Web Copy That Sells

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Author :
Publisher : AMACOM
ISBN 13 : 0814432522
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Web Copy That Sells by : Maria Veloso

Download or read book Web Copy That Sells written by Maria Veloso and published by AMACOM. This book was released on 2013-02-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Web Copy that Sells

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814432514
Total Pages : 322 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Web Copy that Sells by : Maria Veloso

Download or read book Web Copy that Sells written by Maria Veloso and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.

How to Write Copy That Sells

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Author :
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis How to Write Copy That Sells by : Ray Edwards

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Killer ChatGPT Prompts

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1394225261
Total Pages : 206 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Killer ChatGPT Prompts by : Guy Hart-Davis

Download or read book Killer ChatGPT Prompts written by Guy Hart-Davis and published by John Wiley & Sons. This book was released on 2023-08-07 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the full capabilities of ChatGPT at work, at home, and in your day-to-day By now, you’ve heard of ChatGPT and its incredible potential. You may even have tried to use it a few times just to see it in action for yourself. But have you ever wondered what ChatGPT is truly capable of? Killer ChatGPT Prompts: Harness the Power of AI for Success and Profit will show you the true power of Large Language Models (LLMs) like ChatGPT. In the book, veteran IT educator and trusted author Guy Hart-Davis shows you the exact prompts he’s discovered to unlock a huge variety of expert business writing, like emails and proposals, data analysis use cases, lesson plans, information exchange scripts, and more! You’ll also find: The perfect prompts for a huge array of job roles, including those in sales and marketing, web development, HR, customer support, and more Use cases for ChatGPT in the home, with your kids, and in your relationship Hundreds more prompts that will make your job, your home life, and your day-to-day so much easier There’s no doubt about it. LLMs—and ChatGPT—are here to stay. The only question is: Will you have the skills and the wherewithal to unleash its potential in your own life? Killer ChatGPT Prompts can guarantee that you will.

Guerrilla Publishing

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781542722414
Total Pages : 152 pages
Book Rating : 4.7/5 (224 download)

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Book Synopsis Guerrilla Publishing by : Derek Murphy

Download or read book Guerrilla Publishing written by Derek Murphy and published by Createspace Independent Publishing Platform. This book was released on 2017-01-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.

The Robert Collier Letter Book

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Author :
Publisher :
ISBN 13 : 9781774642191
Total Pages : 406 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Robert Collier Letter Book by : Robert Collier

Download or read book The Robert Collier Letter Book written by Robert Collier and published by . This book was released on 2021-03-04 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

Writing and Releasing Rapidly

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Author :
Publisher : AEJ Creative Works
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4./5 ( download)

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Book Synopsis Writing and Releasing Rapidly by : Elana M Johnson

Download or read book Writing and Releasing Rapidly written by Elana M Johnson and published by AEJ Creative Works. This book was released on with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: From USA Today Bestselling and Kindle All-Star Author Elana Johnson comes the ultimate guide to writing and releasing rapidly for self-publishers. You've heard the term "Rapid Release" and you're wondering if it's a viable strategy for you. This book has everything you need to get started writing and releasing quicker, as well as half a dozen case studies outlining 6 different Rapid Release Launches Elana has tried for herself. There's something for every Indie author, in every stage of their self-publishing career, though this isn't a how-to book on self-publishing. You'll get tips and tricks to organize a Rapid Release, as well as an entire chapter dedicated to the how-to of writing faster. Elana is transparent with her numbers, and she outlines many marketing strategies while detailing her thoughts behind her Rapid Release strategies that can be applied to any launch, regardless of how quickly the books come out. Get inspired in your Indie career with Elana!

Nobody Wants to Read Your Sh*t

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Author :
Publisher : Black Irish Entertainment LLC
ISBN 13 : 1936891506
Total Pages : 192 pages
Book Rating : 4.9/5 (368 download)

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Book Synopsis Nobody Wants to Read Your Sh*t by : Steven Pressfield

Download or read book Nobody Wants to Read Your Sh*t written by Steven Pressfield and published by Black Irish Entertainment LLC. This book was released on 2016-06-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?

How to Write Fast Under Pressure

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814414850
Total Pages : 209 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis How to Write Fast Under Pressure by : Philip Vassallo

Download or read book How to Write Fast Under Pressure written by Philip Vassallo and published by AMACOM Div American Mgmt Assn. This book was released on 2010 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book's approach is based on the mnemonic DASH-the four critical components most needed for writers working under pressure - direction, acceleration, strength, and health."--BOOK JACKET.

Tested Advertising Methods

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (33 download)

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Book Synopsis Tested Advertising Methods by : John Caples

Download or read book Tested Advertising Methods written by John Caples and published by . This book was released on 2024-08-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

How to Write Killer Copy Fast

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Author :
Publisher :
ISBN 13 : 9781693647031
Total Pages : 107 pages
Book Rating : 4.6/5 (47 download)

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Book Synopsis How to Write Killer Copy Fast by : Jack Turk

Download or read book How to Write Killer Copy Fast written by Jack Turk and published by . This book was released on 2019-09-18 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a marketer, business owner, salesperson of any kind, you know how hard it can be to create effective sales copy to promote your products and services. Getting the words out of your head, onto the page, and into the market where they can deliver high value results for you and your customers can be a painful, frustrating challenge. But there's good news - you don't have to suffer from "blank page syndrome" one moment more. Inside this new book by Jack Turk - "The World's FASTEST Copywriter" - you'll discover: Why you must stop thinking like a "writer" and how that belief makes writing even harder. The Fast, Lazy way to write great copy - it really is easier than you ever imagined. Simple sales letter formulas that will save you hours of time and tons of effort. How to add irresistible self-interest to every headline you create. Sources for inspiration and ideas you can rely on no matter how "stuck" you think you are. The 10 Point "Write Killer Copy Fast" Manifesto and how it will change your business. And that's only a small taste of all that's included. "How to Write Killer Copy FAST" reveals proven tips, tactics, strategies, and systems that will enable anyone to quickly write effective sales letters, emails, landing pages, and much more.

The Copywriter's Handbook

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Author :
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Everything Guide To Writing Copy

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440524033
Total Pages : 352 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Everything Guide To Writing Copy by : Steve Slaunwhite

Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

How to Write and Sell Simple Information for Fun and Profit

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Author :
Publisher : Linden Publishing
ISBN 13 : 1610350200
Total Pages : 241 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis How to Write and Sell Simple Information for Fun and Profit by : Robert W. Bly

Download or read book How to Write and Sell Simple Information for Fun and Profit written by Robert W. Bly and published by Linden Publishing. This book was released on 2010-08-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.

Speed Write Your First Book

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Author :
Publisher : Gildan Media LLC aka G&D Media
ISBN 13 : 1722524340
Total Pages : 61 pages
Book Rating : 4.7/5 (225 download)

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Book Synopsis Speed Write Your First Book by : Mark Victor Hansen

Download or read book Speed Write Your First Book written by Mark Victor Hansen and published by Gildan Media LLC aka G&D Media. This book was released on 2020-11-17 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: WRITE YOUR FIRST BOOK IN JUST 90 DAYS! Admit it. You want to write a book. Maybe this is a new idea that just occurred to you, or perhaps it’s something you’ve thought about for some time. Either way, once you begin the process, you will love it! You might even become obsessed with writing. And no, it most likely won’t be a 300-page New York Times bestseller that you’ll create in only 90 days, but you will be able to write an actual 50 to 100-page book, working only 7 minutes per day. Perhaps you’ll want to write for a bit longer at each session. It’s totally up to you...your decision, your desire, your dedication and your determination to write, write and write some more. Do you want to tell your life story? What a perfect gift to your children or grandchildren! Maybe you want to share what you’ve learned about life and convey your vision and your values. Perhaps you want to design your own characters and create a story to place them in. Either way, when you’ve finished your book, you’ll be so proud of what you’ve accomplished. You can inspire your readers towards a higher purpose, heal the pain they are experiencing through a story of triumph over adversity, or make them forget their own problems as you take them on a magical journey you’ve created in your mind. So grab your pencil and get ready to fill in the blanks to create a writing plan for your story that you can soon share with the world!

Writing and Launching a Bestseller

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Author :
Publisher : AEJ Creative Works
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4./5 ( download)

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Book Synopsis Writing and Launching a Bestseller by : Elana M Johnson

Download or read book Writing and Launching a Bestseller written by Elana M Johnson and published by AEJ Creative Works. This book was released on 2021-11-02 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Join seven-figure author Elana Johnson as she outlines two of the most important things all self-publishers grapple with: 1. How to write the next bestseller, and 2. How to launch the next bestseller. And bonus - there will be ideas for how to market that new release when it's no longer shiny and fresh. Every book an author releases has untold earning potential, but we all want to write the most marketable book possible and then launch it well from the beginning. Come learn how to decide what to write that will appeal to readers, including how to drive them to the next book, and then how to launch each book in a way that makes the most sense for your pocketbook, your series, and your sanity. Writing and launching your next bestseller is only a few steps from where you are right now!

The Essential Online Solution

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470074337
Total Pages : 289 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis The Essential Online Solution by : Rick Segel

Download or read book The Essential Online Solution written by Rick Segel and published by John Wiley & Sons. This book was released on 2007-02-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.