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Ideas Behind Symbols Languages Behind Scripts
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Book Synopsis Scriptinformatics by : Dr. habil. Gábor Hosszú
Download or read book Scriptinformatics written by Dr. habil. Gábor Hosszú and published by Nap Kiadó. This book was released on 2021-02-05 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scripts (writing systems) usually belong to specific languages and have temporal, spatial and cultural characteristics. The evolution of scripts has been the subject of research for a long time. This is probably because the long-term development of human thinking is reflected in the surviving script relics, many of which are still undeciphered today. The book presents the study of the script evolution with the mathematical tools of systematics, phylogenetics and bioinformatics. In the research described, the script is the evolutionary taxonomic unit (taxon), which is analogous to the concept of biological species. Among the methods of phylogenetics, phenetics classifies the investigated taxa on the basis of their morphological similarity, and does not primarily examine genealogical relationships. Due to the scarcity of morphological diversity of scripts’ features, random coincidences of evolution-independent features are much more common in scripts than in biological species, thus phenetic modelling based solely on morphological features can lead to erroneous results. For this reason, phenetic modeling has been extended with evolutionary considerations, thereby allowing the modelling uncertainties observed in the script evolution to be addressed due to the large number of random coincidences (homoplasies) characterizing each script. The book describes an extended phenetic method developed to investigate the script evolution. This data-driven approach helps to reduce the impact of the uncertainties inherent in the phenetic model due to the large number of homoplasies that occur during the evolution of scripts. The elaborated phenetic and evolutionary analyses were applied to the Rovash scripts used on the Eurasian Steppe (Grassland), including the Turkic Rovash (Turkic Runic/runiform) and the Székely-Hungarian Rovash. The evaluation of the extended phenetic model of the scripts, the various phenograms, the script spectra and the group spectra helped to reconstruct the main ancestors and evolutionary stages of the investigated scripts.
Book Synopsis Intercultural Marketing by : Ivana Beveridge
Download or read book Intercultural Marketing written by Ivana Beveridge and published by Routledge. This book was released on 2020-11-17 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.
Book Synopsis Lucy's Bones, Sacred Stones, & Einstein's Brain by : Harvey Rachlin
Download or read book Lucy's Bones, Sacred Stones, & Einstein's Brain written by Harvey Rachlin and published by Garrett County Press. This book was released on 2013-07-14 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leap across time with bestselling author Harvey Rachlin as he collects over 50 of the most fascinating objects in the world, under one book. The Mounted Hide of Stonewall Jackson's Battle Horse, The Black Obelisk, The Rosetta Stone, George Washington's False Teeth, Vice Admiral Lord Nelson's Uniform Coat, The Elephant Man's Skeleton, and Lincoln's Death Bed are just some of the objects Rachlin explores with wit, pick and an amazing sense of spectacle. Publisher's Weekly calls Lucy's Bone's, Sacred Stones, and Einstein's Brain "entertaining and enlightening." Library Journal declares Rachin's work "fascinating." Parade says it is "detailed and authoritative." It is also intensely moving as Rachlin weaves together seemingly disparate histories into a holistic statement that celebrates human endeavor. This book is not simply wonderful -- it is full of wonder.
Book Synopsis International Encyclopedia of Ergonomics and Human Factors - 3 Volume Set by : Informa Healthcare
Download or read book International Encyclopedia of Ergonomics and Human Factors - 3 Volume Set written by Informa Healthcare and published by CRC Press. This book was released on 2000-12-14 with total page 1980 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first encyclopedia in the field, the International Encyclopedia of Ergonomics and Human Factors provides a comprehensive and authoritative compendium of current knowledge on ergonomics and human factors. It gives specific information on concepts and tools unique to ergonomics. About 500 entries, published in three volumes and on CD-ROM, are pre
Book Synopsis Dance Lexicon in Shakespeare and His Contemporaries by : Fabio Ciambella
Download or read book Dance Lexicon in Shakespeare and His Contemporaries written by Fabio Ciambella and published by Routledge. This book was released on 2021-05-23 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough analysis of terpsichorean lexis in Renaissance drama. Besides considering not only the Shakespearean canon but also the Bard’s contemporaries (e.g., dramatists as John Marston and Ben Jonson among the most refined Renaissance dance aficionados), the originality of this volume is highlighted in both its methodology and structure. As far as methods of analysis are concerned, corpora such as the VEP Early Modern Drama collection and EEBO, and corpus analysis tools such as #LancsBox are used in order to offer the widest range of examples possible from early modern plays and provide co-textual references for each dance. Examples from Renaissance playwrights are fundamental for the analysis of connotative meanings of the dances listed and their performative, poetic and metaphoric role in sixteenth- and seventeenth-century drama. This study will be of great interest to Renaissance researchers, lexicographers and dance historians.
Book Synopsis Language and National Identity in Asia by : Andrew Simpson
Download or read book Language and National Identity in Asia written by Andrew Simpson and published by OUP Oxford. This book was released on 2007-08-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language and National Identity in Asia is a comprehensive introduction to the role of language in the construction and development of nations and national identities in Asia. Leading scholars from all over the world investigate the role languages have played and now play in the formation of the national and social identity in countries throughout South, East, and Southeast Asia. They consider the relation of the regions' languages to national, ethnic, and cultural identity, and examine the status of and interactions between majority, official, and minority languages. Illustrated with maps and accessibly written this book will interest all those concerned to understand the dynamics of social change in some of the most important countries in the world. It will appeal to all those studying, researching, or teaching issues in Asian society, language, and politics from a comparative perspective.
Book Synopsis Introducing English as an Additional Language to Young Children by : Kay Crosse
Download or read book Introducing English as an Additional Language to Young Children written by Kay Crosse and published by SAGE. This book was released on 2007-10-25 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: `A definite must-have for all teachers of English confronted with early multilingualism′ - Times Educational Supplement The activities and guidance in this book will help teachers to develop the confidence and meet the individual needs of young children with English as an additional language across different settings. There are also practical and varied language teaching strategies to promote learning for children working individually or in small groups. The first part of the book focuses on the introduction and development of oral language skills and the particular needs of young "additional English language learners" settling into a new environment. It provides an introduction to the Foundation Stage curriculum and the ways in which links can be made with English as an additional language activity. The second part of the book presents practical activities grouped under the six areas of learning forming the early years curriculum. Each activity includes an appropriate objective, materials and preparation, key vocabulary to focus on and extension suggestions, as well as full guidance on how to manage the activity effectively. The book will be a valuable resource for all teachers, teaching assistants and other early years staff in day nurseries, nursery schools and other early years settings. Kay Crosse is a freelance early years consultant and was formerly head of Norland College.
Book Synopsis The Complete Idiot's Guide to Ancient Egypt by : Donald P. Ryan
Download or read book The Complete Idiot's Guide to Ancient Egypt written by Donald P. Ryan and published by Penguin. This book was released on 2002 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the history and culture of ancient Egypt, including archaeological discoveries, mythology, architecture, and religion.
Book Synopsis West Bengal TET Paper - II (Social Studies) Exam Book 2023 (English Edition) | Teacher Eligibility Test | 10 Practice Tests (1800 Solved MCQs) by : EduGorilla Prep Experts
Download or read book West Bengal TET Paper - II (Social Studies) Exam Book 2023 (English Edition) | Teacher Eligibility Test | 10 Practice Tests (1800 Solved MCQs) written by EduGorilla Prep Experts and published by EduGorilla Community Pvt. Ltd.. This book was released on 2023-10-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Best Selling Book in English Edition for West Bengal TET Paper - II (Social Studies) Exam 2023 with objective-type questions as per the latest syllabus. • West Bengal TET Paper - II Preparation Kit comes with 10 Practice Tests with the best quality content. • Increase your chances of selection by 16X. •West Bengal TET Paper - II Exam Prep Kit comes with well-structured and 100% detailed solutions for all the questions. • Clear exam with good grades using thoroughly Researched Content by experts.
Book Synopsis Screenwriting Poetics and the Screen Idea by : I. MacDonald
Download or read book Screenwriting Poetics and the Screen Idea written by I. MacDonald and published by Springer. This book was released on 2013-10-30 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new, original investigation into how screenwriting works; the practices, creative 'poetics' and texts that serve the screen idea. Using a range of film, media and creative theories, it includes new case studies on the successful ITV soap Emmerdale, Hitchcock's first major screenwriter and David Lean's unfinished film, Nostromo.
Book Synopsis Origins of the Modern Mind by : Merlin Donald
Download or read book Origins of the Modern Mind written by Merlin Donald and published by Harvard University Press. This book was released on 1993-03-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bold and brilliant book asks the ultimate question of the life sciences: How did the human mind acquire its incomparable power? In seeking the answer, Merlin Donald traces the evolution of human culture and cognition from primitive apes to artificial intelligence, presenting an enterprising and original theory of how the human mind evolved from its presymbolic form.
Book Synopsis Translation/re-Creation by : Duncan Poupard
Download or read book Translation/re-Creation written by Duncan Poupard and published by Routledge. This book was released on 2021-11-29 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a study of European-language translations of Naxi ritual manuscripts, the ritual literature of a small ethnic group living in southwest China’s Yunnan Province. The author discusses the translations into European languages (in English, French and German) from the late nineteenth century to the second half of the twentieth century, revealing a history of fragmentary yet interconnected translation efforts in the West. By exploring this network, he shows how translation can be understood as a metonymic “recreation” of textual worlds. As Naxi manuscripts are semi-oral texts representing an oral-formulaic tradition, their translation involves a metonymic relay of partial incorporations from manuscript/image to reading/spoken language. Therefore, the book engages in a series of textual excavations to uncover the previously occluded contemporaneous readings that would have led to the translations we can consult today, particularly in an attempt to understand how the Naxi literature came to be part of Ezra Pound’s Cantos. Scholars in the field of ethnic minority literature in China and translation studies will find this book beneficial, and it will make new contributions to comparative literature between the East and West.
Book Synopsis Frege: A Guide for the Perplexed by : Edward Kanterian
Download or read book Frege: A Guide for the Perplexed written by Edward Kanterian and published by A&C Black. This book was released on 2012-05-31 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gottlob Frege (1848-1925) was one of the founders of analytical philosophy and the greatest innovator in logic since Aristotle. He introduced many influential philosophical ideas, such as the distinctions between function and argument, or between sense and reference. However, his thought is not readily accessible to the non- expert. His conception of logic, which was crucial to his grand project, the reduction of arithmetic to logic, is especially difficult to grasp. This book provides a lucid and critical introduction to Frege's logic, as he developed it in his groundbreaking first book Begriffsschrift (Conceptual Notation, 1879). It guides the reader directly to the core of Frege's philosophy, and to some of the most pertinent issues in contemporary philosophy of language, logic, mathematics, and mind. Unlike most other books, this commentary explains Frege's own logical notation, allowing students to study and appreciate those aspects of his work that he valued most but are least understood today.
Book Synopsis Scripts and Literacy by : Insup Taylor
Download or read book Scripts and Literacy written by Insup Taylor and published by Springer Science & Business Media. This book was released on 1995 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literacy is a concern of all nations of the world, whether they be classified as developed or undeveloped. A person must be able to read and write in order to function adequately in society, and reading and writing require a script. But what kinds of scripts are in use today, and how do they influence the acquisition, use and spread of literacy? Scripts and Literacy is the first book to systematically explore how the nature of a script affects how it is read and how one learns to read and write it. It reveals the similarities underlying the world's scripts and the features that distinguish how they are read. Scholars from different parts of the world describe several different scripts, e.g. Japanese, Chinese, Korean, Indian Amerindian -- and how they are learned. Research data and theories are presented. This book should be of primary interest to educators and researchers in reading and writing around the world.
Book Synopsis Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation by : Bahaaeddin Alareeni
Download or read book Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation written by Bahaaeddin Alareeni and published by Springer Nature. This book was released on with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Memoirs and Proceedings of the Manchester Literary & Philosophical Society. (Manchester Memoirs) by : Manchester Literary and Philosophical Society
Download or read book Memoirs and Proceedings of the Manchester Literary & Philosophical Society. (Manchester Memoirs) written by Manchester Literary and Philosophical Society and published by . This book was released on 1927 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Language Policies and the Politics of Language Practices by : Massimiliano Spotti
Download or read book Language Policies and the Politics of Language Practices written by Massimiliano Spotti and published by Springer Nature. This book was released on 2022-04-03 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume consists of chapters celebrating the career of scholar Sjaak Kroon, who has produced ground-breaking work in the field of ethnography of education, immigrant minority language teaching and language politics. The chapters cover the use of immigrant minority languages in education and the development of policies at all levels and across the globe in this sometimes over-policed field. It particularly focuses on language policy analysis in which both the top-down institutional and the bottom-up ethnographic dimensions are blended, and in which globalization is the main macro-perspective. The chapters describe sensitive tools for investigating, unravelling and understanding the grey space connecting formal language policies to informal politics and practices of language on the ground.
