Human Vs Chatgpt Language Of Advertising In Beauty Products Advertisements

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Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements

Author : Ida Skubis
Publisher : CRC Press
ISBN 13 : 1040298036
Total Pages : 115 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements by : Ida Skubis

Download or read book Human vs ChatGPT – Language of Advertising in Beauty Products Advertisements written by Ida Skubis and published by CRC Press. This book was released on 2024-11-21 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book systematically investigates the linguistic strategies employed in beauty product advertising to assess their persuasive and manipulative effects. The work is divided into two sections: a review of relevant literature and an empirical analysis of advertisements. The analysis initially focuses on the linguistic features of advertisements created by humans prior to the introduction of ChatGPT, examining the linguistic measures used and their methods of persuasion and manipulation. Subsequent sections provide a detailed examination of advertisements generated by ChatGPT versions 3.5 and 4.0, analysing the artificial intelligence’s use of linguistic techniques. This includes a meta-analysis where ChatGPT itself discusses the linguistic strategies it employs. The ultimate goal is to compare and contrast the effectiveness and linguistic devices used in advertisements crafted by humans and those by ChatGPT, analysing how AI influences the language of advertising and its impact on consumer behaviour.

Human Vs ChatGPT - Language of Advertising in Beauty Products Advertisements

Author : Ida Skubis
Publisher :
ISBN 13 : 9781032934136
Total Pages : 0 pages
Book Rating : 4.9/5 (341 download)

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Book Synopsis Human Vs ChatGPT - Language of Advertising in Beauty Products Advertisements by : Ida Skubis

Download or read book Human Vs ChatGPT - Language of Advertising in Beauty Products Advertisements written by Ida Skubis and published by . This book was released on 2024-11-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores how advertising is changing in the digital era, that are transforming traditional marketing techniques. It takes an in-depth look at the language used in advertising and its psychological effects, providing valuable information about the current trends and future developments in marketing and consumer engagement.

Honorable Influence

Author : David Hagenbuch
Publisher : Aldersgate Press
ISBN 13 : 9781600393082
Total Pages : 194 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Honorable Influence by : David Hagenbuch

Download or read book Honorable Influence written by David Hagenbuch and published by Aldersgate Press. This book was released on 2016-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.

Market Grooming

Author : Sumesh Dadwal
Publisher : Emerald Group Publishing
ISBN 13 : 1835490034
Total Pages : 278 pages
Book Rating : 4.8/5 (354 download)

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Book Synopsis Market Grooming by : Sumesh Dadwal

Download or read book Market Grooming written by Sumesh Dadwal and published by Emerald Group Publishing. This book was released on 2024-11-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.

Strategic Social Media

Author : L. Meghan Mahoney
Publisher : John Wiley & Sons
ISBN 13 : 1119890365
Total Pages : 390 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Strategic Social Media by : L. Meghan Mahoney

Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-04-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Artificial Intelligence for Business Creativity

Author : Margherita Pagani
Publisher : Taylor & Francis
ISBN 13 : 1000953939
Total Pages : 142 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Artificial Intelligence for Business Creativity by : Margherita Pagani

Download or read book Artificial Intelligence for Business Creativity written by Margherita Pagani and published by Taylor & Francis. This book was released on 2023-07-05 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation. Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity. This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.

Artificial Intelligence for Marketing

Author : Jim Sterne
Publisher : John Wiley & Sons
ISBN 13 : 1119406331
Total Pages : 373 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne

Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

Digitalization, Sustainable Development, and Industry 5.0

Author : Bülent Akkaya
Publisher : Emerald Group Publishing
ISBN 13 : 1837531927
Total Pages : 322 pages
Book Rating : 4.8/5 (375 download)

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Book Synopsis Digitalization, Sustainable Development, and Industry 5.0 by : Bülent Akkaya

Download or read book Digitalization, Sustainable Development, and Industry 5.0 written by Bülent Akkaya and published by Emerald Group Publishing. This book was released on 2023-11-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization, Sustainable Development, and Industry 5.0 offers cutting-edge multidisciplinary research, with expert insights on the technologies and strategies businesses use in the twin transition process.

Breakthrough Advertising

Author : Eugene Schwartz
Publisher :
ISBN 13 : 9780998503509
Total Pages : pages
Book Rating : 4.5/5 (35 download)

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Book Synopsis Breakthrough Advertising by : Eugene Schwartz

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Facebook Marketing

Author : Chris Treadaway
Publisher : John Wiley & Sons
ISBN 13 : 0470872284
Total Pages : 316 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Facebook Marketing by : Chris Treadaway

Download or read book Facebook Marketing written by Chris Treadaway and published by John Wiley & Sons. This book was released on 2010-04-27 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Reducing Underage Drinking

Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309089352
Total Pages : 761 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Reducing Underage Drinking by : Institute of Medicine

Download or read book Reducing Underage Drinking written by Institute of Medicine and published by National Academies Press. This book was released on 2004-03-26 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.

AI for Marketing and Product Innovation

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 111948409X
Total Pages : 214 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

Johnny Got His Gun

Author : Dalton Trumbo
Publisher : Kensington Publishing Corp.
ISBN 13 : 0806537604
Total Pages : 289 pages
Book Rating : 4.8/5 (65 download)

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Book Synopsis Johnny Got His Gun by : Dalton Trumbo

Download or read book Johnny Got His Gun written by Dalton Trumbo and published by Kensington Publishing Corp.. This book was released on 2013-11-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Searing Portrayal Of War That Has Stunned And Galvanized Generations Of Readers An immediate bestseller upon its original publication in 1939, Dalton Trumbo?s stark, profoundly troubling masterpiece about the horrors of World War I brilliantly crystallized the uncompromising brutality of war and became the most influential protest novel of the Vietnam era. Johnny Got His Gun is an undisputed classic of antiwar literature that?s as timely as ever. ?A terrifying book, of an extraordinary emotional intensity.?--The Washington Post "Powerful. . . an eye-opener." --Michael Moore "Mr. Trumbo sets this story down almost without pause or punctuation and with a fury amounting to eloquence."--The New York Times "A book that can never be forgotten by anyone who reads it."--Saturday Review

Entertainment Science

Author : Thorsten Hennig-Thurau
Publisher : Springer
ISBN 13 : 3319892924
Total Pages : 879 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis Entertainment Science by : Thorsten Hennig-Thurau

Download or read book Entertainment Science written by Thorsten Hennig-Thurau and published by Springer. This book was released on 2018-08-01 with total page 879 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge

Marketing Communications

Author : PR Smith
Publisher : Kogan Page Publishers
ISBN 13 : 1398611727
Total Pages : 761 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Marketing Communications by : PR Smith

Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

Immigrant Entrepreneurship

Author : Beata Glinka
Publisher : Routledge
ISBN 13 : 1000096955
Total Pages : 178 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Immigrant Entrepreneurship by : Beata Glinka

Download or read book Immigrant Entrepreneurship written by Beata Glinka and published by Routledge. This book was released on 2020-06-07 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immigration is currently one of the most vivid challenges the European Union faces. Ways of introducing new migrants to society and economy pose significant challenges, thus some guidelines for the policy design towards migrations are in need. This book points out patterns of approaches leading to entrepreneurial activities, implemented by the immigrants from the Far East: China, Vietnam, South Korea, India, and Philippines. At these stage comparisons with other countries are both possible and necessary, as many countries all over the world face challenges connected with defining migration policies. From the studies included in the book, readers will gain first-hand knowledge about immigrant entrepreneurship in Poland against the Western European or USA background of similar processes described by researchers in other countries. The areas covered in the studies include the main reasons for starting new ventures and the sources of opportunities, processes of defining customers and factors influencing the choice between an ethnic and local business, immigrants' approaches to building market position, defining success and development, as well as the issues of cultural, institutional, legal and economic differences. The studies show that significant differences in entrepreneurial activities appear between the first and second generations of immigrants. They also depict how entrepreneurial activities help in assimilation processes, as well as in building ties between the immigrants and host societies. Moreover, the study will deepen the understanding of entrepreneurial activities of immigrants in countries that are traditionally considered to be less attractive targets for migration. Thus, the processes of migration will be not only better understood and described but will also allow to provide some guidelines both for policymakers and future researchers