How Come Your Marketing Plans Aren't Working?

Download How Come Your Marketing Plans Aren't Working? PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749437268
Total Pages : 218 pages
Book Rating : 4.4/5 (372 download)

DOWNLOAD NOW!


Book Synopsis How Come Your Marketing Plans Aren't Working? by : Malcolm McDonald

Download or read book How Come Your Marketing Plans Aren't Working? written by Malcolm McDonald and published by Kogan Page Publishers. This book was released on 2002 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans, Malcolm McDonald is in a unique position to write this -- his first -- quick-fix guide for busy practitioners who need results now. He has pared down the detailed advice originally found in his 500-page tome to give readers a concise guide to the essentials of what makes a plan work. He sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning, the common obstacles and advises on how to overcome them. This is a little book with big ambition -- to help managers help themselves to deliver marketing plans that deliver results.Contents include: understanding marketing planning; how marketing planning fits with corporate planning; the marketing planning process and its output -- the plan; defining markets and segments prior to planning and lots more. Copyright © Libri GmbH. All rights reserved.

The Generosity Practice

Download The Generosity Practice PDF Online Free

Author :
Publisher :
ISBN 13 : 9780578958026
Total Pages : 140 pages
Book Rating : 4.9/5 (58 download)

DOWNLOAD NOW!


Book Synopsis The Generosity Practice by : Christina Frei

Download or read book The Generosity Practice written by Christina Frei and published by . This book was released on 2021-07-25 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hey creative leader and changemaker! Let's grab a cup of tea and dig into why you get scattered and exhausted sometimes. What to do about it? Let me share something fun, effective and different. The Generosity Practice: 40-Days to Unstoppable connects you with a hidden and restorative capacity: joyfully serving others. This program is your playground for sustainable leadership. No need to be an exhausted martyr. No need for a gigantic bank account. In ten minutes a day, you build courage, strengthen your will, and generate ideas that will have you changing lives without running yourself down. The Generosity Practice reveals who you are, what matters to you, and how you love to help people - daily. This is fuel. Along the way, you come alive in this truth: that nothing is better than thoughtfully serving others and contributing to their well-being. This makes you unstoppable. Based on Christina Frei's two field studies held in five countries, her online Generosity Practice mastery program, 20 years of mindfulness training, and her work with hundreds of marketing clients.

How Come You Don't Have an E-business Strategy?

Download How Come You Don't Have an E-business Strategy? PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749437275
Total Pages : 168 pages
Book Rating : 4.4/5 (372 download)

DOWNLOAD NOW!


Book Synopsis How Come You Don't Have an E-business Strategy? by : Matt Haig

Download or read book How Come You Don't Have an E-business Strategy? written by Matt Haig and published by Kogan Page Publishers. This book was released on 2002 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to using the Internet for a company's competitive growth and advantage. How Come You Don't Have an E-strategy? explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.

Brilliant Marketing

Download Brilliant Marketing PDF Online Free

Author :
Publisher : Pearson UK
ISBN 13 : 1292139064
Total Pages : 248 pages
Book Rating : 4.2/5 (921 download)

DOWNLOAD NOW!


Book Synopsis Brilliant Marketing by : Richard Hall

Download or read book Brilliant Marketing written by Richard Hall and published by Pearson UK. This book was released on 2016-11-17 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy – from thinking to planning to execution.

Hello, Marvelous You

Download Hello, Marvelous You PDF Online Free

Author :
Publisher : Balboa Press
ISBN 13 : 1504328345
Total Pages : 341 pages
Book Rating : 4.5/5 (43 download)

DOWNLOAD NOW!


Book Synopsis Hello, Marvelous You by : Jocelyne F. Lafrenière

Download or read book Hello, Marvelous You written by Jocelyne F. Lafrenière and published by Balboa Press. This book was released on 2015-07-29 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hello, Marvelous You, author Jocelyne F. Lafrenire delivers a powerful message that will inspire you to activate your inner apps to actualize your marvelous nature. She genuinely shares her knowledge, experience, and wisdom to help you triumph over challenges, and manifest an enriched and meaningful life. Her powerful approach to life is based on tenets, tools, and techniques that bring results. In this book, she empowers you with insights to let your internal seeds of greatness flourish for your own fulfillment and the betterment of others. You will discover the wonders of your manifestation power. You will learn to create the desires of your heart with good-feeling thoughts, a winning strategy, focused actions, and unwavering faith. With your inner apps turned on, your attitude, health, relationships, finances, career, business, leisure time, environment, and legacy will be empowered with more abundance.

Secrets on Accelerating Your Growth

Download Secrets on Accelerating Your Growth PDF Online Free

Author :
Publisher : AuthorHouse
ISBN 13 : 1728336007
Total Pages : 270 pages
Book Rating : 4.7/5 (283 download)

DOWNLOAD NOW!


Book Synopsis Secrets on Accelerating Your Growth by : Alex Davydov

Download or read book Secrets on Accelerating Your Growth written by Alex Davydov and published by AuthorHouse. This book was released on 2019-12-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to accelerate your business? Learn the skills of modern-day marketing, setting up efficient systems, navigating new technology in this easy to follow, action-oriented guide to growing your small business.

How to Start a Home-based Public Relations Business

Download How to Start a Home-based Public Relations Business PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0762789204
Total Pages : 209 pages
Book Rating : 4.7/5 (627 download)

DOWNLOAD NOW!


Book Synopsis How to Start a Home-based Public Relations Business by : Randi Minetor

Download or read book How to Start a Home-based Public Relations Business written by Randi Minetor and published by Rowman & Littlefield. This book was released on 2012-06-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional. Look for useful charts and worksheets throughout the book, including: Home Office Location Screening Checklist Three-Tiered Prospect Pitch List Estimate Questions and Form Budget and Cash Flow Projections Interviews from the Field

Inward investment in Wales

Download Inward investment in Wales PDF Online Free

Author :
Publisher : The Stationery Office
ISBN 13 : 9780215041852
Total Pages : 234 pages
Book Rating : 4.0/5 (418 download)

DOWNLOAD NOW!


Book Synopsis Inward investment in Wales by : Great Britain: Parliament: House of Commons: Welsh Affairs Committee

Download or read book Inward investment in Wales written by Great Britain: Parliament: House of Commons: Welsh Affairs Committee and published by The Stationery Office. This book was released on 2012-02-21 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Additional written evidence is contained in Volume 3, available on the Committee website at www.parliament.uk/welshcom

How Brands Grow

Download How Brands Grow PDF Online Free

Author :
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195573565
Total Pages : 246 pages
Book Rating : 4.5/5 (735 download)

DOWNLOAD NOW!


Book Synopsis How Brands Grow by : Byron Sharp

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Three Clicks Away

Download Three Clicks Away PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0471436828
Total Pages : 255 pages
Book Rating : 4.4/5 (714 download)

DOWNLOAD NOW!


Book Synopsis Three Clicks Away by : Michael Drapkin

Download or read book Three Clicks Away written by Michael Drapkin and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.

TV News 3.0

Download TV News 3.0 PDF Online Free

Author :
Publisher : Blue Magpie Books
ISBN 13 : 1912937069
Total Pages : 310 pages
Book Rating : 4.9/5 (129 download)

DOWNLOAD NOW!


Book Synopsis TV News 3.0 by : Zafar Siddiqi

Download or read book TV News 3.0 written by Zafar Siddiqi and published by Blue Magpie Books. This book was released on 2019-09-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of television news is now. Are you ready for it? Television news - which has played a crucial role in the world’s most momentous events, from wars and royal weddings to mankind’s first steps on the Moon - is in the midst of a digital-fuelled revolution. In its early years, TV news was monopolised by large corporations and state broadcasters, who controlled what went on air and when. Then technological advances in the 1980s enabled billionaires like Ted Turner and Rupert Murdoch to muscle in and beam 24-hour news channels across the world via cable and satellite. Today, we are living through a third, turbulent iteration: streaming over the internet is radically changing how television is produced, watched and delivered. It has so dramatically lowered the costs of entry into what was once the exclusive domain of governments, multinationals and tycoons that almost anyone can now set up their own global news channel. But in such a fragmented world, awash with “fake news”, who and what can we trust? In this stimulating and authoritative study, Zafar Siddiqi - who has launched and run four news channels across three continents - discusses the profound implications of this new era. Aimed at entrepreneurs, media students, industry insiders and anyone interested in TV news and its effect on humankind, it serves as a step-by-step guide for launching a news channel in the digital age. They say that revolutions do not come with a manual. This one does.

InfoWorld

Download InfoWorld PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis InfoWorld by :

Download or read book InfoWorld written by and published by . This book was released on 1995-02-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Influencer Marketing Strategy

Download Influencer Marketing Strategy PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398615242
Total Pages : 361 pages
Book Rating : 4.3/5 (986 download)

DOWNLOAD NOW!


Book Synopsis Influencer Marketing Strategy by : Gordon Glenister

Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2024-07-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

Guerrilla Creativity

Download Guerrilla Creativity PDF Online Free

Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780618104680
Total Pages : 228 pages
Book Rating : 4.1/5 (46 download)

DOWNLOAD NOW!


Book Synopsis Guerrilla Creativity by : Jay Conrad Levinson

Download or read book Guerrilla Creativity written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 2001 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guru of Guerrilla Marketing shows small business owners how to cut through the clutter of new information with simple, powerful ideas that customers will find irresistible.

The Power of Daily Practice

Download The Power of Daily Practice PDF Online Free

Author :
Publisher : New World Library
ISBN 13 : 1608687074
Total Pages : 322 pages
Book Rating : 4.6/5 (86 download)

DOWNLOAD NOW!


Book Synopsis The Power of Daily Practice by : Eric Maisel

Download or read book The Power of Daily Practice written by Eric Maisel and published by New World Library. This book was released on 2020-09-08 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the #1 Secret of the Most Successful Pros: Daily Practice Eric Maisel knows from experience and observation that the single most crucial element of success for any endeavor is a regular, daily practice. Dr. Maisel, a preeminent creativity coach, therapist, and acclaimed author, shows how and why to implement a daily practice and addresses common challenges. His experience working with bestselling writers, entrepreneurs, musicians, actors, visual artists, recovering addicts, and rehabilitation patients shows as he outlines various ways to approach a daily practice and goes on to help you build a version of this important discipline that suits your life and goals. Real-world stories and practical examples will help you make measurable progress and build satisfaction in your most cherished pursuits.

Listen Well, Lead Better

Download Listen Well, Lead Better PDF Online Free

Author :
Publisher : Baker Books
ISBN 13 : 1493423002
Total Pages : 105 pages
Book Rating : 4.4/5 (934 download)

DOWNLOAD NOW!


Book Synopsis Listen Well, Lead Better by : Steve Harling

Download or read book Listen Well, Lead Better written by Steve Harling and published by Baker Books. This book was released on 2020-01-07 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do so many leaders prioritize their speaking skills when communication studies show we spend more time listening than reading, writing, or speaking? The reality is, most people are below-average listeners, and it's keeping them and their team members from reaching their potential. In Listen Well, Lead Better, Steve and Becky Harling share 10 practices that will help you be a more effective listener and leader. Learn how to ask better questions, make people feel heard and valued, and create an open and positive culture. Strong listeners also enjoy greater credibility, navigate conflicts better, and foster more engaged teams. Above all, the lessons here will help you hear from God more clearly and gain his wisdom on all matters in life. Becoming a better listener will transform how you lead and relate to everyone.

Get Different

Download Get Different PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0593330641
Total Pages : 304 pages
Book Rating : 4.5/5 (933 download)

DOWNLOAD NOW!


Book Synopsis Get Different by : Mike Michalowicz

Download or read book Get Different written by Mike Michalowicz and published by Penguin. This book was released on 2021-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.