Entrepreneurship

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Publisher :
ISBN 13 : 9780130909954
Total Pages : 0 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis Entrepreneurship by : Marc J. Dollinger

Download or read book Entrepreneurship written by Marc J. Dollinger and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu

Brewing Up a Business

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Publisher : John Wiley & Sons
ISBN 13 : 0471739960
Total Pages : 282 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Brewing Up a Business by : Sam Calagione

Download or read book Brewing Up a Business written by Sam Calagione and published by John Wiley & Sons. This book was released on 2005-05-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too. "Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur." -Bob Guccione Jr. founder of Spin magazine and Gear magazine "Brewing Up a Business will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams." -Jim Davis Chairman and CEO of New Balance "Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry." -Ruth Ann Minner Governor of Delaware "Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!" -Joe Calloway author of Becoming a Category of One and Indispensable

Reality In Advertising

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Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis Reality In Advertising by : Rosser Reeves

Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Watching the English

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Publisher : Nicholas Brealey
ISBN 13 : 1857889177
Total Pages : 455 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Watching the English by : Kate Fox

Download or read book Watching the English written by Kate Fox and published by Nicholas Brealey. This book was released on 2014-07-08 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated, with new research and over 100 revisions Ten years later, they're still talking about the weather! Kate Fox, the social anthropologist who put the quirks and hidden conditions of the English under a microscope, is back with more biting insights about the nature of Englishness. This updated and revised edition of Watching the English - which over the last decade has become the unofficial guidebook to the English national character - features new and fresh insights on the unwritten rules and foibles of "squaddies," bikers, horse-riders, and more. Fox revisits a strange and fascinating culture, governed by complex sets of unspoken rules and bizarre codes of behavior. She demystifies the peculiar cultural rules that baffle us: the rules of weather-speak. The ironic-gnome rule. The reflex apology rule. The paranoid pantomime rule. Class anxiety tests. The roots of English self-mockery and many more. An international bestseller, Watching the English is a biting, affectionate, insightful and often hilarious look at the English and their society.

Consumer Behavior

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Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Cases in the Environment of Business

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Publisher : SAGE
ISBN 13 : 9781412914369
Total Pages : 628 pages
Book Rating : 4.9/5 (143 download)

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Book Synopsis Cases in the Environment of Business by : David W. Conklin

Download or read book Cases in the Environment of Business written by David W. Conklin and published by SAGE. This book was released on 2006 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business, The University of Western Ontario.

Che Guevara

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Publisher : Springer
ISBN 13 : 0230233872
Total Pages : 368 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Che Guevara by : H. Yaffe

Download or read book Che Guevara written by H. Yaffe and published by Springer. This book was released on 2009-02-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Che Guevara remains an iconic figure, four decades after his death. Yet his most significant contribution - his work as a member of the Cuban government - is rarely discussed. This book explores his impact on Cuba's economy, through fascinating new archival material and interviews.

The Australian Official Journal of Trademarks

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Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Australian Official Journal of Trademarks by :

Download or read book The Australian Official Journal of Trademarks written by and published by . This book was released on 1906 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Short Account of the Malignant Fever, Lately Prevalent in Philadelphia:

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Publisher :
ISBN 13 : 9783337641672
Total Pages : 140 pages
Book Rating : 4.6/5 (416 download)

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Book Synopsis A Short Account of the Malignant Fever, Lately Prevalent in Philadelphia: by : Mathew Carey

Download or read book A Short Account of the Malignant Fever, Lately Prevalent in Philadelphia: written by Mathew Carey and published by . This book was released on 2018-08-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Posttraumatic Stress Disorder and Related Diseases in Combat Veterans

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Publisher : Springer
ISBN 13 : 3319229850
Total Pages : 369 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Posttraumatic Stress Disorder and Related Diseases in Combat Veterans by : Elspeth Cameron Ritchie

Download or read book Posttraumatic Stress Disorder and Related Diseases in Combat Veterans written by Elspeth Cameron Ritchie and published by Springer. This book was released on 2015-10-27 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a case-based approach to addressing the challenges psychiatrists and other clinicians face when working with American combat veterans after their return from a war zone. Written by experts, the book concentrates on a wide variety of concerns associated with posttraumatic stress disorder (PTSD), including different treatments of PTSD. The text also looks at PTSD comorbidities, such as depression and traumatic brain injury (TBI) and other conditions masquerading as PTSD. Finally, the authors touch on other subjects concerning returning veterans, including pain, disability, facing the end of a career, sleep problems , suicidal thoughts, violence, , and mefloquine “toxidrome”. Each case study includes a case presentation, diagnosis and assessment, treatment and management, outcome and case resolution, and clinical pearls and pitfalls. Post-Traumatic Stress Disorder and Related Diseases in Combat Veterans is a valuable resource for civilian and military mental health practitioners, and primary care physicians on how to treat patients returning from active war zones.

Competitive Marketing Strategy for Europe

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Publisher : Palgrave
ISBN 13 : 9780333613511
Total Pages : 384 pages
Book Rating : 4.6/5 (135 download)

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Book Synopsis Competitive Marketing Strategy for Europe by : Linden Brown

Download or read book Competitive Marketing Strategy for Europe written by Linden Brown and published by Palgrave. This book was released on 1994-05-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Marketing Strategy for Europe is unique in its application of strategy concepts to European business. It studies the competitive positions of companies and shows how those positions can be changed through successfully applying the concepts of marketing strategy. Written for the strategist, both student and manager, Competitive Marketing Strategy for Europe identifies strategic issues attached to a range of competitive situations in case studies of more than 20 European firms. It evaluates in detail successful and failed strategies from a variety of industries.

Microserfs

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Publisher : Harper Collins
ISBN 13 : 0062105965
Total Pages : 404 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis Microserfs by : Douglas Coupland

Download or read book Microserfs written by Douglas Coupland and published by Harper Collins. This book was released on 2011-06-21 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the era-defining author of Generation X comes a novel of overworked coders who escape the serfdom of Bill Gates to forge their own path. They are Microserfs—six code-crunching computer whizzes who spend upward of sixteen hours a day “coding” and eating “flat” foods (food which, like Kraft singles, can be passed underneath closed doors) as they fearfully scan company e-mail to learn whether the great Bill is going to “flame” one of them. But now there’s a chance to become innovators instead of cogs in the gargantuan Microsoft machine. The intrepid Microserfs are striking out on their own—living together in a shared digital flophouse as they desperately try to cultivate well-rounded lives and find love amid the dislocated, subhuman whir and buzz of their computer-driven world.

Ride, Boldly Ride

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Publisher : Univ of California Press
ISBN 13 : 0520258665
Total Pages : 344 pages
Book Rating : 4.5/5 (22 download)

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Book Synopsis Ride, Boldly Ride by : Mary Lea Bandy

Download or read book Ride, Boldly Ride written by Mary Lea Bandy and published by Univ of California Press. This book was released on 2012-10 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is a survey of the movie Western that covers its history from the early silent era to recent spins on the genre in films such as No Country for Old Men, There Will Be Blood, True Grit, and Cowboys & Aliens. The authors provide fresh perspectives on landmark films such Stagecoach, Red River, The Searchers, The Man Who Shot Liberty Valance, and The Wild Bunch, and they also pay tribute to many underappreciated Westerns including 3 Bad Men, The Wind, The Big Trail, Ruggles of Red Gap, Northwest Passage, The Westerner, The Furies, Jubal, and Comanche Station. The book explores major phases of the Western's development--silent era oaters, A-production classics of the 1930s and early 1940s, and the more psychologically complex presentations of the Westerner that emerged in the post-World War II period.. They examine various forms of genre-revival and genre-revisionism that have recurred over the past half-century, culminating especially in the masterworks of Clint Eastwood. Central themes of the book include the inner life of the Western hero, the importance of the natural landscape, the tension between myth and history, the depiction of the Native American, and the juxtaposing of comedy and tragedy"--Provided by publisher.

On Writing

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Publisher :
ISBN 13 : 9781627152846
Total Pages : pages
Book Rating : 4.1/5 (528 download)

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Book Synopsis On Writing by : Stephen King

Download or read book On Writing written by Stephen King and published by . This book was released on 2014-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Palmetto Blood

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Publisher : Ingalls Publishing Group, Incorporated
ISBN 13 : 9781932158441
Total Pages : 252 pages
Book Rating : 4.1/5 (584 download)

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Book Synopsis Palmetto Blood by : Reed Bunzel

Download or read book Palmetto Blood written by Reed Bunzel and published by Ingalls Publishing Group, Incorporated. This book was released on 2012 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just what did TV reporter Rebecca Rose do that got her brutally murdered and left in a dirty gutter in downtown Charleston? That's what Jack Conner -- crime scene clean-up technician, recently discharged Iraq War veteran, and the victim's one-time lover -- wants to know when he and his crew are called early one morning to sanitize her murder scene. The Charleston police are seeking answers to the same question, and when they learn of Conner's romantic link to the victim they waste no time bringing him in for questioning as a "person of interest." Still dealing with emotional and physical scars from the battlefield, Conner takes it upon himself to find Rebecca's real killer -- a search that leads him to start scratching the underbelly of the South Carolina Lowcountry.

Cancer Slam

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Publisher : Three Towers Press
ISBN 13 : 9781595981332
Total Pages : 0 pages
Book Rating : 4.9/5 (813 download)

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Book Synopsis Cancer Slam by : Ansley Dauenhauer

Download or read book Cancer Slam written by Ansley Dauenhauer and published by Three Towers Press. This book was released on 2011-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: After her mother is diagnosed with breast cancer, Hannah discovers that life goes on, even in the face of adversity. She learns a lot about breast cancer and a bit about herself, too.

Qu4rtets

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Publisher :
ISBN 13 : 9780615721668
Total Pages : 102 pages
Book Rating : 4.7/5 (216 download)

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Book Synopsis Qu4rtets by : Bruce Whitney Herman

Download or read book Qu4rtets written by Bruce Whitney Herman and published by . This book was released on 2012-10-31 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: