Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The Paradoxes of Globalisation

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9781349326518
Total Pages : 302 pages
Book Rating : 4.3/5 (265 download)

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Book Synopsis The Paradoxes of Globalisation by : E. Milliot

Download or read book The Paradoxes of Globalisation written by E. Milliot and published by Palgrave Macmillan. This book was released on 2010-10-27 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.

The Celts

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Publisher : Springer
ISBN 13 : 023037865X
Total Pages : 358 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Celts by : M. Chapman

Download or read book The Celts written by M. Chapman and published by Springer. This book was released on 1992-09-15 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Celts are commonly considered to be one of the great peoples of Europe, with continuous racial, cultural and linguistic genealogy from the Iron Age to the modern-day 'Celtic fringe'. This book shows, in contrast, that the Celts, as they have been known and understood over two thousand years, are simply the 'other' of the dominant cultural and political traditions of Europe. It is this continuous 'otherness' which lends them apparent continuity and substance.

Angel on a Leash

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Author :
Publisher : Fox Chapel Publishing
ISBN 13 : 193704923X
Total Pages : 226 pages
Book Rating : 4.9/5 (37 download)

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Book Synopsis Angel on a Leash by : David Frei

Download or read book Angel on a Leash written by David Frei and published by Fox Chapel Publishing. This book was released on 2011-11-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Frei’s heartwarming collection of stories about the therapy dogs in his life and the people whom they touch, Angel on a Leash celebrates the “ministry” that Frei shares with his wife, Chaplain Cherilyn Frei, the director of spiritual care at the Ronald McDonald House of New York.Frei may be the most recognizable face and name in the dog sport, as “the Voice of Westminster,” the famous New York kennel club for which he has worked for the past two decades, but his true passion in dogs is therapy work. In the book’s eighteen chapters, Frei retells the stories of the everyday miracles he’s witnessed his therapy dogs perform over hundreds of trips to their favorite places. Currently in his second generation of therapy dogs, Frei gives his Cavalier King Charles Spaniel “Angel” and Brittany “Grace” all the credit for the life-altering work they do cheering up ailing children at Morgan Stanley’s Children’s Hospital, spending time with recovering patients at NewYork- Presbyterian Hospital, and placing a paw in the hand of world-weary veterans at the Washington DC VA Medical Center. Never sappy or sentimental, Frei’s writing style is straightforward and honest with a swiftness that keeps the reader turning pages (and wiping tears). Beyond the inspiring storytelling, the book also offers practical advice to potential therapy dog handlers about how to get a dog certified with a proper registry, the responsibilities that accompany therapy work, and the importance of community involvement. Frei’s association with Westminster yielded the formation of a nonprofit organization called Angel on a Leash (the book’s namesake), which Frei was the key founder. Although the organization is now a separate entity from its famous “parent,” Best in Show winners of Westminster have frequently retired from the show ring into the realm of therapy work, receiving Frei’s encouragement and guidance. Among the many exquisite moments captured in the book’s photography section are portraits of Rufus, the Colored Bull Terrier; James, the English Spring Spaniel; and Uno, the Beagle, all supreme victors of the famous show, spending time with children on therapy visits.

The Australian Official Journal of Trademarks

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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Australian Official Journal of Trademarks by :

Download or read book The Australian Official Journal of Trademarks written by and published by . This book was released on 1906 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Alphaherpesviruses

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Publisher : Caister Academic Press Limited
ISBN 13 : 9781904455769
Total Pages : 0 pages
Book Rating : 4.4/5 (557 download)

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Book Synopsis Alphaherpesviruses by : Sandra Knowles Weller

Download or read book Alphaherpesviruses written by Sandra Knowles Weller and published by Caister Academic Press Limited. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphaherpesviruses are a fascinating group of DNA viruses that includes important human pathogens such as herpes simplex virus type 1 (HSV-1), HSV-2, and varicella-zoster virus (VZV): the causative agents of cold sores, genital ulcerous disease, and chickenpox/shingles, respectively. A key attribute of these viruses is their ability to establish lifelong latent infection in the peripheral nervous system of the host. Such persistence requires subversion of the host's immune system and intrinsic antiviral defense mechanisms. Understanding the mechanisms of the immune evasion and what triggers viral reactivation is a major challenge for today's researchers. This has prompted enormous research efforts into understanding the molecular and cellular biology of these viruses. This up-to-date and comprehensive volume aims to distill the most important research in this area providing a timely overview of the field. Topics covered include: transcriptional regulation, DNA replication, translational control, virus entry and capsid assembly, the role of microRNAs in infection and oncolytic vectors for cancer therapy. In addition there is coverage of virus-host interactions, including apoptosis, subversion of host protein quality control and DNA damage response pathways, autophagy, establishment and reactivation from latency, interferon responses, immunity and vaccine development. Essential reading for everyone working with alphaherpesviruses and of interest to all virologists working on latent infections.

History and Ethnicity

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Author :
Publisher : Routledge
ISBN 13 : 1317271831
Total Pages : 283 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis History and Ethnicity by : Elizabeth Tonkin

Download or read book History and Ethnicity written by Elizabeth Tonkin and published by Routledge. This book was released on 2016-04-14 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: These essays examine the importance of historical consicousness and the role of historiography in ‘ethnic’ situations, exploring the many ways in which ethnic groups select history, write or rewrite it, rescue appropriate or ignore it, forget or traduce it. Drawing on expert knowledge of regions ranging from the Amazon to contemporary Germany, the contributors bring anthropological and historical understanding to answer these questions, and investigate major topics such as the relationship between ethnic, national and state identifications, and the cultural work of creating them. Examples include Afrikaaners and Northern Ireland Protestants, as well as Mormons and Catalans. Bringing together a variety of themes that have recently become the focus of study – ethnicity, the uses and nature of history and the likelihood of objectivity in historical telling – the book will be of great interest ot students in the social sciences, anthropology, politics, history and international relations.

Tile & Till

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Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Tile & Till by :

Download or read book Tile & Till written by and published by . This book was released on 1915 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fletcherism, what it is

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Author :
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Fletcherism, what it is by : Horace Fletcher

Download or read book Fletcherism, what it is written by Horace Fletcher and published by . This book was released on 1913 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Acharnians

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Publisher : Simon and Schuster
ISBN 13 : 1625580681
Total Pages : 44 pages
Book Rating : 4.6/5 (255 download)

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Book Synopsis The Acharnians by : Aristophanes

Download or read book The Acharnians written by Aristophanes and published by Simon and Schuster. This book was released on 2012-11-01 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing at the time of political and social crisis in Athens, Aristophanes was an eloquent yet bawdy challenger to the demagogue and the sophist. The Achanians is a plea for peace set against the background of the long war with Sparta.

Adonais

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Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (46 download)

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Book Synopsis Adonais by : Percy Bysshe Shelley

Download or read book Adonais written by Percy Bysshe Shelley and published by . This book was released on 1821 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Paradoxes of Culture and Globalization

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Author :
Publisher : SAGE Publications
ISBN 13 : 1452244952
Total Pages : 289 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Paradoxes of Culture and Globalization by : Martin J. Gannon

Download or read book Paradoxes of Culture and Globalization written by Martin J. Gannon and published by SAGE Publications. This book was released on 2007-06-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A truly extraordinary book! The range of knowledge revealed by the author is quite astonishing and the material presented is done so in a clear and unambiguous writing style."The book includes astonishingly varied perspectives on issues that will impact the hoped-for positive consequences of globalization. I felt I was being informed by an expert who grasps the complexity of the issues involved in ways that make them clear and useful. If I was teaching a course that had anything to do with globalization and/or culture, I would assign this book—and if I knew of someone who was being assigned to another country, I would require him or her to read this book." —Benjamin Schneider, Valtera Corporation and Professor Emeritus, University of Maryland What is a paradox? Why are cross-cultural paradoxes essential for understanding the changes that are occurring because of globalization? Encompassing a wide variety of areas including leadership, cross-cultural negotiations, immigration, religion, economic development, and business strategy, Paradoxes of Culture and Globalization develops cross-cultural paradoxes essential for understanding globalization. Key Features Highlights over 90 paradoxes structured in a question/discussion format to actively engage readers and provide an integrative overview of the book Presents key issues at a higher and integrative level of analysis to avoid stereotyping particular cultures Facilitates class discussions and the active involvement of class members in the learning process of culture and globalization. Enlarges individuals' conceptual understanding of cross-cultural issues Focuses on both traditional and controversial topics including motivation and leadership across cultures, communicating and negotiating across cultures, immigration, religion, geography, economic development, business strategy, and international human resource management Intended Audience This is an excellent text for advanced undergraduate and graduate courses in International Management, International Business, Comparative Management, World Business Environment, Cross-Cultural Management, Cross-Cultural Communications, and Cultural Anthropology in the departments of business and management, communication, and anthropology. Meet author Martin J. Gannon! www.csusm.edu/mgannon Martin J. Gannon is also the author of the bestselling text Understanding Global Cultures (SAGE, Third Edition, 2004) and Cultural Metaphors: Readings, Research Translations, and Commentary (SAGE, 2000).

Type & Typo

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Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Type & Typo by :

Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Antifascisms

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Publisher : Fairleigh Dickinson Univ Press
ISBN 13 : 9780838636763
Total Pages : 260 pages
Book Rating : 4.6/5 (367 download)

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Book Synopsis Antifascisms by : David Ward

Download or read book Antifascisms written by David Ward and published by Fairleigh Dickinson Univ Press. This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.

The Infinite Hope

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Publisher :
ISBN 13 : 9781716821042
Total Pages : 216 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis The Infinite Hope by : Anne-Helene Gramignano

Download or read book The Infinite Hope written by Anne-Helene Gramignano and published by . This book was released on 2020-07-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anne-Helene has the gift, like her grandmother before her. This gift, at times, can be heavy and ridiculed by skeptics, but Anne-Hélène never complains. Thanks to it, she sees the light, hears the voices of the angels and soothes the souls of her peers, living or dead. From this gift, Anne-Helene draws infinite hope that she chooses to share today... In this heartfelt and sincere autobiography, Anne-Helene Gramignano tells 30 stories, 30 intimate and authentic anecdotes of her experience as a medium and reveals the secrets of her surprising universe.

Crossword Solver

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Publisher : Bloomsbury Pub Limited
ISBN 13 : 9780747550754
Total Pages : 423 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis Crossword Solver by : Anne Stibbs

Download or read book Crossword Solver written by Anne Stibbs and published by Bloomsbury Pub Limited. This book was released on 2000 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: An aid to solving crosswords. It contains over 100,000 potential solutions, including plurals, comparative and superlative adjectives, and inflections of verbs. The list extends to first names, place names and technical terms, euphemisms and compound expressions, as well as abbreviations.

The Gaelic Vision in Scottish Culture

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Publisher : McGill-Queen's Press - MQUP
ISBN 13 : 0773594175
Total Pages : 264 pages
Book Rating : 4.7/5 (735 download)

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Book Synopsis The Gaelic Vision in Scottish Culture by : Malcolm Chapman

Download or read book The Gaelic Vision in Scottish Culture written by Malcolm Chapman and published by McGill-Queen's Press - MQUP. This book was released on 1978-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: