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How To Write Better Retail Advertising Copy
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Book Synopsis How to Write Copy That Sells by : Ray Edwards
Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Book Synopsis Effective Advertising by : United States. Small Business Administration
Download or read book Effective Advertising written by United States. Small Business Administration and published by . This book was released on 1965 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Book Synopsis Write Great Ads by : Erica Levy Klein
Download or read book Write Great Ads written by Erica Levy Klein and published by Wiley. This book was released on 1990-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to be especially ""creative."" And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write *ADS* Great copywriters aren't born. They're made! That's because writing isn't a talent you're born with--it's a skill as learnable as driving a car or typing. Write Great Ads takes the mystery out of copywriting and shows how to write effective advertising copy for print ads, direct mail packages, radio spots, and television commercials. Write Great Ads takes you, step-by-step, through every aspect of the process. You'll learn: * How to zero in on the key features and benefits of your ad * How to write a headline that really sells * How to come up with an original, effective selling concept * How to put all the facts together and craft an irresistible call to action--guaranteed to pull in sales! This one-of-a-kind workbook breaks advertising down into simple steps that anyone--no matter what your level of experience--can master and enjoy. Write Great Ads is also packed with fill-in exercises and self-tests so you can practice each step immediately. ""This is a practical, straightforward, and instructive book with heavy emphasis on fundamentals--all in good, clear, no-nonsense English--and an overall good reference for anyone interested in better communications.""
Book Synopsis How to Write a Good Advertisement by : Victor O. Schwab
Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.
Book Synopsis Instructor's Manual by : United States. Small Business Administration
Download or read book Instructor's Manual written by United States. Small Business Administration and published by . This book was released on 1965 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Kiss & Sell: Writing for Advertising by : Robert Sawyer
Download or read book Kiss & Sell: Writing for Advertising written by Robert Sawyer and published by Bloomsbury Publishing. This book was released on 2019-01-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.
Book Synopsis The Widow of Wall Street by : Randy Susan Meyers
Download or read book The Widow of Wall Street written by Randy Susan Meyers and published by Simon and Schuster. This book was released on 2017-04-11 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seemingly blind love of a wife for her husband as he conquers Wall Street, and her extraordinary, perhaps foolish, loyalty during his precipitous fall, is expertly explored in this “ripped-from-the-headlines story about love, ambition, and forgiveness” (PopSugar)—perfect for fans of the TV show Billions. Phoebe recognizes fire in Jake Pierce’s belly from the moment they meet as teenagers. After they marry and he creates a financial dynasty, she trusts him without hesitation—unaware his hunger for success hides a dark talent for deception. But when Phoebe learns her husband’s triumph and vast reach rests on an elaborate Ponzi scheme, her world unravels. While Jake is trapped in the web of his deceit, Phoebe is caught facing an unbearable choice. Her children refuse to see her if she remains at their father’s side, but abandoning him feels cruel and impossible. From penthouse to prison, with tragic consequences rippling well beyond Wall Street, Randy Susan Meyers’s latest novel exposes a woman struggling to survive and then redefine her life as her world crumbles. “An engrossing emotional journey” (Kirkus Reviews) and USA TODAY bestselling author Diane Chamberlain raves, “With all the suspense of a thriller, The Widow of Wall Street quickly pulled me into the story and didn’t let me go until the last page.”
Book Synopsis Fundamentals of Copy & Layout by : Albert C. Book
Download or read book Fundamentals of Copy & Layout written by Albert C. Book and published by McGraw Hill Professional. This book was released on 1997 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfect vehicle to help you write stronger headlines using the author's A-B-C formula; write about benefits, not features; prepare layouts--for everything from newsprint pages to billboards; write for the special needs of broadcast and interactive media and more. Whether you're just getting started or sharpening your skills, this is a vital tool for anyone who's in the business of creative communication.
Download or read book The Wiregrass written by Pam Webber and published by Simon and Schuster. This book was released on 2015-08-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reminiscent of the stories and styles of Harper Lee, Sue Monk Kidd, and Jan Karon, Pam Webber’s The Wiregrass is an extraordinary tale about a magical time in an ordinary place full of lovable and unlovable characters. Infused with laughter, tears, love, loss, and hope, the story follows fourteen-year-old cousins Nettie, J.D. Eric, and Sam as they navigate the summer of their discontent, struggle with the physical and emotional turbulence of puberty and disappearing childhood, feel the excitement of first love, and run for their lives after they uncover an evil secret hidden in the shadows of the small town they love. Their story promises to stay with you a lifetime.
Book Synopsis Basic Information Sources on Retail Store Advertising by :
Download or read book Basic Information Sources on Retail Store Advertising written by and published by . This book was released on 1954 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book D&AD. the Copy Book written by D&ad and published by . This book was released on 2018 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyone who needs to win people over online, on...
Book Synopsis How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting by : Dr. Robert C. Worstell
Download or read book How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
Book Synopsis Adorno, Foucault and the Critique of the West by : Deborah Cook
Download or read book Adorno, Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Download or read book Tiffany Blues written by M. J. Rose and published by Atria Books. This book was released on 2019-06-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling author of The Library of Light and Shadow crafts “an enchanting glimpse of Jazz Age New York” (Christina Baker Kline, #1 New York Times bestselling author of Orphan Train) about a young painter whose traumatic past threatens to derail her career at a prestigious summer artists’ colony run by Louis Comfort Tiffany of Tiffany & Co. fame. New York, 1924: Twenty‑four‑year‑old Jenny Bell is one of a dozen burgeoning artists invited to Louis Comfort Tiffany’s prestigious artists’ colony. Gifted and determined, Jenny vows to avoid all distractions and take full advantage of the many wonders to be found at Laurelton Hall. But Jenny’s past has followed her there. Images of her beloved mother, her hard-hearted stepfather, murder, and the dank hallways of Canada’s notorious Andrew Mercer Reformatory for Women overwhelm Jenny’s thoughts, even as she is inextricably drawn to Oliver, Tiffany’s charismatic grandson. As the summer shimmers on, and the competition between the artists grows fierce as they vie for a spot at Tiffany’s New York gallery, a series of suspicious and disturbing occurrences suggest someone else knows about Jenny’s childhood trauma. Supported by her closest friend Minx Deering, a seemingly carefree socialite yet dedicated sculptor, and Oliver, Jenny pushes her demons aside. Between stolen kisses and jewels, the champagne flows and the jazz plays on until one moonless night when Jenny’s past and present are thrown together in a desperate moment, that will threaten her promising future, her love, her friendships, and her very life. “This fast-paced mystery, star-crossed romance, and love letter to Louis Comfort Tiffany will captivate Rose’s many fans and readers of 20th-century historical fiction” (Library Journal, starred review).
Download or read book Small Business Bibliography written by and published by . This book was released on 1958 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tested Advertising Methods by : John Caples
Download or read book Tested Advertising Methods written by John Caples and published by . This book was released on 2024-08-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
