How To Start And Run A Commercial Art Gallery

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How to Start and Run a Commercial Art Gallery

Author : Edward Winkleman
Publisher : Simon and Schuster
ISBN 13 : 1581157274
Total Pages : 256 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis How to Start and Run a Commercial Art Gallery by : Edward Winkleman

Download or read book How to Start and Run a Commercial Art Gallery written by Edward Winkleman and published by Simon and Schuster. This book was released on 2010-02-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to: — write a business plan — find start-up capital — find your ideal locale — renovate the space — manage cash flow — promote and grow your new business — attract and retain artists and clients — hire and manage staff — represent your artists. How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

How to Start and Run a Commercial Art Gallery (Second Edition)

Author : Edward Winkleman
Publisher : Simon and Schuster
ISBN 13 : 1621536572
Total Pages : 304 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis How to Start and Run a Commercial Art Gallery (Second Edition) by : Edward Winkleman

Download or read book How to Start and Run a Commercial Art Gallery (Second Edition) written by Edward Winkleman and published by Simon and Schuster. This book was released on 2018-11-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A comprehensive guide.” —Artspace. “Whether you are new to the business or a seasoned gallerist, it is always wise to remember the essentials.” —Leigh Conner, director, Conner Contemporary Art Aspiring and new art gallery owners can find everything they need to plan and operate a successful art gallery with How to Start and Run a Commercial Art Gallery. This new edition has been updated to mark the changes in market and technology over the past decade. Edward Winkleman and Patton Hindle draw on their years of experience to explain step by step how to start your new venture. From finding the ideal locale and renovating the space to writing business plans and securing start-up capital, this helpful guide has it all. Chapters detail how to: Manage cash flow Grow your new business Hire and manage staff Attract and retain artists and clients Represent your artists Promote your gallery and artists online Select the right art fair And more How to Start and Run a Commercial Art Gallery, Second Edition, also includes sample forms, helpful tips from veteran collectors and dealers, a large section on art fairs, and a directory of art dealer associations.

How to Sell Your Art Online

Author : Cory Huff
Publisher : HarperCollins
ISBN 13 : 0062414968
Total Pages : 149 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis How to Sell Your Art Online by : Cory Huff

Download or read book How to Sell Your Art Online written by Cory Huff and published by HarperCollins. This book was released on 2016-06-28 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide for artist that teaches them how to skip the gallery system, find their niche, and connect directly with collectors to profitably sell their art. For years, galleries have acted as gatekeeper separating artists and collectors. But with the explosion of the Internet, a new generation of savvy, independent artists is connecting with buyers and making a substantial living doing what they love. How to Sell Your Art Online shows any artist how to make a successful living from their work. Cory Huff dispels the myth of the starving artist and provides the effective business strategies necessary to make artistic creations pay. He helps individual artists find their niche; outlines the elements essential for an effective website; and provides invaluable advice on e-mail marketing, blogging, social media marketing, and paid advertising—explaining how to tie all these online activities into offline success. Most importantly, he shares the secret to overcoming the biggest challenge artists face when self-marketing: learning how to tell their unique stories. Every artist has a reason for making art, but can’t always find the right way to express it. Huff provides exercises artists can use to clarify the intellectual and emotional process behind their art, and teaches them how turn that knowledge into stories they can tell online and in person—and expand their reach through blogs and social media to build their art business. Drawing from the stories of successful artists, thoroughly describing how art is sold today, and providing tips on how to build connections personally and electronically, How to Sell Your Art Online illustrates the countless ways artists can take control of their creative careers—and sell their work without selling out.

Management of Art Galleries

Author : Magnus Resch
Publisher : Phaidon Press
ISBN 13 : 9780714873268
Total Pages : 0 pages
Book Rating : 4.8/5 (732 download)

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Book Synopsis Management of Art Galleries by : Magnus Resch

Download or read book Management of Art Galleries written by Magnus Resch and published by Phaidon Press. This book was released on 2016-11-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art world is tough, the rules are a mystery, and only the lucky ew make money' - so how can galleries succeed? What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch?s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.

Selling Contemporary Art

Author : Edward Winkleman
Publisher : Simon and Schuster
ISBN 13 : 1621534731
Total Pages : 360 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis Selling Contemporary Art by : Edward Winkleman

Download or read book Selling Contemporary Art written by Edward Winkleman and published by Simon and Schuster. This book was released on 2015-09-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sophisticated examination of today’s contemporary art market from an art dealer’s point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer’s command to those that the dealer can control. Sections cover: The rise of the art fair The rise of the mega gallery New online competition Models of post–brick-and-mortar art dealing Art dealers as art fair organizers Collaboration in a new era Coverage is also given to the specifics of contracts contemporary art dealers may need, including an examination of a variety of contracts for representation, consignment, and new forms of contemporary art. Exhibiting a wide range of interviews with international experts including dealers, collectors, art fair directors, journalists, and online art entrepreneurs, Selling Contemporary Art is a must-read for gallery owners, dealers, and artists affected by the rapid innovations in the art-dealing industry. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

"Starving" to Successful

Author : J. Jason Horejs
Publisher : Reddot Press
ISBN 13 : 9780615568324
Total Pages : 0 pages
Book Rating : 4.5/5 (683 download)

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Book Synopsis "Starving" to Successful by : J. Jason Horejs

Download or read book "Starving" to Successful written by J. Jason Horejs and published by Reddot Press. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides insight into the art business from the perspective of a gallery owner.

Landscape with Figures

Author : Malcolm Goldstein
Publisher : Oxford University Press
ISBN 13 : 0190285869
Total Pages : 584 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Landscape with Figures by : Malcolm Goldstein

Download or read book Landscape with Figures written by Malcolm Goldstein and published by Oxford University Press. This book was released on 2000-11-30 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did the United States become not only the leading contemporary art scene in the world, but also the leading market for art? The answer has to do not only with the talents of American artists or even the size of the American economy, but also--and especially--the skills and entrepreneurship of American art dealers. Their story has not been told...until now. Landscape with Figures is the first history of art dealing in the United States, following the profession from eighteenth-century portrait and picture salesmen in the colonies to the high-profile, jet-set gallery owners of today. Providing anecdotal and carefully researched biographies of the prominent dealers from more than two centuries of trade, author Malcolm Goldstein shows how magnanimous personalities and social networking helped to shape the way Americans have bought and valued art. These dealers range from Michael Paff, whose enthusiasm often overshadowed his expertise but nonetheless helped him sell faux Old Master paintings to major collectors in the early nineteenth century; to the imperious Joseph Duveen, dealer to magnates like Henry Clay Frick; to visionary Leo Castelli, who helped to usher in a revolution in modern art during the 1960s by showing such avant-garde artists as Jasper Johns, Robert Rauschenberg, and Andy Warhol. Goldstein also shows that the American art trade, while male-dominated, has been galvanized by female dealers, including the inimitable Edith Gregor Halpert, Peggy Guggenheim, and Mary Boone. Their fascinating stories unfold in the context of world art history, the rise of major art institutions like the Museum of Modern Art and the Whitney Museum, and the growing zeal of art collectors who would eventually pay millions for individual works of art. Unprecedented and critical to understanding today's art world, Landscape with Figures is a must for artists, art history students, and art lovers.

Seven Days in the Art World

Author : Sarah Thornton
Publisher : W. W. Norton & Company
ISBN 13 : 0393071057
Total Pages : 304 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Seven Days in the Art World by : Sarah Thornton

Download or read book Seven Days in the Art World written by Sarah Thornton and published by W. W. Norton & Company. This book was released on 2008-11-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fly-on-the-wall account of the smart and strange subcultures that make, trade, curate, collect, and hype contemporary art. The art market has been booming. Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion. In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum magazine, the competition behind an important art prize, life in a notorious art-school seminar, and the wonderland of the Venice Biennale. She reveals the new dynamics of creativity, taste, status, money, and the search for meaning in life. A judicious and juicy account of the institutions that have the power to shape art history, based on hundreds of interviews with high-profile players, Thornton's entertaining ethnography will change the way you look at contemporary culture.

The Artist-gallery Partnership

Author : Tad Crawford
Publisher : Macmillan
ISBN 13 : 9781581156454
Total Pages : 228 pages
Book Rating : 4.1/5 (564 download)

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Book Synopsis The Artist-gallery Partnership by : Tad Crawford

Download or read book The Artist-gallery Partnership written by Tad Crawford and published by Macmillan. This book was released on 2008-05-13 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artists, dealers, and gallery owners will welcome this clear explanation of the consignment contracts that lie at the heart of the relationship between artists and galleries. Updates include the latest developments in state laws and all of the current statutes in the 32 states that have laws regarding consignment sales. A thorough discussion of the Standard Consignment Agreement, covering agency, consignment, warranties, transportation, insurance, pricing, gallery commissions, promotion, return of art, and more, plus a ready-to-use contract, is included. Want a clear understanding of art-consignment law? Get The Artist-Gallery Partnership.

How to Start a Commercial Art Gallery (retail) Business (Beginners Guide).

Author : Edris Hudgens
Publisher :
ISBN 13 : 9781505939101
Total Pages : 34 pages
Book Rating : 4.9/5 (391 download)

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Book Synopsis How to Start a Commercial Art Gallery (retail) Business (Beginners Guide). by : Edris Hudgens

Download or read book How to Start a Commercial Art Gallery (retail) Business (Beginners Guide). written by Edris Hudgens and published by . This book was released on 2015 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication will teach you the basics of how to start a Commercial Art Gallery (retail) Business. With step by step guides and instructions, you will not only have a better understanding, but gain valuable knowledge of how to start a Commercial Art Gallery (retail) Business.

The New Art Museum Library

Author : Amelia Nelson
Publisher : Rowman & Littlefield
ISBN 13 : 1538135701
Total Pages : 233 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The New Art Museum Library by : Amelia Nelson

Download or read book The New Art Museum Library written by Amelia Nelson and published by Rowman & Littlefield. This book was released on 2021-04-15 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Art Museum Library addresses the issues facing today's art museum libraries through a series of scholarly essays written by top librarians in the field. In 2007, the publication, Art Museum Libraries and Librarianship, edited by Joan Benedetti, was the first to solely focus on the field of art museum librarianship. In the decade since then, many changes have occurred in the field--both technological and ideological--prompting the need for a follow-up publication. In addition to representing current thinking and practice, this new publication also addresses the need to clearly articulate and define the art museum library’s value within its institution. It documents the broad changes in the environment that art museum libraries now function within and to celebrate the many innovative initiatives that are flourishing in this new landscape. Librarians working in art museum face unique challenges as museums redefine what object-based, visitor-centric learning looks like in the 21st century. These unique challenges mean that art museum libraries are developing new strategies and initiatives so that they can continue to thrive in this environment. The unique nature of these initiatives mean that they will be useful to librarians working in a wide range of special libraries, as well as more broadly in academic and public libraries. The New Art Museum Library is uniquely positioned to present new strategies and initiatives including digital art history initiatives, the new norms in art museum library staffing, and the public programing priorities that are core to many art museum libraries today. This book is an endorsed project of ARLIS/NA.

Taking the Leap

Author : Cay Lang
Publisher : Chronicle Books
ISBN 13 : 9780811818155
Total Pages : 228 pages
Book Rating : 4.8/5 (181 download)

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Book Synopsis Taking the Leap by : Cay Lang

Download or read book Taking the Leap written by Cay Lang and published by Chronicle Books. This book was released on 1998-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers artists advice on creating a portfolio, planning a career strategy, staging art exhibitions, and making useful connections.

The Business of Being an Artist

Author : Daniel Grant
Publisher : Simon and Schuster
ISBN 13 : 158115738X
Total Pages : 742 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Business of Being an Artist by : Daniel Grant

Download or read book The Business of Being an Artist written by Daniel Grant and published by Simon and Schuster. This book was released on 2010-04-27 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fine artists are taught many things about the craft of art in the various art schools and university art programs, but rarely do they learn much if anything about how to make a career of their talents. The Business of Being an Artist contains information on how artists may develop a presence in the art world that leads to sales. The book contains information on how artists can learn to sell their work directly to the public with an understanding of the principles of marketing and sales as they're applicable to works of art. Artists will also learn how to find a suitable gallery that will arrange sales and commissions and how to set up a contractual relationship with the dealer that is both equitable and profitable. Among the topics covered in The Business of Being an Artist are: the range of exhibition opportunities for emerging and mid-career artists; how to set prices for artwork; when or if artists should pay to advance their careers; how artists may communicate with the public; applying for loans, grants, and fellowships; areas of the law that concern artists; using art materials safely; online sales and marketing, and much more. In addition to all of this priceless information, The Business of Being an Artist includes a unique discussion of some of the emotional issues that face artists throughout their careers, such as working alone, confronting stereotypes, handling criticisms and rejection, the glare of publicity, and the absence of attention. Without a doubt, The Business of Being an Artist is a must-have book for every artist ready to turn their talent into a successful business. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Art and Merchandise in Keith Haring’s Pop Shop

Author : Amy Raffel
Publisher : Routledge
ISBN 13 : 1000286967
Total Pages : 299 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Art and Merchandise in Keith Haring’s Pop Shop by : Amy Raffel

Download or read book Art and Merchandise in Keith Haring’s Pop Shop written by Amy Raffel and published by Routledge. This book was released on 2020-12-30 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first academic monographs on Keith Haring, this book uses the Pop Shop, a previously overlooked enterprise, and artist merchandising as tools to reconsider the significance and legacy of Haring’s career as a whole. Haring developed an alternative approach to both the marketing and the social efficacy of art: he controlled the sales and distribution of his merchandise, while also promulgating his belief in accessibility and community activism. He proved that mass-produced objects can be used strategically to form a community and create social change. Furthermore, looking beyond the 1980s, into the 1990s and 2000s, Haring and his shop prefigured artists’ emerging, self-aware involvement with the mass media, and the art world’s growing dependence on marketing and commercialism. The book will be of interest to scholars or students studying art history, consumer culture, cultural studies, media studies, or market studies, as well as anyone with a curiosity about Haring and his work, the 1980s art scene in New York, the East Village, street art, art activism, and art merchandising.

Inventing Downtown

Author : Melissa Rachleff
Publisher : National Geographic Books
ISBN 13 : 3791355589
Total Pages : 0 pages
Book Rating : 4.7/5 (913 download)

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Book Synopsis Inventing Downtown by : Melissa Rachleff

Download or read book Inventing Downtown written by Melissa Rachleff and published by National Geographic Books. This book was released on 2017-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enlightening and thought-provoking look at New York City’s postwar art scene focuses on the galleries and the artists that helped transform American art. While the achievements of New York City’s most renowned postwar artists—de Kooning, Pollock, Rothko, Franz Kline— have been studied in depth, a large cadre of lesser-known but influential artists came of age between 1952 and 1965. Also understudied are the early, experimental works by more well- known figures such as Mark di Suvero, Jim Dine, Dan Flavin, and Claes Oldenburg. Focusing on innovative artist-run galleries, this book invites readers to reevaluate the period—uncovering its diversity, creativity, and nuances, and tracing the spaces’ influence during the decades that followed. Inventing Downtown charts the development of artist-run galleries in Lower Manhattan from the early 1950s to the mid-1960s, showing how the area’s multicultural spirit played a major role in shaping the artworks exhibited there. The book explores 14 key spaces in which styles such as Pop, Minimalism, and performance and installation art thrived. Excerpts from 33 revealing interviews with artists, critics, and dealers, conducted by Billy Klu&̈ver and Julie Martin, offer unique personal insight into the era’s creative milieu. Taken together, the book’s essays and interviews provide a distinctly new assessment of how downtown New York’s fertile environment nurtured an innovative art scene.

Nothing If Not Critical

Author : Robert Hughes
Publisher : Knopf
ISBN 13 : 0307809595
Total Pages : 624 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Nothing If Not Critical by : Robert Hughes

Download or read book Nothing If Not Critical written by Robert Hughes and published by Knopf. This book was released on 2012-02-22 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Holbein to Hockney, from Norman Rockwell to Pablo Picasso, from sixteenth-century Rome to 1980s SoHo, Robert Hughes looks with love, loathing, warmth, wit and authority at a wide range of art and artists, good, bad, past and present. As art critic for Time magazine, internationally acclaimed for his study of modern art, The Shock of the New, he is perhaps America’s most widely read and admired writer on art. In this book: nearly a hundred of his finest essays on the subject. For the realism of Thomas Eakins to the Soviet satirists Komar and Melamid, from Watteau to Willem de Kooning to Susan Rothenberg, here is Hughes—astute, vivid and uninhibited—on dozens of famous and not-so-famous artists. He observes that Caravaggio was “one of the hinges of art history; there was art before him and art after him, and they were not the same”; he remarks that Julian Schnabel’s “work is to painting what Stallone’s is to acting”; he calls John Constable’s Wivenhoe Park “almost the last word on Eden-as-Property”; he notes how “distorted traces of [Jackson] Pollock lie like genes in art-world careers that, one might have thought, had nothing to do with his.” He knows how Norman Rockwell made a chicken stand still long enough to be painted, and what Degas said about success (some kinds are indistinguishable from panic). Phrasemaker par excellence, Hughes is at the same time an incisive and profound critic, not only of particular artists, but also of the social context in which art exists and is traded. His fresh perceptions of such figures as Andy Warhol and the French writer Jean Baudrillard are matched in brilliance by his pungent discussions of the art market—its inflated prices and reputations, its damage to the public domain of culture. There is a superb essay on Bernard Berenson, and another on the strange, tangled case of the Mark Rothko estate. And as a finale, Hughes gives us “The SoHoiad,” the mock-epic satire that so amused and annoyed the art world in the mid-1980s. A meteor of a book that enlightens, startles, stimulates and entertains.

The Artful Parent

Author : Jean Van't Hul
Publisher : Shambhala Publications
ISBN 13 : 1611807204
Total Pages : 297 pages
Book Rating : 4.6/5 (118 download)

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Book Synopsis The Artful Parent by : Jean Van't Hul

Download or read book The Artful Parent written by Jean Van't Hul and published by Shambhala Publications. This book was released on 2019-06-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring out your child’s creativity and imagination with more than 60 artful activities in this completely revised and updated edition Art making is a wonderful way for young children to tap into their imagination, deepen their creativity, and explore new materials, all while strengthening their fine motor skills and developing self-confidence. The Artful Parent has all the tools and information you need to encourage creative activities for ages one to eight. From setting up a studio space in your home to finding the best art materials for children, this book gives you all the information you need to get started. You’ll learn how to: * Pick the best materials for your child’s age and learn to make your very own * Prepare art activities to ease children through transitions, engage the most energetic of kids, entertain small groups, and more * Encourage artful living through everyday activities * Foster a love of creativity in your family