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How Your Small Local Business Can Get More Customers On The Internet
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Book Synopsis How Your Small Local Business Can Get More Customers On The Internet by : Merrill R. Clark
Download or read book How Your Small Local Business Can Get More Customers On The Internet written by Merrill R. Clark and published by Crestview Marketing Service. This book was released on 2010-03-19 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Your Small Business by :
Download or read book Advertising Your Small Business written by and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internet Advertising and Promotion by : Jerry Graham
Download or read book Internet Advertising and Promotion written by Jerry Graham and published by JIREH Marketing. This book was released on 2011-09-24 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 10 years or so, the Internet has become more and more ingrained in our daily lives. People use the Internet to search for almost everything, including local businesses and other local information. With the explosive growth of smartphones, this rush to the Internet for information is clearly accelerating. The question you must ask yourself is, "When someone is looking for the products/services I offer, and they look on their smartphone or on their computer, can they find me?" If the answer is "no", or even if the answer is "I have a website, but it's not bringing me any new customers," then this book, full of free Internet Advertising ideas is for you. The bottom line is that if you're not on page 1 of a Google search for your product or service, you are virtually invisible. If you're still relying on your very expensive ad in the Yellow Pages to bring you new customers, you've undoubtedly noticed a sharp drop-off in effectiveness over the last several years. There is a concern that the cost of Internet advertising is prohibitive and that only the major corporations can play that game and win. The truth is just the opposite. More and more, the big boys are falling off of page 1 as Google continues to move toward their local search strategy. Internet advertising marketing is rapidly becoming the media of choice, especially for small, local businesses. This book describes many of the things that you need to be aware of when marketing on the web, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often. Within this book you will find information such as: - Why mobile marketing is important and how to have a great mobile site... - How social media is changing things up, and how to have a great social media strategy... - Facebook Ads Best Practices... - How to make use of review sites like Yelp and CitySearch... - Things a site absolutely must have to be optimized for success... - And a LOT more.
Book Synopsis Local Internet Marketing for Small Business by : Emmanuel Segui de Carreras
Download or read book Local Internet Marketing for Small Business written by Emmanuel Segui de Carreras and published by . This book was released on 2011-11-11 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Local Internet Marketing For Small Business is designed to help any small business owner to understand how they can explode their business with the power of local Internet marketing. This book will guide you through 11 powerful ways to promote your business within your community, get more customers and dramatically increase your sales.
Book Synopsis Ultimate Guide to Local Business Marketing by : Perry Marshall
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai
Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Book Synopsis How to Find New Customers and Increase Sales by : American Business Information, Inc
Download or read book How to Find New Customers and Increase Sales written by American Business Information, Inc and published by . This book was released on 1997-02 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Online Marketing for Small Business: Low-Budget Marketing Ideas to Get More Clients by : Ira Sorel
Download or read book Online Marketing for Small Business: Low-Budget Marketing Ideas to Get More Clients written by Ira Sorel and published by . This book was released on 2021-08-19 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strong online marketing strategy will help you boost your business. These 10 digital strategies have been proven to help companies improve their performance. If you employ them, you could be on your way to creating a concrete internet marketing strategy that helps you brings in more customers and retain new ones. The Internet has become the great equalizer. It doesn't matter if you have 2 employees or 20,000, you have exactly the same resources available at your fingertips! You might think that Internet marketing is only good for worldwide or large businesses. But it will transform your local business as well. It will bring you leads, clients, customers, new business. Isn't that worth learning about? I'll show you exactly how to do it. I want you to succeed! So, buy this book now.
Book Synopsis Duct Tape Marketing by : John Jantsch
Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
Book Synopsis How to Triple Your Customers in 48 Hours by : Rick Reed
Download or read book How to Triple Your Customers in 48 Hours written by Rick Reed and published by CreateSpace. This book was released on 2011-11-20 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Triple Your Customers in 48 Hours. A quick and easy read, this book is jam packed with takeaways and strategies to boost your profits. The perfect introduction to Internet Marketing.You want to stay abreast of the rapid changes through which the internet is constantly evolving and keep yourself on the cutting edge, to generate more customers, boost your profits and overthrow your competition, but the landscape changes on a daily basis. I have good news! I can put you at the top of the search engines, the only place that matters online, in the next 60 days, guaranteed. Further, I can keep you there from month-to-month despite constant internet changes. Even further, I can triple your customer response rate within the next 48 hours. (I'll show you how in Chapter Two.)My name is Rick Reed and I'm a partner in “Rapid Marketing Results” (RMR Marketing, LLC) with more than 30 years' experience in media marketing. 100% of my clients maintain a presence above-the-fold in the 3 major search engines, Google, Bing and Yahoo.What does this mean to you, as a client? If you have been below-the-fold (more than one-third down the first page of Google, for instance), rising above-the-fold should at least triple your online customer response. Could you handle 3 times as many customers?Relevant communication (content) is what Google measures to determine whether you are the answer to your potential customer's search. They do this with hundreds of top secret proprietary criteria that we will discuss in a later chapter. But, in my opinion, the most important criterion is conversion. Content that converts potential customers to actual customers should be the basis of any marketing strategy.But Content, or the message, is not necessarily a sales pitch. It can take any of hundreds of forms. Content can be subtle or subliminal, crazy loud and flashy, or anything in between. Content can be delivered through a myriad of diverse media, including written word, visual images, audio channels, billboards, video, flash streams, or an infinite combination of senses.So how are you going to structure your content (message) to connect to your traffic (potential customers) in such a way to convert your traffic to customers and get your desired response (usually money, but sometimes something more altruistic, like Global Awareness)? That is what Marketing is all about.Selling internet marketing services to Local Business Owners and Professionals is the latest craze among the “Make-Money-From-Home-in-Your-Underwear” crowd. You may have noticed the increase in phone calls, Emails, and proposals to provide these services to you. Perhaps you've been burned by one of these newly baptized “experts”.I'd encourage you right now to consider my credentials to guide you as a Marketing Consultant.
Download or read book Start Up Nation written by Jeffrey Sloan and published by Currency. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to starting a profitable business includes advice, tips, and strategies for assessing one's tolerance for risk, taking advantage of one's skills, avoiding common mistakes, and focusing on what one loves to do.
Book Synopsis Local Online Advertising For Dummies by : Court Cunningham
Download or read book Local Online Advertising For Dummies written by Court Cunningham and published by John Wiley & Sons. This book was released on 2010-03-29 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!
Book Synopsis Promote Your Business Online by : Miquel Archbold
Download or read book Promote Your Business Online written by Miquel Archbold and published by Independently Published. This book was released on 2021-08-18 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may not have wads of cash to spend on marketing in the early stages of your startup, but that doesn't mean that there aren't effective ways to get your brand out there. Before the Internet, small businesses only had a few ways to market their products cheaply, through methods like printing out fliers or sponsoring small local events. Now there are all kinds of opportunities out there on the Web--you need to know where to look. This book will show you how to effectively market your business online in five steps so you can get more clients and do it more simply.
Book Synopsis Offline-To-Online Business Manifesto by : Ope Banwo
Download or read book Offline-To-Online Business Manifesto written by Ope Banwo and published by CreateSpace. This book was released on 2014-04-30 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OFFLINE-TO-ONLINE BUSINESS MANIFESTO is the Step-By-Step Blueprint For Strategically Positioning helping local businesses everywhere to launch their businesses on the Internet for maximum Profits. While Internet usage continues to explode, with more and more consumers spending more and more of their time and money on the internet, and the effectiveness and reach of offline marketing tactics continue to dwindle, savvy businesses are making sure their online presence is taken care of. Companies without a strong internet presence, and an articulated internet marketing strategy, are already paying the price of inaction by losing customers and money to much smaller upstarts in the marketplace. The issue is no longer whether any company needs to have an internet presence but how effective is your website and internet marketing strategy. The truth right now is that if your company does have a website presence or strategy, you can be sure that your competitor does. Your competitors are probably the ones getting all of the leads on the internet right now while your company is stuck in time. Even if you have a website, unless you are web savvy there are probably competitors out there using the internet more effectively and eating your lunch without any compuction. You need to do something to get from offline to online fast and this book can help you do that. This guide, formulated to help you get up and running online, lays out the 20 critical steps that will take a business with virtually NO online presence, to the point where that business could potentially dominate the local internet market. Take this book like a step-by-step manual that it is and follow the the clearly laid our step to launch your business into the current era before your competitors drive you out of business.
Book Synopsis Local Online Marketing by : Claude Whitacre
Download or read book Local Online Marketing written by Claude Whitacre and published by Createspace Independent Pub. This book was released on 2013-01-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Small Business Owners Who Are Losing Money To Online Price-Slashing Competitors! Stop Wasting Money And Time On Facebook, and Twitter. Social Media Is Not How To build Your Local Business. Local Online Marketing was written specifically for the small business owner that has a retail store or service business serving their local area....and nobody else. Your Advertising Sales Reps Are Lying To You! Stop being an advertising victim! Are you tired of buying advertising that delivers nothing except excuses from the advertising rep? All that ends now. Do you own a small business and want to increase the number of customers you get from online advertising? Do you want more internet generated leads for your business? It's no longer enough to have a website and hope that people find you online. You have to be online, everywhere your customers are looking. Take Back All The “Loyal” Customers You Have Lost To Online Pirates, And More Discover How Just Five Minutes A Day Will Get You The Following; Multiple page one Google search results for your local business. Online business listings that get you found On Google. Your website seen in multiple local Google searches. The best ways to get top Google Plus Local listings How to quickly dominate YouTube search results..Make your videos go viral! How to use your competitor's advertising to bring real buyers to your business. How to beat your competition. Get your business found first in any online search The best types of YouTube videos to attract customers like a magnet. The proven ways to make your business easy to find for local online shoppers. Why does it take only five minutes a day? Because you won't be doing all the things that don't work. “I Found You Online”. Do You Want To Hear That Far More Often? You must be where your customers are looking. And that's on the search engines like Google, Yahoo, and Bing. Online advertising is where you will get the best results, and at the lowest cost. Invest just 5 minutes a day following this guide, and you'll get everything you need to get your business seen online by local buyers. Use what you learn in this “Packed to the gills”manual, and you can hit the ground running. Claude Whitacre owns a successful retail store in the small college town of Wooster Ohio. Using print and broadcast advertising, he built his business by an average of 81% a year for eight years. Then in 2007 the economy crashed, and his business suffered (just like all the rest of us). Who is Claude Whitacre? Claude discovered local online marketing. After three years of trying social media, Pay Per Click ads, and wasting thousands of dollars on what the Guru's taught, Claude finally cracked the code. Now, his local business is still growing, and his only advertising is now online..and it's free. In 2011 Claude Started Local Profit Geyser, to help small business owners fight back the big box stores and online giants that are taking their business. Claude is also author of the book The Unfair Advantage Small Business Advertising Manual.
Book Synopsis Driving More Customers to Your Local Business by :
Download or read book Driving More Customers to Your Local Business written by and published by Al Hanzal. This book was released on with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Is Your Business Google-Able by : Charles P. Kassotis
Download or read book Is Your Business Google-Able written by Charles P. Kassotis and published by CreateSpace. This book was released on 2011-05-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Local Marketing Is Your Small Business Google-Able? Can Your Customers Find You On Google, Bing or MSN? Is That Important For Your Business? What if they don't even know you exist, but could really use your services? Right now, while they're in your neighborhood, driving by, ready to buy... Mobile marketing, local marketing... These terms are new and can be confusing to the small business owner. But they are so vital to growing and expanding your business in today's techno-society. Many of the books you'll find on the market today talk about teaching the small business owner how to go about marketing their business locally on mobile devices. But, from my experience, working directly with small business owners for several years, the problem isn't that they need to learn how, can't learn, or the fact that it's confusing, technical or daunting. The Real problem is that they simply don't have the Time to learn or more importantly, the Time to implement these marketing strategies. So rather than teach you how to market your business on mobile phones, tablet pc's, android devices, iPhones, iPads, Google places, Facebook, Twitter etc.! Which would realistically take you several hours a day, that, as a small business owner, I know you don't have to spare; Instead, let's talk in real simple terms about what these services are, why you should offer them to your customers and how they are going to change your bottom line, bring in more customers and increase the retention rate and overall value of existing customers. Once you've figured it all out and you're ready to get started, we'll talk about finding and hiring the right people to get the job done for you, the right way. Some of the topics we'll talk about include: Are You Leaving Money on the Table? Center of Influence Marketing How to Find Customers for Life The Referral Marketing Goldmine How to Tear Down Customer Resistance The Right Way to Place Yellow Page Ads Getting Online - Where To Start What About Facebook - Is It Worth My Time? Analytics Are The Key To Your Success 5 Proven Internet Strategies to Explode Your Local Sales Message From The Author: I've been doing this for a long time both locally here in Boca Raton, FL where I live and Nationally online. I've had the opportunity to work with some truly amazing small business owners and I've had a great time. In the process I've learned what these folks really need when it comes to creating an online presence, believe me, I've heard the same story a thousand times and I never get tired of it. Most small business owners are having a hard enough time just fulfilling orders, keeping their shelves stocked and managing employees. Finding the time to sit in front of a computer and build a website, set up autoresponders, create facebook fan pages and the list goes on, well, let me just put the way one of my clients put it... Not Gonna Happen! So I really want to encourage you to find someone that can make this happen for your business, it's vitally important in these times that you have an online presence. If nothing else, you need to be found on mobile devices like we talked about starting on page 85. To Your Success, Charles
