How To Start Run And Grow A Successful Gas Station Business

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How to Start, Run and Grow a Successful Gas Station Business

Author : Shabbir Hossain
Publisher : CreateSpace
ISBN 13 : 9781515393528
Total Pages : 276 pages
Book Rating : 4.3/5 (935 download)

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Book Synopsis How to Start, Run and Grow a Successful Gas Station Business by : Shabbir Hossain

Download or read book How to Start, Run and Grow a Successful Gas Station Business written by Shabbir Hossain and published by CreateSpace. This book was released on 2015-08-06 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book about Gas station business? Well, gas stations are in every street corner, they are dime a dozen, but why are there so many of them?. Since the economic meltdown of 2008, we not only witnessed the collapse of the housing market, but also the wave of small businesses that closed their doors forever. Look at your city, and I am sure you will find empty homes alongside many local businesses such as restaurants, gift shops, clothing stores, etc. standing there with empty windows and a "For Sale" sign in the front. Now, look again. How many gas stations or convenience stores closed during the same period? Probably none. Instead, you may have noticed there are new stations constantly being built. Why is that? The answer is simple: it is a recession proof business. Whether you have a job or not, have a house or not; you still need gasoline for your car, milk for the kids, or need to make a quick run for cigarettes, beer, soft drinks.. You corner gas station is filled with all our daily life necessities.Now that we established Gas Station is a good and recession proof business to get into, the question is how do we get into one on a limited budget and once we do get into it, how can we stand out in this crowded market and be unique.?Here in this book I bring you all the answers along with all the best information possible to help you start, run and grow a successful gas station/convenience store business. Whether you're just starting out or you're a veteran in the gas station business, I am going to show you some new and innovative ways to get you to the next level and stand out in the crowd. As a 20 plus year veteran of gas station business, I am always trying new and innovative methods to increase sales and profitability. Technology and marketing strategies are changing every day, and the "old school" methods are not working anymore.In this book I outlined and explained in depth the followings:* How to Choose the Right Business Location* Should you Buy or Lease a Gas Station Business* How to effectively do Due Diligence on any Business* How to get Bank Financing* How to Close a Deal * What and How to set up a Corporation and obtain all required Licensing * How to Market your store and increase Sales and ultimately Profitability* How to Hire, Train and Manage Employees* How to have an Inventory Management System* How to do Bookkeeping * How to handle Loss Prevention/TheftA full Business Plan in included in this book along with a link where you can download a fully workable business plan that you can modify to fit your need.After reading this book, if you still have need for more information, I would suggest you check out my Gas Station Business 101 podcast audio show on iTunes, it is free to subscribe and you can listen to anywhere. Through this podcast show, you'll stay up to date on everything that is going on in this industry. Branding, Business Plans, Business loans, innovative marketing Strategies, theft control, gas station business bookkeeping, regulations, pricing - you name it, it's here for you. You can also check out my blog at GasStationBusiness101.com and let me show you the way to becoming successful in this profitable niche business.In this second edition, we addressed a few errors and typos, we also updated some data, as well as some charts and graphs that are now very easy to read.

Turning Convenience Stores Into Cash Generating Monsters

Author : Bill Scott
Publisher : Lulu.com
ISBN 13 : 0557834481
Total Pages : 140 pages
Book Rating : 4.5/5 (578 download)

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Book Synopsis Turning Convenience Stores Into Cash Generating Monsters by : Bill Scott

Download or read book Turning Convenience Stores Into Cash Generating Monsters written by Bill Scott and published by Lulu.com. This book was released on 2010-10-11 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bill Scott and James Hawkins describe in easy to understand terms how convenience store operators can double the profits in every store and turn their convenience stores into Cash Generating Monsters.

75 Green Businesses You Can Start to Make Money and Make a Difference

Author : Glenn Croston
Publisher : Entrepreneur Press
ISBN 13 : 1613080352
Total Pages : 346 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis 75 Green Businesses You Can Start to Make Money and Make a Difference by : Glenn Croston

Download or read book 75 Green Businesses You Can Start to Make Money and Make a Difference written by Glenn Croston and published by Entrepreneur Press. This book was released on 2008-08-01 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: With environmental concerns a top issue for consumers everywhere, the green market is the next big boom industry for entrepreneurs looking to make money—and make a difference. Discover 75 green startup ideas in multiple industries, including eco-tourism, small wind power, green schools, water conservation landscaping, green investment consulting and more. For each business, Croston shows you the market, product to be delivered, resources needed, major hurdles ahead, competitors and strategies for success.

How to Start and Run a Successful Small Business

Author : Clifton
Publisher : Success Paths Business Series
ISBN 13 : 9781773421162
Total Pages : 130 pages
Book Rating : 4.4/5 (211 download)

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Book Synopsis How to Start and Run a Successful Small Business by : Clifton

Download or read book How to Start and Run a Successful Small Business written by Clifton and published by Success Paths Business Series. This book was released on 2022-02-26 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Running a Food Hub: Volume Two, a Business Operations Guide

Author : James Matson
Publisher : Government Printing Office
ISBN 13 : 9780160929847
Total Pages : 84 pages
Book Rating : 4.9/5 (298 download)

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Book Synopsis Running a Food Hub: Volume Two, a Business Operations Guide by : James Matson

Download or read book Running a Food Hub: Volume Two, a Business Operations Guide written by James Matson and published by Government Printing Office. This book was released on 2015-09-17 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report is part of a multi-volume technical report series entitled, Running a Food Hub, with this guide serving as a companion piece to other United States Department of Agriculture (USDA) reports by providing in-depth guidance on starting and running a food hub enterprise. In order to compile the most current information on best management and operations practices, the authors used published information on food hubs, surveyed numerous operating food hubs, and pulled from their existing experience and knowledge of working directly with food hubs across the country as an agricultural business consulting firm. The report’s main focus is on the operational issues faced by food hubs, including choosing an organizational structure, choosing a location, deciding on infrastructure and equipment, logistics and transportation, human resources, and risks. As such, the guide explores the different decision points associated with the organizational steps for starting and implementing a food hub. For some sections, sidebars provide “decision points,” which food hub managers will need to address to make key operational decisions. This illustrated guide may assist the operational staff at small businesses or third-party organizations that may provide aggregation, marketing, and distribution services from local and regional producers to assist with wholesale, retail, and institution demand at government institutions, colleges/universities, restaurants, grocery store chains, etc. Undergraduate students pursuing coursework for a bachelor of science degree in food science, or agricultural economics may be interested in this guide. Additionally, this reference work will be helpful to small businesses within the food trade discipline.

Gas Station

Author : Joseph Torra
Publisher :
ISBN 13 : 9780575068032
Total Pages : 134 pages
Book Rating : 4.0/5 (68 download)

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Book Synopsis Gas Station by : Joseph Torra

Download or read book Gas Station written by Joseph Torra and published by . This book was released on 1999-09-09 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Jimi Hendrix and Vietnam rumble on in the background, an Italian-American teenage boy grows up working in his dad's gas station in Massachusetts. In a world full of rear end fluid, floor jacks and leaky gaskets, the narrator is awkward with his father and not too hot at mounting snow tires or dismantling engines. Poetic, poignant, and beautifully observed -- the grease and grime of the gas station, the rhythms of work and talk, are detailed with such precision that the locality becomes universal -- Joseph Torra has written an extraordinary and superb coming-of-age novel in the great American blue-collar tradition, and one which has echoes of another working-class son of Massachusetts, Jack Kerouac.

The Small Business Bible

Author : Steven D. Strauss
Publisher : John Wiley & Sons
ISBN 13 : 111823877X
Total Pages : 599 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Dapper Dan: Made in Harlem

Author : Daniel R. Day
Publisher : Random House Trade Paperbacks
ISBN 13 : 0525510532
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Dapper Dan: Made in Harlem by : Daniel R. Day

Download or read book Dapper Dan: Made in Harlem written by Daniel R. Day and published by Random House Trade Paperbacks. This book was released on 2020-07-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “Dapper Dan is a legend, an icon, a beacon of inspiration to many in the Black community. His story isn’t just about fashion. It’s about tenacity, curiosity, artistry, hustle, love, and a singular determination to live our dreams out loud.”—Ava DuVernay, director of Selma, 13th, and A Wrinkle in Time NAMED ONE OF THE BEST BOOKS OF THE YEAR BY VANITY FAIR • DAPPER DAN NAMED ONE OF TIME’S 100 MOST INFLUENTIAL PEOPLE IN THE WORLD With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time. Decade after decade, Dapper Dan discovered creative ways to flourish in a country designed to privilege certain Americans over others. He witnessed, profited from, and despised the rise of two drug epidemics. He invented stunningly bold credit card frauds that took him around the world. He paid neighborhood kids to jog with him in an effort to keep them out of the drug game. And when he turned his attention to fashion, he did so with the energy and curiosity with which he approaches all things: learning how to treat fur himself when no one would sell finished fur coats to a Black man; finding the best dressed hustler in the neighborhood and converting him into a customer; staying open twenty-four hours a day for nine years straight to meet demand; and, finally, emerging as a world-famous designer whose looks went on to define an era, dressing cultural icons including Eric B. and Rakim, Salt-N-Pepa, Big Daddy Kane, Mike Tyson, Alpo Martinez, LL Cool J, Jam Master Jay, Diddy, Naomi Campbell, and Jay-Z. By turns playful, poignant, thrilling, and inspiring, Dapper Dan: Made in Harlem is a high-stakes coming-of-age story spanning more than seventy years and set against the backdrop of an America where, as in the life of its narrator, the only constant is change. Praise for Dapper Dan: Made in Harlem “Dapper Dan is a true one of a kind, self-made, self-liberated, and the sharpest man you will ever see. He is couture himself.”—Marcus Samuelsson, New York Times bestselling author of Yes, Chef “What James Baldwin is to American literature, Dapper Dan is to American fashion. He is the ultimate success saga, an iconic fashion hero to multiple generations, fusing street with high sartorial elegance. He is pure American style.”—André Leon Talley, Vogue contributing editor and author

The Unemployed Millionaire

Author : Matt Morris
Publisher : John Wiley & Sons
ISBN 13 : 0470479817
Total Pages : 274 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The Unemployed Millionaire by : Matt Morris

Download or read book The Unemployed Millionaire written by Matt Morris and published by John Wiley & Sons. This book was released on 2009-09-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A self-made millionaire shows you how to make millions while living life on your own terms At just eighteen years old, Matt Morris founded his first marketing business. At twenty, he dropped out of college to pursue business full-time. At twenty-one, he was homeless and deeply in debt, living out of his car. It was then that he made a life-changing decision to re-invent himself and his career. By twenty-nine, Matt was a self-made millionaire. How did he do it? In The Unemployed Millionaire, Morris reveals how he turned his life around and shatters the myth that it takes money to make money. Thanks to the Internet explosion and the ease of global trade, it is possible for anyone to start a business and market their products worldwide to millions of customers. Here, Morris unlocks the secrets and provides you with the specific moneymaking formula he used to turn his ideas into a fortune. Equips you with a step-by-step formula for turning your great idea into a million-dollar business in as little as twelve months Proves you don’t have to be smart, lucky, or rich to make millions Gives you the specific success principles all millionaires follow Author Matt Morris is an internationally recognized speaker who selectively mentors other entrepreneurs, traveling the world, working very little, and earning millions in the process With a foreword by Les Brown, motivational speaker, bestselling author, and television personality If you're serious about earning millions without working your fingers to the bone, The Unemployed Millionaire gives you the powerful strategies needed to turn your dreams into a reality.

Introduction to Business

Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Motel of the Mysteries

Author : David Macaulay
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547770723
Total Pages : 97 pages
Book Rating : 4.5/5 (477 download)

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Book Synopsis Motel of the Mysteries by : David Macaulay

Download or read book Motel of the Mysteries written by David Macaulay and published by Houghton Mifflin Harcourt. This book was released on 1979-10-11 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the year 4022; all of the ancient country of Usa has been buried under many feet of detritus from a catastrophe that occurred back in 1985. Imagine, then, the excitement that Howard Carson, an amateur archeologist at best, experienced when in crossing the perimeter of an abandoned excavation site he felt the ground give way beneath him and found himself at the bottom of a shaft, which, judging from the DO NOT DISTURB sign hanging from an archaic doorknob, was clearly the entrance to a still-sealed burial chamber. Carson's incredible discoveries, including the remains of two bodies, one of then on a ceremonial bed facing an altar that appeared to be a means of communicating with the Gods and the other lying in a porcelain sarcophagus in the Inner Chamber, permitted him to piece together the whole fabric of that extraordinary civilization.

It's a Gas!

Author : Gestalten
Publisher : Die Gestalten Verlag-DGV
ISBN 13 : 9783899559286
Total Pages : 0 pages
Book Rating : 4.5/5 (592 download)

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Book Synopsis It's a Gas! by : Gestalten

Download or read book It's a Gas! written by Gestalten and published by Die Gestalten Verlag-DGV. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A place that symbolizes freedom, traveling and the wind of change: It's a Gas! is going in search of the most unique gas stations around the world.

Entrepreneurial Leap

Author : Gino Wickman
Publisher : BenBella Books
ISBN 13 : 194883684X
Total Pages : 150 pages
Book Rating : 4.9/5 (488 download)

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Book Synopsis Entrepreneurial Leap by : Gino Wickman

Download or read book Entrepreneurial Leap written by Gino Wickman and published by BenBella Books. This book was released on 2019-10-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've thought about starting your own business . . . but how can you decide if you should really take the leap? There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the hell do I do it? You need answers, not bullshit. This book has them. Entrepreneurial Leap: Do You Have What it Takes to Become an Entrepreneur? is an easy-to-use guide that will help you decide, once and for all, if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups that have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur. What's more, Wickman will help you determine what type of business best suits your unique skill set and provide a detailed roadmap, with tools, tips, and exercises, that will accelerate your path to startup success. Packed with real-life stories and practical advice, Entrepreneurial Leap is a simple how-to manual for BIG results. Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

The Subtle Art of Not Giving a F*ck

Author : Mark Manson
Publisher : HarperCollins
ISBN 13 : 006245773X
Total Pages : 197 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis The Subtle Art of Not Giving a F*ck by : Mark Manson

Download or read book The Subtle Art of Not Giving a F*ck written by Mark Manson and published by HarperCollins. This book was released on 2016-09-13 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Over 10 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people. For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up. Manson makes the argument, backed both by academic research and well-timed poop jokes, that improving our lives hinges not on our ability to turn lemons into lemonade, but on learning to stomach lemons better. Human beings are flawed and limited—"not everybody can be extraordinary, there are winners and losers in society, and some of it is not fair or your fault." Manson advises us to get to know our limitations and accept them. Once we embrace our fears, faults, and uncertainties, once we stop running and avoiding and start confronting painful truths, we can begin to find the courage, perseverance, honesty, responsibility, curiosity, and forgiveness we seek. There are only so many things we can give a f**k about so we need to figure out which ones really matter, Manson makes clear. While money is nice, caring about what you do with your life is better, because true wealth is about experience. A much-needed grab-you-by-the-shoulders-and-look-you-in-the-eye moment of real-talk, filled with entertaining stories and profane, ruthless humor, The Subtle Art of Not Giving a F**k is a refreshing slap for a generation to help them lead contented, grounded lives.

Sales Genie Retail Marketing 101

Author : Shabbir Hossain
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781533091178
Total Pages : 134 pages
Book Rating : 4.0/5 (911 download)

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Book Synopsis Sales Genie Retail Marketing 101 by : Shabbir Hossain

Download or read book Sales Genie Retail Marketing 101 written by Shabbir Hossain and published by Createspace Independent Publishing Platform. This book was released on 2016-05-03 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: In last 25 years I have taken over many failing businesses, and each time I took them as a challenge to see if I could improve that business, I am happy to report that my success rate is around 85%. I take a time tested step by step marketing approach and make sure every steps are followed and completed. Some of which I have shared through my blog and podcast, but I have decided to summarize them all in this book so they are easy to find under one roof so to speak. In this book, I try to break down the anatomy of retail sales for you and look at five effective ways that you can increase your sales and boost profits consequently. After all, the more sales your business can make, the more profitable it will be for you right? How about if you can reduce your operational expenses at the same time? Would that bring extra net profit to your business? Sure they would. Let me show you the true, time tested and proven methods that can increase sales while reducing cost and spending, and if you remain consistent in your efforts, you can improve your sales by 25% in only 60 days. Now that is something! " I am a senior marketing manager for a regional retail chain, I came to know Shabbir via his podcast. I was happy to be one of the few recipient of his new book. Being in marketing for many years, we all suffer from some form of tunnel vision, I know this for a fact, I am guilty of this myself, but I didn't realize it till I read his book!!! I had to get my marketing team together and we are now in process of refocusing some of our marketing efforts system wide. Anyone in retail business should read this book..." - A.K Mishra

Zero to One

Author : Blake Masters
Publisher : Random House
ISBN 13 : 075355030X
Total Pages : 198 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Zero to One by : Blake Masters

Download or read book Zero to One written by Blake Masters and published by Random House. This book was released on 2014-09-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

How to Avoid a Climate Disaster

Author : Bill Gates
Publisher : Knopf Canada
ISBN 13 : 0735280452
Total Pages : 240 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis How to Avoid a Climate Disaster by : Bill Gates

Download or read book How to Avoid a Climate Disaster written by Bill Gates and published by Knopf Canada. This book was released on 2021-02-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER NATIONAL BESTSELLER In this urgent, singularly authoritative book, Bill Gates sets out a wide-ranging, practical--and accessible--plan for how the world can get to zero greenhouse gas emissions in time to avoid an irreversible climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help and guidance of experts in the fields of physics, chemistry, biology, engineering, political science and finance, he has focused on exactly what must be done in order to stop the planet's slide toward certain environmental disaster. In this book, he not only gathers together all the information we need to fully grasp how important it is that we work toward net-zero emissions of greenhouse gases but also details exactly what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. He describes the areas in which technology is already helping to reduce emissions; where and how the current technology can be made to function more effectively; where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete plan for achieving the goal of zero emissions--suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but by following the guidelines he sets out here, it is a goal firmly within our reach.