How To Sell With Amazon Ebay And Alibaba

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Small Business With Amazon, Ebay and Alibaba

Author : James Drummond
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781976292071
Total Pages : 140 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Small Business With Amazon, Ebay and Alibaba by : James Drummond

Download or read book Small Business With Amazon, Ebay and Alibaba written by James Drummond and published by Createspace Independent Publishing Platform. This book was released on 2017-09-11 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: With all the information and skills given in this book, you are one step ahead of your competitors and you will become a successful seller on the Amazon FBA. You know the value and benefits of using Fulfillment By Amazon (FBA), plus a number of tricks to make this program work to your best advantage. You've even been given an overview of the different tools that are available to help make an already easy-to-run business even simpler and more manageable. But even with all the ideas provided, making huge sales on Amazon still comes down to being in the right place at the right time to find that market trending item. That product that will resell for four times what you purchased it from the wholesalers. Find the wholesaler who can provide you with bulk quantities of an item with a high-profit margin and low competition. The adventure of this ongoing 'treasure hunt' is what makes operating your Amazon business just as exciting as it is lucrative. With the help of this eBook as your teacher and guide, it's time to get out there and start listing some commodities.

How to Sell on Amazon

Author : Esther Odejimi
Publisher : Esther B.
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (779 download)

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Book Synopsis How to Sell on Amazon by : Esther Odejimi

Download or read book How to Sell on Amazon written by Esther Odejimi and published by Esther B.. This book was released on 2023-02-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Sell on Amazon – Subtitle: The Real Deal How to sell on Amazon is the 2nd series in the earlier published Kindle Book (Kindle and Paperback) titled “Amazon Goldmine – “How Amazon Can Make You a Millionaire”. I will advise you to buy Amazon Goldmine that will walk you through on how to buy and sell on Amazon, publish your books into Kindle Direct Publishing (KDP) and how to become an Affiliate Marketer with Amazon – this is simply by promoting the products on Amazon to existing and potential customers. If the customer buys through your affiliate link(s), you will earn a commission. I have therefore decided to pick one of the 3 recommended methods of utilising Amazon to earn “money” working from the comfort of your own house. Buying and reselling physical products online is called “e-Commerce”, and it is a method in which you can research online to buy and sell products on popular marketplaces like Amazon, eBay, Shopify, Etsy, BigCommerce, BigCartel, Facebook Marketplace, your own website and much more. While it is possible to combine 2 or more marketplaces at the same time, my advice to you is that you should start with Amazon where you can later add other marketplaces as stated above. One beauty of starting with Amazon first is that by the time that you are ready to launch into other marketplaces, Amazon will take care of packing, picking, and shipping to your customers. This is made possible if you use its popular fulfilment method that is known as Fulfilment by Amazon (FBA). With FBA, you only need to send your merchandise to an Amazon warehouse, which you will see when you add and list your products on Amazon Seller Central, once, Amazon takes delivery, you can relax, and you will receive an email alert that says: “Amazon has dispatched the item which you sold”. Not only that, but Amazon will also handle customer services, such as, responding to inquiries, problems, etc. In addition, Amazon will take responsibility for defect orders and other problems. E-commerce is gold and if you are not selling online, you are missing a great deal. This is because people will always buy whatever the economy might be or even in the face of pandemic, and this is the reason why I have decided to pick one out of the 3 recommended methods of using Amazon to make money online. Amazon Goldmine was first published in 2016 and since then Amazon has added other ways by which individuals and even organisations can make money online. In this 2nd series How to Sell on Amazon, I have excluded some of the platforms on Amazon Goldmine, since they are not reliable and will hurt your Amazon business. In addition, I have also listed the methods you can use to source for profitable items to resell. Happy reading and to your success!

Amazon Ebay Seller Notes

Author : Alexander Gurman
Publisher : Lulu.com
ISBN 13 : 1304194787
Total Pages : 90 pages
Book Rating : 4.3/5 (41 download)

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Book Synopsis Amazon Ebay Seller Notes by : Alexander Gurman

Download or read book Amazon Ebay Seller Notes written by Alexander Gurman and published by Lulu.com. This book was released on 2013-07-13 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product line assessment, perception of your business online Security, Ownership, Fraud, Shipping Returns, Packaging Slip, Listing, Description Image (resolution, size, quality, background, studio, light, proportions, number of images, additional images) Bar code, Reviews, Video reviews Key words for review, feedback, Useful tips, Brand building Amazon EBay regulations, Customer Service, Keeping templates of your common letters for re use, Sending responses on time, Supporting documents, Business plan template, Model release form, Frequently asking questions FAQ

E-Retailing Challenges and Opportunities in the Global Marketplace

Author : Dixit, Shailja
Publisher : IGI Global
ISBN 13 : 1466699221
Total Pages : 385 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis E-Retailing Challenges and Opportunities in the Global Marketplace by : Dixit, Shailja

Download or read book E-Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Make Money With Amazon Fba

Author : James Drummond
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781976293597
Total Pages : 208 pages
Book Rating : 4.2/5 (935 download)

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Book Synopsis Make Money With Amazon Fba by : James Drummond

Download or read book Make Money With Amazon Fba written by James Drummond and published by Createspace Independent Publishing Platform. This book was released on 2017-09-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want to start your own business online, but confused about where to go or where to begin. Obviously, you need to keep in mind that any business, whether online or not, will require time and resources, therefore, you are not ready yet, until you put these two in place. This does not mean you have to spend too much just to start your own business online, as a matter of fact , it costs nothing to sign up and start making money on Amazon, EBay and Alibaba, as long as you have something to sell, promote or service to render. Secondly, you don't have to sell anything to make money on Amazon EBay or Alibaba, you can also make money by promoting existing products, through your Affiliate marketing and referral links. You probably have a regular job that takes most of your time, thus time may be something you rarely have, but the good news is that, you don't have to spend several hours online before you can start making money (even 1-2 hour a day should be enough, if you know what you are doing and you have a great medium where you can easily connect with your potential clients). If you have enough time in your hands, you can decide to sell your own goods on Amazon, EBay and Alibaba. In this situation, you need to know how much time you need to search or get supplies of your products, package them, and ship them. Likewise, you need to keep in mind those shipping fees you will incur alongside other handling charges. However, if you don't have much time to export or ship goods online, you can just find products to promote and sell. In this case, you need to know what products to search for and how to create a huge followership that can be converted into repeated sales, for the products. You need to do quite a number of researches before you decide which product to sell, because there are lots of junks out there that may never generate a single dollar. You need to also keep in mind that ecommerce websites such as Amazon, EBay and Alibaba and always in favour of customers, therefore any complaint from them means you will lose your rating and possibly the opportunity of making money on a deal. Subsequent chapters will highlight some of the things you need to do to avoid losses and maintain steady streams of income on the three largest online Ecommerce websites. Likewise, the next chapter gives you incredible figures that should lure you into starting your own business on Amazon, EBay, and Alibaba.

Amazon fba 2024

Author : Michael Cruz
Publisher : Michael Cruz
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4./5 ( download)

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Book Synopsis Amazon fba 2024 by : Michael Cruz

Download or read book Amazon fba 2024 written by Michael Cruz and published by Michael Cruz. This book was released on 2020-03-19 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: What was one of the first things you wanted to sell when you were a kid? Did you have a lemonade stand that went bust after two weeks, or did you sell baseball bats at little league games? Whatever kickstarted your selling career shows the true determination of a natural-born seller that was meant to take advantage of one of the world’s greatest merchandise companies: Amazon. Amazon has been around for over 25 years, and it only continues to build momentum. Once marketed as only an online bookstore, it was unclear if the company would survive the next few years against such large alternatives such as Barnes & Noble. The company was completely internet-based, which many thought would be the end of the website, but it only became more popular with the addition of new products such as music and clothes. Some may not realize that the company that started off as an internet-based store for books was one of the first platforms to encourage outside sales. Originally called zShops, people could market original work or hard-to-find items. The idea exploded as more than half a million people purchased something on Amazon by 2000. Jeff Bezos was dubbed the king of e-commerce in 2001, just seven years after Amazon’s launch. From its birth until now, Amazon has acquired 40 companies, but its major commerce is now in its third-party marketers. Outside sellers make up more than 50% of Amazon commerce today, and that number is only growing over the years. Online shopping has become the norm, and Amazon is leading the way in sales, accumulating billions of dollars every year, and its third-party sellers are riding the train to financial freedom. Amazon FBA was officially launched in 2006, so it is far from the newest selling platform, but it has shaped the path for other platforms of its kind, and it should be considered as the best service possible. Sellers can use accounts created with Amazon to sell their own merchandise with small fees collected by Amazon. With the internet growing in importance every year, selling online has never been easier. But why would you want to get involved with Amazon FBA? Well, if you have a knack for selling products, feel as though you have always wanted an online store, or just want to try something new, Amazon FBA is one of the easiest ways to get started. From its promises of prime delivery to customers to its total management of your products as soon as they are delivered to the warehouse, Amazon has you covered. They provide a service unmatched by any outside company, and they make selling easier every year.

Digital Business Models

Author : Sébastien Ronteau
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110762595
Total Pages : 213 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Digital Business Models by : Sébastien Ronteau

Download or read book Digital Business Models written by Sébastien Ronteau and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-12-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business model basically describes the way a company makes money. Yet, often we use digital services for free (e.g. Facebook, Google or WhatsApp) or for what seems to be a relatively minor price (e.g. Blablacar, Airbnb, and Amazon). Digital business models are different to traditional business models. Digital Business Models explains the key challenges and characteristics of the various business models that are used by digital businesses. These companies can be a source of inspiration for traditional bricks-and-mortar companies that aim to go digital and/or revamp their traditional business model. Most businesses rely on some form of digital technology for their marketing communication, customer relationship management, supply chain or distribution, yet digital transformation entails a complete reassessment of the way value is created and captured. Digital Business Models details the successful customer acquisition tactics and the development of business ecosystems by digital players. Using the relevant academic and managerial body of knowledge, the authors define the concepts, describe the various ways digital businesses create and capture value and propose some useful tools for managers to analyse a situation, formulate or implement a strategy. Different digital business types are evaluated, such as multisided platforms, digital merchants, subscription-based model, freemium, social media and sharing economy. Each chapter is illustrated with several examples and the appendix comprises four full-length case studies.

Starting a Business For Dummies

Author : Colin Barrow
Publisher : John Wiley & Sons
ISBN 13 : 1119832268
Total Pages : 450 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Starting a Business For Dummies by : Colin Barrow

Download or read book Starting a Business For Dummies written by Colin Barrow and published by John Wiley & Sons. This book was released on 2021-10-14 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch your new business with confidence and skill using the latest guidance from the UK’s most trusted small business guru Starting a business is one of those courageous and audacious decisions that many of us dream about. If you’re ready to take the leap and turn your great idea into action, or you already have, you’ll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company. From writing your first business plan to surviving and thriving in your first year, and everything in between, you’ll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You’ll also: Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adapt Finance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovation Find your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them You’ve spent your life building the skills you’ll need for this moment. Let Starting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut.

Doing Business in Europe

Author : Gabriele Suder
Publisher : SAGE
ISBN 13 : 1526455528
Total Pages : 572 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Doing Business in Europe by : Gabriele Suder

Download or read book Doing Business in Europe written by Gabriele Suder and published by SAGE. This book was released on 2018-09-24 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new third edition provides readers with the fundamental theories and concepts for understanding how business is done in Europe, linking it to the current European business environment through a range of up-to-date case studies and examples. Revised and updated to include recent changes in the economic and political climate of Europe, and thematic perspectives on key contemporary European challenges, the authors also bring into consideration non-EU Business in the EU as well as the way Brexit is likely to affect businesses. Also new to this edition: Examples and cases from a wider range of European member states, including Tesla, Airbnb, Ryanair, Belgian AB InBev’s acquisition of British SABMiller, and the expansion of Alibaba Group in Europe. Enhanced material on business in EFTA and CEFTA areas. Analysis of the effects digitalisation, business analytics and Artificial Intelligence have on business in Europe. Coverage of the challenges and opportunities stemming from migration and the refugee crisis. A specific focus on the gig and shared economy. An investigation into how sustainability and climate change agreements impact on business. The book is supported by online resources for lecturers and students, including an instructor’s manual, PowerPoint Slides, multiple choice questions, class-based role play instruction guides, chapter summaries, and links to relevant videos and podcasts. Suitable reading for students on European business modules at both undergraduate and postgraduate level.

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501375695
Total Pages : 377 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis by :

Download or read book written by and published by Bloomsbury Publishing USA. This book was released on with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Venture Creation

Author : Paul Burns
Publisher : Bloomsbury Publishing
ISBN 13 : 135032180X
Total Pages : 569 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis New Venture Creation by : Paul Burns

Download or read book New Venture Creation written by Paul Burns and published by Bloomsbury Publishing. This book was released on 2023-12-30 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be used concurrently with the book. This edition includes new material on the importance of anticipating new challenges and the need for re-strategizing and building resilience, while sustainability and diversity have been foregrounded in a re-examination of the case studies. New Venture Creation is the essential textbook for preparing for real-life entrepreneurial experience: accessible, practical and grounded in academic insight.

Dropshipping Shopify E-commerce

Author : Tim Murphy
Publisher : Tim Murphy
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4./5 ( download)

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Book Synopsis Dropshipping Shopify E-commerce by : Tim Murphy

Download or read book Dropshipping Shopify E-commerce written by Tim Murphy and published by Tim Murphy. This book was released on 2021-02-03 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate aim of every business is to maximize profits. In order to get the most out of the market, a business is expected to offer quality products and services to the consumers it serves. The secret for satisfying the utility of consumers is creating a deep connection with them to understand their interests and how you can enhance your business. Also, you must present your products/services in the market in a way that is appealing. This entails the use of various marketing concepts and aligning your strategies with the relevant trends in your industry. When it comes to earning an income online in 2021 and beyond, there is a need to understand how to drive traffic to your website in a cheap, efficient and consistent manner. It is indisputable that drop shipping has become the mainstay for a large section of e-commerce. It serves as your home base, starting point and customers’ destination for you. Your entire brand on e-commerce can rests on your drop shipping store. You will log into it every day to check the trends on the visits of all your important audiences to try and turn them into paying customers. It is important to learn how to maximize value for your store by marketing on social media. It is an effective way of reaching a wide audience easily considering that more than a third of the total global population is on social media. It is also a sure and efficient manner of turning the audience into loyal customers because it encourages engagement. The fact that social media allows for a two-way mode of communication makes it easy for consumers to converse with the brands they are interested in. Perhaps the best thing about social media promotion is that it provides a level playing field for small, medium and large enterprises. The same audience that a large business can access is the same that a start-up business can access. Notwithstanding, it doesn’t take up a huge budget to create a large number of social media fans in a short time. This forms the confidence that you can make it on social media even if you are a beginner. However, how well it works for your business depends on the efforts you put into it. If you have tried before and failed, you have probably not followed the best tactics there are to grow your brand on social media. Despite social media marketing being among the greatest phenomena in the digital era, some marketers are not able to achieve their social media marketing goals. It takes careful planning and the use of effective strategies to make the best use of social media and grow your brand.

Handbook on Frugal Innovation

Author : André Leliveld
Publisher : Edward Elgar Publishing
ISBN 13 : 1788118871
Total Pages : 445 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook on Frugal Innovation by : André Leliveld

Download or read book Handbook on Frugal Innovation written by André Leliveld and published by Edward Elgar Publishing. This book was released on 2023-09-06 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This pioneering Handbook details the origins of the concept of frugal innovation, its emergence as an academic field of interest, and the main driving forces behind it. The book presents new empirical evidence and critical perspectives on what frugal innovation entails, from disciplines such as science and engineering, humanities, and social sciences. This title contains one or more Open Access chapters.

Narrative and Numbers

Author : Aswath Damodaran
Publisher : Columbia University Press
ISBN 13 : 0231542747
Total Pages : 295 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Narrative and Numbers by : Aswath Damodaran

Download or read book Narrative and Numbers written by Aswath Damodaran and published by Columbia University Press. This book was released on 2017-01-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

Six Billion Shoppers

Author : Porter Erisman
Publisher : St. Martin's Press
ISBN 13 : 1250088682
Total Pages : 254 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Six Billion Shoppers by : Porter Erisman

Download or read book Six Billion Shoppers written by Porter Erisman and published by St. Martin's Press. This book was released on 2017-09-26 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Marketing For Dummies

Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Alibaba's World

Author : Porter Erisman
Publisher : Macmillan + ORM
ISBN 13 : 146687886X
Total Pages : 217 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Alibaba's World by : Porter Erisman

Download or read book Alibaba's World written by Porter Erisman and published by Macmillan + ORM. This book was released on 2015-05-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape—with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba—and its inevitable descendants—is both essential and instructive.