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Author : Karl G. Dentino
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (555 download)
Download or read book How to Use Direct Marketing to Get the Job You Want written by Karl G. Dentino and published by . This book was released on 1995 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jordan Brady
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781986181020
Total Pages : 102 pages
Book Rating : 4.1/5 (81 download)
Download or read book Commercial Directing Voodoo written by Jordan Brady and published by Createspace Independent Publishing Platform. This book was released on 2018-03-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.
Author : Elliott Bryan
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858784
Total Pages : pages
Book Rating : 4.8/5 (587 download)
Download or read book Behind the Brand written by Elliott Bryan and published by IdeaPress Publishing. This book was released on 2019-06-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.
Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 113640998X
Total Pages : 360 pages
Book Rating : 4.1/5 (364 download)
Download or read book Direct Marketing in Practice written by Matthew Housden and published by Routledge. This book was released on 2012-04-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)
Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author : Robert W. Bly
Publisher : Penguin
ISBN 13 : 9780028642109
Total Pages : 394 pages
Book Rating : 4.6/5 (421 download)
Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author : Larry Chiagouris
Publisher : Brand New World Publishing
ISBN 13 : 0982765428
Total Pages : 151 pages
Book Rating : 4.9/5 (827 download)
Download or read book The Secret to Getting a Job After College written by Larry Chiagouris and published by Brand New World Publishing. This book was released on 2011-03-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Includes exclusive online content"--Cover.
Author : Denise Taylor
Publisher : Icon Books Ltd
ISBN 13 : 1848315244
Total Pages : 101 pages
Book Rating : 4.8/5 (483 download)
Download or read book A Practical Guide to Getting the Job you Want written by Denise Taylor and published by Icon Books Ltd. This book was released on 2013-01-03 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Getting the Job You Want supports you through all the stages of finding your perfect job – from organisation and preparation to the different ways to implement a job search campaign. In a challenging job market you need to create a resumé that will sell you, and to be well prepared for interview. Both new graduates and those returning to the job search will learn simple yet effective techniques from award-winning career psychologist, Denise Taylor.
Author : Amanda Palmer
Publisher : Grand Central Publishing
ISBN 13 : 1455581070
Total Pages : 349 pages
Book Rating : 4.4/5 (555 download)
Download or read book The Art of Asking written by Amanda Palmer and published by Grand Central Publishing. This book was released on 2014-11-11 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rock star, crowdfunding pioneer, and TED speaker Amanda Palmer knows all about asking. Performing as a living statue in a wedding dress, she wordlessly asked thousands of passersby for their dollars. When she became a singer, songwriter, and musician, she was not afraid to ask her audience to support her as she surfed the crowd (and slept on their couches while touring). And when she left her record label to strike out on her own, she asked her fans to support her in making an album, leading to the world's most successful music Kickstarter. Even while Amanda is both celebrated and attacked for her fearlessness in asking for help, she finds that there are important things she cannot ask for-as a musician, as a friend, and as a wife. She learns that she isn't alone in this, that so many people are afraid to ask for help, and it paralyzes their lives and relationships. In this groundbreaking book, she explores these barriers in her own life and in the lives of those around her, and discovers the emotional, philosophical, and practical aspects of The Art of Asking. Part manifesto, part revelation, this is the story of an artist struggling with the new rules of exchange in the twenty-first century, both on and off the Internet. The Art of Asking will inspire readers to rethink their own ideas about asking, giving, art, and love.
Author : Belinda Ellsworth
Publisher : John Wiley & Sons
ISBN 13 : 1119858674
Total Pages : 434 pages
Book Rating : 4.1/5 (198 download)
Download or read book Direct Selling For Dummies written by Belinda Ellsworth and published by John Wiley & Sons. This book was released on 2022-06-24 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to sell like you’ve never sold before! Ever wonder if your next job didn’t have to feel so much like a…well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers! In Direct Selling For Dummies, you’ll tap into your entrepreneurial spirit and learn the basics of how to get started, pick the best selling model, and achieve success in this rapidly growing industry. You’ll also discover: Expanded info on online and social media selling, which has replaced in-home selling as the predominant sales method A guide to transforming your home office into a productivity dream Instructions on how to host online or Facebook-hosted direct-selling parties Perfect for anyone looking to join the 7.7 million direct sellers already working in North America, Direct Selling For Dummies can help you break into a fun, exciting, and lucrative new industry! Are you ready?
Author : Robert W. Palmatier
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305286
Total Pages : 414 pages
Book Rating : 4.3/5 (53 download)
Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author : Todd Bermont
Publisher : Red Wheel/Weiser
ISBN 13 : 1601637012
Total Pages : 216 pages
Book Rating : 4.6/5 (16 download)
Download or read book 10 Insider Secrets to a Winning Job Search written by Todd Bermont and published by Red Wheel/Weiser. This book was released on 2004-03-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 Insider Secrets to a Winning Job Search offers a complete step-by-step roadmap on how to get the job you want—fast—even in tough times! This book will motivate you, increase your self-confidence, and show you how to sell yourself so companies want to hire you. You’ll have an unfair advantage when searching for a job! In this book, Todd Bermont shares with you the secrets he has learned to find a job in any economy, secrets that he used to get six job offers his senior year of college, to land three job offers in one week during a recession, and to earn numerous job promotions since. Additionally, having also been a hiring manager, Todd gives you a behind-the-scenes look into the hiring process that will give you another unfair advantage. With 10 Insider Secrets to a Winning Job Search, you’ll: — Discover the job you really want — Convince companies to hire you—even when no positions are available — Write attention-grabbing resumes and cover letters — Network and market yourself to maximize your job opportunities — Learn how to negotiate your job offers to receive top dollar 10 Insider Secrets to a Winning Job Search clearly demonstrates the many similarities between job hunting and selling—from how to develop a positive attitude and identify your key selling points to comprehensive preparation and successful interviewing. You’ll feel so confident and have such a good game plan that you’ll actually look forward to interviews and enjoy the process—especially when the job offers pour in!
Author : Brian Thomas
Publisher : Bloomsbury Publishing
ISBN 13 : 1472939085
Total Pages : 531 pages
Book Rating : 4.4/5 (729 download)
Download or read book Direct and Digital Marketing in Practice written by Brian Thomas and published by Bloomsbury Publishing. This book was released on 2017-06-29 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
Author : Drayton Bird
Publisher : Kogan Page Publishers
ISBN 13 : 0749452072
Total Pages : 449 pages
Book Rating : 4.7/5 (494 download)
Download or read book Commonsense Direct and Digital Marketing written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2007-06-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
Author : Anne Basye
Publisher : McGraw Hill Professional
ISBN 13 : 9780658002090
Total Pages : 168 pages
Book Rating : 4.0/5 (2 download)
Download or read book Opportunities in Direct Marketing Careers written by Anne Basye and published by McGraw Hill Professional. This book was released on 2000 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering diverse professions from accounting to zookeeping, this is the world's most comprehensive career book series. Always growing and reflecting the times, the series encompasses traditional careers as well as those in newer areas such as laser technology, robotics, and holistic health care. Each book offers essential information for job seekers on getting started, obtaining training, education, advancement, salaries, job responsibilities -- and more. Canadian information is included wherever appropriate.
Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)
Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
