How To Write Better Retail Advertising Copy Classic Reprint

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How to Write Better Retail Advertising Copy (Classic Reprint)

Author : National Retail Merchants Association
Publisher : Forgotten Books
ISBN 13 : 9780265557952
Total Pages : 86 pages
Book Rating : 4.5/5 (579 download)

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Book Synopsis How to Write Better Retail Advertising Copy (Classic Reprint) by : National Retail Merchants Association

Download or read book How to Write Better Retail Advertising Copy (Classic Reprint) written by National Retail Merchants Association and published by Forgotten Books. This book was released on 2017-12-11 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from How to Write Better Retail Advertising Copy Perhaps I can make this point clearer by explaining one fact of life on which all of us necessarily must agree. All of the readers of the newspaper at any given moment may be divided into two broad general classifications. For simplicity, I will refer to them merely as the are's and the are not's. On any given day a number of people are conscious of the need or the want for certain specific items of merchandise. On any given day. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting

Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312137983
Total Pages : 358 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting by : Dr. Robert C. Worstell

Download or read book How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 613 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Gower Handbook of Marketing

Author : Michael J. Thomas
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566074417
Total Pages : 688 pages
Book Rating : 4.0/5 (744 download)

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Book Synopsis Gower Handbook of Marketing by : Michael J. Thomas

Download or read book Gower Handbook of Marketing written by Michael J. Thomas and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.

Breakthrough Advertising

Author : Eugene Schwartz
Publisher :
ISBN 13 : 9780998503509
Total Pages : pages
Book Rating : 4.5/5 (35 download)

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Book Synopsis Breakthrough Advertising by : Eugene Schwartz

Download or read book Breakthrough Advertising written by Eugene Schwartz and published by . This book was released on 2017-04-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising, the Process and Practice

Author : Jack Engel
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Advertising, the Process and Practice by : Jack Engel

Download or read book Advertising, the Process and Practice written by Jack Engel and published by McGraw-Hill Companies. This book was released on 1980 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising

Author : John Sherman Wright
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 800 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Advertising by : John Sherman Wright

Download or read book Advertising written by John Sherman Wright and published by McGraw-Hill Companies. This book was released on 1977 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The New Yorker

Author : Harold Wallace Ross
Publisher :
ISBN 13 :
Total Pages : 710 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis The New Yorker by : Harold Wallace Ross

Download or read book The New Yorker written by Harold Wallace Ross and published by . This book was released on 1975 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kiss & Sell: Writing for Advertising

Author : Robert Sawyer
Publisher : AVA Publishing
ISBN 13 : 2940373469
Total Pages : 187 pages
Book Rating : 4.9/5 (43 download)

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Book Synopsis Kiss & Sell: Writing for Advertising by : Robert Sawyer

Download or read book Kiss & Sell: Writing for Advertising written by Robert Sawyer and published by AVA Publishing. This book was released on 2006-08-16 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

TV Commercials: How to Make Them

Author : Ivan Cury
Publisher : CRC Press
ISBN 13 : 1136070303
Total Pages : 243 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis TV Commercials: How to Make Them by : Ivan Cury

Download or read book TV Commercials: How to Make Them written by Ivan Cury and published by CRC Press. This book was released on 2013-01-25 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to production techniques for making commercials

Analytic and Strategic Approaches to the Development of International (European) Markets

Author : Patrizia Beier
Publisher : diplom.de
ISBN 13 : 3956362292
Total Pages : 167 pages
Book Rating : 4.9/5 (563 download)

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Book Synopsis Analytic and Strategic Approaches to the Development of International (European) Markets by : Patrizia Beier

Download or read book Analytic and Strategic Approaches to the Development of International (European) Markets written by Patrizia Beier and published by diplom.de. This book was released on 2007-05-03 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The objective of this thesis comprises the analytic and strategic approach to develop new and international markets based on the specific interest for the medium-sized US software company Pixel Magic Imaging, Inc. (PMI). PMI was in its infancy in terms of going international . In other words, PMI had neither an organized and international marketing conception nor a regular business to foreign customers and markets so far. Aim and object of this project was analyzing marketing opportunities for their product portfolio within different international markets and to approach adequate marketing strategies. Therefore data of international markets must be collected, evaluated and analyzed to put these results in a strategic order. This thesis deals with the development of foreign markets and how market entry could be realized. It focuses on explaining ways how to get there. The aim of this thesis is to prove which strategies are possible and to explain them in a general approach. The market research and defining the appropriate strategies where focused on the company s product portfolio. The products are digital imaging software and equipment and are placed in the segment for professional photographers, photographic entrepreneurs and retail outlets. The scope of duties in this thesis consisted in gathering data and compiling reports for international sales opportunities in so far unknown international markets. The study combines the theoretical approach with the know-how of working expierence and expatiated the methodology of international marketing research, designing of an international marketing concept and the implementation of market strategies in describing the theoretical disciplines and to implement these results into the company s strategy focus and product portfolio. This thesis benefits from the empirical data gained and its success based on an intensive exchange of ideas from theory and practical work experience. Inhaltsverzeichnis:Table of Contents: PrefaceIII Table of ContentsIV List of AbbreviationsVII List of IllustrationsIX List of AppendicesX 1.Representation of Pixel Magic Imaging, Inc.1 1.1History1 1.1.1EPS Photographic1 1.1.2Pixel Magic Imaging, Inc.1 1.2Explanations4 1.2.1Range of products4 1.2.2Technical and branch specific expressions6 1.3Objective8 2.International Marketing Research10 2.1The General Term of Marketing Research10 2.2The Definition of International Marketing [...]

The Copywriter's Handbook

Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Copywriter's Handbook by : Robert W. Bly

Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

The Oxford Handbook of Music and Advertising

Author : James Deaville
Publisher : Oxford University Press
ISBN 13 : 0190691271
Total Pages : 954 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Oxford Handbook of Music and Advertising by : James Deaville

Download or read book The Oxford Handbook of Music and Advertising written by James Deaville and published by Oxford University Press. This book was released on 2021-01-18 with total page 954 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising. Handbook chapters are self-contained yet share borders with other contributions within a given section and across the major sections of the book, so readers can either study one topic of particular interest or read through to gain an understanding of the broader issues at stake. Within the book's Introduction, each editor has provided an overview of the unifying themes for the section for which they were responsible, with brief summaries of individual contributions at the beginnings of the sections. The lists of recommended readings at the end of chapters are intended to assist readers in finding further literature about the topic. An overview of industry practices by a music insider is provided in the Appendix, giving context for the three parts of the book.

Business Week

Author :
Publisher :
ISBN 13 :
Total Pages : 1054 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Business Week by :

Download or read book Business Week written by and published by . This book was released on 1975 with total page 1054 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Coaching Habit

Author : Michael Bungay Stanier
Publisher : Box of Crayons Press
ISBN 13 : 0978440749
Total Pages : 248 pages
Book Rating : 4.9/5 (784 download)

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Book Synopsis The Coaching Habit by : Michael Bungay Stanier

Download or read book The Coaching Habit written by Michael Bungay Stanier and published by Box of Crayons Press. This book was released on 2016-02-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coaching is an essential skill for leaders. But for most busy, overworked managers, coaching employees is done badly, or not at all. They're just too busy, and it's too hard to change. But what if managers could coach their people in 10 minutes or less? In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Coaching is an art and it's far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer, or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. It can also mean unlearning our ''fix it'' habits. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And, he guides us through the tricky part - how to take this new information and turn it into habits and a daily practice. -Brené Brown, author of Rising Strong and Daring Greatly Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how---by saying less and asking more--you can develop coaching methods that produce great results. - Get straight to the point in any conversation with The Kickstart Question - Stay on track during any interaction with The AWE Question - Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question - Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question - Finally, ensure others find your coaching as beneficial as you do with The Learning Question A fresh, innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Dynamic question-and-answer sections help identify old habits and kick-start new behaviour, making sure you get the most out of all seven chapters. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great.

Yoga Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4./5 ( download)

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Book Synopsis Yoga Journal by :

Download or read book Yoga Journal written by and published by . This book was released on 1992-11 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 30 years, Yoga Journal has been helping readers achieve the balance and well-being they seek in their everyday lives. With every issue,Yoga Journal strives to inform and empower readers to make lifestyle choices that are healthy for their bodies and minds. We are dedicated to providing in-depth, thoughtful editorial on topics such as yoga, food, nutrition, fitness, wellness, travel, and fashion and beauty.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1972-08-12 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.