous growth in wealth. Millions around the world have been lifted out of poverty. However, the downsides of the present global economic constitution are rapidly becoming evident as well. Rising inequality, soaring debt levels, and repeated cycles of boom and bust have proven to be some of its key characteristics. After the 2008 crisis brought the financial system to the brink of collapse, new regulations, stricter supervision, higher capital requirements, and ethical codes were introduced to the sector. Today we find ourselves in the middle of another economic boom. Yet one pressing question remains: has anything changed? Have the (necessary) repairs fixed the flaws in the system? Or do we require even more fundamental reforms? This volume builds on the observation that society has co-evolved with the financial sector. We cannot simply claim that 'finance' was the sole instigator of the 2008 crisis. Society itself has become financialized; the process of replacing relations, structures of trust and reciprocity, by anonymous and systemic transactions. The volume poses vital questions with regard to this societal development. How did this happen? And more importantly: is change possible? If yes, how? This volume contains 21 essays on the themes mentioned above. Authors include Jan Peter Balkenende, Wouter Bos, Lans Bovenberg, Govert Buijs, and Herman Van Rompuy. A recommendation by Dutch Minister of Finance Wopke Hoekstra is also included.

Occupational Health Risk Assessment and Management

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Author :
Publisher : Wiley-Blackwell
ISBN 13 : 9780632041992
Total Pages : 504 pages
Book Rating : 4.0/5 (419 download)

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Book Synopsis Occupational Health Risk Assessment and Management by : Steven Sadhra

Download or read book Occupational Health Risk Assessment and Management written by Steven Sadhra and published by Wiley-Blackwell. This book was released on 1999-05-04 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to integrate all aspects of workplace risk assessment and management, now the overriding emphasis in occupational health. Topics include: basic concepts and developments; toxic hazards; hazard characteristics and identification; setting standards; requirements of monitoring workplace exposure; contaminants; exposure modeling; risk perception and management; prevention and control; economics; emergency response; health surveillance; auditing; compliance; pesticides, chemicals, carcinogens, biological agents, and radiation; equipment screening; manual handling; stress; and workplace violence.

Heroicus. Gymnasticus. Discourses 1 And 2

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Author :
Publisher : Loeb Classical Library
ISBN 13 : 9780674996748
Total Pages : 532 pages
Book Rating : 4.9/5 (967 download)

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Book Synopsis Heroicus. Gymnasticus. Discourses 1 And 2 by : Philostratus

Download or read book Heroicus. Gymnasticus. Discourses 1 And 2 written by Philostratus and published by Loeb Classical Library. This book was released on 2014 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the writings of Philostratus (ca. 170-ca. 250 CE), the renaissance of Greek literature in the second century CE reached its height. His Life of Apollonius of Tyana, Lives of the Sophists, and Imagines reconceive in different ways Greek religion, philosophy, and art in and for the world of the Roman Empire. In this volume, Heroicus and Gymnasticus, two works of equal creativity and sophistication, together with two brief Discourses (Dialexeis), complete the Loeb edition of his writings. Heroicus is a conversation in a vineyard amid ruins of the Protesilaus shrine (opposite Troy on the Hellespont), between a wise and devout vinedresser and an initially skeptical Phoenician sailor, about the beauty, continuing powers, and worship of the Homeric heroes. With information from his local hero, the vinedresser reveals unknown stories of the Trojan campaign especially featuring Protesilaus and Palamedes, and describes complex, miraculous, and violent rituals in the cults of Achilles. Gymnasticus is the sole surviving ancient treatise on sports. It reshapes conventional ideas about the athletic body and expertise of the athletic trainer and also explores the history of the Olympic Games and other major Greek athletic festivals, portraying them as distinctive venues for the display of knowledge.