How To Write Web Copy And Social Media Content

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How to Write Web Copy and Social Media Content

Author : Paul Lima
Publisher : Paul Lima
ISBN 13 : 1927710081
Total Pages : 195 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis How to Write Web Copy and Social Media Content by : Paul Lima

Download or read book How to Write Web Copy and Social Media Content written by Paul Lima and published by Paul Lima. This book was released on 2014-08-25 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Write Web Copy and Social Media Content: Spruce up Your Website Copy, Blog Posts and Social Media Content is more than an online writing book. While writing for online media is the focus, the book takes writers through the important writing process--showing them how to think before they write. Then it demonstrates how to apply this process to website copy, including structuring copy on websites, blog posts and social media such as Twitter, Facebook and LinkedIn. This book is for those who want to make their website and blog copy sparkle and boost the effectiveness of their social media content. The book is based on business-writing and online and social media copywriting courses that the author teaches for University of Toronto continuing education students and for corporate clients. In short, How to Write Web Copy and Social Media Content will help you organize your thoughts before you write, become a more effective and efficient online writer, make your points in a concise and easy to read/scan manner, achieve your purpose and obtain feedback (if so desired). This book is all about communicating more effectively online so your readers understand why you are writing and what action, if any (remember, a "click" is an action), you need them to take. It is filled with samples, examples and exercises to get you writing for various online media.

How to Write Copy That Sells

Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis How to Write Copy That Sells by : Ray Edwards

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Web Copy That Sells

Author : Maria Veloso
Publisher : AMACOM
ISBN 13 : 0814432522
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Web Copy That Sells by : Maria Veloso

Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Chronic: A Sick Novel

Author : Paul Lima
Publisher : Paul Lima
ISBN 13 : 1927710480
Total Pages : 92 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Chronic: A Sick Novel by : Paul Lima

Download or read book Chronic: A Sick Novel written by Paul Lima and published by Paul Lima. This book was released on 2020-12-05 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronic Readers React... "If this book were a movie, the cleaners would have to mop up buckets of tears. Of joy. Of laughter. And yes, of sadness. I'm lucky I had a box of tissues close by." "You cracked my heart, and then fixed it. Broke my heart, and then repaired it. Smashed my heart, but somehow left me feeling that it was fully mended." "I don't know if it's because I have MS, but I laughed, cheered, and cried. Sometimes all three in the same chapter." "You don't have to be sick to love this book." "I had to pause at the end of the final chapter, and have a good cry. Mostly tears of joy. Once composed, I read the epilogue. And damn it, if I was not in tears again." "As a cat lover, 'kitty' was my favorite part of a mighty fine book!" About the Book Paul and Deena are friends with MS and Parkinson's Disease respectively. They've found a wonderful flat renovated for people with disabilities, only they can't afford it. Enter Albert, a former nurse with cancer, and Bolton, an athletic paraplegic. They too look at the flat, and love it. But can't afford it. The solution? The four of them move in together. And life happens. Paul, who has retired from motivational speaking, is motivated into accepting another talk, while working on his painting. Bolton, a former sprinter, tries out for the wheelchair racing team and wheelchair basketball team, while setting up his web design business. Deena, a former PhD student, needs help with her renovation business. Instead of helping to heal people, which he did as a nurse, Albert begins to help Deena heal houses. Our main characters also have to sort out issues with former partners, some of whom have broken up on good terms and some on terms that were not so good, all while dealing with their maladies, and helping each other deal with their chronic issues. In short, illness does not make life, especially if you are determined to live as full a life as possible, despite your malady. And that is just what Paul, Deena, Albert and Bolton try their damnedest to do. About the author Paul Lima has had MS for over 20 years, moving from relapsing remitting MS to secondary progressive MS about five years ago. He has been a professional writer all his healthy and all his sick life. It's been more difficult when ill, but it has just meant he has had to work harder at it.

Everything You Need to Know about Multiple Sclerosis

Author : Paul Lima
Publisher : Paul Lima
ISBN 13 :
Total Pages : 139 pages
Book Rating : 4./5 ( download)

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Book Synopsis Everything You Need to Know about Multiple Sclerosis by : Paul Lima

Download or read book Everything You Need to Know about Multiple Sclerosis written by Paul Lima and published by Paul Lima. This book was released on 2022-05-25 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need To Know About Multiple Sclerosis For MS Warriors, their Family, Friends and Care Givers If you are newly diagnosed with MS, know someone who is, or if you are a partner or caregiver of someone with MS, you probably have questions. Everything You Need to Know About Multiple Sclerosis has answers. It answers questions about what MS is, different types of MS, MS symptoms and medication, MS and diet, exercise, smoking (cigarettes and marijuana), drinking, relationships, sex, pregnancy... In addition, several partners of MS Warriors write about their experiences. In short while this book may not have everything, this is a comprehensive book about MS. Buy print or ebook. However, if you want a free PDF copy of the book, email the subject line "MS PDF" to [email protected]. A PDF, and no other information, will be emailed to you.

Geri: A Post-Pandemic LGBTQ+ Novel About Something

Author : Paul Lima
Publisher : Paul Lima
ISBN 13 : 1927710456
Total Pages : 122 pages
Book Rating : 4.9/5 (277 download)

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Book Synopsis Geri: A Post-Pandemic LGBTQ+ Novel About Something by : Paul Lima

Download or read book Geri: A Post-Pandemic LGBTQ+ Novel About Something written by Paul Lima and published by Paul Lima. This book was released on 2020-10-07 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geri: A Post-Pandemic LGBTQ+ Novel About Something Geri, a talented but unknown non-binary stand-up comedian and carpenter, navigates their LGBTQ+ life in the city with three LGBTQ+ roommates. The novel is, in some ways, a parody of the heterosexual series, Seinfeld, but it is its own story. Geri will be published mid-October 2020. Main Characters Geri Sender: a non-binary stand up comedian and carpenter who lives in a house flat with three LGBTQ+ friends Ellie Kim: Geri's former lesbian lover and aspiring playwright who works part-time in the box office of the Rainbow Theatre Jorge Costa: a constantly employed and then unemployed gay person of color looking for love through a dating website Krystal Orbit: a wacky yet outspoken trans gender person who has not yet made the transition. Geri and Ellie love each other, but since their break up they bicker over aspects of life and act as if they don't miss what was once a strong physical relationship. Jorge is frequently unemployed and trying to establish a new relationship through a dating website. Krystal is wacky but has a serious side; she has come to a trans gender conclusion but has trouble walking in heels even though she likes to dress to nines.

Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation

Author : Sharma, Ramesh C.
Publisher : IGI Global
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation by : Sharma, Ramesh C.

Download or read book Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation written by Sharma, Ramesh C. and published by IGI Global. This book was released on 2024-02-07 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of generative Artificial Intelligence (AI) signifies a momentous stride in the evolution of Large Language Models (LLMs) within the expansive sphere of Natural Language Processing (NLP). This groundbreaking advancement ripples through numerous facets of our existence, with education, AI literacy, and curriculum enhancement emerging as focal points of transformation. Within the pages of Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation, readers embark on a journey into the heart of this transformative phenomenon. Generative AI's influence extends deeply into education, touching the lives of educators, administrators, policymakers, and learners alike. Within the pages of this book, we explore the intricate art of prompt engineering, a skill that shapes the quality of AI-generated educational content. As generative AI becomes increasingly accessible, this comprehensive volume empowers its audience, by providing them with the knowledge needed to navigate and harness the potential of this powerful tool.

The Everything Guide To Writing Copy

Author : Steve Slaunwhite
Publisher : Simon and Schuster
ISBN 13 : 1440524033
Total Pages : 352 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Guide To Writing Copy by : Steve Slaunwhite

Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Strategic Social Media Management

Author : Karen E. Sutherland
Publisher : Springer Nature
ISBN 13 : 9811546584
Total Pages : 431 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Strategic Social Media Management by : Karen E. Sutherland

Download or read book Strategic Social Media Management written by Karen E. Sutherland and published by Springer Nature. This book was released on 2020-12-21 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Marketing Artificial Intelligence

Author : Paul Roetzer
Publisher : BenBella Books
ISBN 13 : 1637740808
Total Pages : 256 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis Marketing Artificial Intelligence by : Paul Roetzer

Download or read book Marketing Artificial Intelligence written by Paul Roetzer and published by BenBella Books. This book was released on 2022-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance. Marketing AI Institute’s Founder & CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower. So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.

Launching & Building a Brand For Dummies

Author : Amy Will
Publisher : John Wiley & Sons
ISBN 13 : 1119748038
Total Pages : 391 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Launching & Building a Brand For Dummies by : Amy Will

Download or read book Launching & Building a Brand For Dummies written by Amy Will and published by John Wiley & Sons. This book was released on 2022-01-06 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Building DIY Websites For Dummies

Author : Jennifer DeRosa
Publisher : John Wiley & Sons
ISBN 13 : 1394232993
Total Pages : 391 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Building DIY Websites For Dummies by : Jennifer DeRosa

Download or read book Building DIY Websites For Dummies written by Jennifer DeRosa and published by John Wiley & Sons. This book was released on 2024-02-27 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an attractive website that draws in visitors – no coding required! There’s more to building a website than just picking a theme and dropping in text and images. Creating a site that attracts visitors and turns those visitors into customers requires some professional insight and a few tips and tricks. Building DIY Websites For Dummies guides non-designers through the steps of creating an attractive and effective website using today’s top web-based tools. This book helps you launch or improve your website designed to boost your entrepreneurial endeavors, small business, or personal passion. With this easy-to-follow Dummies guide, you can skip learning the complicated coding that runs a site and focus on the parts that attract visitors (and search engines). Grab this book and get expert insight on how to craft a usable design, create site content, improve site findability, and convert browsers into buyers. Discover how to select hosting services, email providers, and beginner-friendly website creators Build your own website without needing to learn any code Learn how to create an attractive design, develop content, and present it all in a way that will appeal to your target audience Improve your site’s search engine findability and resonate with your target customer This Dummies guide is an excellent choice for non-designers who want to create a website without hiring someone to do it for them. Learn the ropes, follow the best practices, and launch your site!

Entrepreneurship, Innovation, and Sustainable Growth

Author : Nader H. Asgary
Publisher : Taylor & Francis
ISBN 13 : 100381431X
Total Pages : 484 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Entrepreneurship, Innovation, and Sustainable Growth by : Nader H. Asgary

Download or read book Entrepreneurship, Innovation, and Sustainable Growth written by Nader H. Asgary and published by Taylor & Francis. This book was released on 2024-03-20 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business and strengthened the role of entrepreneurship in developed and developing countries. This new edition of Entrepreneurship, Innovation, and Sustainable Growth provides the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Updated throughout to take account of recent developments in topics such as environmental impacts, diversity and inclusion, and COVID-19, the book is a comprehensive and holistic approach to the theory, policy, and practice of entrepreneurship and innovation. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts. With new questions and exercises presented throughout in order to encourage discussion and problem-solving, quick summaries of the important concepts and definitions, and extensive support for lecturers and students, Entrepreneurship, Innovation, and Sustainable Growth, Second Edition, is ideal for students at undergraduate and postgraduate level.

Artificial Intelligence Tools Book

Author : Manish Soni
Publisher :
ISBN 13 :
Total Pages : 295 pages
Book Rating : 4./5 ( download)

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Book Synopsis Artificial Intelligence Tools Book by : Manish Soni

Download or read book Artificial Intelligence Tools Book written by Manish Soni and published by . This book was released on 2024-11-17 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the exciting and rapidly evolving world of artificial intelligence (AI). This book, "Artificial Intelligence Tools: Unlocking the Power of Intelligent Systems," is designed to be your comprehensive guide to understanding, implementing, and leveraging the cutting-edge tools that drive the advancements in AI. Whether you are a seasoned professional in the field or a curious newcomer, this book aims to provide you with valuable insights and practical knowledge to navigate the multifaceted landscape of AI tools. From machine learning algorithms to neural networks, readers will gain insights into the core concepts that form the backbone of intelligent systems. We aim to make complex ideas accessible, ensuring that readers, regardless of their technical background, can grasp the essentials of AI.

Freelance Blog Writing: Writing Better Web Content

Author : Ken Bradford
Publisher : Ken Bradford and Dr. Deborah C. Bauers, LPC
ISBN 13 :
Total Pages : 71 pages
Book Rating : 4./5 ( download)

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Book Synopsis Freelance Blog Writing: Writing Better Web Content by : Ken Bradford

Download or read book Freelance Blog Writing: Writing Better Web Content written by Ken Bradford and published by Ken Bradford and Dr. Deborah C. Bauers, LPC. This book was released on 2014-08-18 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you need help writing content that can be easily found by major search engines like Google, or want to harness the power of social media to help increase your visibility, “Freelance Blog Writing: Writing Better Web Content” can help you achieve your goals. Its authors bring you cutting edge information about the latest search optimization tips along with the know-how to write professional web content that can make your passion and career come together.

#ENTRYLEVELBOSS

Author : Alexa Shoen
Publisher : St. Martin's Griffin
ISBN 13 : 1250248825
Total Pages : 190 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis #ENTRYLEVELBOSS by : Alexa Shoen

Download or read book #ENTRYLEVELBOSS written by Alexa Shoen and published by St. Martin's Griffin. This book was released on 2020-05-12 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-follow, nine-step process for how to land your dream job and cut through the noise of job-searching in the 21st century. Banging your head against the wall about the job search? Wondering why nobody’s even bothering to send you a rejection letter (much less an interview request)? You are not alone. This process is a beast, but there’s good news: #EntryLevelBoss is the book for you. This is an easy-to-follow roadmap for transforming yourself from frustrated job seeker into hired, happy, productive human. One part behind-the-scenes memoir, one part playbook, #EntryLevelBoss lays out career coach Alexa Shoen’s proven 9-step methodology for approaching the job search during these crazy times we’re living through. Think of it like a fitness plan—except instead of killer abs, you wind up with multiple interviews for a bunch of jobs you actually want. Cool, right? This is not another manifesto about finding your passion. (I mean, yes, let’s find your passion, sure, but the rent is also due and I would assume you’re interested in getting paid.) This is a real plan that’s based on the real rules of the game. You’ll learn how to effectively identify your future hiring manager, for example, and slide into their DMs in the least creepy way possible. Alexa Shoen is the internet’s leading confidant for panicking job seekers. She has guided thousands of people into full-time employment using these exact steps. Even if you’re convinced you’re the least hireable person on the planet, Alexa’s got you covered.